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All Journal Jurnal JTIK (Jurnal Teknologi Informasi dan Komunikasi) Jurnal Pendidikan dan Ilmu Sosial Journal of International Conference Proceedings Serambi Engineering
Yana, Syaifuddin
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Humanities Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Earth & Planetary Sciences Education Electrical & Electronics Engineering Energy Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Social Sciences Other

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Journal : Serambi Engineering

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Optimalisasi Proses Bisnis UMKM Kerajinan Gerabah melalui Sinergi Inovasi Pemasaran dan Manajemen Risiko Terstruktur Jalil, Ivon; Malahayati, Malahayati; Yana, Syaifuddin; Heriyana, Heriyana; Ilyas, Ilyas; Nengsih, Rita
Jurnal Serambi Engineering Vol. 10 No. 1 (2025): Januari 2025
Publisher : Faculty of Engineering, Universitas Serambi Mekkah

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This study explores the optimisation of business processes through the synergy of marketing innovation and structured risk management, particularly for small and medium-sized enterprises (SMEs). SMEs often face challenges such as limited resources, market uncertainties and fluctuating raw material prices. By integrating marketing innovation with structured risk management, companies can improve operational efficiency and mitigate potential risks, creating a solid foundation for sustainable growth. Marketing innovation, particularly through digital platforms, enables SMEs to expand their market reach, attract new customers and remain competitive. Meanwhile, structured risk management ensures that innovative strategies are implemented safely and effectively. This synergy not only minimises operational and financial losses, but also enables SMEs to adapt to dynamic market conditions. The study highlights the importance of combining process optimisation with strategic innovation to increase productivity, reduce waste and remain competitive in the modern business environment. By adopting this integrated approach, SMEs can achieve long-term profitability and resilience in a rapidly changing economic landscape.
Optimalisasi Efisiensi Operasional Melalui Inovasi Proses di Industri Daur Ulang Plastik UMKM Rahmi; Mahdi; Yana, Syaifuddin; Surya, Jen; Nurhadi, Alfian
Jurnal Serambi Engineering Vol. 10 No. 4 (2025): Oktober 2025
Publisher : Faculty of Engineering, Universitas Serambi Mekkah

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This article examines the role of process innovation in improving operational efficiency within the plastic recycling industry, particularly among small and medium enterprises (SMEs). Operational efficiency serves as a key factor in ensuring both sustainability and profitability amid growing environmental concerns and the global shift toward a circular economy. Through an extensive literature review of international sources, this study highlights how the adoption of technologies such as sensor-based automatic sorting systems, energy-efficient washing, the Internet of Things (IoT), and supply chain digitalization can reduce production costs, enhance product quality, and increase production capacity. However, findings also indicate that several challenges persist, including limited investment capital, low technological literacy, infrastructural disparities, and regulatory uncertainty. Therefore, the success of process innovation in the recycling industry depends heavily on collaborative support from governments, research institutions, industry associations, and NGOs. This paper contributes both theoretically and practically by proposing a conceptual framework that links process innovation, operational efficiency, and sustainability, serving as a foundation for strengthening SMEs toward an inclusive and competitive green industry
Co-Authors Dedi Satria Heriyana Heriyana Ibrahim Qamarius, Ibrahim Ilyas Ilyas Jalil, Ivon Jen Surya Mahdi Malahayati Malahayati Matriadi, Faisal Nur Faliza Nurhadi, Alfian Rahmi Rahmi Rahmi Rita Nengsih Rizal Munadi Saumi Syahreza Ulfia, Ulfia