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ANALISIS STRATEGI PEMASARAN KAIN TENUN RUMAH PRODUKSI MEKAR SARI DI KECAMATAN RABA KOTA BIMA Mardiah, Ainun; Sjah, Taslim; Sahidu, Arifuddin
JURNAL AGRIMANSION Vol 24 No 2 (2023): Jurnal Agrimansion Agustus 2023
Publisher : Jurusan Sosial Ekonomi Pertanian Fakultas Pertanian Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/agrimansion.v24i2.1380

Abstract

This research aims to analyze the marketing strategies of Mekar Sari's Handwoven Fabric. The method used in this research is descriptive. The unit of analysis in this research is the Mekar Sari production house. The research area was determined using purposive sampling considering that Mekar Sari's fabric consumers are spread across the Raba District. The types of data used are qualitative and quantitative. The data sources used in this research are primary and secondary data. The variables in this research are place, price, product, and promotion. The data analysis techniques used are SWOT analysis, IE analysis, and QSPM analysis. The research results indicate that there are 3 priority strategies to be implemented, namely building brand identity, offering discounts to recruit agents in strategic locations, and expanding the market.
ANALISIS INTEGRASI PASAR DAN TRANSMISI HARGA CABAI MERAH BESAR DI KOTA MATARAM (KASUS: PASAR MANDALIKA DAN PASAR KEBON ROEK) Aprilianti, Aprilianti; Sahidu, Arifuddin; Miharja, Dian Lestari
JURNAL AGRIMANSION Vol 24 No 3 (2023): Jurnal Agrimansion Desember 2023
Publisher : Jurusan Sosial Ekonomi Pertanian Fakultas Pertanian Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/agrimansion.v24i3.1423

Abstract

This study aims to determine the price transmission that occurs in the main market (Mandalika market) to the retail market (Kebon Roek market) and to determine the level of market integration that occurs between the main market (Mandalika market) and the retail market (Kebon Roek market). The method used namely descriptive method. The unit of analysis in this study was the price of large red chilies in the city of Mataram, with two comparative markets, namely the Mandalika main market and the Kebon roek retail market. The type of data used is quantitative data. The data source used is secondary data. The data analysis used is ET and IMC analysis. The results of this study indicate that: (1) The price transmission that occurs between the Mandalika main market and the Kebon Roek retail market is running inefficiently. This can be seen from the ET value < 1, which is 0. 734, indicating that if there is a change in the price of large red chilies at the wholesale market level by 1%, the price at the retail market level will change by 734%. It can be stated that price changes at the retail market level are not well transmitted to prices at the main market level. This shows that there is an imperfect competition market in the marketing of large red chilies in both markets. (2) Market integration in the marketing of Large Red Chili at the Mandalika Main Market with the Kebon Roek Retail Market in Mataram City, namely IMC = 1. 710 means that IMC > 1 means that market integration is low. This shows that the prices at the Mandalika Main Market are not fully transformed to the market level Kebon Roek retailer.
SOSIALISASI PENYULUHAN YANG RESPONSIF GENDER BAGI PENYULUH UNTUK MENDUKUNG PENCAPAIAN SDGs DI DESA SEPAPAN KECAMATAN JEROWARU LOMBOK TIMUR Hayati, Hayati; Sahidu, Arifuddin; Muktasam, Muktasam; Yaniuartati, B. Yulfia Elsadewi; Ali, Miftahul Khairat DM.
Jurnal Pepadu Vol 5 No 4 (2024): Jurnal PEPADU
Publisher : Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/pepadu.v5i4.6048

