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All Journal Jurnal Manajemen Terapan dan Keuangan Ekuitas: Jurnal Pendidikan Ekonomi EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis International Journal of Social Science and Business Jurnal Nasional Pendidikan Teknik Informatika (JANAPATI) Journal on Education Jurdimas (Jurnal Pengabdian Kepada Masyarakat) Royal YUME : Journal of Management Inovasi: Jurnal Ilmiah Ilmu Manajemen JAIM (Jurnal Abdi Masyarakat) Jurnal Manajemen Bisnis Jurnal Ilmiah Manajemen dan Bisnis eCo-Buss Al-Kharaj: Journal of Islamic Economic and Business International Journal of Economics Development Research (IJEDR) Dinasti International Journal of Economics, Finance & Accounting (DIJEFA) Quantitative Economics and Management Studies Jurnal Manajemen Sains dan Organisasi (JMSO) Jurnal Abdimas Indonesia : Jurnal Abdimas Indonesia Multidiciplinary Output Research for Actual and International Issue (Morfai Journal) Jurnal Ilmiah Hospitality Management Journal of Artificial Intelligence and Digital Business Journal of Innovative and Creativity Ekuitas Jurnal Pnedidikan Ekonomi Jurnal Manajemen dan Pemasaran Jurnal Ekonomi, Manajemen Pariwisata dan Perhotelan As-Syirkah: Islamic Economic & Financial Journal Jurnal Publikasi Sistem Informasi dan Manajemen Bisnis Jurnal Ekonomi, Manajemen, Akuntansi dan Keuangan
Nilna Muna
Universitas Pedidikan Nasional
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mathematics Public Health Social Sciences Other

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Tourism Experience Effect on Revisit Intention: Trust and Satisfaction in Kintamani: Pengaruh Pengalaman Wisata Terhadap Niat Berkunjung Ulang: Kepercayaan dan Kepuasan Kintamani Saber, Alexander Barro; Muna, Nilna
Jurnal Ilmiah Hospitality Management Vol. 15 No. 1 (2024): December 2024
Publisher : Institut Pariwisata dan Bisnis Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22334/jihm.v15i1.291

Abstract

This study analyzes the influence of tourism experience on revisit intention, with satisfaction and trust as mediating variables, at the Kintamani tourist destination in Bali. Using questionnaires distributed to 133 tourists who had visited Kintamani and analyzed through Structural Equation Modeling-Partial Least Squares (SEM-PLS), the research reveals that tourism experience has significant positive effects on revisit intention, satisfaction, and trust. Satisfaction and trust also positively and significantly influence revisit intention, mediating the relationship between tourism experience and revisit intention. Among various aspects of tourism experience, authenticity, hospitality, and service quality are identified as key drivers in building trust and satisfaction. The novelty of this research lies in its exploration of the dual mediating roles of trust and satisfaction, which are often overlooked in previous studies on revisit behavior. It also emphasizes the unique cultural and environmental attributes of Kintamani, offering specific insights for managing similar tourism destinations. The study highlights the urgency of enhancing visitor retention to support Kintamani's economic and cultural sustainability, especially in the face of global tourism challenges. It contributes to the literature by providing an integrated framework for understanding how tourism experiences shape revisit intention through trust and satisfaction. Practically, the research suggests maintaining Kintamani’s natural beauty, improving service quality, providing staff training, and focusing on visitor satisfaction to enhance trust and long-term loyalty. These findings serve as strategic guidelines for sustainable tourism development in Kintamani and similar destinations worldwide.
Eco-Packaging : The Role of Attitude & Brand Image in Green Purchases Manuaba, Ida Ayu Mas Pramesthi Dharma Dewi; Muna, Nilna
International Journal of Economics Development Research (IJEDR) Vol. 5 No. 6 (2024): International Journal of Economics Development Research (IJEDR)
Publisher : Yayasan Riset dan Pengembangan Intelektual

