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All Journal Jurnal Manajemen Terapan dan Keuangan EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Jurnal Ilmu Administrasi Negara (JUAN) Jurdimas (Jurnal Pengabdian Kepada Masyarakat) Royal YUME : Journal of Management Inovasi: Jurnal Ilmiah Ilmu Manajemen International Journal of Economics Development Research (IJEDR) Dinasti International Journal of Economics, Finance & Accounting (DIJEFA) Jurnal Manajemen Sains dan Organisasi (JMSO) Jurnal Ilmiah Hospitality Management Journal of Artificial Intelligence and Digital Business Eduvest - Journal of Universal Studies Journal of Macroeconomics and Social Development Journal of Innovative and Creativity Jurnal Ekonomi, Manajemen Pariwisata dan Perhotelan
Muna, Nilna
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Aerospace Engineering Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Health Professions Languange, Linguistic, Communication & Media Mathematics Neuroscience Social Sciences Other

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Gen Z And E-Bikes: The Impact Of Environmental Awareness Adnyani, Ni Nyoman Dwi; Muna, Nilna
EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Vol 13 No 3 (2025): Juli
Publisher : UNIVED Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/ekombis.v13i3.8074

Abstract

Growing environmental awareness is driving interest in green transportation such as electric bicycles. Generation Z, with their environmental concerns and technological prowess, is a key market, yet research on their purchasing behavior is limited. This study aims to analyze the influence of Environmental Awareness and Green Perceived Value on Green Purchase Intention in the purchase of electric bicycles among Generation Z in Bali, with Green Attitude as a mediating variable. This research uses a quantitative approach with the Partial Least Squares (PLS) analysis method. ========= Data were collected through a structured questionnaire from 128 respondents selected by purposive sampling method. The results showed that Environmental Awarenes and Green Perceived Value have a significant effect on Green Purchase Intention, with Green Attitude as a mediating variable. These findings contribute to the understanding of green consumer behavior, especially among Generation Z.
The Influence of Environmental Knowledge and Environmental Concern on Purchase Intention of Green Personal Care Products, Mediated by Green Trust Among Generation Z in Bali Ayu Swahastuti, Ida; Muna, Nilna
Eduvest - Journal of Universal Studies Vol. 5 No. 9 (2025): Eduvest - Journal of Universal Studies
Publisher : Green Publisher Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59188/eduvest.v5i9.51475

Abstract

This study aims to analyze the influence of environmental knowledge and environmental concern on the purchase intention of green personal care products, with green trust serving as a mediating variable among Generation Z in Bali. A quantitative approach was used, employing a survey of 210 respondents, and the data were analyzed using Structural Equation Modeling–Partial Least Squares (SEM-PLS). The results indicate that environmental knowledge and environmental concern have a positive and significant influence on green trust. Furthermore, green trust has a strong and significant effect on the purchase intention of green personal care products. The findings also confirm that green trust serves as a mediator, strengthening the relationship between environmental knowledge, environmental concern, and purchase intention. This study provides valuable insights into the behavior of young consumers who are increasingly aware of sustainability, as well as the importance of building trust through transparency and ethical commitment in marketing strategies for eco-friendly products.
Quality Perception: Navigating Satisfaction and Review Credibility Pathways Dewi, Putu Tasya Villia; Muna, Nilna
Eduvest - Journal of Universal Studies Vol. 4 No. 11 (2024): Journal Eduvest - Journal of Universal Studies
Publisher : Green Publisher Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59188/eduvest.v4i11.49952

