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Improving Study Decisions at Private Universities: The Role of Family, Price, and University Image Budaya, Indra; Liantifa, Melifia; Sarmigi, Elex; Lestari, Anggia Ayu
Jurnal Economia Vol. 20 No. 1 (2024): February 2024
Publisher : Faculty of Economics and Business, Universitas Negeri Yogyakarta in collaboration with the Institute for

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21831/economia.v20i1.36604

AbstractThis study examines and analyses the role of family factors on prices and brands on student decisions to choose private universities to continue their studies. This study involved 500 students from various private universities in Jambi Province to serve as samples. The results showed that in the first model, price and brand influenced the decision to choose private universities (PTS) in Jambi province, and the magnitude of the effect was 63.9%. Price, Brand and Family in the second model significantly affect the Selection Decision of Private Universities (PTS) in Jambi Province, with the magnitude of the influence being 75.5%. In the third model, the family plays a role or can moderate the impact of price and brand on choosing private universities (PTS) in Jambi Province. Keywords:Lecture Decisions; Family; Price; Brand; Private College

Sosial Entrepreneur : Upaya Menumbuhkan Minat Wirausaha bagi Tenaga Kerja Imigran Indonesia di Ulu Langat Malaysia Lestari, Anggia Ayu; Liantifa, Melifia; Halimah, Putri; Mufid, Inzanul
Jurnal Pengabdian Masyarakat (JUDIMAS) Vol. 3 No. 1 (2025)
Publisher : Pusat Penelitian dan Pengabdian Masyarakat STIKes Banyuwangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54832/judimas.v3i1.511

This Community Service Activity (PKM) was carried out by STIE Sakti Alam Kerinci lecturers in Ulu Langat Malaysia where there are a lot of immigrant workers, especially workers from the Kerinci Regency and Sungai Full City areas who are members of the HKKN (National Kerinci Family Association) in Malaysia. This service aims to provide socialization regarding the importance of entrepreneurship even though most of the workforce already works in Malaysia. In this modern era, creativity and innovation are very necessary in various business fields to achieve competitive advantage. So, with this service activity, the aim is to increase the entrepreneurial spirit of the workforce so that they can increase family income, provide an understanding of creativity and innovation in entrepreneurship to immigrant workers in Kuala Lumpur, Malaysia. This community service activity is carried out by providing lecture materials and provide examples of businesses that can increase immigrant workers' references in entrepreneurship. The material presented is relevant to current technological developments, so it is hoped that immigrant workers can change their mindset about the importance of being an entrepreneur in this modern era.

Strategi Promosi Penerimaan Mahasiswa Baru di Lingkungan Perguruan Tinggi Keagamaan Islam Negeri Elimar, Tara; Lestari, Anggia Ayu; Susyanti, Susyanti; Fitri, Mida Rama; Fatmayanti, Elida
Leader: Jurnal Manajemen Pendidikan Islam Vol. 2 No. 1 (2024): Leader: Jurnal Manajemen Pendidikan Islam
Publisher : Institut Agama Islam Negeri Kerinci

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32939/ljmpi.v2i1.3790

Strategi promosi merupakan serangkaian rencana atau tindakan yang dilakukan untuk mempengaruhi konsumen dengan mengenalkan sebuah produk agar konsumen tertarik untuk melakukan pembelian. Adapun jenis penelitian ini adalah kualitatif dengan rancangan penelitian fenomenologi. Tujuan penelitian ini adalah untuk mengungkap bagaimana strategi promosi penerimaan mahasiswa baru di lingkungan kampus IAIN Kerinci Provinsi Jambi, Tahun Akademik 2023-2024. Adapun informan dalam penelitian ini terdiri dari empat orang yaitu Kepala Bagian Umum Akademik Kemahasiswaan dan Kerjasama dan tiga orang staf. Teknik pemilihan informan menggunakan purposive sampling. Teknik pengumpulan data dilakukan dengan menggunakan wawancara, observasi dan dokumentasi. Teknik analisis data yang digunakan anatara lain: pengumpulan data, reduksi data, penyajian data, dan penarikan kesimpulan. Uji keabsahan data melalui uji kredibilitas, dependabilitas, serta konfirmabilitas. Hasil penelitian ini adalah untuk strategi promosi yang dilakukan yaitu melalui media sosial, website, kelender, spanduk dan sosialisasi langsung ke sekolah dengan melibatkan mahasisawa. Dalam strategi promosi ada beberapa cara yang digunakan yaitu seperti membuat brosur yang menjelaskan informasi mengenai kapan pendaftaran dibuka serta memanfaatkan website kampus. Untuk jalur pendaftaran di IAIN Kerinci terdiri dari tiga jalur yaitu; (1) SPAN PTKIN adalah jalur prestasi masuk ke UIN/IAIN/STAIN yang ada di Indonesia salah satunya IAIN Kerinci; (2) UM PTKIN adalah jalur tes masuk ke UIN/IAIN/STAIN yang ada di Indonesia salah satunya IAIN Kerinci; (3) Jalur mandiri adalah kesempatan terakhir untuk bisa masuk ke IAIN Kerinci.

