Garuda - Garba Rujukan Digital

Seeking of hotel room online purchase intention: case study Misteraladin.com Ida Ayu Iswari Pidada; Ni Nyoman Triana Margareta
Jurnal Mantik Vol. 7 No. 4 (2024): February: Manajemen, Teknologi Informatika dan Komunikasi (Mantik)
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/mantik.v7i4.4698

This research was conducted for determine the influence online customer review, price, and e-service quality on purchase intention hotel rooms on the OTA site Misteraladin.com. The research was conducted use descriptive quantitative analysis techniques and consisted of several initial hypotheses in the research. The population in this research were followers of the Misteraladin Instagram account use non-probability sampling techniques with the Purposive Sampling method. Based on this sampling technique, 100 samples of users of the Misteraladin Instagram account followers were determined as research respondents. The type of data that used is primary data using a questionnaire and utilizing multiple linear regression analysis techniques with IBM Statistics SPSS 26 software for determine the impact between the independent variables and the dependent variable. The results of this research show that online customer review and e-service quality have a positive and significant effect on purchase inten hotel rooms on the OTA Misteraladin.com site, while price does not have a significant positive effect on purchase intention hotel rooms on the OTA Misteraladin.com site

Unveiling Purchase Intention Corroborate By Digital Marketing Strategy: Study Case Cosmetics Industry Pidada, Ida Ayu Iswari; Krisnanda, Ni Nyoman Sri Utari; Yulianthi, Ni Made Dhian Rani
Jurnal Ekonomi dan Bisnis Jagaditha Vol. 11 No. 2 (2024): Jurnal Ekonomi dan Bisnis Jagaditha (In Press)
Publisher : Universitas Warmadewa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22225/jj.11.2.2024.184-192

The cosmetics and skincare industry has experienced significant growth in worldwide, and this growth has also impacted Indonesia's cosmetics and skincare industry. When purchasing makeup products, it is crucial to consider factors such as shade selection, ingredients, and other important factors. Social media platforms have become a crucial source of information for people, and they offer the advantage of reaching a large audience. The aim of this research is to investigate the impact of social media marketing and FOMO on purchase intention through electronic word of mouth (E-WOM). The study involved 100 respondents aged between 17 to 25 years, who followed the TikTok account @Luxcrime_id and had searched for information about Luxcrime products. The sampling technique used was purposive sampling, and the study employed quantitative methods with Structural Equation Modeling (SEM-PLS). The research findings indicate that social media marketing, FOMO, and electronic word of mouth have a positive impact on purchase intention. Furthermore, the study discovered that social media marketing has a positive influence on purchase intention through electronic word of mouth.

The Effect of User Interface, User Experience, and Perceived Ease of Use on Interest in Using the SOCO by Sociolla Application with Perceived Usefulness as a Moderator Pidada, Ida Ayu Iswari; Cahaya Dewi, Ni Putu Novia
Golden Ratio of Marketing and Applied Psychology of Business Vol. 5 No. 1 (2025): July - January
Publisher : Manunggal Halim Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52970/grmapb.v5i1.871

This research aims to determine the effect of user interface, user experience, and perceived ease of use on interest in use and to determine the moderating role of perceived usefulness in the relationship between user interface, user experience, and perceived ease of use with interest to use. The sample in this study consisted of people in Denpasar City who knew Sociolla and could download the SOCO by Sociolla application, as many as 105 people. The data analysis technique uses the Validity Test, Reliability Test, Classical Assumption Test, Coefficient of Determination Test (R2), t-test, and Hayes Process Moderation Model. From the research results obtained, the user interface has a positive and significant effect on interest to use, user experience has a positive and significant impact on interest to use, perceived ease of use has a significant positive impact on interest to use, perceived usefulness moderates the relationship between the user interface and interest to use, perceived usefulness moderates the relationship between user experience and interest to use and perceived usefulness moderates the relationship between perceived ease of use and interest in using. Researchers can suggest that SOCO by Sociolla is expected to always make applications with an attractive appearance and design, create a system that can provide a fast response, contains complete features, and is easy to use, and make applications with many benefits and advantages.

Tactics on Corroborate Customer Intention by the Involvement of Influencer and E-WOM: A Case Study of Samsung Smartphone Pidada, Ida Ayu Iswari; Sheillania, Sheillania
Petra International Journal of Business Studies Vol. 8 No. 1 (2025): JUNE 2025
Publisher : Master of Management, School of Business and Management, Petra Christian University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.9744/petraijbs.8.1.32-42

This study aims to analyze how influencers and e-WOM affect the purchase intention of Samsung smartphones in Denpasar, with brand awareness serving as a mediator. Data collection involved selecting 100 respondents who were interested in or already owned Samsung smartphones through purposive sampling. SmartPLS 4 was used to analyze the direct and indirect relationships between the variables. Research shows that brand awareness plays a role in connecting influencers, E-WOM, and purchase intention. This suggests that a higher level of brand awareness enhances consumers' willingness to purchase, supported by positive influencer engagement and e-WOM content. The findings highlight the significance of influencers and e-WOM in marketing plans, improving brand awareness and ultimately increasing purchase intent. This marketing strategy, driven by social factors, can help Samsung stay competitive in the domestic market.

