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All Journal Jurnal TIMES METHOMIKA: Jurnal Manajemen Informatika & Komputerisasi Akuntansi Data Science: Journal of Computing and Applied Informatics Jurnal Mandiri IT International Journal Science and Technology (IJST) Jurnal Pengabdian Pada Masyarakat METHABDI TAMIKA: Jurnal Tugas Akhir Manajemen Informatika & Komputerisasi Akuntansi
Nainggolan, Rena
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Religion Agriculture, Biological Sciences & Forestry Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Immunology & microbiology Languange, Linguistic, Communication & Media Library & Information Science Mathematics Medicine & Pharmacology Physics Public Health

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Pemanfaatan Media Sosial dan Marketplace Untuk Meningkatkan Daya Saing UMKM Lokal di Kecamatan Girsang Sipangan Bolon Jamaluddin, Jamaluddin; Harianja, Eva Julia G.; Saragih, Rijois I. E.; Nainggolan, Rena; Purba, Eviyanti N.; Napitupulu, Junika; Manalu, Darwis R.; Hutapea, Marlyna I.; Siringoringo, Rimbun; Perangin-angin, Resianta; Lumbantoruan, Gortap; Simamora, Roni J.; Ijonris, Yusuf
Jurnal Pengabdian Pada Masyarakat METHABDI Vol 5 No 1 (2025): Jurnal Pengabdian Pada Masyarakat METHABDI
Publisher : Universitas Methodist Indonesia

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Abstract

This community service activity aims to improve the competitiveness of Micro, Small, and Medium Enterprises (MSMEs) in Girsang Sipangan Bolon District through the use of social media and marketplace platforms as digital marketing tools. The main challenges faced by local MSMEs include low digital literacy, limited market access, and suboptimal use of technology in product promotion. The program was implemented through initial surveys, training, and workshops for MSME partners. Training materials covered social media management (Instagram and Facebook Business), opening online stores on marketplaces (Shopee and Tokopedia), and promotional content strategies. The results of the program showed a significant improvement in participants' digital skills, such as creating business accounts, regularly uploading content, and managing online stores. Some partners also began to attract new customers outside their local area.
Co-Authors Adline Twince Tobing, Fenina Br Brahmana, Riana Br Purba, Mawar Silvia Br. Sembiring Pelawi, Pindi Alpioninta Br. Tarigan, Kris Inanta Chandra, Darren Denisson Cian Ramadhona Hassolthine Darwis Robinson Manalu Eva Julia Gunawati Harianja Eviyanti Purba Ginting, Mitha Christina Gortap Lumbantoruan Harianja, Eva J. G. Harianja, Eva Julia G. Hariyanto Setiadi, Gregorius Hutabarat, Gabriella Yolanda Hutapea, Marlyna I. Ijonris, Yusuf Jamaluddin Junika Napitupulu kusnadi, adhi Lumban Tobing, Gabriela Lyna M. N. Hutapea Mangunsong, Patrecia Marpaung, Flora Merry Anna Napitupulu Mufria J. Purba Napitupulu, Devita Winda Napitupulu, Thomson Januari Natapura, Septaria Dwi Ndruru, Yufita Friska Nduru, Yiska Sonia Kristin Panjaitan, Calvin Nicolas Perangin-angin , Resianta Purba, Eviyanti N. Purba, Eviyanti Novita Purba, Nelly Agustina Rasmulia Sembiring Resianta Perangin-Angin Rijois I. E. Saragih Rimbun Siringoringo Sihombing, Elsa Cristina Sihotang, Lady Rachael Yemima Sihotang, Vemmy Joshi Apfia Simanjuntak, Stevani L. Z. Simatupang, Tryposa br Sinaga, Nillasari Sinaga, Septa Dewi Sitorus, Hegi Audria Tobing, Fenina A. T. Tobing, Fenina Adline Twince Twince, Fenina Adline Zalukhu, Delianus