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Pratiwi, Monica
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Pengaruh Lingkungan Kerja dan Kepuasan Kerja Terhadap Produktivitas pekerja Buruh di PT XYZ dengan metode PLS-SEM Setiawan, Deni; Lahay, Idham Halid; Pratiwi, Monica
Jurnal Teknik Industri Terintegrasi (JUTIN) Vol. 9 No. 2 (2026): April
Publisher : LPPM Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jutin.v9i2.56751

Abstract

Work productivity is an important factor in improving company performance, especially for labor workers whose performance is strongly influenced by the work environment and job satisfaction. This study aims to analyze the effect of the work environment and job satisfaction on worker productivity at PT XYZ. The research method used is a quantitative descriptive approach with the Partial Least Squares–Structural Equation Modeling (PLS-SEM) method. The variables used in this study include the work environment as variable X1, job satisfaction as variable X2, and work productivity as variable Y. The results show that the work environment has a positive and significant effect on work productivity with a path coefficient value of 0.579 and a P-value of 0.000. Job satisfaction also has a positive and significant effect on work productivity with a coefficient value of 0.338 and a P-value of 0.006. The R-square value of 0.750 indicates that these variables explain 75% of work productivity, while the remaining 25% is influenced by other variables outside this study.
Relevansi Kurikulum Teknik Bisnis Sepeda Motor di SMK terhadap IDUKA di Kota Gorontalo Ismail, Sulfiya M.; Sunardi, Sunardi; Pramudibyo, Sugeng; Machmoed, Buyung Rahmad; Larosa, Esta; Pratiwi, Monica
RIGGS: Journal of Artificial Intelligence and Digital Business Vol. 5 No. 1 (2026): Februari - April
Publisher : Prodi Bisnis Digital Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/riggs.v5i1.7171

Abstract

Penelitian ini bertujuan untuk mengetahui tingkat relevansi kurikulum Teknik  Bisnis Sepeda Motor (TBSM) pada SMK terhadap Industri Dunia Usaha dan Dunia Kerja (IDUKA) di Kota Gorontalo, mengetahui kompetensi apa saja yang dibutuhkan IDUKA namun tidak terdapat dalam kurikulum merdeka. Metode penelitian yang digunakan adalah metode deskriptif kuantitatif dengan teknik pengumpulan data melalui angket kepada pihak industri dan dokumen kurikulum. Subjek penelitia ini terdiri dari lima industri otomotif yaitu PT. Hasjrat Abadi Yamaha, Wahana Ritel Honda Gorontalo, Honda Anugerah Utama, Dealer Yamaha Agus Salim, dan Prima Motor yang menjadi mitra SMK Negeri 3 Kota Gorontalo dan SMK Tritayasa. Penelitian ini mengumpulkan data kompetensi yang dibutuhkan oleh pihak Industri yang mencakup 68 Tujuan Pembelajaran (TP) pada kompetensi keahlian TBSM. Berdasarkan hasil penelitian, seluruh kompetensi yang terdapat dalam kurikulum TBSM pada dasarnya dibutuhkan oleh IDUKA, namun terdapat satu kompetensi tambahan yang belum terdapat dalam kurikulum merdeka yaitu kompetensi servis bekala pada komponen otomotif. Data dianalisis menggunakan rumus persentase relevansi untuk mengetahui tingkat kesesuaian kompetensi kurikulum dengan kebutuhan industri. Hasil penelitian menunjukkan bahwa tingkat relevansi kompetensi produktif pada kurikulum TBSM terhadap kebutuhan IDUKA memiliki nilai rata-rata sebesar *93%* dan berada pada kategori *sangat relevan*. Hal ini menunjukkan bahwa sebagian besar kompetensi yang diajarkan pada kurikulum TBSM telah sesuai dengan kebutuhan dunia industri. Namun demikian masih terdapat beberapa kompetensi yang belum sepenuhnya memenuhi tuntutan industri sehingga perlu dilakukan penyempurnaan kurikulum agar lulusan lebih siap memasuki dunia kerja.
Strategi Pemasaran Berbasis Portofolio Produk pada UMKM Kerupuk Menggunakan Matriks Boston Consulting Group (BCG) Atima, Abdul Wahid K; Lahay, Idham Halid; Pratiwi, Monica
Jurnal Teknik Industri Terintegrasi (JUTIN) Vol. 9 No. 2 (2026): April
Publisher : LPPM Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jutin.v9i2.57844

Abstract

UMKM play an important role in the regional economy, but they often face limitations in marketing strategies and market expansion. This study aims to analyze the marketing strategy of Karupuk Tore UMKM in Muara Bone Village using the Boston Consulting Group (BCG) method. The research approach used is descriptive qualitative with data collection techniques through observation, interviews, and documentation. Analysis is carried out by examining the market growth rate and relative market share of the marketed crackers products. The results show that Karupuk Tore products fall into several quadrants of the BCG Matrix, illustrating differences in growth potential and sales contribution among product variants. Based on this analysis, the recommended marketing strategies include developing flagship products, optimizing distribution, and utilizing digital marketing to enhance the competitiveness of Karupuk Tore UMKM.
Co-Authors Athallah P N R, M Ellif Atima, Abdul Wahid K Buyung Rahmad Machmoed DENI SETIAWAN Idham Halid Lahay Ismail, Sulfiya M. Larosa, Esta Panrelli, Sigit Pramudibyo, Sugeng Ridwan, Ridwan Rizky, Fachrul Saparudin, Imam Sengaji, Adhitya Miasa Stella Junus Sufarinto, Adhitya Sunardi Sunardi Waskito Waskito, Waskito