Abstract

This study investigates the impact of product quality on customer perceived value, cus-tomer satisfaction, and information review credibility, alongside the mediating role of cus-tomer satisfaction and information review credibility. The research employs the Infor-mation Adoption Model (IAM) to explore how these variables influence customer prefer-ences in the e-commerce sector, focusing on Somethinc skincare products in Denpasar City. Data from 126 respondents were analyzed using Structural Equation Modeling-Partial Least Squares (SEM-PLS). Results show that product quality positively affects customer perceived value, customer satisfaction, and information review credibility. Information review credibility effectively mediates the relationship between product quality and cus-tomer perceived value, while customer satisfaction does not. These findings provide theo-retical contributions to IAM and practical insights for businesses to enhance customer trust and value perception through improved product quality and credible information dissemination.
Peran Digitalisasi Administrasi Dalam Manajemen Gudang Penerimaan Tiara Dewata Yeh Aya Krismadhita, Angga Putera; Muna, Nilna
Jurdimas (Jurnal Pengabdian Kepada Masyarakat) Royal Vol. 7 No. 4 (2024): Oktober 2024
Publisher : STMIK Royal

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33330/jurdimas.v7i4.3383

Abstract

Digitalization has become an important element in this modern era, especially for companies that want to remain competitive amidst increasingly fierce competition in various industrial sectors. However, many companies still face major challenges due to their reliance on manual methods in managing various operational aspects, including warehouse administration. Problems such as delays, recording errors and data inaccuracies often arise as a result of using traditional methods. This research method uses a qualitative descriptive approach with a focus on observation and interviews . The main goal of digitalization is to overcome these challenges by utilizing technology that can increase the effectiveness of employee performance and optimize various business processes, so that companies can operate more efficiently and accurately. The results of this research are that the effect of the effectiveness of digitalization implementation on employee performance has a very positive influence on employee performance, where the implementation of digitalization is obtained through training carried out by management. Likewise, with the role of administrative digitization in warehouse reception management, managers create barcodes on each product to make it easier to record incoming and outgoing goods at the warehouse.Keywords: Administration; Digitalization; Employee Performance; Tiara Dewata Yeh Aya Digitalisasi telah menjadi elemen penting dalam era modern ini, terutama bagi perusahaan yang ingin tetap kompetitif di tengah persaingan yang semakin ketat di berbagai sektor industri. Namun, banyak perusahaan masih menghadapi tantangan besar karena ketergantungan pada metode manual dalam mengelola berbagai aspek operasional, termasuk administrasi gudang. Masalah-masalah seperti keterlambatan, kesalahan pencatatan, dan ketidakakuratan data sering kali muncul akibat dari penggunaan metode tradisional tersebut. Metode penelitian ini menggunakan pendekatan deskriptif kualitatif dengan fokus pada observasi dan wawancara. Tujuan utama dari digitalisasi adalah untuk mengatasi tantangan-tantangan ini dengan memanfaatkan teknologi yang dapat meningkatkan efektivitas kinerja karyawan serta mengoptimalkan berbagai proses bisnis, sehingga perusahaan dapat beroperasi dengan lebih efisien dan akurat. Hasil dari penelitian ini adalah pengaruh efektifitas implementasi digitalisasi terhadap kinerja karyawan sangat berpengaruh positif terhadap kinerja karyawan yang mana implementasi digitalisasi ini didapat melalui pelatihan yang dilakukan oleh pihak management. Begitu pula dengan peran digitalisasi administrasi dalam manajemen gudang penerimaan, pengelola membuat barcode pada setiap produk untuk mempermudah pencatatan barang masuk dan barang kaluar pada gudangKata Kunci: Adminisrasi; Digitalisasi; Kinerja Karyawan;  Tiara Dewata Yeh Aya    
Pengaruh Brand Symbolism dan Promosi terhadap Purchase Intention yang Dimediasi Brand Identification Muna, Nilna; Dhirgayusa, I Gede Perdana; Martini, I. A. Oka; Laksmi P. , Kadek Wulandari
RIGGS: Journal of Artificial Intelligence and Digital Business Vol. 4 No. 4 (2026): November - January
Publisher : Prodi Bisnis Digital Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/riggs.v4i4.4087

