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All Journal Jurnal Dinamika Pengabdian (JDP) Jurnal Mirai Management Jurnal Representamen PengabdianMu: Jurnal Ilmiah Pengabdian kepada Masyarakat Abdi Dosen : Jurnal Pengabdian Pada Masyarakat International Journal of Economics Development Research (IJEDR) Jurnal Ilmiah Manajemen Kesatuan Satwika: Jurnal Pengabdian kepada Masyarakat Economic Reviews Journal SENTRI: Jurnal Riset Ilmiah Journal of Artificial Intelligence and Digital Business Indo-Fintech Intellectuals: Journal of Economics and Business VISA: Journal of Vision and Ideas J-CEKI Jurnal Ekonomi, Manajemen Pariwisata dan Perhotelan
Maheswari, Anak Agung Istri Agung
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Marketing Strategies, Experiential Marketing, and Public Relations in Increasing the Number of Tourist Visits Maheswari, Anak Agung Istri Agung; Ariwangsa, Kadek Ryodinero Wahyunanda
International Journal of Economics Development Research (IJEDR) Vol. 5 No. 5 (2024): International Journal of Economics Development Research (IJEDR)
Publisher : Yayasan Riset dan Pengembangan Intelektual

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/ijedr.v5i4.6426

Abstract

This research aims to test and analyze the influence of Marketing Strategy, Experiential Marketing and Public Relations in increasing the number of visits. This research was conducted at the Muntig Siokan Inspiration Park with a research sample of 100 respondents taken using the Slovin formula. All data obtained from the questionnaire distribution is suitable for use, then analyzed using multiple linear regression, hypothesis testing (t test and f test). The results of the research show that (1) Marketing Strategy has a positive and significant effect in increasing the number of visits to the Muntig Siokan Inspiration Park, so that the more Marketing Strategy increases, the more visits to the Muntig Siokan Inspiration Park (2) Experiential Marketing has a positive and significant effect in increasing the number of visits to the Muntig Siokan Inspiration Park so that the more Experiential Marketing increases,  the more visits to the Muntig Siokan Inspiration Park (3) Public Relations has a positive and significant effect in increasing the number of visits to the Muntig Siokan Inspiration Park, so that the more Public Relations increases, the more the number increases. visit to the Muntig Siokan Inspiration Park. (4) Marketing Strategy, Experiential Marketing and Public Relations have a positive and significant effect in increasing the number of visits to the Muntig Siokan Inspiration Park.
Pengaruh Promosi, Harga dan Kualitas Pelayanan Terhadap Keputusan Pembelian di Warung Pondok Bawang Serangan Denpasar Arniti, Ni Ketut; Purwaningsih, Ni Kadek Asyang; Lasmi, Ni Wayan; Prawitasari, Putu Putri; Maheswari, Anak Agung Istri Agung
Indo-Fintech Intellectuals: Journal of Economics and Business Vol. 5 No. 1 (2025): Indo-Fintech Intellectuals: Journal of Economics and Business (2025)
Publisher : Lembaga Intelektual Muda (LIM) Maluku

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54373/ifijeb.v4i6.2485

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh promosi, harga dan kualitas pelayanan terhadap keputusan pembelian pada Warung Pondok Bawang Attack. Teknik pengambilan sampel menggunakan teknik non-probability sampling dengan jumlah sampel yang ditentukan sebanyak 100 responden. Teknik analisis data adalah pendekatan analisis deskriptif kuantitatif dan analisis partial least squares structural equality modeling (PLS-SEM). PLS-SEM merupakan model persamaan struktural untuk mengembangkan atau memprediksi suatu teori yang sudah ada. Model persamaan yang dianalisis adalah outer model, inner model dan pengujian hipotesis. Berdasarkan hasil perhitungan dengan menggunakan software PLS-SEM versi 3.0 diperoleh hasil bahwa promosi, harga dan kualitas pelayanan memiliki pengaruh positif dan signifikan terhadap keputusan pembelian pada Warung Pondok Bawang Attack. Implikasi dari hasil penelitian ini menunjukkan bahwa semakin tinggi dan baik penerapan strategi pemasaran berupa promosi dan pemberian harga produk yang kompetitif maka hal tersebut dapat meningkatkan keputusan pembelian. dan semakin baik kualitas pelayanan yang diberikan maka akan dapat meningkatkan keputusan pembelian konsumen.
The Role of E-WOM in Mediating the Influence of Brand Image on Product Purchasing Decisions Parasari, Nyoman Sri Manik; Cahyanti , Gusti Ayu Putu Fajar Ayu; Anggreswari, Ni Putu Yunita; Maheswari, Anak Agung Istri Agung
Jurnal Ilmiah Manajemen Kesatuan Vol. 13 No. 2 (2025): JIMKES Edisi Maret 2025
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v13i2.3132

