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All Journal Jurnal Ekonomi dan Bisnis Jagaditha Journal of Business & Banking JURNAL EKONOMI DAN BISNIS AIRLANGGA Kinerja: Jurnal Ekonomi dan Manajemen Petra International journal of Business Studies (IJBS) GERVASI: Jurnal Pengabdian kepada Masyarakat Jurnal Mantik Jurnal Manajemen Bisnis Jurnal Ilmiah Manajemen dan Bisnis Jurnal Ilmiah Akuntansi dan Bisnis Jurnal Bisnis Hospitaliti Golden Ratio of Marketing and Applied Psychology of Business Economic Reviews Journal SENTRI: Jurnal Riset Ilmiah Media Bina Ilmiah El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Ida Ayu Iswari Pidada
Universitas Pendidikan Nasional
Aerospace Engineering Agriculture, Biological Sciences & Forestry Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Social Sciences Other

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The Influence of Price Perception and Perceived Product Quality on Purchase Intention Through Brand Awareness: A Study at Arta Silver Jewelry Store Arta, Ni Wayan Sinta Kusumayani; Pidada, Ida Ayu Iswari
Economic Reviews Journal Vol. 4 No. 4 (2025): Economic Reviews Journal
Publisher : Masyarakat Ekonomi Syariah Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56709/mrj.v4i4.964

Abstract

The purpose of this study is to examine the effect of Price Perception and Perceived Product Quality on Purchase Intention through Brand Awareness as a mediating variable. The research focuses on consumers initial perceptions of a local jewelry business in Bali. A quantitative approach was employed using the Structural Equation Modeling Partial Least Squares (SEM-PLS) method. The results show that Price Perception has a positive but insignificant effect on Purchase Intention, while Perceived Product Quality has a positive and significant effect. Both Price Perception and Perceived Product Quality significantly influence Brand Awareness, and Brand Awareness itself significantly affects Purchase Intention. The mediation analysis reveals that Brand Awareness fully mediates the relationship between Price Perception and Purchase Intention, and partially mediates the relationship between Perceived Product Quality and Purchase Intention. Overall, the findings highlight the crucial role of brand awareness in enhancing purchase intention, particularly for local jewelry businesses that have not yet actively engaged in digital promotion.
Customer Satisfaction Mediates the Effect of Content Marketing and Product Quality on Repurchase Intention at Warunk Upnormal Bali Dharma, I Nengah Surya Budhi; Pidada, Ida Ayu Iswari
SENTRI: Jurnal Riset Ilmiah Vol. 4 No. 11 (2025): SENTRI : Jurnal Riset Ilmiah, November 2025
Publisher : LPPM Institut Pendidikan Nusantara Global

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55681/sentri.v4i11.5006

Abstract

The rapid decline of Warunk Upnormal, a previously successful Indonesian culinary brand that experienced a 90.7% reduction in outlets from 2020 to 2025, necessitates investigation into factors influencing repurchase intention among consumers. Despite extensive research on content marketing and product quality, the empirical literature reveals inconsistent findings regarding their direct effects on repurchase intention, suggesting potential mediating mechanisms. This quantitative study examined whether customer satisfaction mediates the relationship between content marketing, product quality, and repurchase intention. The research employed purposive sampling with 108 respondents from Badung and Denpasar who had previous purchase experience at Warunk Upnormal Bali. Data were collected through online questionnaires using a 5-point Likert scale and analyzed using Structural Equation Modeling with Partial Least Squares (PLS-SEM) version 4.0 software with 5,000 bootstrap subsamples. Results demonstrated that content marketing exerts a direct positive significant effect on repurchase intention (β = 0.229, p = 0.009), while product quality shows positive but non-significant direct effects (β = 0.186, p = 0.051). Both variables significantly influence customer satisfaction (content marketing: β = 0.425, p < 0.001; product quality: β = 0.366, p < 0.001). Customer satisfaction mediates both relationships, with indirect effects of 0.138 (p = 0.016) for content marketing and 0.119 (p = 0.025) for product quality on repurchase intention. The overall model explains 66.8% of variance in endogenous variables. Findings reconcile previous inconsistencies by demonstrating that content marketing and product quality influence repurchase intention partially through customer satisfaction, offering managerial implications for organizational recovery and competitive repositioning in Indonesia's culinary sector.
The Role of Brand Trust in Mediating the Negative Influence of E-WOM and Content Marketing on Repurchase Intention (Case Study of Tomoro Coffee Seminyak) Parma, Anak Agung Putu Aditya; Pidada, Ida Ayu Iswari
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 7 No. 1 (2026): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v7i1.10515