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/ijedr.v4i6.6631

Abstract

This study aims to analyze the effect of green packaging on green purchase intention by considering the role of attitude (green attitude) as an intervening variable and brand image as a moderating variable. The background of this study is based on the increasing problem of plastic pollution and the need for sustainable solutions. The method used is a quantitative approach with data collection through questionnaires distributed to 190 respondents in Denpasar City. The results of the analysis using Structural Equation Modeling (SEM) show that green packaging has a significant effect on attitudes and green purchase intentions. In addition, attitude is also proven to mediate the relationship between green packaging and purchase intention. However, brand image does not show a significant moderating effect. The conclusion of this study confirms the importance of green packaging in increasing consumers' positive attitudes and their purchase intentions towards green products, while brand image needs to be further considered for the development of effective marketing strategies.
Adoption of M-Health Technologies: Economic Drivers of User Experience and Satisfaction in Consumer Decision-Making Saputra, I Made Dwija Adi; Muna, Nilna
International Journal of Economics Development Research (IJEDR) Vol. 6 No. 2 (2025): International Journal of Economics Development Research (IJEDR)
Publisher : Yayasan Riset dan Pengembangan Intelektual

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/ijedr.v6i2.7264

Abstract

The development of m-Health technology in Indonesia faces significant challenges related to adoption and usage among the public. In this context, this study aims to analyze the influence of perceived ease of use on continuance usage intention, with user experience and satisfaction as mediating variables. The research method employed is a survey using a questionnaire distributed to 337 users of the Pramita Mobile application in several major cities. The analysis results using Partial Least Squares (PLS) indicate that perceived ease of use has a significant positive effect on user experience and satisfaction. Furthermore, both variables also contribute positively to continuity usage intention. This study finds that user experience and satisfaction function as mediators linking perceived ease of use with continuance usage intention. The conclusion emphasizes the importance of enhancing the ease of use of applications to improve user experience and satisfaction. Thus, strategies focusing on increasing usability will be beneficial for encouraging the adoption and continued use of m-Health applications in Indonesia, thereby providing greater health benefits to the community. This research offers valuable insights for application developers in creating more effective and user-friendly solutions
Beyond Green Hype: Attitude, Trust & Ethics For E-Motors Maha Wiradharma, Putu; Muna, Nilna
Dinasti International Journal of Economics, Finance & Accounting Vol. 5 No. 6 (2025): Dinasti International Journal of Economics, Finance & Accounting (January - Feb
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijefa.v5i5.3632

Abstract

This research aims to fill the gap in inconsistent findings on the relationship between green attitude and green purchase intention using the Theory of Planned Behavior (TPB) approach by adding green trust and environmental ethics as mediating variables. Data were collected through a survey of 200 potential respondents and analyzed using structural equation modeling (SEM) based on partial least squares (PLS). Positive and significant results were found in the relationship between green attitude, green trust, environmental ethics, and electric motorcycle purchase intention. In addition, green trust and environmental ethics were able to mediate the relationship between green attitude and electric motorcycle purchase intention. These findings provide insights for electric motorcycle manufacturers and policymakers to improve strategies that promote positive environmental attitudes and trust in green products, ultimately encouraging sustainable consumer behavior. This research provides an original contribution and fills a knowledge gap by combining the concepts of green trust and environmental ethics in the Theory of Planned Behavior (TPB) model, which has not been widely studied in Indonesia. In addition, this study introduces a new model that can be the basis for future research in sustainability and green marketing.
PENGARUH KARAKTERISTIK INDIVIDU DAN WORK FAMILY CONFLICT TERHADAP KEPUASAN KERJA KARYAWAN DI KOPERASI GUNA ARTHA MESARI ULUWATU BADUNG Pramana Putra, I Kadek Rio; Nilna Muna
Jurnal Manajemen dan Pemasaran Vol. 3 No. 1 (2024): Edisi Agustus 2024
Publisher : Universitas Haji Sumatera Utara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51771/jumper.v3i1.953

Abstract

Employees are people who are able to do work and produce goods and services to meet the needs of an institution or company. Every company of course expects every employee to have a high sense of responsibility towards the company considering that employees are the most important asset and function as non-material capital in a company where their presence is very important. Job satisfaction is an important thing that individuals have at work. Job satisfaction is influenced by individual characteristics. Individual characteristics and work-family conflict It is suspected that this is the trigger for the lack of employee satisfaction at the Guna Artha Mesari Uluwatu Cooperative, where the problem is about work-family conflict which is often encountered is time based conflict and strain based conflict. This research used 100 people as samples and became respondents in the research. The results of this research show that the average employee at Guna Artha Mesari Uluwatu Badung Cooperative has individual characteristics with very good information. Work family conflict that occurs in the environment Guna Artha Mesari Uluwatu Badung Cooperative produces value criteria that fall into the good category. Job satisfaction found in Guna Artha Mesari Uluwatu Badung Cooperative falls into the good criteria. This is supported by employees and superiors and supporting each other. Keywords: Employee; Work Family Conflict; Company.
Green Choices: The Role of Green Skepticism and Eudaimonic Well-Being in Evoking Green Purchase Intention Mitariani, Ni Wayan Eka; Agus Wahyudi Salasa Gama; Nilna Muna
International Journal of Social Science and Business Vol. 9 No. 2 (2025): May
Publisher : Universitas Pendidikan Ganesha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23887/ijssb.v9i2.93850