Abstract

Kesenjangan gender partisipasi petani dalam kegiatan penyuluhan pertanian masih  terjadi hingga saat ini. Sementara, partisipasi perempuan dalam pelaksanaan dan pengambilan keputusan dalam kegiatan usahatani tergolong tinggi. Memberikan kesempatan perempuan untuk belajar sepanjang hidup melalui pendidikan non formal yaitu kegiatan penyuluhan pertanian berarti mendukung Negara RI Indonesia mencapai tujuan SDGs, yaitu pendidikan yang berkualitas. Penyelenggaraan kegiatan penyuluhan pertanian yang berkualitas dapat menjamin kesetaraan gender pada  pengetahuan dan keterampilan dalam kegiatan usahatani. Kegiatan Pengabdian kepada Masyarakat (PKM) bertujuan meningkatkan kemampuan penyuluh pertanian dalam mengelola penyelenggaraan penyuluhan yang responsive gender, meningkatkan kesetaraan partisipasi dalam penyuluhan, kesetaraan pengetahuan dan keterampilan. Kegiatan PKM ini dilakukan secara berjenjang yaitu: pertama melibatkan penyuluh pertanian, kepala dan staf kantor UPTPP Jerowaru dan kedua melibatkan anggota kelompok tani dan kelompok wanita tani Desa Sepapan. Metode yang digunakan brainstorming, ceramah yang partisipatif dan diskusi kelompok kecil. Pelaksanaan kegiatan PKM bagi penyuluh di tingkat UPTPP, kelompok tani dan kelompok wanita tani di Desa berjalan dengan baik dan partisipatif. Keberadaan dan kemampuan penyuluh pertanian telah mampu meningkatkan kesetaraan gender dalam berpartisipasi aktif dimana mereka mampu curah pendapat, sharing pengetahuan dan pengalaman dalam berusahatani. Kesimpulannya adalah kemampuan penyuluh mengelola kegiatan penyuluhan yang responsive gender perlu didukung dengan komitmen yang tinggi. Kemampuan perempuan berpartisipasi aktif pada kegiatan penyuluhan pertanian, terjadinya kesetaraan pengetahuan dan keterampilan dapat terjadi secara berkelanjutan.  
ONTOLOGI SOSIO-EKONOMI PETANI LAHAN KERING SEBAGAI LANDASAN PENGENTASAN KEMISKINAN DI DESA PENYANGGA KAWASAN EKONOMI KHUSUS (KEK) MANDALIKA KABUPATEN LOMBOK TENGAH Ayu, Candra; Sarjan, M; Sahidu, Arifuddin
AGROTEKSOS, Jurnal Ilmiah Ilmu Pertanian Vol 34 No 2 (2024): Jurnal Agroteksos Agustus 2024
Publisher : Fakultas Pertanian Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/agroteksos.v34i2.1222

Abstract

Kemiskinan dan rendahnya produktivitas usahatani lahan kering merupakan dua kondisi yang saling berkaitan, terjadi secara turun-temurun di desa penyangga Kawasan Ekonomi Khusus Mandalika, Kabupaten Lombok Tengah. Berbagai program pemberdayaan belum dapat memutus rantai kemiskinan tersebut. Artikel ini bertujuan untuk mengkaji secara ontologi aspek sosial-ekonomi petani yang mempengaruhi kemiskinan. Kajian ini mencari pemaknaan entitas secara hakiki sehingga dapat melandasi kebijakan yang bottom-up. Metode kajian menggunakan studi literatur untuk kajian konsep dan review jurnal dari Scopus, Google-scholer, ScienceDirect, Frontiers dan jurnal terakreditasi Sinta; serta data sekunder. Pendefinisian hakikat, karakteristik dan esensi aspek sosio-ekonomi penyebab kemiskinan dari sudut pandang petani sangat diperlukan untuk mengungkap aspek hakiki penyebab kemiskinan tersebut. Rancangan pengentasan kemiskinan dibangun sesuai realitas yang mendasar dengan pendekatan “Problem Posing Method”. Hasil kajian mengungkapkan bahwa pemicu kemiskinan adalah terpendamnya potensi kerja perempuan dalam tradisi patriarkhi dan akibat pola fikir yang subsisten mengutamakan tanaman pangan pokok (padi). Pengembangan potensi kerja perempuan melalui aktivitas produktif ekonomi yang selaras tradisi dan diversifikasi tanaman bernilai ekonomi tinggi dapat menjadi solusi. Potensi positip petani berupa sifat gotong royong serta pengetahuan, pengalaman dan keterampilan bertani di lahan kering menjadi penguat aktivitas pengentasan kemiskinan. Pengembangan aktivitas selaras tradisi dapat mewujudkan “Dual Earner Family” dalam keluarga petani dan menjadi sejahtera.
Tingkat Kepuasan Petani Terhadap Kinerja Pelayanan Penyuluhan Pertanian di Desa Karang Sidemen Sahidu, Arifuddin; Hayati, Hayati; Muktasam, Muktasam; Valentino, Niechi; Hadi, Muhammad Anwar
JURNAL SOSIAL EKONOMI DAN HUMANIORA Vol. 10 No. 3 (2024): JURNAL SOSIAL EKONOMI DAN HUMANIORA
Publisher : Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/jseh.v10i3.705