Abstract

The retail industry in Indonesia faces intense competition due to rapid development of digital technology and e-commerce, requiring companies to strengthen marketing strategies relevant to changes in consumer behavior. Matahari Department Store, as one of the largest retailers, has experienced fluctuating performance, reflected in the decline in the number of outlets and unstable sales trends in recent years. This condition demonstrates the importance of evaluating factors that influence consumer purchase intention, particularly brand symbolism and promotion, as well as the role of brand identification as mediating variable. This study aims to analyze the influence of brand symbolism and promotion on purchase intention, both directly and through the mediation of brand identification, among Matahari consumers in Denpasar City. The study used quantitative approach with a sample of 128 respondents selected using a purposive sampling technique according to established criteria. Data processing was carried out using the Structural Equation Modeling – Partial Least Squares (SEM-PLS) method. The results showed that brand symbolism and promotion had a positive and significant effect on brand identification. In addition, brand symbolism, promotion, and brand identification were proven to have a positive effect on purchase intention. Other findings revealed that brand identification acts as a significant partial mediator in the relationship between brand symbolism and promotion on purchase intention. Overall, this study confirms that strengthening the symbolic meaning of a brand, effective promotional support, and building strong brand identification are important factors in increasing consumer purchase intentions in the modern retail industry such as Matahari Department Store.
Perceived Trust dalam Meningkatkan Purchase Intention melalui Attitude Toward Brand pada Tiktok Live Streaming Glad2glow Generasi Z Chandi, Kaninta; Muna, Nilna
RIGGS: Journal of Artificial Intelligence and Digital Business Vol. 4 No. 4 (2026): November - January
Publisher : Prodi Bisnis Digital Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/riggs.v4i4.4129

Abstract

Penelitian ini bertujuan untuk menganalisis secara komprehensif pengaruh perceived trust terhadap purchase intention melalui attitude toward brand pada sesi hidup-langsung (live streaming) Glad2Glow di platform TikTok yang banyak diikuti oleh Generasi Z di Indonesia. Sebanyak 110 responden yang merupakan pengguna aktif TikTok dan pernah menyaksikan live streaming merek tersebut berpartisipasi dalam penelitian ini. Pengumpulan data dilakukan menggunakan kuesioner berskala Likert 1–4 yang dirancang untuk mengukur tingkat kepercayaan konsumen, sikap terhadap merek, serta niat beli. Data yang terkumpul kemudian dianalisis dengan metode Structural Equation Modeling–Partial Least Squares (SEM-PLS) untuk menilai kekuatan dan arah hubungan antarvariabel penelitian. Hasil analisis menunjukkan bahwa perceived trust memberikan pengaruh signifikan terhadap attitude toward brand, yang selanjutnya menjadi mediator penting dalam meningkatkan purchase intention. Meskipun terdapat pengaruh langsung dari kepercayaan terhadap niat beli, jalur tidak langsung melalui pembentukan sikap positif terhadap merek terbukti lebih kuat dan lebih stabil. Temuan ini mengindikasikan bahwa kepercayaan konsumen saja tidak cukup untuk mendorong minat membeli apabila tidak disertai persepsi positif terhadap merek yang dibangun melalui konten live streaming. Secara praktis, penelitian ini memberikan implikasi bahwa strategi live streaming perlu menekankan aspek transparansi penyampaian informasi, interaksi yang responsif, serta kredibilitas host agar mampu membentuk sikap positif terhadap merek dan akhirnya meningkatkan purchase intention konsumen Generasi Z.
Peran Brand Image Memediasi Kredibilitas Influencer Dan Online Review Terhadap Minat Beli Pada Skincare ‘The Originote’ Muna, Nilna; Christy, Nyoman Evayanti; Kadek Devi Kalfika Anggria Wardani, Ida Bagus Raka Suardana,
YUME : Journal of Management Vol 9, No 1
Publisher : Pascasarjana STIE Amkop Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/yum.v%vi%i.10641