Abstract

Nowadays, companies are competing to produce green products to maintain sustainability. However, consumer responses to these efforts are still varied. This research aimed to investigate the impact of green skepticism on the relationship between expected eudaimonic well-being and green purchase intention. Additionally, the mediating role of expected eudaimonic well-being in the relationship between green brand awareness, green brand image, and green purchase intention. The approach of this research is quantitative research. Data collected from 250 respondents using questionnaire and were analyzed using SEM-PLS. Respondents of this research were people in Bali, who had knowledge about green products.  The result found expected eudaimonic well-being significantly affect the green purchase intention. Green brand awareness and green brand image have no direct effect to green purchase intention. Green brand awareness and green brand image indirectly affect the green purchase intention through expected eudaimonic well-being. The interaction of expected eudaimonic well-being and green skepticism has no significant effect on green purchase intention.  The findings in the paper provide clear evidence supporting the Behavioral Reasoning Theory.  The results of this study also confirm that eco-friendly products are a brand's commitment to sustainability, requiring brands to consider long-term impacts, provide benefits to communities, and increase consumer awareness of the products they offer. To overcome consumer skepticism, brands need to visibly commit to sustainability, educate customers, and transparently communicate their values and commitment to the environment.
STRATEGI MENINGKATKAN KUALITAS SALESMAN BARU UNTUK DIANGKAT MENJADI PEGAWAI TETAP trisna, Trisna Puspita Sari; Nilna Muna
Jurnal Abdi Masyarakat Vol. 7 No. 1 (2023): Jurnal Abdi Masyarakat November 2023
Publisher : Universitas Kadiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30737/jaim.v7i1.4971

Abstract

Setiap perusahaan memiliki budaya yang berbeda. Jika salesman baru tidak cocok dan tidak dapat beradaptasi dengan budaya perusahaan, hal ini dapat mempengaruhi motivasi dan kinerja mereka. Perusahaan hingga saat ini belum menyediakan pelatihan yang memadai atau kurangnya dukungan dari rekan-rekan dan manajemen, mereka mungkin merasa terabaikan, sehingga salesman baru merasa putus asa dan menyerah sebelum diangkat menjadi pegawai tetap. Berikut adalah beberapa strategi yang di terapkan oleh perusahaan PT. Astra International Tbk-Honda Cabang Teuku Umar agar salesman baru bisa segera untuk diangkat menjadi pegawai tetap dalam masa trainingnya selama 3 bulan, sebagai berikut: Selalu menjaga kekompakan team dan motivasi kerja (Hal utama dan paling utama bagi divisi sales adalah terjaganya kekompakan team dan konsistensi dalam menjaga motivasi kerja. Untuk mengatasi permasalahan ini. Strategi-strategi tersebut dapat mencakup perubahan dalam proses perekrutan, peningkatan pelatihan, pendampingan yang lebih baik, penyesuaian target dan insentif, pemantauan kinerja yang lebih efektif, dan serta menciptakan budaya kerja yang mendukung pertumbuhan dan kolaborasi. Dengan pendekatan yang komprehensif, perusahaan dapat meningkatkan kualitas salesman baru dan akhirnya meningkatkan kinerja penjualan secara keseluruhan. Kata kunci: Salesman Baru, Strategi, PT. Astra International Tbk-Honda Cabang Teuku Umar, divisi sales, produk dan layanan.
Peran Digitalisasi Administrasi Dalam Manajemen Gudang Penerimaan Tiara Dewata Yeh Aya Krismadhita, Angga Putera; Muna, Nilna
Jurdimas (Jurnal Pengabdian Kepada Masyarakat) Royal Vol. 7 No. 4 (2024): Oktober 2024
Publisher : STMIK Royal