Abstract

In the context of marketing, e-WOM is a highly influential tool in shaping consumer perceptions and influencing purchasing decisions. This study aims to assess the role of Electronic Word of Mouth (e-WOM) in mediating the influence of brand image on consumer purchasing decisions for Voordurend Love, a local fashion brand in Bali. This research employs a quantitative method, utilizing an online questionnaire distributed to 130 respondents from Generation Z and Millennials who are familiar with and have purchased Voordurend Love products. Data were analyzed using Partial Least Squares-Structural Equation Modeling (PLS-SEM) Version 4. The findings reveal that brand image has a significant positive effect on e-WOM and purchasing decisions. Additionally, e-WOM positively influences purchasing decisions. One key finding is that e-WOM serves as a mediating variable, strengthening the impact of brand image on purchasing decisions. This study underscores the importance of maintaining a strong brand image and proactively managing online consumer reviews to enhance purchase intentions in the digital marketplace.
Pengelolaan Sampah Berbasis Masyarakat Melalui Bank Sampah di Dusun Kedaton, Desa Sumerta Kelod Dewi, Luh Made Dian Larasinta; Maheswari, Anak Agung Istri Agung
Satwika: Jurnal Pengabdian Kepada Masyarakat Vol. 5 No. 1 (2025): SATWIKA: Volume 5, Number 1, June 2025
Publisher : Fakultas Ilmu Sosial Universitas Negeri Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21009/satwka.050106

Abstract

Pelaksanaan bank sampah pada dasarnya merupakan suatu rekayasa sosial yang bertujuan untuk mengajak masyarakat dalam memilah sampah. Dengan adanya bank sampah, terciptalah solusi inovatif yang dapat “mendorong” masyarakat untuk lebih peduli terhadap pemilahan sampah. Melalui sistem penukaran sampah dengan uang atau barang berharga yang dapat ditabung, masyarakat mulai teredukasi untuk menghargai sampah sesuai dengan jenis dan nilainya, sehingga mereka lebih suka untuk memilah sampah. Penelitian ini memiliki dua tujuan utama. Pertama, untuk menganalisis pengelolaan Bank Sampah Wisma Melati di Dusun Kedaton Kelurahan Sumerta Kelod, Kabupaten Denpasar Timur, dari beberapa aspek: teknis operasional, kelembagaan, hukum, pembiayaan, dan peran serta masyarakat. Tujuan kedua adalah untuk mengevaluasi dampak sosial, ekonomi, dan lingkungan dari Bank Sampah yang berlokasi di Desa Sumerta Kelod, Dusun Kedaton. Tujuan kedua adalah untuk mengevaluasi dampak sosial, ekonomi, dan lingkungan dari Bank Sampah Wisma Melati, Desa Sumerta Kelod. Metode analisis yang digunakan adalah metode kualitatif. Pengumpulan data dilakukan dengan observasi lapangan mendalam dengan informan kunci. Kehadiran Bank Sampah Wisma Melati di Desa Sumerta Kelod telah memberikan dampak positif yang signifikan baik dari segi sosial, ekonomi, maupun lingkungan.
Komunikasi Pemasaran Digital PT. Adhi Darma Cargo Dalam Upaya Membangun Brand Awareness Anggreswari, Ni Putu Yunita; Nugraha, I Putu Jaya Putra; Parasari, Nyoman Sri Manik; Maheswari, Anak Agung Istri Agung
representamen Vol 11 No 01 (2025): Jurnal Representamen Volume 11 No 01 April 2025
Publisher : Universitas 17 Agustus 1945 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30996/representamen.v11i01.12039

