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All Journal Jurnal Ilmiah Mahasiswa Ekonomi Manajemen YUME : Journal of Management JURNAL MANAJEMEN BISNIS Diklat Review : Jurnal manajemen pendidikan dan pelatihan Altasia : Jurnal Pariwisata Indonesia International Journal of Business Studies KAIBON ABHINAYA : JURNAL PENGABDIAN MASYARAKAT Golden Ratio of Mapping Idea and Literature Format Golden Ratio of Community Services and Dedication Indonesia Journal of Social Responsibility Review (IJSRR) Jurnal Ticom: Technology of Information and Communication
Daduk Merdika Mansur
Universitas Telkom
Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Health Professions Languange, Linguistic, Communication & Media Library & Information Science Social Sciences Other

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Journal : Golden Ratio of Community Services and Dedication

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Innovation in Packaging and Informative Leaflets for Handwritten Batik Products Using Natural Dyes from Ciwaringin, Cirebon Regency, Indonesia Chamidah, Nurul; Mansur, Daduk Merdika; Jannah, Nabilah Nurul
Golden Ratio of Community Services and Dedication Vol. 5 No. 1 (2025): November - April
Publisher : Manunggal Halim Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52970/grcsd.v5i1.1216

Abstract

Ciwaringin batik is one of the distinctive batik styles from Cirebon Regency. Its uniqueness is expressed through narrative batik designs created by boarding school students and the values embedded in its motifs, writing techniques, and natural dyes. However, the value and price of this batik have not been complemented by packaging that effectively communicates the product's special qualities. This community service program, employing a research and development (R&D) approach, aims to create innovative packaging designs and informative leaflets that highlight the uniqueness of the product. During the research phase, observational studies and documentation analysis of the packaging used by artisans were conducted, followed by identifying accessible packaging innovation designs that the batik artisan community and cooperatives could easily adopt. The development stage involved designing packaging innovations and leaflets, along with testing and implementing these innovations. The program has resulted in three marketing innovations. A standardized black packaging color was introduced to showcase the elegance and sturdiness of Ciwaringin batik. This packaging is easily accessible to artisans and can be purchased in-store and online. Incorporating Ciwaringin's regional name as a logo represents the geographical indication and is collectively owned by all artisans. Using written narrative stories to convey information, enhancing access to and dissemination of knowledge about the batik.
Innovating Value: How Strategic Marketing Innovation Drives Competitive Advantage in the Digital Era Merdika Mansur, Daduk
Golden Ratio of Community Services and Dedication Vol. 5 No. 2 (2025): May - October
Publisher : Manunggal Halim Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52970/grcsd.v5i2.1547

Abstract

This study investigates the role of strategic marketing innovation in enhancing competitive advantage within the context of the digital economy, particularly among small and medium enterprises (SMEs) and digitally active firms in Indonesia. The primary objective is to examine how the adoption and implementation of innovative marketing strategies influence key performance indicators such as customer loyalty, market reach, and brand differentiation. Using a descriptive quantitative research design, data were collected from 150 businesses across various sectors through structured online questionnaires. The instrument measured the types of marketing innovations adopted, perceived organizational capabilities, enabling and inhibiting factors, and the outcomes of innovation on competitive advantage. Descriptive statistics and Pearson correlation analysis were employed to identify relationships between variables. The results reveal a strong prevalence of digital marketing innovations, especially in the use of social media, content personalization, and customer engagement automation. Respondents reported significant improvements in brand visibility, customer retention, and market responsiveness. Marketing capability and digital literacy emerged as key internal enablers, while limited financial resources and skill gaps were identified as primary constraints, particularly among micro-enterprises. Statistically significant positive correlations were found between marketing innovation and competitive advantage indicators, validating the theoretical proposition that innovation functions as a strategic capability. These findings contribute to the literature on marketing strategy and digital transformation by highlighting the mechanisms through which innovation supports sustainable competitive positioning. The study also offers managerial implications for enhancing internal capabilities and fostering innovation culture in digitally evolving business environments.
Co-Authors Aditya Halim Perdana Kusuma Putra Putra Ahmad Fauzi Maryadi Amin, Ahmad Sakhowi Ari Ferdian Ary Ferdian Budi Guntoro Christanto Triwibisono Dwi Kartini Dwi Kartini, Dwi Ernie Tisnawati Sule Gunawan Jannah, Nabilah Nurul Liestyowati Liestyowati Nabilah Nurul Jannah Nurul Chamidah NURUL CHAMIDAH Nurul Chamidah Rida Dwi Widiastuty Setiawan, Adrian Fahren Sule, Ernie Tisnawati Suwarna, Asep Yachinta Mardiani Galuh Irwanti Yevis Marty Oesman Yudawisastra, Helin Garlinia