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All Journal JURNAL ECONOMIA JIM UPB (Jurnal Ilmiah Manajemen Universitas Putera Batam) Media Mahardhika YUME : Journal of Management JURNAL EKONOMI SAKTI (JES) Al-Kharaj: Journal of Islamic Economic and Business Dinasti International Journal of Digital Business Management Jurnal Cahaya Mandalika SABBHATA YATRA : Jurnal Pariwisata dan Budaya COMMUNITY : Jurnal Pengabdian Kepada Masyarakat Jurnal Bina Bangsa Ekonomika INSANTA: JURNAL PENGABDIAN KEPADA MASYARAKAT Jurnal Pengabdian Masyarakat Novatio : Journal of Management Technology and Innovation
Liantifa, Melifia
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Religion Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Nursing Physics Social Sciences Other

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PENGARUH BUDAYA ORGANISASI, KEMAMPUAN KERJA DAN FASILITAS KERJA TERHADAP EFEKTIVITAS KERJA KARYAWAN PLTA KERINCI MERANGIN HYDRO Jufitra, Jeke; Saputra, Atrio; Sudirman, Sudirman; Liantifa, Melifia
Jurnal Ekonomi Sakti Vol 13 No 1 (2024)
Publisher : LPPM - STIE SAKTI ALAM KERINCI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36272/jes.v13i1.329

Abstract

This study aims to determine: 1) Is there an influence of Organizational Culture on the work effectiveness of the employees of the Kerinci Merangin Hydro Hydroelectric Power Plant, how much is the effect partially? ?, 3) Is there any influence of Work Facilities on the work effectiveness of the employees of the Kerinci Merangin Hydro Hydro Power Plant and how much of the effect is partially? big effect simultaneously? The research methodology used is descriptive qualitative and descriptive quantitative approaches. The research results are; 1) partially, there is an influence of Organizational Culture on the work effectiveness of the employees of the Kerinci Merangin Hydro Hydroelectric Power Plant, 2) partially, there is an influence between the work ability of the employees of the Kerinci Merangin Hydro Hydroelectric Power Plant, 3). Partially, there is no influence of facilities on the work effectiveness of the employees of the Kerinci Merangin Hydro Hydro Power Plant, 4) Simultaneously, there is the influence of organizational culture, ability and work facilities simultaneously on the work effectiveness of the employees of the Kerinci Merangin Hydro Hydro Power Plant.
Pelatihan Strategi Pemasaran Sederhana Bagi Ibu-Ibu Pelaku Usaha Rumahan Sebagai Upaya Penguatan Ekonomi Keluarga Lestari, Anggia Ayu; Liantifa, Melifia; Abdallah, Zachari
Insanta : Jurnal Pengabdian Kepada Masyarakat Insanta: Jurnal Pengabdian Kepada Masyarakat, Volume 4 Nomor 1, Januari 2026
Publisher : LPP ARROSYIDIN

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61924/insanta.v4i1.215

Abstract

Ibu-ibu pelaku usaha rumahan memiliki peran strategis dalam menopang perekonomian keluarga, terutama melalui usaha mikro berbasis rumah tangga. Namun, keterbatasan pengetahuan dan keterampilan dalam manajemen pemasaran masih menjadi kendala utama dalam pengembangan usaha. Kegiatan pengabdian kepada masyarakat ini bertujuan untuk meningkatkan kapasitas ibu-ibu pelaku usaha rumahan melalui pelatihan strategi pemasaran sederhana yang aplikatif dan mudah diterapkan. Metode yang digunakan meliputi penyuluhan, diskusi interaktif, dan praktik langsung terkait penentuan produk, penetapan harga, promosi sederhana, serta pemanfaatan media digital dasar. Hasil kegiatan menunjukkan peningkatan pemahaman peserta terhadap konsep pemasaran dan kemampuan menerapkannya dalam usaha masing-masing. Pelatihan ini berkontribusi pada penguatan ekonomi keluarga melalui peningkatan daya saing dan keberlanjutan usaha rumahan.  
PENERAPAN STRATEGI SEGMENTASI, TARGETING, DAN POSITIONING (STP) TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN PADA CAFÉ LAMANDA SUNGAI PENUH Ayu Lestari, Anggia; Liantifa, Melifia; Abdallah, Zachari
Media Mahardhika Vol. 24 No. 2 (2026): January 2026
Publisher : STIE Mahardhika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29062/mahardika.v24i2.1449