Abstract

Dalam ekosistem industri kecantikan yang semakin terdigitalisasi, keputusan konsumen sangat dipengaruhi oleh eksposur media sosial. Penelitian ini secara spesifik menginvestigasi bagaimana kredibilitas influencer dan ulasan daring (online review) berkontribusi terhadap pembentukan minat beli pada produk perawatan kulit The Originote, dengan memposisikan citra merek (brand image) sebagai variabel mediasi strategis. Studi kuantitatif ini dilaksanakan di Kota Denpasar, Bali, dengan melibatkan 112 responden yang dipilih sebagai sampel representatif. Pengujian hipotesis dan analisis jalur dilakukan menggunakan perangkat lunak SmartPLS 4. Temuan empiris mengungkapkan bahwa baik kredibilitas influencer maupun ulasan daring memiliki dampak positif yang substansial dalam memperkuat citra merek dan mendorong intensi pembelian secara langsung. Lebih lanjut, penelitian ini mengonfirmasi peran krusial citra merek sebagai mekanisme perantara yang signifikan; variabel ini terbukti mampu menyerap dan menyalurkan pengaruh positif dari stimulus eksternal (ulasan dan influencer) menjadi dorongan pembelian yang nyata. Implikasi manajerial dari riset ini menyarankan agar manajemen The Originote tidak hanya fokus pada volume promosi, melainkan juga memprioritaskan manajemen reputasi melalui kolaborasi dengan figur yang kredibel serta penanganan ulasan konsumen yang responsif guna mempertahankan keunggulan kompetitif jangka panjang. Kata Kunci: Kredibilitas Influencer, Ulasan Daring, Citra Merek, Minat Beli.
Knowledge Sharing and Learning Culture in Driving Employee Innovation Through Adaptive Competence as a Mediating Variable Widya Hadi Saputra, I Gusti Ngurah; Ratih Swandewi, I Gusti Ayu; Muna, Nilna; Nina Eka Lestari, Ni Putu
Journal of Innovative and Creativity Vol. 5 No. 3 (2025)
Publisher : Fakultas Ilmu Pendidikan Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Public sector organizations are increasingly required to be adaptive, collaborative, and innovative in responding to technological advancements and the growing complexity of societal needs. This study aims to examine the role of knowledge sharing and learning culture in enhancing employee innovation, with adaptive competence as a mediating variable at the Badan Pendapatan Daerah (Bapenda) of Badung Regency. A quantitative approach was employed using a saturated sampling technique involving all 378 employees. Data were collected through a Likert-scale questionnaire and analyzed using Structural Equation Modeling–Partial Least Squares (SEM-PLS). The results reveal that knowledge sharing has a positive and significant effect on employee innovation, indicating that stronger knowledge-sharing practices lead to greater innovative behavior. Learning culture positively and significantly influences employee innovation, indicating that a supportive learning environment enhances employees’ innovative capacity. Knowledge sharing also strengthens adaptive competence, while a learning culture similarly improves employees’ adaptability. Adaptive competence itself has a significant positive effect on employee innovation, showing that more adaptable employees tend to be more innovative. Mediation results confirm that adaptive competence partially mediates the effects of both knowledge sharing and learning culture on employee innovation. Thus, these factors enhance innovation not only directly but also indirectly through improved adaptive capabilities. These findings highlight the strategic importance of strengthening learning culture, facilitating knowledge sharing, and enhancing adaptive competence as key enablers of employee innovation in the public sector context.
Peran Perceived Intercativity dalam Memediasi Live Streaming Attractiveness dan Content Marketing terhadap Purchase Intention pada Tiktok Shop Muna, Nilna; Putri, Ni Putu Jelita Permata
INOVASI Vol. 12 No. 2 (2025): Inovasi: Jurnal Ilmiah Ilmu Manajemen
Publisher : Universitas Pamulang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32493/Inovasi.v12i2.p463-472.54665

