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PELAKSANAAN KOMUNIKASI INTERNAL DALAM GAYA KEPEMIMPINAN BIRO HUMAS LEMBAGA TINGGI NEGARA Gracia Rachmi Adiarsi; Mutiara Septenia Sari
Jurnal Ilmu Komunikasi Vol 6, No 2 (2017)
Publisher : Universitas Riau

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35967/jkms.v6i2.4742

Sebuah organisasi memerlukan seorang pemimpin yang dapat menjalankan tugas, fungsi danperan organisasi. Gaya kepemimpinan diwujudkan melalui gaya kerja atau cara bekerja sama serta polaperilaku dengan orang lain dengan tujuan untuk mempengaruhi suatu kelompok menuju pencapaian sebuahvisi atau tujuan yang ditetapkan. Tujuan dalam penelitian ini adalah untuk mendeskripsikan komunikasiinternal dalam gaya kepemimpinan yang diterapkan oleh Kepala Biro Humas dan Kerja Sama InternasionalBadan Pemeriksa Keuangan Republik Indonesia BPK-RI). Penelitian ini menggunakan metodekualitatif dengan teori gaya kepemimpinan dan teori birokrasi Max Weber. Hasil penelitian ini menunjukkanbahwa Biro Humas dan Kerja Sama Internasional BPK RI memenuhi karakter birokrasi Max Weber danmenerapkan salah satu gaya kepemimpinan yang dikemukakan oleh Likert dalam melakukan komunikasiinternal.

PENGELOLAAN KESAN KYAI GUS BAHA SEBAGAI MAKNA PANGGUNG DEPAN DAN PANGGUNG BELAKANG DALAM PENYIARAN DAKWAH ISLAM Firdaus Yuni Dharta; Iswahyu Pranawukir; Mohamad Sudi; Gracia Rachmi Adiarsi; Yanti Setianti
Busyro: Jurnal Dakwah dan Komunikasi Islam Vol. 5 No. 2 (2024): Mei : Busyro : Jurnal Dakwah dan Komunikasi Islam
Publisher : Institut Pesantren Sunan Drajat Lamongan, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55352/kpi.v5i1.979

This research employs Erving Goffman's dramaturgical theory, which divides social life into front stage and backstage, to analyze the management of Kyai Gus Baha's broadcasts in Islamic preaching. Utilizing a qualitative approach and literature review method, the study examines 50 sermons by Kyai Gus Baha, audience comments, and interviews with individuals close to him. The findings reveal that Kyai Gus Baha uses friendly and easily understandable language in 90% of cases, controlled humor in 60%, references to the Quran and Hadith in 100%, and messages of peace and tolerance in 80% of instances. Additionally, he discusses everyday life in a friendly manner in 70% of cases. Audience reactions indicate appreciation for intelligence and depth of knowledge (40%), kindness and gentleness (30%), humor and emotional connection (20%), and relevance to daily life (10%). Interviews disclose that Kyai Gus Baha's personal life is simple, honest, and aligned with his teachings, acknowledged by respondents (80-100%). In conclusion, Kyai Gus Baha effectively and consistently manages presentations between the front and backstage, thereby enhancing the credibility and effectiveness of his sermons. This study underscores the importance of alignment between teaching and actions in building credibility in Islamic preaching.

Motivasi Penggunaan Media Sosial di Kalangan Mahasiswa Gen-Z Adiarsi, Gracia Rachmi; Putra, Aditya Eka; Raymond, Raymond
Jurnal Nomosleca Vol. 10 No. 2 (2024): Oktober, 2024
Publisher : Universitas Merdeka Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26905/nomosleca.v10i2.14603

In the digital age, Generation Z (Gen Z) is deeply engaged with technology. This study explores Gen Z's motivations for excessive internet use, focusing on social media. Interviews with eight students showed that social media is used mainly for entertainment, communication, and social interaction, with Instagram, TikTok, and WhatsApp being the most popular. The research highlights financial and time management challenges affecting academic productivity. It provides valuable insights for educators, policymakers, and mental health professionals to address the benefits and challenges of Gen Z's digital lives.

