Article Per Year (5 Year)
p-Index From 2020 - 2025
2.572
P-Index
This Author published in this journals
All Journal COMPETITIVENESS JOURNAL Forum Ekonomi : Jurnal Ekonomi, Manajemen dan Akuntansi SEIKO : Journal of Management & Business GROWTH Jurnal Ilmiah Ekonomi Pembangunan Golden Ratio of Marketing and Applied Psychology of Business Golden Ratio of Human Resource Management Golden Ratio of Social Science and Education JER Celebes Journal of Community Services E-Amal: Jurnal Pengabdian Kepada Masyarakat
Heryati, Yati
Unknown Affiliation
Religion Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Health Professions Social Sciences Other

Published : 18 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search
Journal : Golden Ratio of Marketing and Applied Psychology of Business

 1 
The Effect of Service Quality and Passenger Fares on Consumer Decisions Using DAMRI Buses Astuti, Dina; Heryati, Yati; Hajjad, Mu’fidatul Nurul
Golden Ratio of Marketing and Applied Psychology of Business Vol. 4 No. 2 (2024): February - June
Publisher : Manunggal Halim Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52970/grmapb.v4i2.682

Abstract

This study aims to assess the impact of service quality and passenger fares on consumer decisions regarding the use of the Mamuju Branch Damri Bus. Specifically, the research has two primary objectives: first, to determine the individual influences of service quality and passenger fares on consumer decisions; and second, to explore the combined effect of both factors on these decisions. Employing a quantitative research approach, the study utilizes two independent variables (service quality and passenger fares) and one dependent variable (consumer decision to use the Mamuju Branch Damri Bus). The methodology includes the application of multiple statistical tests to ensure the validity and reliability of the data collected. These tests include a validity test to ascertain the appropriateness of the research instruments, a reliability test to ensure consistent results, and multiple linear regression to analyze the impact of independent variables on the dependent variable. Additionally, t-tests (partial) and F-tests (simultaneous) are conducted to examine the significance of the effects. A sample of 96 respondents was selected for this study, and data were processed using SPSS software version 24.0. This facilitated a detailed analysis of how service quality and passenger fares influence consumer decisions, both individually and collectively. The findings revealed that both service quality and passenger fares significantly affect consumer decisions to use the Damri Bus at the Mamuju Branch, individually and in combination. This underscores the importance of these factors in shaping consumer behaviors and preferences in the context of public transportation.
The Effect of Product Diversity and Service Quality on Customer Satisfaction : Case Study at Al Mubarok Supermarket in Baras Sub-District, Pasangkayu District Iksan, Muhammad Fahrun; Heryati, Yati; Rusli, R.
Golden Ratio of Marketing and Applied Psychology of Business Vol. 4 No. 2 (2024): February - June
Publisher : Manunggal Halim Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52970/grmapb.v4i2.683

Abstract

This study aims to confirm the influence between product diversity variables and service quality variables on customer satisfaction at Al Mubarok Supermarket in Baras District, Pasangkayu Regency. The research method uses quantitative methods with primary data taken using a questionnaire. The population of respondents is consumers at Al Mubarok Supermarket. The sample was taken with an incidental sampling technique. The sample size was 96 respondents. The data obtained will be analyzed using a validity test, reliability test, t-test (partial), and f-test (tested together). The effect of product diversity t count is greater than the t-estimated (-0.528 < 1.661) so it does not have a significant effect on customer satisfaction, service quality t count is greater than the t-estimated (2.764> 1.661) partially affects customer satisfaction. Shows that F-calculated is greater than F-estimated (3.959> 2.70) and the significance value (Sig = 0.022> a 0.05), indicating that simultaneously both have an influence.
Co-Authors Abdul Rahman Rahim Amalia Amalia Amori, Jeffriansyah Dwi Saputra Aswar Aswar Callo, Herman Dahlan, Risda Daniel Happy Putra dina Astuti Fadli Ahmad Aaenal Lipsa, Muh Hajjad, Mu’fidatul Nurul Iksan, Muhammad Fahrun J, Jusriadi Jayawarsa, A.A. Ketut Muhammad Arsyad R. Rusli Rahayu Umar, Sri Rahman, Ratna Rahmasari, Rahmasari Rasmini, Rasmini Ratna Ratna Ridwan Hayadin, Muh. Rizaldi, Muhammad Alfian Sahputra, Jeffriansyah Dwi Saputra A, Jeffriansyah Dwi Suardi, Suardi syam, akbar Tumoto, Ivan