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THE INFLUENCE OF FINANCIAL CONFIDENCE, FINANCIAL SOCIALIZATION, HERDING, AND MENTAL ACCOUNTING ON INVESTMENT DECISION AMONG GENERATION Z IN JAKARTA Angela, Della; Wiyanto, Hendra; Budiono, Herlina
International Journal of Application on Economics and Business Vol. 1 No. 4 (2023): November 2023
Publisher : Graduate Program of Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/ijaeb.v1i4.2033-2046

Abstract

This research purpose is to examine the influence of financial confidence, financial socialization, herding, and mental accounting on investment decision among Generation Z in Jakarta. The samples for this research are investors who were born between 1995-2010 (Generation Z) and living in Jakarta. The cluster sampling method was used to collect 205 respondents from a survey that was shared online on social media through google forms. The data of this research is analyzed through the use of a structural equation system using the SmartPLS.3.2.9 program. The result of this research shows that the investment decision of Gen Z investors in Jakarta is significantly influenced by financial confidence, financial socialization, herding, and mental accounting. This research also found that a lower frequency of trading which happens in Gen Z investors tends to overcome the negative impact of herding.
PENGARUH LITERASI KEUANGAN, FINANCIAL INFLUENCER, DAN PERSEPSI RISIKO TERHADAP KEPUTUSAN INVESTASI SAHAM MAHASISWA FEB UNIVERSITAS TARUMANAGARA Kho, Cindy; Wiyanto, Hendra
NUSANTARA : Jurnal Ilmu Pengetahuan Sosial Vol 12, No 9 (2025): Nusantara : Jurnal Ilmu Pengetahuan Sosial
Publisher : Universitas Muhammadiyah Tapanuli Selatan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31604/jips.v12i9.2025.3933-3945

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh literasi keuangan, persepsi risiko, dan financial influencer terhadap keputusan investasi saham pada mahasiswa Fakultas Ekonomi dan Bisnis Universitas Tarumanagara. Penelitian ini menggunakan pendekatan kuantitatif dengan teknik pengumpulan data melalui penyebaran kuesioner kepada 110 responden. Data yang terkumpul kemudian dianalisis menggunakan metode Partial Least Square (PLS) melalui perangkat lunak SmartPLS. Hasil penelitian menunjukkan bahwa literasi keuangan berpengaruh positif dan signifikan terhadap keputusan investasi, dan financial influencer juga terbukti berpengaruh positif dan signifikan. Namun, persepsi risiko memiliki pengaruh positif tetapi tidak signifikan terhadap keputusan investasi. Temuan ini menunjukkan bahwa keputusan investasi mahasiswa lebih dipengaruhi oleh pengetahuan keuangan serta paparan informasi dari influencer dibandingkan pertimbangan terhadap risiko. Penelitian ini diharapkan dapat menjadi referensi bagi institusi pendidikan dan pelaku industri dalam meningkatkan edukasi investasi bagi generasi muda, serta menjadi dasar pengembangan penelitian selanjutnya dengan cakupan dan variabel yang lebih luas
The Influence of Entrepreneurial Orientation and Digital Transformation on Business Performance with Innovation Capability as a Mediating Variable in Fashion SMEs in Jakarta Anetasya Angelica; Hendra Wiyanto
Brilliant International Journal Of Management And Tourism Vol. 5 No. 3 (2025): October: Brilliant International Journal Of Management And Tourism
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/bijmt.v5i3.6083