Abstract

Extension workers play a crucial role in the strategic agricultural sector. This study aims to: (1) Describe extension services based on farmers' perceptions of importance and performance, (2) Examine the performance of agricultural extension service attributes from the perspective of farmers' satisfaction in Karang Sidemen Village, Batu Kliang Utara Subdistrict, (3) Provide solutions to improve farmers' satisfaction by enhancing the quality of extension workers' performance. A descriptive-exploratory approach was employed, using surveys, interviews, and questionnaires with quota sampling, involving 4 respondents per farmer group (chairpersons and active members). Data were analyzed using Importance Performance Analysis (IPA). Results indicate that the performance of extension workers in Karang Sidemen Village is relatively satisfactory, with an average score of 3.1. However, farmers' expectations exceed the performance delivered, with a positive comparison score of 1.217 out of 5.0. This underscores the need to improve extension service quality to better meet farmers' expectations.
Peranan Penyuluh Pertanian dan Kemampuan Teknis Perempuan pada Usahatani Jagung dalam Mendukung Terwujudnya SDGs di Kecamatan Pujut Lombok Tengah Hayati, Hayati; Sahidu, Arifuddin; Muktasam, Muktasam; Yanuarti, B. Yulfia Elsa Dewi
JURNAL SOSIAL EKONOMI DAN HUMANIORA Vol. 10 No. 4 (2024): JURNAL SOSIAL EKONOMI DAN HUMANIORA
Publisher : Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/jseh.v10i4.718

Abstract

The existence of agricultural instructors is very important for women farmers to improve women's technical abilities in corn farming on dry land and support the realization of SDGs in the field of education in Pujut District, Central Lombok. The aim of this research is to analyze the role of agricultural instructors and the level of technical abilities of women farmers in corn farming as well as the correlation between the role of agricultural instructors and the level of technical abilities of women farmers. Data collection for this descriptive research was collected using interview techniques using questionnaires from 60 respondents in Mertak Village and Sukadana Village. The collected data was processed and analyzed using descriptive and inferential statistics, namely Spearman's Rank Correlations. The results of this research are that the level of technical ability of women farmers in corn farming is relatively high, the role of agricultural instructors is quite high, and there is a strong correlation between the role of instructors and the level of women's technical abilities.
Sustainable Dry Land Farming Development Through Integration of Crops and Bali Cattle in North Lombok District, from an Ontological Perspective Yusuf, M.; Sahidu, Arifuddin; Sarjan, Muhammad
Jurnal Biologi Tropis Vol. 24 No. 2b (2024): Special Issue
Publisher : Biology Education Study Program, Faculty of Teacher Training and Education, University of Mataram, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/jbt.v24i2b.7920

