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All Journal Jurnal Biologi dan Pembelajarannya (JBP) CAM JOURNAL: Change Agent For Management Journal Jurnal Ilmu Politik dan Komunikasi REiLA: Journal of Research and Innovation in Language Community Development Journal: Jurnal Pengabdian Masyarakat Indonesian Research Journal on Education Jurnal Pengabdian Kepada Masyarakat Radisi Journal of Community Empowerment PUBLIDIMAS
Anggraini, Risa
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Journal : CAM JOURNAL: Change Agent For Management Journal

 1 
PENGARUH LOKASI, KUALITAS PRODUK TABUNGAN, KUALITAS PELAYANAN TERHADAP KEPUASAN NASABAH DALAM MENABUNG DI BMT ADZKIYAH KHIDMATUL UMMAH DI KOTA METRO Suwarto, Suwarto; Anggraini, Risa
CAM JOURNAL, Jurnal Agen Perubahan Manajemen Vol 3 No 2 (2019)
Publisher : STIE Muhammadiyah Tanjung Redeb

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (251.286 KB) | DOI: 10.35915/cj.v3i2.376

Abstract

This research is motivated by customer satisfaction which is a customer action to save. The purpose of this study was to determine the ef ect of location, quality of savings products, service quality on customer satisfaction. In this study using primary data collected by explanatory research methods and sample collection techniques in the form of accidental sampling of BMT customers Adzkiyah Khidmatul Ummah using a questionnaire with a likert skla in BMT Adzkiyah Khidmatul Ummah in Metro City. Testing the instrument requirements used include validity, reliability testing. Requirements analysis using normality test, linearity test, homogeneity test. And analysis tools using multiple linear regression with partial test (t test), simultaneous test (f test), coef icient of determination test (R2). As testing requirements analysis and hypothesis testing. Based on the results of research using multiple linear regression analysis obtained location influences customer satisfaction, the quality of savings products does not af ect customer satisfaction, and service quality influences customer satisfaction.
Co-Authors Annisa, Julia Ardi Ardi Ardytha, Ardytha Aulia, Sifa Handayani, Nursyah Jasmi , Riski Andrian Juliana Juliana Juliana Lumbangaol, Reni Rosianna Nurfatimah, Destia Bisma Pakpahan, Ramadhani Br Priyono, Aulya Aginia Sholihat, Munjiatus Siti Lestari Swondo, Ashari P Zaharani, Hetty