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All Journal JURNAL NUSANTARA APLIKASI MANAJEMEN BISNIS Arthavidya Jurnal Ilmiah Ekonomi Journal Of Human And Education (JAHE) Jurnal Administrasi Terapan
Tousalwa, Carla
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Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences Other

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PENGARUH KEPUASAN KERJA DAN MOTIVASI KERJA TERHADAP KINERJA KARYAWANPT. BANK BNI (PERSERO) TBK CABANG AMBON Tousalwa, Carla
Arthavidya Jurnal Ilmiah Ekonomi Vol 18 No 1 (2016)
Publisher : Fakultas Ekonomi Universitas Wisnuwardhana

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (235.346 KB) | DOI: 10.37303/a.v18i1.16

Abstract

Study aimed to clarify whether the variable jobsatisfaction and work motivation significantly influence employeeperformance, as well as to determine which variables are thedominant influence between the two variables Job Satisfactionand Work Motivation on the performance of employees at PT.Bank BNI (Persero) Tbk Ambon Branch. Samples were takenusing purposive sampling method is to direct all employeeschoose as many as 50 people. The results showed that jobsatisfaction and work motivation have a significant effect on theperformance of employees of PT. Bank BNI (Persero) Tbk AmbonBranch. Variable job satisfaction and work motivation improvethe performance of employees of PT. Bank BNI (Persero) TbkAmbon Branch. The correlation between job satisfaction andwork motivation and performance of employees of PT. Bank BNI(Persero) Tbk Ambon Branch is very strong.Keywords: Job satisfaction, motivation and performance ofemployees
Pelatihan Penggunaan Bahasa Inggris Pariwisata (English For Tourism) Bagi Pemuda,Pelaku UMKM dan Aparatur Desa Wisata Rutong, Kota Ambon Pattipeilohy, Vascolino; Gomies, Stevanus J; Sandanafu, Sally P; Tousalwa, Carla
Journal Of Human And Education (JAHE) Vol. 5 No. 2 (2025): Journal of Human And Education (JAHE)
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jh.v5i2.2364

Abstract

Community service activities carried out by the PKM team of Ambon State Polytechnic in the Rutong tourist village are based on the needs of village residents for English, especially Tourism English. This PKM aims to provide teaching and motivate the community (youth, MSMEs and village officials) in using English to entertain foreign guests. The training methods used are theory and practice with teaching module materials that have been created by the PKM team. It is expected that from this training, participants will be able and confident in communicating in English with foreign visitors concequently, visitors can understand the explanations of residents regarding Rutong village tourism
Variabel Penentu Keputusan Pembelian Minyak Kayu Putih Cap MP di Kota Ambon Tousalwa, Carla
Jurnal Nusantara Aplikasi Manajemen Bisnis Vol 2 No 1 (2017): Jurnal Nusantara Aplikasi Manajemen Bisnis
Publisher : UNIVERSITAS NUSANTARA PGRI KEDIRI

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (154.112 KB) | DOI: 10.29407/nusamba.v2i1.560

Abstract

Produk minyak kayu putih merupakan salah satu produk andalan dari Propinsi Maluku yang memliki khasiat dan manfaat bagi kesehatan. Penelitian saat ini bertujuan untuk menguji pengaruh variabel promosi dan kualitas produk terhadap keputusan pembelian minyak kayu putih cap MP yang dilakukan konsumen. Penelitian dilakukan dengan menggunakan metode survey, dengan menggunakan kuisioner sebagai instrument pengukuran dalam pengambilan data. Teknik sampling yang digunakan adalah judgement sampling dengan jumlah responden yang terlibat dalam penelitian ini adalah 200 orang, dan menggunakan teknik analisa regresi berganda. Hassil penelitian menunjukan bahwa variabel promosi terutama melalui personal selling dan kualitas produk yang semakin baik yang ditawarkan yang tercermin lewat kemudahan dan pelayanan saat konsumen mencari produk akan semakin mempengaruhi keputusan pembelian konsumen. Kata Kunci: Promosi, Kualitas Produk, Keputusan Pembelian.
Pengaruh Promosi, Persepsi Nilai, dan Kemudahan Akses Layanan terhadap Minat Menggunakan Produk Bank Mandiri Tousalwa, Carla; Sitaniapessy, Harry A.P.
Jurnal Administrasi Terapan Vol. 5 No. 1 (2026): Jurnal Administrasi Terapan
Publisher : P3M Politeknik Negeri Ambon

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31959/jat.v5i1.3851

Abstract

This study aims to analyze the effects of promotion, perceived value, and service accessibility on students’ intention to use banking products. The research was conducted using a quantitative approach with a survey method involving 198 students from the Department of Business Administration and Accounting at Politeknik Negeri Ambon. Respondents were selected using purposive sampling. Data were collected through structured questionnaires and analyzed using multiple linear regression with statistical software. The results indicate that promotion, perceived value, and service accessibility have positive and significant effects on intention to use banking products. Promotion and perceived value show stronger influences compared to service accessibility. These findings suggest that students’ intention to use banking products is shaped by integrated marketing communication, evaluation of benefits and costs, and operational convenience of services. This study contributes to the marketing and banking literature by extending the integrated marketing strategy perspective in explaining customer intention. Practically, the results provide insights for banks in designing relevant promotional strategies, strengthening product value, and improving service accessibility to enhance adoption among young consumers.Keywords: promotion; perceived value; service accessibility; intention to use; banking.
Pengaruh Kualitas Pelayanan Terhadap Kepuasan Konsumen Pengguna Jasa Penyeberangan Rute Waipirit-Hunimua Nizwar, Nizwar; Tousalwa, Carla; Waelauruw, Anthoneta Telsy
Jurnal Administrasi Terapan Vol. 3 No. 1 (2024): Jurnal Administrasi Terapan
Publisher : P3M Politeknik Negeri Ambon

