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All Journal SITEKIN: Jurnal Sains, Teknologi dan Industri Jurnal Mirai Management Jurnal Teknik Industri : Jurnal Hasil Penelitian dan Karya Ilmiah dalam Bidang Teknik Industri Jurnal Mitra Manajemen Metode : Jurnal Teknik Industri SEIKO : Journal of Management & Business IJIES (International Journal of Innovation in Enterprise System) MES Management Journal eProceedings of Engineering Innovative: Journal Of Social Science Research Community Service Seminar and Community Engagement (COSECANT) El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Journal of Ekonomics, Finance, and Management Studies Journal of Production, Enterprise, and Industrial Applications
Farda Hasun
Universitas Telkom
Religion Agriculture, Biological Sciences & Forestry Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Industrial & Manufacturing Engineering Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

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Journal : MES Management Journal

 1 
Perancangan Value Proposition Canvas untuk Produk Indibiz PT Telkom Muhammad Haris Suwandi; Farda Hasun; Muhammad Almaududi Pulungan
MES Management Journal Vol. 3 No. 3 (2024): MES Management Journal 
Publisher : MES Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56709/mesman.v3i3.535

Abstract

This Indibiz is a digital service aimed at micro, small, and medium enterprises (MSMEs) in Indonesia. This service provides consistent and high-quality internet connectivity to support various MSME businesses. Indibiz is designed to offer affordable internet, helping to reduce operational costs and boost MSME productivity in the digital era. However, over the past year, Indibiz has not met its sales targets. The main cause is that Indibiz has yet to fully meet the desired customer profile. To address this, the author designed a Value Proposition Canvas by collecting data on Indibiz's services, customer profiles, and competitor products through observation, literature review, and interviews with 10 MSMEs. These data were used to create a customer profile and value map for Indibiz's products. A strategy canvas analysis and ERRC framework were applied to develop a new Value Proposition Canvas. The proposed solution includes adding an all-in-one MSME digitalization package, bundling digital marketing services, and offering a sales guarantee for each digitalization service purchase.
Perancangan Value Proposition Canvas untuk Produk Layanan Digitalisasi UMKM PT XYZ Muhammad Haris Suwandi; Farda Hasun; Muhammad Almaududi Pulungan
MES Management Journal Vol. 3 No. 3 (2024): MES Management Journal 
Publisher : MES Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56709/mesman.v3i3.534

Abstract

The digitalization services for MSMEs (Micro, Small, and Medium Enterprises) by PT. XYZ are designed to provide consistent and high-quality internet connectivity to support various MSME businesses in Indonesia. This service aims to assist MSME operations digitally, reducing operational costs and increasing productivity in the era of globalization. However, in the last year, PT. XYZ has failed to meet its sales targets. The main cause of this issue is that PT. XYZ has not been able to offer services that align with the customer profile. To address this, the research focuses on designing a Value Proposition Canvas for PT. XYZ’s digitalization services for MSMEs. The study begins by gathering data on the current services, competitor products, and PT. XYZ’s strategies through literature review and company documentation. Additionally, data on customer profiles are collected through observations and interviews with 10 MSMEs, which are then mapped into customer profiles consisting of customer jobs, pains, and gains. This data is used to design a value map. Subsequently, a strategy canvas is developed, comparing the analyzed products with several competitors. Based on this strategy canvas, an improvement process is carried out using the ERRC grid to develop a new value proposition canvas. Some proposed improvements from this research include an all-in-one MSME digitalization package and a bundled digital marketing system package.
Evaluasi dan Perancangan Model Bisnis UMKM Miss Bluder dengan Business Model Canvas Maharani Lingga Yasmin; Farda Hasun; Budi Sulistyo
MES Management Journal Vol. 3 No. 3 (2024): MES Management Journal 
Publisher : MES Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56709/mesman.v3i3.538

Abstract

Miss Bluder is an MSME that sells bluder bread in the city of Bandung. In recent times, Miss Bluder has experienced a significant decline in sales. This is due to limitations in human resource management, suboptimal partnerships, and lack of effectiveness in the sales media used. This research aims to evaluate and design a new business model for Miss Bluder using the Business Model Canvas method. The data used included current business models, customer profiles from interviews, as well as business environment data from literature studies and online research. A SWOT analysis was carried out to formulate an improvement strategy, followed by the design of a Value Proposition Canvas, Channels, and Customer Relationships. After the business model design is completed, verification, financial simulation, and validation processes are carried out through evaluations and interviews with business owners. With the implementation of the new business model, it is hoped that Miss Bluder can overcome the decline in sales, improve business performance, and strengthen its position in the market.
Co-Authors Abdillah, Irsyad Thalib Adawiyah, Grannisa Nurul Adiguna, Muhammad Rafif Aditya Dumadi Advanni, Muhammad Alifar Agastya, Gede Made Bagus Alam, Adelia Shanty Almadudi Pulungan Anggita Novena Chitio Silaban Anton Abdulbasah Kamil Bacheramsyah, Zalfa Fadhilah Bagus Adiib Al-Haq Boby Hera Sagita Budi Sulistyo Budiarto, Sulistyo Diana Indah Puspitasari Divanti Syaharani Durrotus Sa’adati Dwi Cahyaningrum Elma Anggraini Setyaningrum Elsa Veronika Pangaribuan Endang Chumaidiyah Erik Rakha Rizqullah Fajar Rizky Fernanda Fariha Eridani Naufalina Fauzan, Naufal Fransiscus Xaverius Aditya Wisnu Geovana Tirtaning Nawang Ratri Gumilar, Feyzi Naufal Hakim, Ridho Septiadi Hendy Jati Sasongko Irfan Hanifah Wardhana Laila Putri Faradilah Latu Mahina, Giani Oktavia Linda Ayumna Puspitasari Litasari Widyastuti Maharani Lingga Yasmin Maria Dellarosawati Idawicaksakti Maria Dellaroswati Meldi Rendra Muhamad Wahyu Hafidin Ilman Muhammad Almaududi Pulungan Muhammad Haris Suwandi Muhammad Iqbal Murahartawaty Murahartawaty Nabila Aurellia Ghaisani Novri Nur Rizki Nurhalimah, Zhafiirah Nursidik , Fajar Nurul Hikmah Sabila Prambudia, Yudha Praptiwi Lestiyawati Prawira, Raegan Ammar Pulungan, Almadudi Pulungan, M. Almaududi Putri Ayu Wulandari Putri, Afina Nafisah Putri, Shafira Nurulita Raquella, Vayla Zahrani Reizva Ridhallah Rino Andias Rino Andias A. Rio Aurachman Rozi Abrori Fathurrochim Silaban, Anggita Novena Chitio Sinta Aryani Siti Jamilah Sugiantari , I Gusti Ayu Tri Suryana, Nanang Vicky Elita Pudiastuti Winoto, Alif Sulthan Rassya Wiwoho, Wiga Nobelia Yati Rohayati Zahira, Alda Zahira, Maura Nadine