Abstract

Pertumbuhan pesat live streaming commerce pada platform seperti TikTok Shop telah mengubah pola keterlibatan konsumen, namun hasil penelitian sebelumnya masih menunjukkan ketidakkonsistenan mengenai pengaruh daya tarik siaran langsung dan pemasaran konten terhadap niat beli. Penelitian ini bertujuan untuk menganalisis peran perceived interactivity dalam memediasi hubungan antara live streaming attractiveness dan content marketing terhadap purchase intention pada konsumen Jiniso di Kota Denpasar. Pendekatan yang digunakan adalah kuantitatif dengan teknik analisis Partial Least Squares–Structural Equation Modeling (PLS-SEM) melalui SmartPLS 4.0. Data diperoleh dari 180 responden yang pernah mengikuti siaran langsung dan berinteraksi dengan konten Jiniso di TikTok Shop. Hasil penelitian menunjukkan bahwa live streaming attractiveness dan content marketing berpengaruh positif dan signifikan terhadap purchase intention, baik secara langsung maupun melalui perceived interactivity sebagai mediasi parsial. Temuan ini menegaskan pentingnya interaktivitas, daya tarik penyaji, serta kualitas konten kreatif dalam membangun kepercayaan dan mendorong niat beli konsumen di ekosistem live streaming commerce.
Strategi Peningkatan Tingkat Hunian Melalui Promosi, Kualitas Layanan, dan Citra Hotel di Bali Mega Hotel Jimbaran Yoga, Putu Lina Kurnia; Maheswari, Anak Agung Istri Agung; Nurmalasari, Made Ratih; Muna, Nilna
Jurnal Ekonomi, Manajemen Pariwisata dan Perhotelan Vol. 5 No. 1 (2026): Januari: Jurnal Ekonomi, Manajemen Pariwisata dan Perhotelan
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jempper.v5i1.5901

Abstract

This study examines how promotional strategies, service quality, and hotel image influence occupancy rates at Bali Mega Hotel Jimbaran. The research involved 98 respondents living in the South Kuta area, aged 17–45 years, who had stayed at the hotel more than once. Data were analyzed using Partial Least Square (PLS) version 4. The findings indicate that all three variables—promotional strategies, service quality, and hotel image—positively and significantly contribute to higher occupancy levels. These results highlight the importance of strengthening the hotel’s marketing efforts, particularly through engaging digital promotions that appeal to potential guests. In addition, improving service quality by enhancing staff responsiveness, refining guest interaction, and ensuring consistent service delivery is essential. The study also recommends upgrading outdated facilities, adding amenities that guests commonly expect, and ensuring greater comfort throughout the hotel environment. Collectively, these improvements can enhance the hotel’s overall image, align more closely with guest expectations, and ultimately increase the value perceived by tourists, thereby helping Bali Mega Hotel Jimbaran remain competitive in the hospitality market.
Co-Authors Adnyani, Ni Nyoman Dwi Amalika, Halda Ayu Swahastuti, Ida Chandi, Kaninta Christy, Nyoman Evayanti Dewi, Putu Tasya Villia Dhirgayusa, I Gede Perdana I Gusti Ngurah Widya Hadi Saputra Kadek Devi Kalfika Anggria Wardani Krismadhita, Angga Putera Laksmi P. , Kadek Wulandari Made Ratih Nurmalasari Maha Wiradharma, Putu Maheswari, Anak Agung Istri Agung Manuaba, Ida Ayu Mas Pramesthi Dharma Dewi Martini, I. A. Oka Nahdi, Syahidna Nina Eka Lestari, Ni Putu Ningsih , Vira Kirana Nurcahya, Wirawan Firman Pradana, Vikko Hilmi Putri, Ni Putu Jelita Permata Putu Sulistya Dewi, Ni Luh Ratih Swandewi, I Gusti Ayu Saber, Alexander Barro Salsabila, Nanda Saputra, I Made Dwija Adi Sari, Ni Putu Thrisna Wulan Yoga, Putu Lina Kurnia