Development of Tourism in Kerinci Regency Based on E-Tourism to Enhance Tourist Decision-Making and Drive Regional Economic Growth Lestari, Anggia Ayu; Efrianto, Efrianto
International Journal of Economics Development Research (IJEDR) Vol. 6 No. 1 (2025): International Journal of Economics Development Research (IJEDR)
Publisher : Yayasan Riset dan Pengembangan Intelektual

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/ijedr.v6i1.7054

To establish Kerinci Regency as a premier tourist destination, a strategic development model is essential. This study aims to develop a tourism promotion model utilizing digital platforms such as websites, social media, and other online tools to enhance accessibility and visibility for tourists. Using the Quantitative Strategic Planning Matrix (QSPM) method, supported by the IE Matrix and SWOT analysis, data were collected through Focus Group Discussions (FGDs) involving key stakeholders and tourists. The analysis results indicate that the IE Matrix places the development strategy in quadrant I (Growth and Build), highlighting the need for an aggressive strategy. The QSPM analysis identifies the top-priority strategy as leveraging technology to expand promotional outreach. This approach emphasizes the critical role of e-tourism in driving tourism growth and supporting regional economic development.

Pengaruh Produk Wisata, Brand Strategy dan Fasilitas terhadap Keputusan Berkunjung Pada Café, Resto dan Homestay Talago Pradise Lestari, Anggia Ayu; Hendra, Hendra
Economics and Digital Business Review Vol. 5 No. 2 (2024): February - July
Publisher : STIE Amkop Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/ecotal.v5i2.1413

Penelitian ini bertujuan untuk mengetahui produk wisata, strategi merek dan fasilitas terhadap keputusan mengunjungi Café dan Resto Telago Paradise. Penulisan laporan ini disajikan secara kuantitatif deskriptif untuk memperoleh gambaran informasi terkait produk, merek wisata dan fasilitas serta strategi terhadap keputusan mengunjungi Café dab Resto Telago Paradise. Metode yang digunakan dalam penelitian ini yaitu wawancara, penyebaran kuisioner dan studi pustaka dengan menggunakan analisis data dengan SPSS 24. Hasil penelitian menunjukkan bahwa produk wisata yang ditawarkan Café dan Resto Telago Paradise merupakan hal unik yang ditawarkan ke pengunjung selan menikmati makanan yang enak, Café dan Resto Telago Paradise mempunyai daya tarik wisata buatan yang diidentifikasi berdasarkan komponen daya tariknya, yaitu fasilitas yang disediakan lengkap dan memudahkan pengunjung selama berwisata. Yang tersedia Aksesibilitas memudahkan pengunjung untuk sampai ke lokasi. Strategi brand dari Café dan Resto Telago Paradise diimplementasikan melalui logo dan kenikmatan yang didapatkan pengunjung. Merek Kepribadian yang ingin dibangun Café dan Resto Telago Paradise didasarkan pada kepribadiannya yaitu suasana kekeluargaan yang sejuk. Strategi komunikasi merek yang dilakukan Café dan Resto Telago Paradise bekerjasama dengan beberapa influencer yang ada di Kabupaten Kerinci dan Kota Sungai Penuh, selain itu Café dan Resto Telago Paradise juga memanfaatkan media sosial. Kesimpulan dari penelitian ini adalah produk wisata memiliki pengaruh yang signifikan terhadap keputusan pengunjung, Brand Strategy yang digunakan juga mempengaruhi keputusan mengunjungi Café dan Resto telago Paradise dan Fasilitas Juga mempengaruhi keputusan berkunjung ke Café dan resto telago Paradise.