Abstract

Increasingly fierce business competition requires businesses to implement appropriate marketing strategies to attract and retain consumers. One important strategy in marketing is Segmentation, Targeting, and Positioning (STP). This study aims to analyze the application of STP strategies on consumer purchasing decisions at Café Lamanda Sungai Penuh. This study uses a quantitative approach with a survey method. Data were collected through questionnaires distributed to consumers who had purchased products, then analyzed using descriptive and inferential statistical analysis. The results show that segmentation, targeting, and positioning strategies have a positive and significant effect on consumer purchasing decisions. Among the three variables, positioning has the most dominant influence in shaping consumer perceptions and preferences. These findings indicate that the application of the right STP strategy can increase marketing effectiveness and encourage consumer purchasing decisions. Therefore, business actors are advised to understand market characteristics, determine the appropriate target consumers, and build a strong product image in order to be able to compete sustainably.
Digital Literacy, Electronic Word Of Mouth Dan Strategi Social Media Marketing Terhadap Peningkatan Penjualan Umkm Kota Sungai Penuh Liantifa, Melifia; Amelia, Cinta; Santoni, Anggia Ayu Lestari, Alvia
YUME : Journal of Management Vol 9, No 1
Publisher : Pascasarjana STIE Amkop Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/yume.v9i1.10894

Abstract

This study aims to determine the influence of Digital Literacy, Electronic Word of Mouth (E-WOM), and Social Media Marketing on sales improvement of MSMEs, with a case study on CN Store. The research employs a quantitative method with purposive sampling, involving 90 consumer respondents. Data analysis techniques include multiple linear regression, t-test, F-test, and the coefficient of determination. The results show that Digital Literacy does not have a significant partial effect on sales improvement (significance value 0.407 > 0.05). E-WOM has a positive and significant effect and is identified as the most dominant variable (significance value 0.000 < 0.05). Social Media Marketing also does not have a significant partial effect on sales improvement (significance value 0.257 > 0.05). Simultaneously, the three variables significantly influence sales improvement, indicated by an F-value of 37.609 with a significance level of 0.000 < 0.05. The determination coefficient (R Square) of 0.567 indicates that 56.7% of the variation in sales improvement is explained by the independent variables, while the remaining 43.3% is influenced by other factors.
Small Business Marketing Strategy : Increasing Product Competitiveness based Wisdom Local through Digital Marketing (MSMEs in Sungai Penuh City ) Liantifa, Melifia; Lestari, Anggia Ayu
Al-Kharaj: Journal of Islamic Economic and Business Vol. 8 No. 2 (2026): All articles in this issue include authors from 3 countries of origin (Indonesi
Publisher : LP2M IAIN Palopo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24256/kharaj.v8i2.9828

Abstract

Micro, Small, and Medium Enterprises (MSMEs) in Sungai Banyak City, Jambi Province, play a crucial role in the local economy, particularly in the development of products based on local wisdom. These products, which include handicrafts, traditional foods, and traditional clothing, have significant potential but often struggle with marketing and competitiveness. In today's digital era, implementing digital marketing is an effective solution for increasing the competitiveness of MSME products, introducing them to a wider market, and strengthening local cultural identity. This study aims to analyze digital marketing strategies that MSMEs in Sungai Banyak City can implement to enhance the competitiveness of products based on local wisdom. The approach used is descriptive qualitative research, with data collection methods through in-depth interviews, field observations, and documentation studies. The results indicate that MSMEs in Sungai Banyak City have significant potential for developing products based on local wisdom, but are constrained by limited digital knowledge, technological infrastructure, and human resource skills in online marketing. Digital marketing training, the use of social media, and e-commerce optimization are some of the recommended strategies that can strengthen product competitiveness. This research also suggests the importance of collaboration with influencers and local communities, as well as government support, to overcome challenges and capitalize on opportunities in digitally marketing MSME products. It is hoped that this digital marketing strategy will increase the visibility, marketability, and competitiveness of MSME products based on local wisdom in Sungai Banyak City.
Co-Authors Abdallah, Zachari Agustin, Bela Amelia, Cinta Ayu Lestari, Anggia Efdison, Zefri Halimah, Putri Hendra Indra Budaya, Indra Jufitra, Jeke Lestari, Anggia Ayu Lova, Anggil Nopra Mufid, Inzanul Permaisuri, Nur Anisa Reni Yuliviona, Reni Santoni, Anggia Ayu Lestari, Alvia Saputra, Atrio Sekianti, Atik Siswadhi, Ferry Sudirman Sudirman Y, Yelnim Yelnim, Yelnim