A Glimpse Sight of Balinese Millennials Worker: Work-Life Balance – Culture Perspective Pradnyawati, Ni Putu Manik Indah; Eunhye, Seong; Pidada, Ida Ayu Iswari
Jurnal Ilmiah Akuntansi & Bisnis Vol 9 No 2 (2024)
Publisher : Universitas Pendidikan Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38043/jiab.v9i2.6364

The research is conducted by Qualitative method which aims to identify the importance of work-life balance to millennial moms and also investigate the impact of work from home on the work-life balance of millennial moms. Working from home has now become a habit for Indonesian people, including in Bali, carried out by various generations including millennial women in Bali. Based on the phenomenon of this research the author researches Denpasar, Bali. The object of this research is millennial moms work who experience working from home at a regionally owned enterprise. The phenomenology approach by Creswell is used. The result shows almost all of the dimensions in work from home refer to millennial moms' work-life balance, based on interview results, the dimensions of work interference with personal life, personal life interference with work are related to a flexible work environment, stress disorders, and separation of home and office work, while personal life enhancement of work is related to health and balance and work enhancement of personal life related to high creativity and productivity. The mileage does not pose a problem because the informant is located in Denpasar and is close to the office area. Local regulations that affect the millennial moms' work-life balance in the previous study were not found in the current study. Time management takes part in maintaining the work-life balance of millennial moms when work from home exists. The novelty of the current research is focuses on the millennial mom's generation.

The Effect of User Interface, User Experience, and Perceived Ease of Use on Interest in Using the SOCO by Sociolla Application with Perceived Usefulness as a Moderator Pidada, Ida Ayu Iswari; Cahaya Dewi, Ni Putu Novia
Golden Ratio of Marketing and Applied Psychology of Business Vol. 5 No. 1 (2025): July - January
Publisher : Manunggal Halim Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52970/grmapb.v5i1.871

This research aims to determine the effect of user interface, user experience, and perceived ease of use on interest in use and to determine the moderating role of perceived usefulness in the relationship between user interface, user experience, and perceived ease of use with interest to use. The sample in this study consisted of people in Denpasar City who knew Sociolla and could download the SOCO by Sociolla application, as many as 105 people. The data analysis technique uses the Validity Test, Reliability Test, Classical Assumption Test, Coefficient of Determination Test (R2), t-test, and Hayes Process Moderation Model. From the research results obtained, the user interface has a positive and significant effect on interest to use, user experience has a positive and significant impact on interest to use, perceived ease of use has a significant positive impact on interest to use, perceived usefulness moderates the relationship between the user interface and interest to use, perceived usefulness moderates the relationship between user experience and interest to use and perceived usefulness moderates the relationship between perceived ease of use and interest in using. Researchers can suggest that SOCO by Sociolla is expected to always make applications with an attractive appearance and design, create a system that can provide a fast response, contains complete features, and is easy to use, and make applications with many benefits and advantages.

GAINING PURCHASE INTENTION BY ELECTRONIC WORD OF MOUTH AND BRAND AMBASSADOR Pidada, Ida Ayu Iswari; Supartyani, Ni Wayan
Jurnal Ekonomi dan Bisnis Airlangga Vol. 32 No. 1 (2022): JURNAL EKONOMI DAN BISNIS AIRLANGGA
Publisher : Fakultas Ekonomi dan Bisnis, Universitas Airlangga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20473/jeba.V32I12022.70-80

Introduction: This study examines the effectiveness of e-WOM and brand ambassador toward purchase intention of Sasa product through the promotion of "Jejak Rasa” web series. The number of millennials, especially in Bali, is a driving factor for the rapid development of digital technology. Almost half of Indonesia's population has implemented the marketing process with digital marketing in their daily lives. Methods: This study will focus more on electronic word of mouth and brand ambassadors who are used as intermediaries in making purchase intentions of a product. PT. Sasa Inti will be used as an object in this study because the marketing strategy it uses has innovations that seek to continue to grow. In a customer-oriented business industry, creative and innovative marketing processes are very influential in attracting buyers' intentions. Data collection was using accidental sampling technique and tested using multiple linear regression analysis. Results: Results show electronic word of mouth has a significant positive effect on purchase intention, the brand ambassador has a significant positive effect on purchase intention, also the electronic word of mouth and brand ambassadors together have a significant effect on purchase intentions. Conclusion and suggestion: Therefore, the study was conducted to provide readers with the understanding of the effect of electronic word of mouth, brand ambassador and purchase intention in Bali. For practitioners, this research is useful in finding out the things that build purchase intention as measured by electronic word of mouth and brand ambassador in PT. Sasa Inti. Thus, other companies can develop their marketing strategy based of the result of this study.