The Influence of Organizational Culture and Individual Characteristics on Teacher Performance through Organizational Citizenship Behavior as an Intervening Variable Siswadhi, Ferry; Lestari, Anggia Ayu; Yuliza, Mai; Afrianti, Fitrina
Ilomata International Journal of Management Vol. 6 No. 3 (2025): July 2025
Publisher : Yayasan Sinergi Kawula Muda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61194/ijjm.v6i3.1569

This study aims to examine the effect of organizational culture and individual characteristics on teacher performance, with Organizational Citizenship Behavior serving as a mediator. The research approach utilized in the article is a causal quantitative method. The sample consisted of 87 junior high school teachers from the Bukit Kerman District in Kerinci Regency, Jambi Province, and data was gathered through a questionnaire survey. The data were then analyzed using Structural Equation Modeling (SEM) with Smart PLS 3.2.9 software. The results show that both organizational culture and individual characteristics influence teacher performance, both directly and indirectly, through the mediation of Organizational Citizenship Behavior. This research contributes valuable insights into improving teacher performance by highlighting the importance of organizational culture and individual traits.

The Influence of Organizational Culture and Individual Characteristics on Teacher Performance through Organizational Citizenship Behavior as an Intervening Variable Siswadhi, Ferry; Lestari, Anggia Ayu; Yuliza, Mai; Afrianti, Fitrina
Ilomata International Journal of Management Vol. 6 No. 3 (2025): July 2025
Publisher : Yayasan Sinergi Kawula Muda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61194/ijjm.v6i3.1569

This study aims to examine the effect of organizational culture and individual characteristics on teacher performance, with Organizational Citizenship Behavior serving as a mediator. The research approach utilized in the article is a causal quantitative method. The sample consisted of 87 junior high school teachers from the Bukit Kerman District in Kerinci Regency, Jambi Province, and data was gathered through a questionnaire survey. The data were then analyzed using Structural Equation Modeling (SEM) with Smart PLS 3.2.9 software. The results show that both organizational culture and individual characteristics influence teacher performance, both directly and indirectly, through the mediation of Organizational Citizenship Behavior. This research contributes valuable insights into improving teacher performance by highlighting the importance of organizational culture and individual traits.

DAYA TARIK WISATA, ATRAKSI WISATA DAN KELOMPOK ACUAN TERHADAP KEPUASAN PENGUNJUNG PADA OBJEK WISATA KOLAM BERENANG TAMAN AYLA BUKIT TENGAH Lestari, Anggia Ayu; Arjun, M.
CENDEKIA: Jurnal Ilmu Pengetahuan Vol. 5 No. 3 (2025)
Publisher : Pusat Pengembangan Pendidikan dan Penelitian Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51878/cendekia.v5i3.6181

This study aims to analyze the influence of tourist attractions, tourist attractions and reference groups on visitor satisfaction at the Ayla Bukit Tengah swimming pool tourist attraction. The method used is a survey with a questionnaire distributed to 100-150 visitors. The data collected were analyzed using regression analysis to test the relationship between variables. The results of the study indicate that both tourist attractions, tourist attractions and reference groups have a positive and significant influence on visitor satisfaction. Attractions that include natural beauty, facilities, and available activities make a major contribution to the positive experience of visitors. In addition, the tourist attractions offered also increase satisfaction, and also the reference group that is a reference for consumers and increases visitor satisfaction. This study recommends improving facilities, promoting attractions, and improving accessibility to increase visitor satisfaction. These findings are expected to provide insight for tourism managers in developing the Ayla Bukit Tengah swimming pool as a leading tourist destination in Kerinci Regency and Sungai Penuh City. ABSTRAKPenelitian ini bertujuan untuk menganalisis pengaruh daya tarik wisata, atraksi wisata dan kelompok acuan terhadap kepuasan pengunjung pada objek wisata kolam berenang Ayla Bukit Tengah. Metode yang digunakan adalah survei dengan kuesioner yang disebarkan kepada 100-150 pengunjung. Data yang dikumpulkan dianalisis menggunakan analisis regresi untuk menguji hubungan antara variabel. Hasil penelitian menunjukkan bahwa baik daya tarik wisata, atraksi wisata maupun kelompok acuan memiliki pengaruh positif dan signifikan terhadap kepuasan pengunjung. Daya tarik yang mencakup keindahan alam, fasilitas, dan aktivitas yang tersedia berkontribusi besar terhadap pengalaman positif pengunjung. Selain itu, atraksi wisata yang ditawarkan juga meningkatkan kepuasan, dan juga kelompok acuan yang menjadi acuan konsumen dan meningkatkan kepuasan pengunjung. Penelitian ini merekomendasikan peningkatan fasilitas, promosi daya tarik, dan perbaikan aksesibilitas untuk meningkatkan kepuasan pengunjung. Temuan ini diharapkan dapat memberikan wawasan bagi pengelola objek wisata dalam mengembangkan kolam berenang Ayla Bukit Tengah sebagai destinasi wisata unggulan Kabupaten Kerinci dan Kota Sungai Penuh.