Abstract

This aims of this research are to: (1) Analyze the concept and importance of the Balinese system of crop and livestock integration in rainfed agriculture from an ontological perspective and its impact on the environment, (2) Analyze the conceptual framework and importance of the Balinese system of crop and livestock integration in dryland agriculture from an ontological perspective; (3) Formulate a strategy to develop rainfed agriculture in North Lombok Regency. The method used is the study of the literature. Data analysis uses qualitative descriptive methods and ontological analysis to understand the nature of system integration. The research results show that: (1) An ontological understanding of the Bali livestock crop integration system provides a comprehensive conceptual framework for the development and implementation of a sustainable system, with a fundamental understanding of the nature of the integration system which is holistic. System that combines biological components, based on the principle of matter and energy cycles, and reflects the unity of ecological function and socioeconomic function. It is very important to develop the integration of crops and livestock because it can be a solution to problems in regional development; (2) Rainfed agriculture in northern Lombok Regency has great development potential, but still faces several technical, economic and social obstacles; (3) Strategy to develop rainfed agriculture in KLU, which includes: (a) Technical production strategy, (b). Socioeconomic strategy; (c) Technological ttrategy, (d) Institutional strategy
SOSIALISASI PENYULUHAN YANG RESPONSIF GENDER BAGI PENYULUH UNTUK MENDUKUNG PENCAPAIAN SDGs DI DESA SEPAPAN KECAMATAN JEROWARU LOMBOK TIMUR Hayati, Hayati; Sahidu, Arifuddin; Muktasam, Muktasam; Yaniuartati, B. Yulfia Elsadewi; Ali, Miftahul Khairat DM.
Jurnal Pepadu Vol 5 No 4 (2024): Jurnal PEPADU
Publisher : Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/pepadu.v5i4.6048

Abstract

Kesenjangan gender partisipasi petani dalam kegiatan penyuluhan pertanian masih  terjadi hingga saat ini. Sementara, partisipasi perempuan dalam pelaksanaan dan pengambilan keputusan dalam kegiatan usahatani tergolong tinggi. Memberikan kesempatan perempuan untuk belajar sepanjang hidup melalui pendidikan non formal yaitu kegiatan penyuluhan pertanian berarti mendukung Negara RI Indonesia mencapai tujuan SDGs, yaitu pendidikan yang berkualitas. Penyelenggaraan kegiatan penyuluhan pertanian yang berkualitas dapat menjamin kesetaraan gender pada  pengetahuan dan keterampilan dalam kegiatan usahatani. Kegiatan Pengabdian kepada Masyarakat (PKM) bertujuan meningkatkan kemampuan penyuluh pertanian dalam mengelola penyelenggaraan penyuluhan yang responsive gender, meningkatkan kesetaraan partisipasi dalam penyuluhan, kesetaraan pengetahuan dan keterampilan. Kegiatan PKM ini dilakukan secara berjenjang yaitu: pertama melibatkan penyuluh pertanian, kepala dan staf kantor UPTPP Jerowaru dan kedua melibatkan anggota kelompok tani dan kelompok wanita tani Desa Sepapan. Metode yang digunakan brainstorming, ceramah yang partisipatif dan diskusi kelompok kecil. Pelaksanaan kegiatan PKM bagi penyuluh di tingkat UPTPP, kelompok tani dan kelompok wanita tani di Desa berjalan dengan baik dan partisipatif. Keberadaan dan kemampuan penyuluh pertanian telah mampu meningkatkan kesetaraan gender dalam berpartisipasi aktif dimana mereka mampu curah pendapat, sharing pengetahuan dan pengalaman dalam berusahatani. Kesimpulannya adalah kemampuan penyuluh mengelola kegiatan penyuluhan yang responsive gender perlu didukung dengan komitmen yang tinggi. Kemampuan perempuan berpartisipasi aktif pada kegiatan penyuluhan pertanian, terjadinya kesetaraan pengetahuan dan keterampilan dapat terjadi secara berkelanjutan.  
Penyuluhan Pertanian dan Kesetaraan Gender dalam Usahatani Jagung Pertanian Lahan Kering di Kecamatan Jerowaru Lombok Timur Hayati, Hayati; Sahidu, Arifuddin; Muktasam, Muktasam; Karyadi, Lalu Wiresapta; Suadnya, Wayan
JURNAL SOSIAL EKONOMI DAN HUMANIORA Vol. 10 No. 2 (2024): JURNAL SOSIAL EKONOMI DAN HUMANIORA
Publisher : Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/jseh.v10i2.598

