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All Journal Nomosleca Jurnal Komunikasi Profesional Humaniora Jurnal Profetik Communicare : Journal of Communication Studies Communication Avant Garde Jurnal Pewarta Indonesia Busyro : Jurnal Dakwah dan Komunikasi Islam Jurnal Komunikasi Global Jurnal Dinamika Ilmu Komunikasi
Gracia Rachmi Adiarsi
Sekolah Tinggi Ilmu Komunikasi LSPR Jl. KH Mas Mansyur No. 35, Jakarta – Indonesia
Arts Humanities Education Languange, Linguistic, Communication & Media Library & Information Science Social Sciences Other

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Motivasi Penggunaan Media Sosial di Kalangan Mahasiswa Gen-Z Adiarsi, Gracia Rachmi; Putra, Aditya Eka; Raymond, Raymond
Jurnal Nomosleca Vol. 10 No. 2 (2024): Oktober, 2024
Publisher : Universitas Merdeka Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26905/nomosleca.v10i2.14603

Abstract

In the digital age, Generation Z (Gen Z) is deeply engaged with technology. This study explores Gen Z's motivations for excessive internet use, focusing on social media. Interviews with eight students showed that social media is used mainly for entertainment, communication, and social interaction, with Instagram, TikTok, and WhatsApp being the most popular. The research highlights financial and time management challenges affecting academic productivity. It provides valuable insights for educators, policymakers, and mental health professionals to address the benefits and challenges of Gen Z's digital lives.
PENGELOLAAN KESAN KYAI GUS BAHA SEBAGAI MAKNA PANGGUNG DEPAN DAN PANGGUNG BELAKANG DALAM PENYIARAN DAKWAH ISLAM Firdaus Yuni Dharta; Iswahyu Pranawukir; Mohamad Sudi; Gracia Rachmi Adiarsi; Yanti Setianti
Busyro: Jurnal Dakwah dan Komunikasi Islam Vol. 5 No. 2 (2024): Mei : Busyro : Jurnal Dakwah dan Komunikasi Islam
Publisher : Institut Pesantren Sunan Drajat Lamongan, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55352/kpi.v5i1.979

Abstract

This research employs Erving Goffman's dramaturgical theory, which divides social life into front stage and backstage, to analyze the management of Kyai Gus Baha's broadcasts in Islamic preaching. Utilizing a qualitative approach and literature review method, the study examines 50 sermons by Kyai Gus Baha, audience comments, and interviews with individuals close to him. The findings reveal that Kyai Gus Baha uses friendly and easily understandable language in 90% of cases, controlled humor in 60%, references to the Quran and Hadith in 100%, and messages of peace and tolerance in 80% of instances. Additionally, he discusses everyday life in a friendly manner in 70% of cases. Audience reactions indicate appreciation for intelligence and depth of knowledge (40%), kindness and gentleness (30%), humor and emotional connection (20%), and relevance to daily life (10%). Interviews disclose that Kyai Gus Baha's personal life is simple, honest, and aligned with his teachings, acknowledged by respondents (80-100%). In conclusion, Kyai Gus Baha effectively and consistently manages presentations between the front and backstage, thereby enhancing the credibility and effectiveness of his sermons. This study underscores the importance of alignment between teaching and actions in building credibility in Islamic preaching.
Strategi Digital Influencer dalam Membentuk Persepsi dan Keputusan Pembelian Konsumen Daviena Skincare Sormin, Manuela Ruth Claudia; Jenniefer, Jenniefer; Adiarsi, Gracia Rachmi
Jurnal Dinamika Ilmu Komunikasi Vol 11, No 2 (2025)
Publisher : Universitas Prof. Dr. Moestopo (Beragama)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32509/dinamika.v11i2.5910

Abstract

The development of digital media has reshaped marketing communication, with influencer marketing relying on personal branding and lifestyle representation to influence consumer behavior. A prominent trend is flexing, the display of wealth, luxury, and personal achievements on social media to create exclusivity and aspirational value. In Indonesia’s beauty industry, flexing is widely used, yet little research addresses its effect on consumer perception, trust, and purchase decisions. This study examines Daviena Skincare’s flexing strategy in shaping consumer engagement and decision-making. Using a qualitative approach, in-depth interviews with five purposively selected skincare users and social media followers were analyzed thematically through the AISAS model (Attention, Interest, Search, Action, Share). Results show flexing effectively attracts attention and interest by associating the brand with success and luxury, though responses are ambivalent: some see it as motivational, others as excessive. Long-term trust and purchase depend more on product quality, transparency, and authentic engagement. The study highlights the importance of balancing flexing with authenticity and credibility to build consumer loyalty.
Co-Authors Aditya Eka Putra, Aditya Eka Chandra, Susiwaty Dewi, Indira Firdaus Yuni Dharta Helen Silsa Iswahyu Pranawukir Jenniefer, Jenniefer Jeremia Engelita Wakas Luh Ketut Sri Laksmi Mohamad Sudi Oktaviani, Rani Chandra Rahma Nurrani Annisa Raymond Raymond Satrio, Adhi Silaban, Martha Warta Sormin, Manuela Ruth Claudia Yanti Setianti Yolanda Stellarosa