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All Journal Jurnal Riset Komunikasi Formosa Journal of Applied Sciences (FJAS) Relevance: Journal of Management and Business Global Komunika : Jurnal Ilmu Sosial dan Ilmu Politik
Sophia, Uly
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Humanities Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Languange, Linguistic, Communication & Media Social Sciences

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Digitalisasi Manajemen Pengetahuan Model SECI untuk Tata Kelola Badan Usaha Milik Desa: Studi Kasus di Kabupaten Bintan Sophia, Uly; P. Lubis, Djuara; Soetarto, Endriatmo; Retno Hapsari, Dwi; Sarwoprasodjo, Sarwititi
Jurnal Riset Komunikasi (JURKOM) Vol. 8 No. 2 (2025): Agustus 2025
Publisher : Asosiasi Pendidikan Tinggi Ilmu Komuniasi (ASPIKOM) Wilayah Riau

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38194/jurkom.v8i2.1490

Abstract

Digital transformation represents a crucial strategy for strengthening knowledge governance in community-based organizations, particularly Village-Owned Enterprises (BUMDes). SECI Model Knowledge Management serves as an important framework for enhancing BUMDes governance capacity. This study analyzes the opportunities and challenges of digitalizing BUMDes knowledge systems using the SECI Model in Bintan Regency, Riau Islands Province. The research methodology employed a descriptive qualitative case study approach focusing on BUMDes Mitra Perdana (Teluk Sasah Village) and BUMDes Hilir Sehati (Hilir Village). Data were collected through in-depth interviews with BUMDes officials and stakeholders, then analyzed using Nvivo 12 plus. Results indicate that digitalization opens opportunities for improving governance efficiency, financial transparency, and community empowerment. BUMDes Mitra Perdana demonstrates greater innovation with its Pertashop unit and rental business, while Hilir Sehati focuses on accommodation services and savings-loan programs. This research contributes to communication strategy of knowledge management literature by proposing community-based communication strategies in frontier, outermost, and border villages.
Bintan Image Formation via Instagram in The Pre- And Post-Covid-19 Pandemic Period: A Comparative Study Between Projected Image and Perceived Image Taufiqqurrachman, Taufiqqurrachman; Poti, Jamhur; Sophia, Uly; Afnira, Ella
Relevance: Journal of Management and Business Vol. 7 No. 1 (2024): (June-Issue)
Publisher : UIN Raden Mas Said Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22515/relevance.v7i1.9392

Abstract

Several studies have proven that visual content uploaded on Instagram is a factor in forming destination images. On the other hand, tourists and local tourism authorities are two elements that form a destination image. This research aims to identify the image formation projected by local authorities and the image perceived by tourists through visual content uploaded to their official Instagram accounts in two time periods (before and after the COVID-19 pandemic). All visual content uploaded to their Instagram accounts was collected and analyzed using qualitative content analysis techniques to identify differences and similarities in the images formed by these elements in the two highlighted periods. This research found several things. First, various themes are exploited by these two elements in the production of visual content to be uploaded to their Instagram accounts, including natural attractions (AA), cultural attractions (AB), historical and religious buildings (BSK), tourist activities (TA), culinary and restaurant activities (CR), transportation and accommodation (AT), and local people (LP). Second, AA, TA, and AT are the dominant themes in the two periods (pre- and post-COVID-19 pandemic). Third, in the post-pandemic period, there was a significant decline in the population of visual content uploaded to the Genpi-Bintan account compared to the pre-pandemic period. On the other hand, local authority accounts saw an increase in the population of visual content in the post-COVID-19 pandemic period compared to the period before the pandemic. Theoretical and practical implications and several recommendations are presented at the end of this article.
Komunikasi Marketing Politik Dalam Pemilihan Kepala Daerah (Studi Kasus Pemilihan Kepala Daerah Kabupaten Buru Selatan Provinsi Maluku 2020) Hurasan, Ruslan; Sidharta, Veranus; Nazaki, Nazaki; Sophia, Uly
Global Komunika : Jurnal Ilmu Sosial dan Ilmu Politik Vol 5 No 1 (2022): Global Komunika
Publisher : FISIP UPNVJ

