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All Journal Scriptura PRofesi Humas Aptisi Transactions on Technopreneurship (ATT) Ultimacomm: Jurnal Ilmu Komunikasi Jurnal Mantik Widya Komunika: Jurnal Komunikasi Pendidikan TheJournalish: Social and Government BJRM (Bongaya Journal of Research in Management) AKSELERASI: Jurnal Ilmiah Nasional Journal of Research on Business and Tourism International Journal of Science and Society (IJSOC) Jurnal Pengabdian Masyarakat : Pemberdayaan, Inovasi dan Perubahan Scriptura: Jurnal Ilmiah Komunikasi Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) Jurnal Ilmu Komunikasi Andalan Innovative: Journal Of Social Science Research International Transactions on Artificial Intelligence (ITALIC)
Alexandrina, Elke
Institut Komunikasi Dan Bisnis LSPR
Religion Arts Humanities Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Public Health Social Sciences Other

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Integrating Artificial Intelligence for Academically Challenged Students Education and Health Juliastuti, Dyah; Alexandrina, Elke; Sana, Eirene; Muti, Rifqa Nabila; Cesna, Galih Putra
International Transactions on Artificial Intelligence Vol. 4 No. 1 (2025): November
Publisher : Pandawan Sejahtera Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33050/italic.v4i1.949

Abstract

Students with Intellectual and Developmental Disabilities (ID/DD) often experience overlapping medical and cognitive challenges that affect their academic participation and social interaction. Frequent absences, delayed progress, and limited communication skills highlight the urgent need for an integrated support system. Despite advancements in educational technology, most digital learning tools remain limited in addressing the dual educational and healthcare needs of ID/DD students. This study aims to identify existing gaps and propose a systematic framework for integrating Artificial Intelligence (AI) into education and health systems to enhance personalized learning and well-being for students with ID/DD. The study emphasizes the importance of combining health data with instructional design to achieve inclusive and adaptive learning experiences. A systematic literature review was conducted across multiple databases, including IEEE Xplore, ERIC, ACM Digital Library, and NFER, covering studies published between 2020 and 2025. The review process followed the PRISMA guideline and applied strict inclusion and exclusion criteria to ensure the validity of selected studies. The findings reveal that AI has been used to support ID/DD learners in various contexts, but most implementations remain fragmented, lacking integration between educational and medical data. The proposed AI-based framework connects these domains through data-driven decision-making, adaptive feedback, and intelligent reasoning mechanisms. This study contributes to the development of a holistic AI-driven model that supports individualized learning and health monitoring in line with SDG 3 (Good Health and Well-Being) and SDG 4 (Quality Education). Strengthening collaboration among educators, caregivers, and healthcare professionals can create more inclusive and effective educational ecosystems for ID/DD students.
Public relations perspectives: Linking corporate brand and product brand to employer branding Aruman, Akhmad Edhy; Ramonita, Latifa; Alexandrina, Elke; Utami, Puput Putri
PRofesi Humas Vol 10, No 2 (2026): February 2026
Publisher : Universitas Padjadjaran

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24198/prh.v10i2.60883

Abstract

Background: Mass layoffs in digital platform companies have intensified public scrutiny of employer branding, particularly within the sharing economy, where corporate reputation, social responsibility, and workforce relations are closely interconnected. In the case of PT GoTo Gojek Tokopedia Tbk., employment termination decisions have raised questions about how corporate and product brands are interpreted by prospective employees. In this context, Corporate Social Responsibility (CSR) as a part of Public Relations communication approach, emerges as a strategic communication resource that may mediate the relationship between brand reputation and employer branding. Purpose: This study examines the influence of corporate brand and product brand on employer branding and analyzes the mediating role of CSR within a sharing economy business context. Methods: This research adopts a quantitative explanatory approach using Partial Least Squares–Structural Equation Modeling (PLS-SEM). Survey data were collected from 138 job seekers who were familiar with PT GoTo Gojek Tokopedia Tbk. Corporate brand and product brand were treated as exogenous variables, employer branding as the endogenous variable, and CSR as a mediating variable. Results: The findings show that corporate brand, product brand, and CSR have a positive and significant influence on employer branding. CSR demonstrates the strongest direct effect and fully mediates the relationships between corporate brand and employer branding, as well as between product brand and employer branding. Conclusion: The study indicates that employer branding in the sharing economy is not shaped solely by corporate or product reputation but is substantially strengthened through perceived CSR practices, which translate brand meaning into employer attractiveness. Implications: This research suggests the integration of CSR into corporate and product brand communication as an employer branding strategy. Academically, it contributes to public relations and employer branding literature by positioning CSR as a mediating variable in the sharing economy.
Trust and Perceived Value as Strategic Drivers in Indonesia Omnichannel Beautypreneurship Alexandrina, Elke; Sumarwan, Ujang; Yuliati, Lilik Noor; Nurhayati, Popong
Aptisi Transactions On Technopreneurship (ATT) Vol 8 No 2 (2026): July
Publisher : Pandawan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34306/att.v8i2.738

