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All Journal Journal of Business & Banking JURNAL EKONOMI DAN BISNIS AIRLANGGA Kinerja: Jurnal Ekonomi dan Manajemen Petra International journal of Business Studies (IJBS) JIPI (Jurnal Ilmiah Penelitian dan Pembelajaran Informatika) GERVASI: Jurnal Pengabdian kepada Masyarakat Jurnal Mantik Jurnal Manajemen Bisnis Jurnal Ilmiah Manajemen dan Bisnis Jurnal Ilmiah Akuntansi dan Bisnis Jurnal Bisnis Hospitaliti Golden Ratio of Marketing and Applied Psychology of Business AKADEMIK: Jurnal Mahasiswa Humanis Economic Reviews Journal SENTRI: Jurnal Riset Ilmiah Media Bina Ilmiah Jurnal Ekonomi, Manajemen, Akuntansi
Ida Ayu Iswari Pidada
Universitas Pendidikan Nasional
Religion Aerospace Engineering Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Social Sciences Other

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Customer Satisfaction Mediates the Effect of Content Marketing and Product Quality on Repurchase Intention at Warunk Upnormal Bali Dharma, I Nengah Surya Budhi; Pidada, Ida Ayu Iswari
SENTRI: Jurnal Riset Ilmiah Vol. 4 No. 11 (2025): SENTRI : Jurnal Riset Ilmiah, November 2025
Publisher : LPPM Institut Pendidikan Nusantara Global

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55681/sentri.v4i11.5006

Abstract

The rapid decline of Warunk Upnormal, a previously successful Indonesian culinary brand that experienced a 90.7% reduction in outlets from 2020 to 2025, necessitates investigation into factors influencing repurchase intention among consumers. Despite extensive research on content marketing and product quality, the empirical literature reveals inconsistent findings regarding their direct effects on repurchase intention, suggesting potential mediating mechanisms. This quantitative study examined whether customer satisfaction mediates the relationship between content marketing, product quality, and repurchase intention. The research employed purposive sampling with 108 respondents from Badung and Denpasar who had previous purchase experience at Warunk Upnormal Bali. Data were collected through online questionnaires using a 5-point Likert scale and analyzed using Structural Equation Modeling with Partial Least Squares (PLS-SEM) version 4.0 software with 5,000 bootstrap subsamples. Results demonstrated that content marketing exerts a direct positive significant effect on repurchase intention (β = 0.229, p = 0.009), while product quality shows positive but non-significant direct effects (β = 0.186, p = 0.051). Both variables significantly influence customer satisfaction (content marketing: β = 0.425, p < 0.001; product quality: β = 0.366, p < 0.001). Customer satisfaction mediates both relationships, with indirect effects of 0.138 (p = 0.016) for content marketing and 0.119 (p = 0.025) for product quality on repurchase intention. The overall model explains 66.8% of variance in endogenous variables. Findings reconcile previous inconsistencies by demonstrating that content marketing and product quality influence repurchase intention partially through customer satisfaction, offering managerial implications for organizational recovery and competitive repositioning in Indonesia's culinary sector.
Tactics on Corroborate Customer Intention by the Involvement of Influencer and E-WOM: A Case Study of Samsung Smartphone Ida Ayu Iswari Pidada; Sheillania Sheillania
Petra International Journal of Business Studies Vol. 8 No. 1 (2025): JUNE 2025
Publisher : Master of Management, School of Business and Management, Petra Christian University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.9744/petraijbs.8.1.32-42

Abstract

This study aims to analyze how influencers and e-WOM affect the purchase intention of Samsung smartphones in Denpasar, with brand awareness serving as a mediator. Data collection involved selecting 100 respondents who were interested in or already owned Samsung smartphones through purposive sampling. SmartPLS 4 was used to analyze the direct and indirect relationships between the variables. Research shows that brand awareness plays a role in connecting influencers, E-WOM, and purchase intention. This suggests that a higher level of brand awareness enhances consumers' willingness to purchase, supported by positive influencer engagement and e-WOM content. The findings highlight the significance of influencers and e-WOM in marketing plans, improving brand awareness and ultimately increasing purchase intent. This marketing strategy, driven by social factors, can help Samsung stay competitive in the domestic market.
EVALUATING USER EXPERIENCE OF THE UNDIKNAS MOBILE APPLICATION WITH USER EXPERIENCE QUESTIONNAIRE (UEQ) Agustini, Ni Wayan Eva; Sudestra, I Made Ardi; Gunawan, I Made Agus Oka; Indrawan, Gede; Dantes, Gede Rasben; Pidada, Ida Ayu Iswari; Hakimi, Musawer
JIPI (Jurnal Ilmiah Penelitian dan Pembelajaran Informatika) Vol 10, No 4 (2025)
Publisher : STKIP PGRI Tulungagung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29100/jipi.v10i4.9350