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31959/jat.v3i1.2524

Abstract

This study aims to determine the effect of service quality on passenger satisfaction using the ferry service route Waipirit- Hunimua. This research was conducted against the background of the importance of maintaining consumer loyalty by providing satisfaction to them through quality services. This research is quantitative research with simple linear regression technique. Collecting data using a questionnaire distributed to 100 respondents. Data processing is carried out with the help of SPSS 22 software. From the research that has been done, it can be concluded that there is a positive influence of service quality on passenger satisfaction using the ferry service for route Waipirit-Hunimua. The contribution of service quality to passenger satisfaction is 84.5% while the remaining 15.5% is influenced by other variables not examined in this study. The regression equation obtained is consumer satisfaction = 6.434+0.204 (Service Quality) Keywords : Influence, Service Quality, Passenger Satisfaction
PENGARUH FASILITAS KERJA TERHADAP EFEKTIVITAS KERJA PEGAWAI PADA KANTOR BADAN KEPEGAWAIAN DAERAH PROVINSI MALUKU Watloly, Mery; Tousalwa, Carla; Gomies, Stevanus Johan
Jurnal Administrasi Terapan Vol. 4 No. 1 (2025): Jurnal Administrasi Terapan
Publisher : P3M Politeknik Negeri Ambon

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31959/jat.v4i1.3158

Abstract

This study aims to analyze the effect of workplace facilities on employee work effectiveness at the Regional Personnel Agency of Maluku Province. Workplace facilities can influence employee work effectiveness. This research was conducted at the Regional Personnel Agency of Maluku Province to determine whether workplace facilities affect employee work effectiveness. This study uses a quantitative approach with a survey method, where data was obtained through questionnaires distributed to employees of the Regional Personnel Agency of Maluku Province. The sample taken in this study consisted of 44 employees. The method used in this research is a simple linear regression analysis method with the help of SPSS version 26 software, resulting in the regression equation Y = 25.305 + 0.195X. The hypothesis testing results show a t-count value of 2.113 with a probability of 1.68 or (p < 0.05). The test results indicate that the independent variable (workplace facilities) influences the dependent variable (employee work effectiveness) by 95%, while the remaining 5% is influenced by other variables. Based on these research findings, it can be concluded that workplace facilities have a positive and significant effect on employee work effectiveness at the Regional Personnel Agency of Maluku Province. Keywords : Work facilities; Work Effectiveness
PENGUKURAN EFEKTIVITAS KAMPANYE MARKETING MULTI-CHANNEL: PENDEKATAN STATISTIK UNTUK MENGIDENTIFIKASI FAKTOR KUNCI KEBERHASILAN Nanulaitta, Deflin Tresye; Tousalwa, Carla; Gomies, Stevanus Johan
Jurnal Administrasi Terapan Vol. 4 No. 1 (2025): Jurnal Administrasi Terapan
Publisher : P3M Politeknik Negeri Ambon

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31959/jat.v4i1.3400

Abstract

This research develops a framework for measuring the effectiveness of multi-channel marketing campaigns using a statistical approach to identify key success factors in the Indonesian market context. Through a quantitative cross-sectional research design involving 145 companies with at least three active marketing channels, this study integrates structured surveys, secondary data on campaign performance metrics, and marketing data audits. Multivariate statistical analysis reveals significant correlations between channel integration levels and campaign effectiveness, with social media excelling in customer engagement (β=0.42), email marketing in conversion rate (β=0.37), and content marketing in brand awareness (β=0.45). Path analysis identifies significant synergistic effects between combinations of social media and email marketing (path coefficient=0.56) that increase conversion rates by 2.3 times. Using random forest algorithm (83.7% accuracy), five key success factors were identified: message personalization based on audience segmentation, visual and narrative consistency across channels, optimal communication timing, cross-platform data integration, and content alignment with customer journey. Machine learning-based attribution models proved significantly more accurate (89.3%) than traditional models. The research also found significant variations in multi-channel strategy effectiveness based on industry characteristics and audience segments, encouraging differentiated approaches. The measurement framework developed offers practical tools for marketers to optimize multi-channel campaigns and maximize return on marketing investment. Keywords: multi-channel marketing, attribution modeling, campaign effectiveness, statistical approach, channel integration
Co-Authors Gomies, Stevanus J GOMIES, STEVANUS JOHAN Harry A. P. Sitaniapessy Nanulaitta, Deflin Tresye Nizwar, Nizwar Pattipeilohy, Vascolino Sandanafu, Sally P Waelauruw, Anthoneta Telsy Watloly, Mery