Abstract

This study aims to analyse the factors influencing customer loyalty within the omnichannel skincare ecosystem, focusing on the role of online trust, customer satisfaction, and repurchase intention. A quantitative approach was employed, utilizing a survey method involving 233 respondents who had purchased skincare products through various channels (both online and offline). Data analysis was conducted using Structural Equation Modeling (SEM) with LISREL to examine the relationships among variables within the developed conceptual model. The findings indicate that perceived product quality and perceived risk significantly influence perceived value, whereas price perception does not directly impact consumers' perceived value. Additionally, online trust plays a crucial role in enhancing customer satisfaction but does not directly influence repurchase intention. Conversely, repurchase intention is the primary factor shaping customer loyalty, whereas customer satisfaction does not have a direct effect on loyalty. These findings emphasize that customer loyalty is not solely dependent on satisfaction but is more closely linked to repurchase intensity, which is influenced by trust and positive omnichannel shopping experiences. The implications of this study highlight the importance of customer experience-based marketing strategies, including product quality enhancement, information transparency, responsive customer service, and the implementation of loyalty programs to encourage repurchase intention. By understanding the key factors driving loyalty within the omnichannel ecosystem, skincare companies can design more effective marketing strategies to enhance customer retention and strengthen competitiveness in an increasingly dynamic market.
PENGARUH KUALITAS LIVE STREAMING KREDIBILITAS HOST DAN UI/UX TERHADAP PEMBELIAN IMPULSIF THRIFT FASHION AKUN @BLISSFUL.STORE DI TIKTOK Haviza Meiza Jasmin; Elke Alexandrina
BJRM (Bongaya Journal of Research in Management) Vol. 9 No. 1 (2026): BJRM (Bongaya Journal of Research in Management)
Publisher : LPPM STIEM BONGAYA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37888/bjrm.v9i1.961

Abstract

Minat terhadap pembelian pakaian bekas di Indonesia mengalami peningkatan pesat di tahun tahun sbelumnya. Pergeseran penjualan thrift fashion dari metode offline ke platform online melalui live streaming TikTok mencerminkan strategi baru untuk menjangkau konsumen yang lebih luas. Keterbatasan jumlah produk yang umumnya hanya tersedia dalam satu item seringkali memicu pembelian impulsif. Untuk menjaga keadilan, penjual biasanya memberikan petunjuk singkat mengenai produk, dan konsumen yang paling cepat merespons berhak mendapatkan produk tersebut. Mekanisme ini menciptakan suasana kompetitif yang menimbulkan rasa tantangan dan dorongan emosional dalam proses pembelian. Selain itu, kualitas live streaming dan kredibilitas host juga berperan penting untuk menciptakan kepercayaan pelanggan serta memberi dampak pada keputusan pembelian.Studi memiliki tujuan supaya bisa menganalisa dampak kualitas live streaming dan kredibilitas host terhadap perilaku pembelian impulsif konsumen thrift fashion di TikTok. Penelitian ini menggunakan pendekatan kuantitatif dengan menyebarkan kuesioner kepada konsumen yang pernah membeli pakaian thrift melalui akun TikTok @blissful.store. Hasil penelitian menunjukkan bahwa kualitas live streaming dan kredibilitas host berpengaruh signifikan terhadap perilaku pembelian impulsif konsumen. Oleh karena itu, peningkatan kualitas streaming serta menjaga kredibilitas host menjadi strategi penting dalam mendorong pembelian impulsif pada pemasaran thrift fashion berbasis live streaming.
Co-Authors Aimee Anindya Putri Alfina, Muhammad Kholid Alzan Kamila Amadea, Nadira Anindita, Arnika Ardianto, Satria Fajar Aruman, Akhmad Edhy Cesna, Galih Putra Chrisdina, Chrisdina Damayanti, Anissa Haviza Meiza Jasmin Juliastuti, Dyah Laetitia, Stephani Imanuela Lilik Noor Yuliati Marhietta, Adinda Mariska Eunike Walukow Melvin Bonardo Simanjuntak Muti, Rifqa Nabila Popong Nurhayati Prabowo, Wendra Kusuma Prischa Nova Putranto , Johan Adham Ramonita, Latifa Rizki Jaya Putra Sana, Eirene Saputri, Sekar Dewanti Wiryaning Satria Fajar Ardianto Sekar Dewanti Wiryaning Saputri Stephani Imanuela Laetitia Ujang Sumarwan Utami, Puput Putri Wempi, J.A Wempi, JA Wiguna, Maylaffayza Wijono, Joie Jennifer