Abstract

Adhi Darma Cargo is a company that operates in the logistics sector, particularly in cargo management. Currently, Adhi Darma Cargo is undergoing a leadership transition, initially led by I Nyoman Mawiana and now shifting to the leadership of his eldest son, Hendra Arimbawa. Under Hendra's leadership, the company is focused on building brand awareness through digital media. This approach acknowledges that the first generation of Adhi Darma Cargo tended to emphasize simpler methods for brand awareness. As the company enters a new era of globalization, it recognizes that information in the digital realm circulates rapidly. This research utilizes integrated marketing communication theory, comprising five elements: advertising, sales promotion, public relations and publicity, direct marketing, and personal selling. According to the research findings, Adhi Darma Cargo has implemented these five elements of the marketing communications mix through its extensive use of digital media, particularly social media. With this implementation of the marketing communications mix, Adhi Darma Cargo aims to achieve high brand awareness and become better recognized by the broader community as one of the top choices for quality cargo services Bali. Keywords: Cargo, Marketing Communication Mix, Brand Awareness
Pengaruh Promosi, Harga dan Kualitas Pelayanan Terhadap Keputusan Pembelian di Warung Pondok Bawang Serangan Denpasar Arniti, Ni Ketut; Purwaningsih, Ni Kadek Asyang; Lasmi, Ni Wayan; Prawitasari, Putu Putri; Maheswari, Anak Agung Istri Agung
Indo-Fintech Intellectuals: Journal of Economics and Business Vol. 5 No. 1 (2025): Indo-Fintech Intellectuals: Journal of Economics and Business (2025)
Publisher : Lembaga Intelektual Muda (LIM) Maluku

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54373/ifijeb.v4i6.2485

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh promosi, harga dan kualitas pelayanan terhadap keputusan pembelian pada Warung Pondok Bawang Attack. Teknik pengambilan sampel menggunakan teknik non-probability sampling dengan jumlah sampel yang ditentukan sebanyak 100 responden. Teknik analisis data adalah pendekatan analisis deskriptif kuantitatif dan analisis partial least squares structural equality modeling (PLS-SEM). PLS-SEM merupakan model persamaan struktural untuk mengembangkan atau memprediksi suatu teori yang sudah ada. Model persamaan yang dianalisis adalah outer model, inner model dan pengujian hipotesis. Berdasarkan hasil perhitungan dengan menggunakan software PLS-SEM versi 3.0 diperoleh hasil bahwa promosi, harga dan kualitas pelayanan memiliki pengaruh positif dan signifikan terhadap keputusan pembelian pada Warung Pondok Bawang Attack. Implikasi dari hasil penelitian ini menunjukkan bahwa semakin tinggi dan baik penerapan strategi pemasaran berupa promosi dan pemberian harga produk yang kompetitif maka hal tersebut dapat meningkatkan keputusan pembelian. dan semakin baik kualitas pelayanan yang diberikan maka akan dapat meningkatkan keputusan pembelian konsumen.
Shaping Tourist Preferences and Economic Opportunities: A Case of Attraction and E-WOM at Glamping Alengkong Bali Camp Maheswari, Anak Agung Istri Agung; Cahaya, Ni Putu Meisa; Parasari, Nyoman Sri Manik; Pradhana, I Putu Dharmawan
International Journal of Economics Development Research (IJEDR) Vol. 6 No. 4 (2025): International Journal of Economics Development Research (IJEDR)
Publisher : Yayasan Riset dan Pengembangan Intelektual

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/ijedr.v6i4.8515

Abstract

Bali’s tourism sector has grown rapidly, becoming a key driver of the regional economy. Among its emerging trends is glamping—a form of luxury camping that combines natural immersion with modern comfort. Alengkong Bali Camp is one such destination offering unique outdoor lodging experiences. Tourist preferences in choosing glamping accommodations are influenced by multiple factors, particularly destination attraction and electronic word of mouth (E-WOM). This study aims to examine how tourist attraction and E-WOM shape visitor preferences and indirectly contribute to the economic potential of glamping tourism. The research was conducted at Alengkong Bali Camp using a quantitative descriptive approach and Partial Least Squares Structural Equation Modeling (PLS-SEM) with 112 respondents selected through accidental sampling. The findings reveal that both tourist attraction and E-WOM have a significant and positive effect on tourists’ decisions to stay, indicating their central role in forming visitor preferences. These preferences are critical not only for operational success but also for creating sustained economic opportunities in the local tourism ecosystem. To enhance these effects, glamping managers are encouraged to enrich nature-based activities, improve family-oriented facilities, and strategically promote online reviews to attract potential visitors.
Model Penerimaan Teknologi Qris Pada Pedagang Pasar Tradisional Kumbasari : Refleksi Dari E - Government Dwipayanti, Kadek Diah; Latupeirissa, Jonathan Jacob Paul; Antari, Ni Putu Bayu Widhi; Maheswari, Anak Agung Istri Agung
RIGGS: Journal of Artificial Intelligence and Digital Business Vol. 4 No. 3 (2025): Agustus - October
Publisher : Prodi Bisnis Digital Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/riggs.v4i3.3002

