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All Journal EKONOMIS : Journal of Economics and Business Martabe : Jurnal Pengabdian Kepada Masyarakat Jurnal Pendidikan Ekonomi (JURKAMI) MEDIA STUDI EKONOMI Jurnal Ekonomi Dan Bisnis MEDIA MANAJEMEN JASA Dinasti International Journal of Economics, Finance & Accounting (DIJEFA) Jumat Keagamaan: Jurnal Pengabdian Masyarakat Jurnal Fokus Manajemen Studi Akuntansi, Keuangan, dan Manajemen Berdikari : Jurnal Pengabdian kepada Masyarakat Innovative: Journal Of Social Science Research Jurnal Pemberdayaan Nusantara Midang Jurnal Pengabdian Masyarakat Dinasti Health and Pharmacy Science
Diansyah, Diansyah
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PENGARUH KUALITAS RASA DAN KESESUAIAN HARGA TERHADAP MINAT BELI KONSUMEN COFFEE SHOP DENGAN EVENT PROMOSI SEBAGAI PEMODERASI Diansyah, Diansyah; Putra, Rio Johan; Akmal, Dhendy Rizki
MEDIA STUDI EKONOMI Vol 26, No 2 (2023): MEDIA STUDI EKONOMI
Publisher : MEDIA STUDI EKONOMI

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

ABSTRAKPenelitian ini bertujuan untuk mengetahui pengaruh kualitas rasa dan kesesuain harga terhadap minat beli konsumen coffe shop dengan event promosi sebagai variabel moderating pada coffe shop di Jakarta Utara. Model penelitian yang digunakan dalam penelitian ini adalah metode kuantitatif. Populasi dalam penelitian ini adalah seseorang yang sering berkunjung ke coffe shop Jakarta Utara. Jumlah sampel yang dapat dikumpul sebanyak 168 responden. Pengujian analisis data menggunakan software SmartPLS 3. Hasil penelitian ini menunjukkan bahwa kualitas rasa berpengaruh terhadap minat beli konsumen. Demikian juga dengan kesesuaian harga berpengaruh terhadap minat beli konsumen. Event promosi berpengaruh minat beli konsumen. Event promosi mampu memoderasi atas pengaruh kualitas rasa terhadap minat beli konsumen. Dan event promosi mampu memoderasi pengaruh kesesuaian rasa terhadap minat beli konsumen.Kata Kunci : Kualitas Rasa, Kesesuaian Harga, Minat Beli Konsumen, Event promosi ABSTRACKThis study aims to determine the effect of taste quality and price conformity on the buying interest of coffee shop consumers with promotional events as a moderating variable at coffee shops in North Jakarta. The research model used in this study is a quantitative method. The population in this study is someone who frequently visits the North Jakarta coffee shop. The number of samples that can be collected is 168 respondents. Testing data analysis using SmartPLS 3 software. The results of this study indicate that the quality of taste influences consumer buying interest. Likewise, price suitability affects consumer buying interest. Promotional events affect consumer buying interest. Promotional events are able to moderate the effect of taste quality on consumer buying interest. And promotional events are able to moderate the influence of suitability of taste on consumer buying interest.Keywords: Taste Quality, Price Conformity, Consumer Purchase Interest, Promotional events
Edukasi Pengenalan Ecommersial Dengan Produk Tepung Pisang Sebagai Pionir Utama Penjualan Di Desa Sumber Mujur Yang Disasar Untuk Meningkatkan Perekonomian Masyarakat Desa Sumber Mujur Kecamatan Candipuro, Kabupaten Lumajang, Provinsi Jawa Timur Kamaruddin, Muhammad Junaid; Diansyah, Diansyah; Lukiyana, Lukiyana; Ramadhan, Alief Rizal; Soetiyani, Ari
BERDIKARI Vol 7, No 1 (2024): Vol 7, N0 1 (2024): Jurnal Berdikari
Publisher : Universitas 17 Agustus 1945 Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52447/berdikari.v7i1.7411