Abstract

Rural women participate in implementing food crop farming activities both in paddy fields and dry land. This participation should be followed by women's participation in agricultural extension activities and the realization of gender equality in farming. This research is aimed at analyzing the level of gender equality in corn farming in dry land farming and the agricultural extension factors that influence it. The research location is in Jerowaru District with the sample villages being Seriwe Village (hill land) and Sekaroh Village (moor land). Data was collected using survey techniques by conducting interviews with 60 respondents. Data were analyzed descriptively using scoring, Mann-Whitney difference test and Rank Spearman correlation analysis test. The research results found that the level of gender equality in corn farming is relatively high and is influenced by agricultural extension support factors. Thus, strengthening the implementation of gender responsive extension needs to be improved to realize equality in access and control of resources, women's participation in corn farming and obtaining benefits.
Tinjauan Epistemologis terhadap Pengetahuan Petani Kopi di Lombok dalam Menerapkan Pertanian Berkelanjutan Muspiah, Aida; Sarjan , Muhammad; Sahidu, Arifuddin
Empiricism Journal Vol. 6 No. 4: December 2025
Publisher : Lembaga Penelitian dan Pemberdayaan Masyarakat (LITPAM)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36312/5x4mfj35

Abstract

Penelitian ini bertujuan untuk menganalisis secara epistemologis bentuk, sumber, dan penerapan pengetahuan petani kopi di Lombok dalam konteks pertanian berkelanjutan. Latar belakang kajian ini berangkat dari pemahaman bahwa pengetahuan petani tidak hanya berupa keterampilan teknis, tetapi merupakan sistem pengetahuan yang kompleks dan dinamis yang dibentuk oleh pengalaman, interaksi sosial, dan kesadaran ekologis. Penelitian ini menggunakan metode studi kepustakaan (library research) dengan menelaah literatur teoretis dan temuan empiris terkait pengetahuan lokal dan epistemologi petani. Hasil kajian menunjukkan bahwa pengetahuan petani kopi di Lombok memiliki karakter empiris, ekologis, sosial, dan reflektif, yang bersumber dari pengalaman langsung, pewarisan budaya, interaksi sosial, serta pendampingan lembaga eksternal. Penerapan pengetahuan tersebut selaras dengan konsep epistemologis dalam filsafat ilmu, terutama empirisme, rasionalisme praktis, dan epistemologi sosial. Kesimpulannya, pengetahuan petani kopi berfungsi sebagai basis epistemik yang penting dalam membangun praktik pertanian yang berkelanjutan, adaptif, dan kontekstual di wilayah Lombok. Epistemology of Coffee Farmers’ Knowledge in Sustainable Agriculture Practices in Lombok Abstract This study aims to analyze epistemologically the forms, sources, and applications of coffee farmers’ knowledge in Lombok within the context of sustainable agriculture. The background of this review is grounded in the understanding that farmers’ knowledge is not merely technical skills, but a complex and dynamic knowledge system shaped by experience, social interaction, and ecological awareness. This research employs a library research method by reviewing theoretical literature and empirical findings related to local knowledge and farmer epistemology. The results indicate that the knowledge of coffee farmers in Lombok is characterized by empirical, ecological, social, and reflective dimensions, derived from direct experience, cultural transmission, social interaction, and institutional support. The application of this knowledge aligns with key epistemological concepts in the philosophy of science, particularly empiricism, practical rationalism, and social epistemology. In conclusion, coffee farmers’ knowledge serves as an important epistemic foundation for developing sustainable, adaptive, and context-specific agricultural practices in Lombok.