Abstract

The rapid growth of Tomorro Coffee in Indonesia, especially in the Seminyak area, occurs amidst high consumer digital activity influenced by online reviews and content marketing. This study aims to examine the influence of Negative Electronic Word of Mouth (Negative E-WOM) and Content Marketing on Repurchase Intention with Brand Trust as a mediating variable. This study focuses on Tomoro Coffee Seminyak consumers who are actively involved in digital interactions and have made repeat purchases. A quantitative approach was used in this study using the Structural Equation Modeling–Partial Least Square (SEM-PLS) method to analyze the relationship between variables. The results show that Negative E-WOM and Content Marketing have a significant effect on Brand Trust and Repurchase Intention. In addition, Brand Trust is proven to have a significant effect on Repurchase Intention and mediates the relationship between Negative E-WOM and Content Marketing on Repurchase Intention. Overall, these findings indicate that consumers' repeat purchase decisions are more influenced by digital perceptions and their level of trust in the brand than by offline experience factors alone. The implications of this research emphasize that companies need to strengthen their digital communication strategies and manage consumer trust to increase repeat purchase intentions.
Tactics on Corroborate Customer Intention by the Involvement of Influencer and E-WOM: A Case Study of Samsung Smartphone Ida Ayu Iswari Pidada; Sheillania Sheillania
Petra International Journal of Business Studies Vol. 8 No. 1 (2025): JUNE 2025
Publisher : Master of Management, School of Business and Management, Petra Christian University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.9744/petraijbs.8.1.32-42

Abstract

This study aims to analyze how influencers and e-WOM affect the purchase intention of Samsung smartphones in Denpasar, with brand awareness serving as a mediator. Data collection involved selecting 100 respondents who were interested in or already owned Samsung smartphones through purposive sampling. SmartPLS 4 was used to analyze the direct and indirect relationships between the variables. Research shows that brand awareness plays a role in connecting influencers, E-WOM, and purchase intention. This suggests that a higher level of brand awareness enhances consumers' willingness to purchase, supported by positive influencer engagement and e-WOM content. The findings highlight the significance of influencers and e-WOM in marketing plans, improving brand awareness and ultimately increasing purchase intent. This marketing strategy, driven by social factors, can help Samsung stay competitive in the domestic market.
Co-Authors Arta, Ni Wayan Sinta Kusumayani Aryana, I Putu Yogi Cahaya Dewi, Ni Putu Novia Desak Made Febri Purnama Sari Dharma, I Nengah Surya Budhi Eunhye, Seong Gon, Kim Gwi Gwigon, Kim I Gusti Ngurah Widya Hadi Saputra I Made Galang Suputra Ida Ayu Oka Martini Krisnanda, Ni Nyoman Sri Utari Lingga Aqila Maharani Ni Nyoman Triana Margareta Ni Putu Rikaandriani Ni Putu Sinta Febiola Indah Parwati Ni Putu Yunita Anggreswari Parasari, Nyoman Sri Manik Parma, Anak Agung Putu Aditya Pradnyawati, Ni Putu Manik Indah Putu Gede Genta Taruna Suyasa Sheillania Sheillania Supartyani, Ni Wayan Suta, I Gede Putu Arya Yulianthi, Ni Made Dhian Rani