Abstract

Kegiatan Kuliah Kerja Nyata (KKN) adalah suatu bentuk pendidikan dengan cara memberikan pengalaman empiris kepada mahasiswa untuk hidup ditengah-tengah masyarakat, dan secara langsung mengajarkan kepada mahasiswa cara identifikasi masalah-masalah sosial di masyarakat.Pendekatan dengan masyarakat di daerah daerah yang berada di Desa Sumbermujur, Kecamatan Candipuro, Kabupaten Lumajang, Provinsi Jawa Timur dengan program ekonomi kreatif diarahkan untuk memberdayakan masyarakat lokal dalam menghasilkan mata pencaharian baru dan meningkatkan ekonomi lokal. Dengan memanfaatkan potensi sumber daya alam dan budaya setempat, seperti kerajinan tangan tradisional atau pariwisata lokal, diharapkan dapat membantu menciptakan lapangan kerja dan meningkatkan kesejahteraan ekonomi masyarakat.Dengan kombinasi pendidikan dan ekonomi kreatif dalam konteks KKN di hunian tetap penyintas erupsi gunung Semeru, diharapkan dapat membantu membangun fondasi yang kokoh bagi pemulihan komunitas, meningkatkan kapasitas adaptasi, dan merangsang pertumbuhan ekonomi lokal. pendekatan yang komprehensif dan berkelanjutan, diharapkan program ini dapat memberikan kontribusi nyata terhadap pembangunan ekonomi lokal dan meningkatkan kesejahteraan masyarakat Desa Sumbermujur serta mendukung pemulihan komunitas di hunian tetap penyintas erupsi Gunung Semeru. 
PEMBERDAYAAN MASYARAKAT MELALUI PENGELOLAAN KEUANGAN RUMAH TANGGA DI KAMPUNG BOJONG KEJI JAWA BARAT Edward, Robert; Diansyah, Diansyah; Darmis, Rahmi; Hartati, Leni
BESIRU : Jurnal Pengabdian Masyarakat Vol. 2 No. 5 (2025): BESIRU : Jurnal Pengabdian Masyarakat, Mei 2025
Publisher : Lembaga Pendidikan dan Penelitian Manggala Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62335/besiru.v2i5.1235

Abstract

Keluarga merupakan inti terkecil dalam mendukung pembangunan suatu Negara. Negara dapat berjalan dengan baik apabila seluruh warga negaranya memiliki ekonomi keluarga yang kuat. Oleh karena itu pengabdian ini berfokus pada peningkatan kemampuan pengelolaan keuangan keluarga melalui pelatihan pengelolaan keuangan. Adapun sasaran pada pengabdian masyarakat ini adalah warga di kampong Bojong keji. Pengabdian ini dilakukan karena adanya Informasi permasalahan keuangan keluarga masyarakat, dimana masyarakat cenderung melakukan hutang demi memenuhi kebutuhan yang secara mendadak, masyarakat tidak memiliki simpanan, pendapatan yang diperoleh selalu digunakan habis untuk keperluaan sehari-hari. Program pengabdian ini dilakukan bertujuan agar masyarakat dapat memperoleh pengetahuan dan ketrampilan dalam mengelola keuangan keluarga yang dapat meningkatkan kesejahteran keluarga. Sehingga materi yang diberikan adalah konsep pengelolaan keuangan keluarga.
Influence of Scarcity Marketing and Perceived Value on Buying Decision Moderated by Collaboration Didit, Didit Setiawan; Diansyah, Diansyah; Kamaruddin, Muhammad Junaid
Studi Akuntansi, Keuangan, dan Manajemen Vol. 5 No. 1 (2025): Juli
Publisher : Penerbit Goodwood

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/sakman.v5i1.3373

Abstract

Purpose: This study aims to examine the influence of scarcity marketing and customer perceived value on purchasing decisions, with brand collaboration—specifically with the Aerostreet shoe brand—acting as a moderating variable. As consumer behavior continues to evolve in the digital era, understanding the psychological triggers that drive purchasing decisions becomes essential for marketers. This study focuses on how limited availability (scarcity) and perceived benefits (value) can influence buyer intent and how a well-known local brand collaboration may amplify these effects. Methodology/approach: The study uses a quantitative research approach, with data collected through an online questionnaire targeting Aerostreet shoe consumers in Jakarta. A total of 121 respondents were selected using the Slovin formula for large, indefinite populations. The data were analyzed using Structural Equation Modeling (SEM) with the SmartPLS application to assess the relationships among the variables. Results/findings: The analysis reveals that both scarcity marketing and customer perceived value have a positive and significant influence on purchasing decisions. Furthermore, the presence of a brand collaboration with Aerostreet serves as a moderating variable that strengthens the impact of these marketing strategies on consumer behavior. Conclusion: Scarcity and perceived value are key drivers in consumer decision-making, and their influence can be enhanced through strategic brand collaborations such as those involving Aerostreet. Limitations: The study is limited to a specific brand and demographic region, so generalizability may be constrained. Contribution: This study provides practical insights for marketers on leveraging scarcity and value perceptions, especially when paired with brand collaborations, to increase consumer engagement and purchase intent.
The Influence Of Diversity And Inclusion On Employee Performance With Organisational Culture As An Intervening Variable At PT XYZ Lukiyana, Lukiyana; Diansyah, Diansyah; Cahyanto, Budhi
Jurnal Fokus Manajemen Vol 5 No 3 (2025): Agustus
Publisher : LPPJPHKI Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/jfm.v5i3.9176