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh persepsi kemudahan, persepsi manfaat, sikap arah pengguna dan perilaku pengguna QRIS di Pasar Tradisional Kumbasari. Dengan menggunakan pendekatan kuantitatif dan metode survei, sebanyak 130 pedagang telah menggunakan QRIS. Data dikumpulkan melalui kuesioner dengan skala Likert yang menilai persepsi kemudahan, persepsi manfaat, sikap arah pengguna sebagai variable mediasi, dan perilaku penggunaan teknologi pembayaran digital. Analisis data dilakukan menggunakan aplikasi SmartPLS untuk menguji pengaruh langsung dan mediasi antar variabel. Hasil menunjukkan bahwa persepsi kemudahan berpengaruh positif dan signifikan terhadap sikap arah pengguna QRIS, manfaat berpengaruh positif dan signifikan terhadap sikap pengguna QRIS, dan yang selanjutnya sikap arah pengguna berpengaruh positif dan signifikan terhadap perilaku penggunaan. Temuan ini mendukung teori Technology Acceptance Model (TAM), yang menegaskan pentingnya persepsi kemudahan, manfaat terhadap perilaku pengguna dalam penerimaan teknologi digital yang melibatkan sikap arah pengguna. Sehingga, semakin mudah dan bermanfaat QRIS dirasakan, semakin tinggi sikap positif pedagang, yang mendorong perilaku penggunaan secara konsisten. Kendala yang ditemui terkait kurangnya edukasi dan kepercayaan terhadap teknologi, sehingga terdapat hambatan dalam adopsi penuh QRIS di kalangan pedagang pasar tradisional kumbasari. Oleh karena itu, diperlukan upaya peningkatan edukasi dan sosialisasi untuk mempercepat penerimaan dan penggunaan QRIS sebagai bagian dari transformasi digital di pasar tradisional kumbasari. Dalam membangun suatu kepercayaan dan memperluas penggunaan aplikasi pembayaran QRIS, pemerintah bersama pengelola pasar, dan lembaga keuangan memiliki peranan yang sangat penting untuk memberikan suatu pendampingan, jaminan keamanan transaksi, dan fasilitas yang memudahkan pedagang. sehingga kepercayaan dapat tercipta dengan baik serta penggunaan aplikasi pembayaran QRIS dapat lebih meluas secara berkelanjutan
UPAYA PENINGKATAN KESADARAN PENGELOLAAN 3R DI DESA DAUH PURI KLOD DENPASAR Parasari, Nyoman Sri Manik; Pradhana, I Putu Dharmawan; Febrianti, Ni Putu Debi; Anggreswari, Ni Putu Yunita; Maheswari, Anak Agung Istri Agung
Jurnal Dinamika Pengabdian Vol. 11 No. 1 (2025): JURNAL DINAMIKA PENGABDIAN VOL. 11 NO. 1 OKTOBER 2025
Publisher : Departemen Budidaya Pertanian Fakultas Pertanian UNHAS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20956/jdp.v11i1.43342