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33330/jurdimas.v7i4.3383

Abstract

Digitalization has become an important element in this modern era, especially for companies that want to remain competitive amidst increasingly fierce competition in various industrial sectors. However, many companies still face major challenges due to their reliance on manual methods in managing various operational aspects, including warehouse administration. Problems such as delays, recording errors and data inaccuracies often arise as a result of using traditional methods. This research method uses a qualitative descriptive approach with a focus on observation and interviews . The main goal of digitalization is to overcome these challenges by utilizing technology that can increase the effectiveness of employee performance and optimize various business processes, so that companies can operate more efficiently and accurately. The results of this research are that the effect of the effectiveness of digitalization implementation on employee performance has a very positive influence on employee performance, where the implementation of digitalization is obtained through training carried out by management. Likewise, with the role of administrative digitization in warehouse reception management, managers create barcodes on each product to make it easier to record incoming and outgoing goods at the warehouse.Keywords: Administration; Digitalization; Employee Performance; Tiara Dewata Yeh Aya Digitalisasi telah menjadi elemen penting dalam era modern ini, terutama bagi perusahaan yang ingin tetap kompetitif di tengah persaingan yang semakin ketat di berbagai sektor industri. Namun, banyak perusahaan masih menghadapi tantangan besar karena ketergantungan pada metode manual dalam mengelola berbagai aspek operasional, termasuk administrasi gudang. Masalah-masalah seperti keterlambatan, kesalahan pencatatan, dan ketidakakuratan data sering kali muncul akibat dari penggunaan metode tradisional tersebut. Metode penelitian ini menggunakan pendekatan deskriptif kualitatif dengan fokus pada observasi dan wawancara. Tujuan utama dari digitalisasi adalah untuk mengatasi tantangan-tantangan ini dengan memanfaatkan teknologi yang dapat meningkatkan efektivitas kinerja karyawan serta mengoptimalkan berbagai proses bisnis, sehingga perusahaan dapat beroperasi dengan lebih efisien dan akurat. Hasil dari penelitian ini adalah pengaruh efektifitas implementasi digitalisasi terhadap kinerja karyawan sangat berpengaruh positif terhadap kinerja karyawan yang mana implementasi digitalisasi ini didapat melalui pelatihan yang dilakukan oleh pihak management. Begitu pula dengan peran digitalisasi administrasi dalam manajemen gudang penerimaan, pengelola membuat barcode pada setiap produk untuk mempermudah pencatatan barang masuk dan barang kaluar pada gudangKata Kunci: Adminisrasi; Digitalisasi; Kinerja Karyawan;  Tiara Dewata Yeh Aya    
Pengaruh Brand Symbolism dan Promosi terhadap Purchase Intention yang Dimediasi Brand Identification Muna, Nilna; Dhirgayusa, I Gede Perdana; Martini, I. A. Oka; Laksmi P. , Kadek Wulandari
RIGGS: Journal of Artificial Intelligence and Digital Business Vol. 4 No. 4 (2026): November - January
Publisher : Prodi Bisnis Digital Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/riggs.v4i4.4087

Abstract

The retail industry in Indonesia faces intense competition due to rapid development of digital technology and e-commerce, requiring companies to strengthen marketing strategies relevant to changes in consumer behavior. Matahari Department Store, as one of the largest retailers, has experienced fluctuating performance, reflected in the decline in the number of outlets and unstable sales trends in recent years. This condition demonstrates the importance of evaluating factors that influence consumer purchase intention, particularly brand symbolism and promotion, as well as the role of brand identification as mediating variable. This study aims to analyze the influence of brand symbolism and promotion on purchase intention, both directly and through the mediation of brand identification, among Matahari consumers in Denpasar City. The study used quantitative approach with a sample of 128 respondents selected using a purposive sampling technique according to established criteria. Data processing was carried out using the Structural Equation Modeling – Partial Least Squares (SEM-PLS) method. The results showed that brand symbolism and promotion had a positive and significant effect on brand identification. In addition, brand symbolism, promotion, and brand identification were proven to have a positive effect on purchase intention. Other findings revealed that brand identification acts as a significant partial mediator in the relationship between brand symbolism and promotion on purchase intention. Overall, this study confirms that strengthening the symbolic meaning of a brand, effective promotional support, and building strong brand identification are important factors in increasing consumer purchase intentions in the modern retail industry such as Matahari Department Store.
Perceived Trust dalam Meningkatkan Purchase Intention melalui Attitude Toward Brand pada Tiktok Live Streaming Glad2glow Generasi Z Chandi, Kaninta; Muna, Nilna
RIGGS: Journal of Artificial Intelligence and Digital Business Vol. 4 No. 4 (2026): November - January
Publisher : Prodi Bisnis Digital Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/riggs.v4i4.4129