Abstract

This study aims to analyse the effect of diversity and inclusion on employee performance at PT XYZ, with organisational culture as an intervening variable. The background of this study is based on the importance of diversity management and the creation of an inclusive work environment in improving individual and organisational performance. This study employs a quantitative approach using Partial Least Squares Structural Equation Modelling (PLS-SEM) to test the relationships between variables. The research was conducted in several stages, starting from literature and theory exploration, data collection from the research subjects, data validity testing using reliability and validity tests, data processing, and hypothesis testing. The data was analysed using the SmartPLS 4.0 application, with a sample size of 322 respondents. The results of the study indicate that diversity influences employee performance, but inclusion does not influence employee performance. Meanwhile, organisational culture has been proven to significantly moderate the relationship between diversity and inclusion on performance. These findings emphasise the importance of companies building a supportive and conducive work culture, so that the values of diversity and inclusion can be fully integrated into every work process. With a positive organisational culture, diversity and inclusion are not merely symbols or formal policies but genuinely drive collaboration, innovation, and productivity, thereby contributing to sustained improvements in employee performance.
Penguatan Karakter Mandiri Anak Usia Dini Melalui Kegiatan KKM PIAUD di Desa Situhiang Diansyah, Diansyah; Rohmatin, Rohmatin; Amani, Halwa Ratu; Sonia, Evi Siti; Rosidah, Lilis Sari; Rosadi, Syahrazz Rifqah
Jumat Keagamaan: Jurnal Pengabdian Masyarakat Vol. 6 No. 2 (2025): Agustus
Publisher : LPPM Universitas KH. A. Wahab Hasbullah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32764/abdimasagama.v6i2.6210

Abstract

Early childhood is a critical period for developing independence (self-help, responsibility, confidence). In Situhiang Village (Cianjur), bullying and limited home stimulation were observed to hinder these outcomes. This community service aimed to strengthen children’s independent character through the Early Childhood Islamic Education (PIAUD) Student Community Service (KKM) using an Asset-Based Community Development (ABCD) approach. Activities were co-designed with parents, PAUD teachers, and community leaders (5D: Discover–Dream–Design–Define–Destiny). Data were collected through participatory observation, brief pre–post field notes, and weekly reflections with parents/teachers. The program fostered more active participation, improved willingness to speak up, and increased independence in daily routines (e.g., tidying up toys, washing hands, simple self-help tasks). These gains were supported by a safer learning climate and consistent reinforcement at home. The findings highlight ABCD’s practicality for character education in rural settings and underline the importance of family–school–community collaboration. Future work should incorporate clearer measurement tools and follow-up monitoring to assess sustainability.
Pengaruh Perencanaan Kebutuhan Bahan Baku Dan Pengendaliaan Persediaan Bahan Baku Terhadap Kelancaran Proses Produksi Pada PT. Batik Sakera Diansyah, Diansyah; Yani, Ari Soeti; Giyanti, Giyanti
Innovative: Journal Of Social Science Research Vol. 5 No. 4 (2025): Innovative: Journal Of Social Science Research
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/innovative.v5i4.20754

Abstract

This study aims to analyze the effect of raw material requirements planning and inventory control on the smooth production process at PT. Batik Sakera. This study uses a quantitative approach with an explanatory research approach. The study population was all 45 employees in the production department of PT. Batik Sakera, who were also sampled using a census technique (non-probability sampling). Data were collected through questionnaires and analyzed using T-tests and F-tests. The research instruments were tested for validity and reliability. The results show that raw material requirements planning has a positive and significant effect on the smooth production process. Raw material inventory control has a positive and significant effect on the smooth production process. Raw material requirements planning and inventory control have a positive and significant effect on the smooth production process.
Pemberdayaan Masyarakat Desa Suka Galih Bojong Keji Kecamatan Mega Mendung Kabupaten Bogor: Sosialisasi Pembuatan Detergen Cair Dari Buah Lerak Hidajat, Koerniawan; Lukiyana, Lukiyana; Ahmad, Masnia; Nathadiharja, Sri Sukartono; Diansyah, Diansyah
Jurnal Pemberdayaan Nusantara Vol 5, No 1 (2025): Jurnal Pemberdayaan Nusantara
Publisher : Universitas 17 Agustus 1945 Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52447/jpn.v5i1.8275