PENGELOLAAN KESAN KYAI GUS BAHA SEBAGAI MAKNA PANGGUNG DEPAN DAN PANGGUNG BELAKANG DALAM PENYIARAN DAKWAH ISLAM Firdaus Yuni Dharta; Iswahyu Pranawukir; Mohamad Sudi; Gracia Rachmi Adiarsi; Yanti Setianti
Busyro: Jurnal Dakwah dan Komunikasi Islam Vol. 5 No. 2 (2024): Mei : Busyro : Jurnal Dakwah dan Komunikasi Islam
Publisher : Institut Pesantren Sunan Drajat Lamongan, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55352/kpi.v5i1.979

This research employs Erving Goffman's dramaturgical theory, which divides social life into front stage and backstage, to analyze the management of Kyai Gus Baha's broadcasts in Islamic preaching. Utilizing a qualitative approach and literature review method, the study examines 50 sermons by Kyai Gus Baha, audience comments, and interviews with individuals close to him. The findings reveal that Kyai Gus Baha uses friendly and easily understandable language in 90% of cases, controlled humor in 60%, references to the Quran and Hadith in 100%, and messages of peace and tolerance in 80% of instances. Additionally, he discusses everyday life in a friendly manner in 70% of cases. Audience reactions indicate appreciation for intelligence and depth of knowledge (40%), kindness and gentleness (30%), humor and emotional connection (20%), and relevance to daily life (10%). Interviews disclose that Kyai Gus Baha's personal life is simple, honest, and aligned with his teachings, acknowledged by respondents (80-100%). In conclusion, Kyai Gus Baha effectively and consistently manages presentations between the front and backstage, thereby enhancing the credibility and effectiveness of his sermons. This study underscores the importance of alignment between teaching and actions in building credibility in Islamic preaching.

Strategi Digital Influencer dalam Membentuk Persepsi dan Keputusan Pembelian Konsumen Daviena Skincare Sormin, Manuela Ruth Claudia; Jenniefer, Jenniefer; Adiarsi, Gracia Rachmi
Jurnal Dinamika Ilmu Komunikasi Vol 11, No 2 (2025)
Publisher : Universitas Prof. Dr. Moestopo (Beragama)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32509/dinamika.v11i2.5910

The development of digital media has reshaped marketing communication, with influencer marketing relying on personal branding and lifestyle representation to influence consumer behavior. A prominent trend is flexing, the display of wealth, luxury, and personal achievements on social media to create exclusivity and aspirational value. In Indonesia’s beauty industry, flexing is widely used, yet little research addresses its effect on consumer perception, trust, and purchase decisions. This study examines Daviena Skincare’s flexing strategy in shaping consumer engagement and decision-making. Using a qualitative approach, in-depth interviews with five purposively selected skincare users and social media followers were analyzed thematically through the AISAS model (Attention, Interest, Search, Action, Share). Results show flexing effectively attracts attention and interest by associating the brand with success and luxury, though responses are ambivalent: some see it as motivational, others as excessive. Long-term trust and purchase depend more on product quality, transparency, and authentic engagement. The study highlights the importance of balancing flexing with authenticity and credibility to build consumer loyalty.

The Influence of Social Support, Motivation, and Self-Regulation on Academic Achievement of Generation Z Students Gracia Rachmi Adiarsi; Akhmad Edhy Aruman; Aditya Eka Putra; Latifa Ramonita; Sofia Meivina
Jurnal Komunikasi Ikatan Sarjana Komunikasi Indonesia Vol. 11 No. 1 (2026): June 2026 - Jurnal Komunikasi Ikatan Sarjana Komunikasi Indonesia
Publisher : Ikatan Sarjana Komunikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25008/bz83dy57

Social media has become an integral part of modern life, particularly for Generation Z as digital natives who actively engage with platforms such as Instagram, TikTok, and WhatsApp. While social media offers opportunities for interaction, information access, and self-expression, its impact on academic achievement remains paradoxical, as it can both support learning and create distractions. This study examines the influence of social support, motivation, and self-regulation on academic achievement, with social media usage patterns as mediating variable. Grounded in Uses and Gratifications Theory and Self-Determination Theory, this research employs a quantitative explanatory approach using PLS-SEM. Data were collected through a questionnaire from 300 undergraduate students at private universities in Jakarta. The findings indicate that social support, intrinsic and extrinsic motivation, and self-regulation significantly influence academic achievement, with self-regulation as the strongest predictor. Furthermore, the intensity and purpose of social media use significantly mediates these relationships, showing that academic outcomes depend on how students align social media use with learning goals. This study highlights that social media can function as a supportive academic tool when used purposefully. The novelty lies in integrating UGT and SDT with behavior constructs of self-regulation and social support to explain how mediated social media use shapes academic achievement among Generation Z students in Jakarta.

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