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All Journal JURNAL PENDIDIKAN TAMBUSAI Jurnal Ilmiah Manajemen Kesatuan Insan Cita Jurnal Pengabdian Kepada Masyarakat Mabsya : Jurnal Manajemen Bisnis Syariah Bisnis Net : Jurnal Ekonomi dan Bisnis International Journal of Education, Social Studies, And Management (IJESSM) Bussman Journal : Indonesian Journal of Business and Management Mabsya: Jurnal Manajemen Bisnis Syariah Jurnal Ekonomika Manajemen Dan Bisnis International Journal of Multidisciplinary Approach Research and Science Jurnal Akuntansi, Manajemen, dan Perencanaan Kebijakan
Suyanto, Mohamad Afan
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Agriculture, Biological Sciences & Forestry Chemical Engineering, Chemistry & Bioengineering Economics, Econometrics & Finance Education Environmental Science Immunology & microbiology Public Health Social Sciences Other

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Journal : Jurnal Ilmiah Manajemen Kesatuan

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The Role of Social Media Live Streaming, Advertising and Affiliate Marketing on Purchase Intentions Suyanto, Mohamad Afan; Karundeng, Deby Rita
Jurnal Ilmiah Manajemen Kesatuan Vol. 13 No. 3 (2025): JIMKES Edisi Mei 2025
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v13i3.3207

Abstract

The rapid development of e-commerce in Indonesia requires an in-depth understanding of the factors that influence consumer purchasing interest in online shopping. This study aims to examine the effect of live streaming, digital advertising, and affiliate marketing on consumer purchasing interest on online store platforms. Using a quantitative method with a survey approach, this study involved 657 respondents who were selected purposively because they had experience shopping online and were exposed to digital marketing strategies. Primary data were obtained through a Google Forms-based questionnaire with a 5-point Likert scale, which had been tested for validity and reliability. Data analysis was carried out using Structural Equation Modeling Partial Least Squares (SEM-PLS) using SmartPLS 3 software. The results showed that live streaming, digital advertising, and affiliate marketing had a positive and significant effect on purchasing interest. Interactive live streaming increases consumer trust and purchase intention. Creative and relevant digital advertising attracts attention and builds emotional connections with consumers. Affiliate marketing by credible third parties supports purchasing decisions through honest and informative reviews. This study provides valuable insights for academics and digital marketing practitioners, emphasizing the important role of technology-based promotional strategies and social engagement in driving purchasing interest in the digital era.
Enhancing MSMEs Performance in Gorontalo through Employee Development, Recruitment, and Job Satisfaction Paramata, Moh Rolli; Suyanto, Mohamad Afan; Ishak, Olfin; Rasid, Ayub Usman; Yakup, Anggita Permata
Jurnal Ilmiah Manajemen Kesatuan Vol. 13 No. 5 (2025): JIMKES Edisi September 2025
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v13i5.3691

Abstract

Micro, Small, and Medium Enterprises (MSMEs) are crucial drivers of economic growth, job creation, and equitable income distribution, particularly in developing regions such as Gorontalo, Indonesia. As engines of local innovation and contributors to poverty alleviation, the sustainability and competitiveness of MSMEs depend heavily on internal organizational factors, especially human resource management (HRM). This study explores the impact of employee development, recruitment, and job satisfaction on the performance of MSMEs in Gorontalo. A quantitative research approach was employed using Structural Equation Modeling with Partial Least Squares (SEM-PLS) to examine the relationships among these variables. Data were gathered from 94 MSME respondents from trade, manufacturing, and service sectors using purposive sampling. Results indicate that employee development (β = 0.306, p = 0.001), job satisfaction (β = 0.289, p = 0.039), and recruitment (β = 0.220, p = 0.034) significantly and positively impact performance, with employee development showing the strongest influence. Among these, employee development emerged as the most influential factor, emphasizing the importance of continuous skill enhancement and training initiatives. The results suggest that MSMEs must prioritize strategic HRM practices to strengthen organizational capabilities, even in semi-urban environments with limited resources. It also offers practical implications for policymakers and business owners by highlighting the need to invest in human capital as a pathway to achieving long-term performance and competitiveness. Future research is encouraged to explore additional HR dimensions and contextual variables influencing MSME success.
Co-Authors Anggita Permata Yakup Basole, Susan Husain, Lukman Is Ibrahim, Meimoon Idrus Usu Karundeng, Deby Rita Lamuda, Ilyas M, Muh Akmar Mangopa, Eman Mile, Kisran Moh. Rolli Paramata Mokoagow, Arsin Olfin Ishak Rahman, Stephany Rasid, Ayub Usman Tolah, Trisnawaty Ismael Yakup Yakup