Enhancing Financial Literacy of STIKes Bina Insani Sakti Students through Educational Synergy with OJK Towards a Financially Smart Jambi Surya, Tiara Lilis; Lestari, Anggia Ayu
The Future of Education Journal Vol 4 No 6 (2025)
Publisher : Lembaga Penerbitan dan Publikasi Ilmiah Yayasan Pendidikan Tumpuan Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61445/tofedu.v4i6.799

Financial literacy is an essential competency for the younger generation in facing the challenges of the modern economy. Unfortunately, the level of financial literacy in Indonesia remains relatively low, including among university students. This community service program aims to enhance the financial literacy knowledge and skills of students at STIKes Bina Insani Sakti through educational synergy with the Financial Services Authority (OJK) of Jambi Province. The event was held on May 27, 2025, in the form of a socialization session using an interactive lecture approach, complemented by pre-test and post-test evaluations. The topics covered included personal financial management, the dangers of illegal online loans and online gambling, investment principles, and an introduction to capital market instruments. The pre-test results indicated that the participants' initial understanding was low, but after the educational intervention, there was a significant improvement, particularly in financial management and risk understanding. The post-test results showed an average improvement of 12% across all tested aspects. This program demonstrates that a collaborative approach between educational institutions and financial regulators is effective in enhancing students' financial literacy. In the future, similar activities are expected to reach a wider target audience and enrich educational content to create a financially literate society in Jambi.

Machine Learning Applications in Marketing Innovation: A Narrative Review of Global Trends and Challenges Lestari, Anggia Ayu; Yuliviona, Reni; Zulfikri, Agung
Novatio : Journal of Management Technology and Innovation Vol. 3 No. 3 (2025): July 2025
Publisher : Indonesian Scientific Publication

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61978/novatio.v3i3.1026

Machine learning (ML) is increasingly recognized as a transformative force in marketing innovation, reshaping organizational strategies and consumer engagement across multiple industries. This study reviews the literature on ML applications in marketing, with the objective of synthesizing evidence on predictive analytics, consumer segmentation, personalization, sentiment analysis, and automation. A systematic search was conducted across Scopus, Web of Science, and Google Scholar using targeted keywords such as “machine learning,” “marketing innovation,” “predictive analytics,” and “consumer behavior.” Inclusion criteria focused on peer-reviewed articles published between 2018 and 2025 that explicitly examined ML applications in marketing contexts. The review highlights that algorithms such as Long Short-Term Memory networks, Random Forest, and k-means clustering improve predictive accuracy and segmentation, while generative models and natural language processing enhance personalization, dynamic pricing, and content generation. Findings reveal significant differences between developed and developing countries, where advanced infrastructures support rapid adoption, while resource constraints and digital literacy barriers impede implementation. The discussion further identifies systemic implications, including shifts in organizational processes, policy challenges related to privacy and regulation, and workforce skill gaps. Limitations in current research include insufficient focus on local contexts, cultural factors, and long-term impacts of ML adoption. The study concludes by recommending targeted policies, ethical frameworks, and future research agendas that prioritize inclusivity, equity, and sustainability in ML-driven marketing practices. These strategies are critical for ensuring that ML contributes not only to marketing efficiency but also to broader economic and social progress.

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