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33822/gk.v5i1.4566

Abstract

Pemilihan kepala daerah merupakan wujud dan mekanisme demokrasi di daerah Strategi komunikasi dan marketing politik berperan penting dalam kampanye pemilihan kepala daerah untuk mencapai tujuan organisasi politik.  Penelitian ini bermaksud untuk mengetahui strategi marketing politik dari tim sukses pemenangan pasangan Safitri Malik Solissa dan Gerson Eliaser Selsily dalam melakukan kampaye politik.  Metode yang digunakan dalam penelitian ini adalah kualitatif dengan menggunakan paradigma konstruktivis dan pendekatan studi kasus.  Kampanye merupakan aktivitas komunikasi yang bertujuan merubah perilaku pemilih. Oleh karena itu, kampanye harus direncanakan sedemikian rupa dalam rangka mencapai target yang diagendakan, atau masa kampanye merupakan masa mengapikasikan strategi-strategi yang telah dirumuskan untuk mencapai target tersebut. Hasil penelitian menemukan, dalam pelaksanaan pilkada Kabupaten Buru Selatan Provinsi Maluku tahun 2020, tim sukses dari pasangan Safitri Malik Solissa dan Gerson Eliaser Selsily mengunakan strategi empat langkah yaitu ; 1). Segmentasi, 2). Targeting. 3). Positioning. 4). Branding, yang menunjukkan keberhasilan dalam penerapannya. Kata Kunci : Komunikasi Politik, Marketing Politik, Pilkada.
Penerapan Strategi Komunikasi CSR PT. Gudang Garam Tbk Rahmawati, Nanik; Sophia, Uly
Global Komunika : Jurnal Ilmu Sosial dan Ilmu Politik Vol 5 No 1 (2022): Global Komunika
Publisher : FISIP UPNVJ

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33822/gk.v5i1.4567

Abstract

ABSTRAKCorporate Social Responsibility atau CSR merupakan sebuah konsep, dimana organisasi mengintegrasikan sosial dan lingkungan dalam operasi bisnis mereka dan interaksi mereka dengan pemangku kepentingan secara sukarela sebagai suatu komitmen bisnis untuk berkontribusi dalam pembangunan ekonomi berkelanjutan. Dalam penelitian ini, peneliti akan meneliti mengenai perbedaan penerapan strategi komunikasi berikut dampaknya terhadap persepsi dan perilaku konsumen. Penelitian ini terbatas pada membandingkan antara Strategi Komunikasi Proaktif dan Strategi Komunikasi Reaktif berkaitan dengan efektifitas dan persepsi terhadap masyarakat di Indonesia. Penelitian ini menggunakan pendekatan kuantitatif komparatif. Berdasrkan hasil penelitian maka dapat ditarik kesimpulan yaitu CSR pertama kali dilakukan oleh PT.Gudang Garam Tbk adalah melakukan penawaran  umum  kepada masyarakat melalui pasar modal, PT. Gudang Garam Tbk memiliki beberapa kegiatan CSR yang diadakan setiap tahun.Kata Kunci : Corporate Social Responsibility , Strategi Komunikasi
The Role of the Department of Trade and Industry in the Development of Small and Medium Enterprises (SMEs) in the Food Sector of Tanjung Pinang City Putra, Erlangga Eka; Nazaki, Nazaki; Sophia, Uly
Formosa Journal of Applied Sciences Vol. 3 No. 9 (2024): September 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/fjas.v3i9.10825

Abstract

The role of Small and Medium Enterprises (SMEs) in the food sector holds significant relevance in the economic development of Tanjung Pinang City. The Department of Trade and Industry of Tanjung Pinang City continues to drive economic growth through Small and Medium Enterprises (SMEs). Furthermore, the food sector is the largest industry, with a total of 1,586 enterprises. This research aims to examine the role of the Department of Trade and Industry in the development of Small and Medium Enterprises (SMEs) in the food sector of Tanjung Pinang City by applying Soerjono Soekanto’s theory. This research employs a qualitative method. Based on the findings, it can be concluded that the role of the Department of Trade and Industry of Tanjung Pinang City as a regulator, dynamist, and facilitator for SMEs in the food sector has been implemented but is not yet effective in developing food SMEs.
Co-Authors Djuara P Lubis Ella Afnira Endriatmo Soetarto Hurasan, Ruslan Nazaki Nazaki Poti, Jamhur Putra, Erlangga Eka Rahmawati, Nanik Retno Hapsari, Dwi Taufiqqurrachman Taufiqqurrachman, Taufiqqurrachman Veranus Sidharta