Abstract

Penelitian ini bertujuan untuk menganalisis secara komprehensif pengaruh perceived trust terhadap purchase intention melalui attitude toward brand pada sesi hidup-langsung (live streaming) Glad2Glow di platform TikTok yang banyak diikuti oleh Generasi Z di Indonesia. Sebanyak 110 responden yang merupakan pengguna aktif TikTok dan pernah menyaksikan live streaming merek tersebut berpartisipasi dalam penelitian ini. Pengumpulan data dilakukan menggunakan kuesioner berskala Likert 1–4 yang dirancang untuk mengukur tingkat kepercayaan konsumen, sikap terhadap merek, serta niat beli. Data yang terkumpul kemudian dianalisis dengan metode Structural Equation Modeling–Partial Least Squares (SEM-PLS) untuk menilai kekuatan dan arah hubungan antarvariabel penelitian. Hasil analisis menunjukkan bahwa perceived trust memberikan pengaruh signifikan terhadap attitude toward brand, yang selanjutnya menjadi mediator penting dalam meningkatkan purchase intention. Meskipun terdapat pengaruh langsung dari kepercayaan terhadap niat beli, jalur tidak langsung melalui pembentukan sikap positif terhadap merek terbukti lebih kuat dan lebih stabil. Temuan ini mengindikasikan bahwa kepercayaan konsumen saja tidak cukup untuk mendorong minat membeli apabila tidak disertai persepsi positif terhadap merek yang dibangun melalui konten live streaming. Secara praktis, penelitian ini memberikan implikasi bahwa strategi live streaming perlu menekankan aspek transparansi penyampaian informasi, interaksi yang responsif, serta kredibilitas host agar mampu membentuk sikap positif terhadap merek dan akhirnya meningkatkan purchase intention konsumen Generasi Z.
Co-Authors Agus Wahyudi Salasa Gama Anak Agung Istri Agung Maheswari Chandi, Kaninta Desak Made Febri Purnama Sari Dhirgayusa, I Gede Perdana I G. N. Oka Ariwangsa I Gusti Ayu Cynthia Puspita Sari I Gusti Ayu Ratih Swandewi I Gusti Ngurah Widya Hadi Saputra I Putu Indra Wiguna I Putu Miartana I Wayan Wita Merta Ida Ayu Oka Martini Ida Bagus Raka Suardana Kadek Devi Kalfika Anggria Wardani Komang Sri Widiantari Krismadhita, Angga Putera Laksmi, Kadek Wulandari Made Mulyadi Made Ratih Nurmalasari Maha Wiradharma, Putu Manuaba, Ida Ayu Mas Pramesthi Dharma Dewi Martini, I. A. Oka Ni Kade Yenny Pratiwi Ni Kadek Denda Clarisa Faradita Ni Kadek Ika Darmayanti Ni Kadek Vera Dwi Lestari Ni Luh Gede Putri Antari Ni Luh Putu Sulistya Dewi Ni Nyoman Dwi Adnyani Ni Nyoman Raditya Juli Widiantari Ni Putu Nina Eka Lestari Ni Putu Yulia Mawarisma Ni Wayan Eka Mitariani Nyoman Dordy Surya Divana Putra Nyoman Evayanti Christy Nyoman Sri Subawa Pika, Putu Ayu Titha Paramita Pramana Putra, I Kadek Rio Purniari, Ni Kadek Tika Putri, Ni Putu Jelita Permata Putu Dyah Permatha Korry Putu Yuli Widya Astuti Rosalinda Rosalinda Saber, Alexander Barro Saputra, I Made Dwija Adi Sari, Ni Putu Thrisna Wulan trisna, Trisna Puspita Sari Wahyu Krisna Kerta Negara Wahyu Permana Wijaya, Gede Crisna Yoga, Putu Lina Kurnia