Abstract

Environmental pollution in society is a serious impact that must be reduced and even eliminated. The use of natural ingredients is a solution to household waste, especially the use of liquid detergent soap chemicals. The purpose of community empowerment in Suka Galih Village Bojong Keji Megamendung District, Bogor Regency through the socialization of making lerak fruit liquid detergent is to provide added value to the business of increasing additional household income for the community in general and especially in RT.04 RW.03 Suka Galih Village. Compounds or substances in lerak fruit are able to reduce environmental pollution by not excessive use. The socialization of making lerak detergent soap was carried out on Monday, February 24, 2025 ± 09.00 am to 15.00 pm at Mr. Adam's house, Chairman of RT.04 RW.03 Suka Galih Bojong Keji Village. Socialization participants were ± 50 (fifty) PKK mothers of RT.04 RW.03 Suka Galih Bojong Keji Village. Socialization was carried out using a projector and direct practice. This direct socialization is expected that in the future the community will understand the making of detergents made from natural raw materials without chemicals.
Edukasi Pengembangan UMKM Melalui Kreativitas dan Inovasi: Manajemen Permodalan dan Tata Kelola Keuangan di Desa Pantai Bakti Kabupaten Bekasi Tambun, Sihar; Nathadiharja, Sri Sukartono; Diansyah, Diansyah
Jurnal Pemberdayaan Nusantara Vol 5, No 1 (2025): Jurnal Pemberdayaan Nusantara
Publisher : Universitas 17 Agustus 1945 Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52447/jpn.v5i1.8305

Abstract

This community education activity aims to improve the community's understanding of capital management and financial governance of MSMEs. Creativity and innovation are very important so that capital management and financial governance can support MSME operations well. The educational method used is in the form of counseling. The main material presented is to provide an understanding of capital management and simple financial governance for MSME business forms. As a result, 24% of participants understood the material presented very well and 70% of participants understood the educational material presented in the counseling activity. Thus, the objectives of this community service activity have been achieved well and are able to provide changes in understanding to the community. Through this increase in understanding, it is hoped that it can have a positive impact on the development of MSMEs in Pantai Bhakti Village, Muara Gembong, Bekasi.
Pengembangan UMKM Di Desa Pantai Bhakti Muara Gembong, Bekasi Melalui Kreativitas dan Inovasi Nathadiharja, Sri Sukartono; Diansyah, Diansyah; Tambun, Sihar
Jurnal Pemberdayaan Nusantara Vol 4, No 2 (2024): Jurnal Pemberdayaan Nusantara
Publisher : Universitas 17 Agustus 1945 Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52447/jpn.v4i2.8000

Abstract

 Community service activities through the Student Work Lecture (KKM) program. In improving the village economy through Community service activities through the Student Work Lecture (KKM) program. In improving the village economy in development through creativity and innovation, Pantai Bhakti Village, Muara Gembong, Bekasi, has potential natural resources that can support the development of Micro, Small and Medium Enterprises (UMKM). However, limitations in terms of creativity, innovation, and market access are still an obstacle for local communities in optimally developing their UMKM. This community service program aims to increase the capacity of UMKM in Pantai Bhakti Village through training that focuses on product creativity, innovation in seafood processing, and digital marketing strategies. Through a participatory approach, the community is given an understanding of unique and valuable product development, digital-based marketing techniques, and sustainable utilization of local resources. The results of the program showed an increase in the community's ability to create innovative products and expand their marketing reach. This article reviews the role of creativity and innovation as key to UMKM development in coastal areas and the importance of collaborative support to achieve local economic sustainability. 
Co-Authors Ahmad, Masnia Akmal, Dhendy Rizki Amani, Halwa Ratu Ari Soeti Yani Aryanta Sembiring, Robi Aslawiyah, Siti Rabiaatul Bobby Reza Bonfilia, Levina Cahyanto, Budhi Darmis, Rahmi Darnis, Rahmi Didit Setiawan Dwiyanti, Niken Dita Edward, Robert Giyanti, Giyanti Hartati, Leni HENRY ISKANDAR Hidajat, Koerniawan Imam Suryono Jubaidah, Jubaidah Kamaruddin, Muhammad Junaid Kiko Armenita Julito Lukiyana, Lukiyana Maida, Adeliya Indir Meidiansyah, Fadli Natadiharja, Sri Sukartono Nugroho, Prasetya Adi Putri, Winny Novanda Rachmawati, Syarah Ramadhan, Alief Rizal Riana Puspita, Riana Rio Johan Putra Rizqy Azhar , Ananda Robiur Rahmat Putra Rohmatin, Rohmatin Rosadi, Syahrazz Rifqah Rosidah, Lilis Sari Samsul Ode Saputra, Agung Ryandika Sihar Tambun Sonia, Evi Siti Subekti, Khalisah Visiana Sukartono, Sri Suprapto Suprapto Syahra, Assyfa Yopan Rahmad Aldori Yuliana Yuliana