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All Journal Journal on Education Logista: Jurnal Ilmiah Pengabdian Kepada Masyarakat Sarwahita : Jurnal Pengabdian Kepada Masyarakat Jurnal Ilmiah Dinamika Sosial Maha Widya Duta : Jurnal Penerangan Agama, Pariwisata Budaya, dan Ilmu Komunikasi Journal Of Business, Finance, and Economics (JBFE) Jurnal Bina Bangsa Ekonomika AKADEMIK: Jurnal Mahasiswa Ekonomi & Bisnis Economic Reviews Journal Sanjiwani: Jurnal Filsafat EDUCTUM: Journal Research Jurnal Yoga Dan Kesehatan Journal of Innovative and Creativity J-CEKI
Ni Ketut Anjani
Universitas Pendidikan Nasional
Religion Agriculture, Biological Sciences & Forestry Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Mathematics Social Sciences Other

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Journal : EDUCTUM: Journal Research

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The influence of brand image, social media marketing and price on the decision to purchase Converse shoes Anjani, Ni Ketut; Yasa, I Putu Eka Sutasoma Sedana
EDUCTUM: Journal Research Vol. 5 No. 1 (2026): Eductum: Journal Research
Publisher : Lembaga Riset Mutiara Akbar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56495/ejr.v5i1.1408

Abstract

The research was conducted with the aim of knowing about price, social media marketing, and brand branding, influencing consumer actions in the purchasing process. The sample in this study was customers of several official Converse outlets spread across various large shopping centers in Bali, such as Beachwalk Shopping Center, Discovery Shopping Mall, ICON Mall Bali, Ramayana Dauh Puri, and Living World Denpasar as many as 150 people. The data analysis technique used PLS 4. From the results of the study, it was obtained that marketing on social media had a large and positive influence on all buyer decisions, just as branding had a positive influence and significantly influenced prices and greatly influenced consumer decisions about what to buy. The suggestion that can be given by researchers is that the Converse Company is expected to continue to innovate in product design, create more interesting content, evaluate pricing policies, and continuously carry out promotions.
Co-Authors Aprilia, I Gusti Ayu Sinta Dewi Ayu Sri Oktavianti Pande Ayu Tirtayani, I Gusti Dwi Cahyani, Ni Kadek Arsita Eileen Vridynia Setligt Harris, Said Agil I Gst. Ayu Wirati Adriati Made G. Juniartha Made Mulyadi Manik Parasari , Nyoman Sri Nathania Della Rossa Ni Nyoman Ayu Pradnya Sulaksmi Dewi Ni Wayan Mutiara Nandini Parasari, Nyoman Sri Manik Pika, Putu Ayu Titha Paramita Prawitasari, Putu Putri Putri Prawitasari , Putu Wahyu Pidada Pemaron, Ida Bagus Yadhurani Dewi Amritha Yasa, I Putu Eka Sutasoma Sedana