Abstract

This research aims to evaluate the User Experience (UX) of the Undiknas Mobile application, developed to enhance the academic experience of students at Universitas Pendidikan Nasional (Undiknas). The primary focus of this study is to identify the factors that influence user satisfaction and dissatisfaction, as well as determine the areas that need improvement to enhance the application's UX quality. The research employs the User Experience Questionnaire (UEQ) as the primary tool to assess six key dimensions of user interaction: Attractiveness, Perspicuity, Efficiency, Dependability, Stimulation, and Novelty. Data were collected from 309 respondents, consisting of students from the 2021 cohort of Universitas Pendidikan Nasional (Undiknas), specifically those in their final semester with more experience in using mobile applications. The respondents were selected to ensure that the data collected is valid and representative. The results show that the application achieved average scores of 1.20 for Attractiveness, 1.34 for Perspicuity, and 1.19 for Stimulation, all of which indicate above-average ratings. However, the Efficiency aspect received a lower score of 0.82, and Novelty scored only 0.73, suggesting that these areas need improvement, particularly in enhancing the app’s speed and adding innovative features. These findings indicate that improving the UX design, with a focus on boosting speed and introducing new features, could significantly enhance user satisfaction and engagement. This research provides valuable contributions to the development of digital academic services in Indonesian higher education, offering insights that can be applied to improve the mobile application's interface and functionality.
The Role of E-Wom As A Mediation of The Influence of Price And Location Perception on Consumer Purchase Intention for Hmns Local Perfume Products in Denpasar I Gede Krisnanda Aryadi; Ida Ayu Iswari Pidada
EKOMA : Jurnal Ekonomi, Manajemen, Akuntansi Vol. 5 No. 5: Juli 2026
Publisher : CV. Ulil Albab Corp

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/ekoma.v5i5.17530

Abstract

This study aims to analyze the effect of price perception and location on purchase intention with electronic word of mouth (e‑WOM) as a mediating variable for HMNS perfume consumers in Denpasar. This research uses a quantitative approach with data collected through an online questionnaire distributed to 162 respondents. Data analysis was conducted using Structural Equation Modeling based on Partial Least Square (SEM‑PLS). The results show that price perception and location have a positive and significant effect on e‑WOM. Furthermore, e‑WOM has a positive and significant effect on purchase intention. Mediation analysis indicates that e‑WOM mediates the relationship between price perception and purchase intention. These findings suggest that appropriate pricing strategies and accessible locations can encourage positive digital communication among consumers and increase purchase intention toward HMNS perfume products
The Influence of Product Quality and Influencer Marketing on Purchase Intention for Karung Jantan Brand through Customer Engagement as A Moderating Variable Kadek Sintya Pratiwi; Ida Ayu Iswari Pidada
AKADEMIK: Jurnal Mahasiswa Humanis Vol. 6 No. 3 (2026): AKADEMIK: Jurnal Mahasiswa Humanis
Publisher : Perhimpunan Sarjana Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37481/jmh.v6i3.2359

Abstract

The accelerating digital transformation of the fashion industry has considerably intensified competitive dynamics among local brands, rendering product quality, influencer marketing, and consumer engagement increasingly instrumental in shaping purchase intention. This study examines the effects of product quality and influencer marketing on consumers’ purchase intention toward the Karung Jantan brand, while positioning customer engagement as a moderating construct. A quantitative research approach was adopted, involving Generation Z consumers in Bali selected through purposive sampling. Primary data were elicited through a five-point Likert-scale questionnaire and subsequently examined using Partial Least Squares Structural Equation Modelling (PLS-SEM) with SmartPLS 4.1. The analytical framework incorporated measurement-model evaluation, structural-model assessment, and bootstrapping procedures for hypothesis verification. The findings indicate that product quality and influencer marketing both exert positive and statistically significant effects on purchase intention. Customer engagement further demonstrates a significant moderating role by amplifying the relationship between product quality and purchase intention, as well as intensifying the influence of influencer marketing on purchase intention. The model also exhibits substantial explanatory and predictive capability. These findings accentuate the importance of an integrated marketing paradigm that synergises superior product quality, strategically calibrated influencer marketing, and sustained customer engagement to foster stronger consumer purchase intention and reinforce the competitive positioning of local fashion brands.
Co-Authors Agustini, Ni Wayan Eva Arta, Ni Wayan Sinta Kusumayani Aryana, I Putu Yogi Cahaya Dewi, Ni Putu Novia Desak Made Febri Purnama Sari Dharma, I Nengah Surya Budhi Eunhye, Seong Gede Indrawan Gede Rasben Dantes Gon, Kim Gwi Gwigon, Kim Hakimi, Musawer I Gede Krisnanda Aryadi I Gusti Ngurah Widya Hadi Saputra I Made Agus Oka Gunawan I Made Galang Suputra Ida Ayu Oka Martini Kadek Sintya Pratiwi Krisnanda, Ni Nyoman Sri Utari Lingga Aqila Maharani Ni Nyoman Triana Margareta Ni Putu Rikaandriani Ni Putu Sinta Febiola Indah Parwati Ni Putu Yunita Anggreswari Parasari, Nyoman Sri Manik Pradnyawati, Ni Putu Manik Indah Putu Gede Genta Taruna Suyasa Sheillania Sheillania Sudestra, I Made Ardi Supartyani, Ni Wayan Suta, I Gede Putu Arya Yulianthi, Ni Made Dhian Rani