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Journal : Jurnal Akutansi Manajemen Ekonomi Kewirausahaan (JAMEK)

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Pengaruh Kualitas Produk, Harga dan Kualitas Pelayanan Terhadap Kepuasan Pengguna Produk Merek Onna di PT. Tunas Interior Salmon Situmoran; Riandani Rezki Prana; Dewi Shinta Wulandari Lubis
Jurnal Akutansi Manajemen Ekonomi Kewirausahaan (JAMEK) Vol 1 No 1 (2021): Edisi Januari
Publisher : Forum Kerjasama Pendidikan Tinggi (FKPT)

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Abstract

This study aims to determine the effect of product quality, price and quality of service to the satisfaction of users of the Onna brand products at PT. Tunas Interior Batam. The samples in this study were 89 consumers who bought Onna products at PT. Tunas Interior in January 2018 until December 2018, sampling using the Slovin formula with a population of 851 people. Data analysis using Multiple Regression test, hypothesis testing using the coefficient of determination (R2), partial test (t test), and simultaneous test (F test), while processing using SPSS 20. The results of research using the coefficient of determination test showed that the quality of the product, price and quality of service are able to explain its existence to the variable of customer satisfaction, besides that partially product quality, price and service quality has a positive and significant effect on customer satisfaction, simultaneously product quality, price and quality of service have a positive and significant effect on customer satisfaction.
Co-Authors Ade Rahma Ayu Ahmad Dwi Sakti Hidaya Diani Melan Samosir Dina Octavia eka evriza, eka Elisa Br Tarigan Enjelina Sundari Br Bangun Ernawati Simbolon Fachri Husaini Fahmi Sulaiman Febri Nadia Syaputri Gurung, Lina Husni Mubarak Juli Isnaini, Dewi Budhiartini Marini, Yushita Merry Tyas Anggraini Metya Lutviani Montel Sinaga Muhamad Taufiqy Muhammad Fadilah Nasution, Wendi Amsuri Nurazizah Nurazizah Nurhayati NURUL HIDAYAH Panggabean, Dewi Purnama Sari Putri Rahmayani Ramadhani , Liska Ramazani Ramazani Riady, Yasir Riandani Rezki Prana Riandani Rezki Prana Rizki Hasmiana Dewi Salmon Situmoran Samudra Ginting Saroha Sihotang Soraya Grabiella Dinamika Soraya Grabiella Dinamika Sri Eka Wulandari Syi Syi Liani Tri Utari Ismayuni Vidya Fathimah Windi Wardani Yurial Arief Lubis