Abstract

Pengelolaan sampah di Desa Dauh Puri Klod dihadapi berbagai tantangan, termasuk rendahnya kesadaran masyarakat terhadap konsep 3R (Reduce, Reuse, Recycle) dan minimnya infrastruktur pendukung. Melalui kegiatan penyuluhan dan edukasi yang dilakukan mengenaitingkat pemahaman dan partisipasi masyarakat, terutama siswa SDN 11 Dauh Puri, mengalami peningkatan yang signifikan. Hasil evaluasi menunjukkan bahwa siswa mampu mengidentifikasi perbedaan jenis sampah dan menerapkan prinsip 3R dalam kehidupan sehari-hari, serta terdapat peningkatan partisipasi dalam kegiatan pengelolaan sampah di lingkungan sekolah dan desa. Dampaknya, kesadaran warga terhadap pentingnya pengelolaan sampah meningkat, yang tercermin dari peningkatan kontribusi masyarakat dalam program daur ulang dan pengelolaan sampah organik di lingkungan sekitar. Hasil penelitian ini menunjukkan bahwa program edukasi efektif dalam meningkatkan kesadaran dan partisipasi masyarakat, serta berkontribusi pada pencapaian lingkungan yang bersih dan sehat di Desa Dauh Puri Klod. Kata kunci: Lingkungan sehat, pengelolaan sampah, sosialisasi, 3R. ABSTRACT Waste management in Dauh Puri Klod Village faces various challenges, including low public awareness of the 3R concept (Reduce, Reuse, Recycle) and a lack of supporting infrastructure. Through counseling and education activities, the level of understanding and participation of the community, especially students of SDN 11 Dauh Puri, has increased significantly. The evaluation results showed that students were able to identify different types of waste and apply the 3R principles in their daily lives. There was an increase in participation in waste management activities in the school and village environment. As a result, the community's awareness of the importance of waste management increased, reflected in a rise in community contributions to recycling programs and organic waste management in the surrounding environment. The results of this study show that the education program is effective in increasing community awareness and participation, as well as contributing to the achievement of a clean and healthy environment in Dauh Puri Klod Village. Keywords: Healthy environment, socialization, waste management, 3R.
Pemanfaatan Digital Marketing dalam Proses Pemasaran Produk Secret Garden Village: Utilization of Digital Marketing in the Marketing Process of Secret Garden Vilage Product Manek, Angelica Graciela; Maheswari, Anak Agung Istri Agung
PengabdianMu: Jurnal Ilmiah Pengabdian kepada Masyarakat Vol. 9 No. 9 (2024): PengabdianMu: Jurnal Ilmiah Pengabdian kepada Masyarakat
Publisher : Institute for Research and Community Services Universitas Muhammadiyah Palangkaraya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33084/pengabdianmu.v9i9.6929

Abstract

The use of digital marketing has become an important strategy in product marketing to increase company profits and competitiveness. This article discusses the use of digital marketing in marketing Secret Garden Village products. The background to this research is the importance of digital marketing in the modern era which is supported by the rapid development of information and communication technology. This research aims to explore how the use of digital marketing can improve the marketing of Secret Garden Village products and expand market reach. The methodology used in this research is a case study with data collection through direct observation, interviews, and analysis of related documents. The research results show that the use of digital marketing in marketing Secret Garden Village products has succeeded in increasing brand awareness, increasing customer interaction, and increasing sales. In conclusion, the use of digital marketing can be an effective means for companies to reach a wider target market and get better profits. Therefore, companies should consider adopting digital marketing strategies in their product marketing efforts.
Co-Authors Ariwangsa, Kadek Ryodinero Wahyunanda Arniti, Ni Ketut Basmantra, Ida Nyoman Cahaya, Ni Putu Meisa Cahyani, Ni Putu Anggita Vira Cahyanti , Gusti Ayu Putu Fajar Ayu Dewi, Luh Made Dian Larasinta Dewi, Putu Dian Prasetia Dwipayanti, Kadek Diah Febrianti, Ni Putu Debi hasyim, hasyim I Gusti Ayu Tirtayani I Putu Dharmawan Pradhana Kadek Adyatna Wedananta Kusumayanti, Ni Kadek Shinta Latupeirissa, Jonathan Jacob Paul Made Ratih Nurmalasari Manek, Angelica Graciela Melati Budi Srikandi Muna, Nilna Ni Nyoman Sri Wisudawati Ni Putu Bayu Widhi Antari Ni Putu Yunita Anggreswari Ni Wayan Lasmi Nugraha, I Putu Jaya Putra Parasari, Nyoman Sri Manik Prawitasari, Putu Putri Purwaningsih, Ni Kadek Asyang Putra, Naufal Giri Saputra, I Made Valentino Rossi Sarahswati, Made Dwi Kanaka Sari, Putu Ratna Juwita Ulandari, Komang Yoga, Putu Lina Kurnia