Abstract

Micro, Small, and Medium Enterprises (MSMEs) fashion is one of the creative sectors that is experiencing rapid development in Jakarta. However, increasingly fierce competition, changing market trends, and digitalization require MSMEs to have an entrepreneurial orientation and adaptability through digital transformation. This study aims to analyze the effect of Entrepreneurial Orientation (EO) and Digital Transformation (DT) on Business Performance (BP) with Innovation Capability (IC) as a mediation variable. The study used a quantitative approach through a survey of 212 fashion MSME actors in Jakarta and analyzed using PLS-SEM. The results showed that EO and DT significantly positive effect on BP and IC. IC also has a significant positive effect on BP. However, IC does not mediate the relationship of EO to BP, but mediates the relationship of DT to BP. This finding confirms the importance of developing innovation and digital transformation capabilities in improving the performance of fashion MSMEs in Jakarta.
Faktor-Faktor yang Memengaruhi Minat Investasi Saham Mahasiswa Fakultas Ekonomi dan Bisnis Vanessa, Jeanyfer; Wiyanto, Hendra
Jurnal Manajerial Dan Kewirausahaan Vol. 8 No. 1 (2026): Jurnal Manajerial dan Kewirausahaan
Publisher : Fakultas Ekonomi dan Bisnis, Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/jmk.v8i1.36923

Abstract

Pertumbuhan jumlah investor muda di Indonesia menunjukkan tren peningkatan yang semakin signifikan dari tahun ke tahun. Namun demikian, perkembangan tersebut belum sepenuhnya terlihat pada kelompok mahasiswa, yang sebenarnya memiliki akses yang lebih luas terhadap literasi keuangan dan kemudahan teknologi yang mendukung kegiatan investasi. Kondisi ini menimbulkan pertanyaan mengenai faktor-faktor apa saja yang dapat mendorong minat mahasiswa untuk mulai berinvestasi, khususnya dalam instrumen saham. Penelitian ini bertujuan untuk menganalisis pengaruh pengetahuan investasi, motivasi investasi, dan kemajuan teknologi terhadap minat investasi pada mahasiswa, sehingga dapat mengungkap faktor-faktor utama yang memengaruhi ketertarikan mahasiswa dalam melakukan aktivitas investasi. Penelitian ini menggunakan pendekatan kuantitatif dengan menyebarkan kuesioner kepada 143 mahasiswa aktif yang dipilih melalui teknik purposive sampling. Data yang diperoleh kemudian dianalisis menggunakan metode pemodelan persamaan struktural berbasis Partial Least Square (SEM–PLS) melalui aplikasi SmartPLS untuk menguji hubungan antarvariabel dan membuktikan hipotesis yang diajukan. Hasil penelitian ini menunjukkan bahwa seluruh hipotesis yang diajukan terbukti diterima. Pengetahuan investasi berpengaruh positif dan signifikan terhadap minat investasi mahasiswa. Motivasi investasi juga memberikan pengaruh positif dan signifikan terhadap minat ivestasi mahasiswa. Selain itu, kemajuan teknologi memberikan pengaruh positif dan signifikan terhadap minat mahasiswa untuk berinvestasi. Temuan ini menyimpulkan bahwa pemahaman yang baik mengenai investasi, dorongan internal untuk mencapai tujuan keuangan, serta dukungan teknologi yang mempermudah aktivitas investasi merupakan faktor-faktor yang secara nyata mampu meningkatkan minat mahasiswa untuk mulai berinvestasi. The growth of young investors in Indonesia has shown a significantly increasing trend from year to year. However, this development has not been fully reflected among university students, who actually have broader access to financial literacy and technological conveniences that support investment activities. This condition raises questions about the factors that can encourage students’ interest in starting to invest, particularly in stock instruments. This study aims to analyze the influence of investment knowledge, investment motivation, and technological advancements on students’ investment interest, so that it can reveal the main factors that affect their willingness to engage in investment activities. This research employs a quantitative approach by distributing questionnaires to 143 active students selected through purposive sampling. The collected data were then analyzed using Structural Equation Modeling based on Partial Least Square (SEM–PLS) through the Smart PLS application to examine the relationships between variables and test the proposed hypotheses. The results of the study show that all proposed hypotheses were accepted. Investment knowledge has a positive and significant influence on students’ investment interest. Investment motivation also demonstrates a positive and significant effect. In addition, technological advancements positively and significantly influence students’ interest in investing. These findings indicate that adequate investment understanding, internal motivation to achieve financial goals, and technological support that simplifies investment activities are factors that substantially enhance students’ interest in starting to invest.