THE EFFECTIVENESS OF ONLINE MARKETING TRENDS : B2B AND B2C APPLICATION Pidada, Ida Ayu Iswari
Jurnal Ilmiah Manajemen & Bisnis Vol 5 No 1 (2020)
Publisher : Universitas Pendidikan Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (361.531 KB)

This research aims to determine the effectiveness of online marketing using B2C (Business to Consumer) and B2B (business to business) at Movenpick Resort and Spa Jimbaran, Bali. This research used qualitative methods used in a case study approach. Methods of data collection have used library research with previous research and field research with observation, interviews, and documentation. The results showed that online marketing using B2B (Business to Business) and B2C (Business to Consumer) was very effective for the sales process at Mövenpick Resort and Spa Jimbaran, Bali it’s seen from the data provided by the sources which showed that the sales period 01 January 2017 - 01 January 2019 the biggest sale is through the internet, that is by using CRS (central reservation system) which is connected from OTA (Online Travel Agent), amounting to 73.2 percent. Whereas sales using the official website from Mövenpick, namely www.movenpick.com or MHR.com are only 6.3 percent. Sales obtained by the front desk/walk-in, telephone and office reservation are only 0.1 percent.

Examining E-Loyalty as A Marketing Strategy (Case Study of BPD Bali Mobile) Pidada, Ida Ayu Iswari; Suta, I Gede Putu Arya
Jurnal Ilmiah Manajemen & Bisnis Vol 8 No 1 (2023)
Publisher : Universitas Pendidikan Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38043/jimb.v8i1.4445

The utilization of mobile banking applications today greatly facilitates daily transactions to support human behaviour. This study aims to determine partially and simultaneously the effect of e-service quality, e-satisfaction, and e-trust on e-loyalty from the use of Bank BPD Bali's Mobile Banking. Bank BPD Bali is a financial management company managed by a Regional Owned Enterprise. The sample in this research is 100 people who are customers and users of Bank BPD Bali Mobile Banking. The data analysis technique used is validity test, reliability test, classic assumption test, multiple linear regression analysis, coefficient of determination test, F test and t test. From the research results obtained, it can be concluded that there is a very significant influence of each variable, such as the variable e-service quality has a significant positive effect on e-loyalty, e-satisfaction has a significant positive effect on e-loyalty, e-trust has a significant positive effect on e-loyalty and e-service quality, e-satisfaction and e-trust have a significant effect on e-loyalty. The magnitude of the influence of the independent variable on e-loyalty is 58.3. The advice that researchers can give is that Bank BPD Bali is expected to regularly update and innovate on BPD Mobile so that later it can provide the best service. It is better for Bank BPD Bali to add to the existing features in BPD Mobile, reduce useless features, and create a security system that can ensure the safety of customer data and money.

Uncovering Customer Reuse Intention on Coffee Shop Mobile Application: Is That Impactful? Gon, Kim Gwi; Pidada, Ida Ayu Iswari
Jurnal Ilmiah Manajemen & Bisnis Vol 9 No 1 (2024)
Publisher : Universitas Pendidikan Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38043/jimb.v9i1.4989

This study aims to explore the factors influencing customer behavior by examining the reuse intention of mobile applications, specifically focusing on Fore Coffee’s customers. Utilizing the Technology Acceptance Model (TAM), the research investigates how perceived usefulness, perceived ease of use, and perceived value impact the intention to reuse the Fore Coffee mobile application. Data were gathered through a survey of Fore Coffee customers in Bali, employing non-probability sampling techniques, with purposive sampling as the specific method. The analysis was conducted using multiple linear regression analysis via SPSS software to determine the relationships between the independent variables (perceived usefulness, perceived ease of use, and perceived value) and the dependent variable (reuse intention). The findings reveal that perceived value does not significantly affect the intention to reuse the Fore Coffee mobile application. In contrast, perceived usefulness and perceived ease of use both have a partially significant positive impact on the reuse intention. These results suggest that while the perceived value of the app might not directly influence customers' decision to continue using it, factors such as its usefulness and ease of use play crucial roles in fostering reuse intentions. This insight is valuable for app developers and marketers aiming to enhance customer retention through improved user experience and functionality.

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