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THE INFLUENCE OF ENVIRONMENTAL BELIEFS, ATTITUDES, MORAL OBLIGATIONS, AND SUBJECTIVE NORMS ON GREEN CONSUMER BEHAVIOR IN SURABAYA’S STAR HOTELS Panjaitan, Thyophoida Wanty Suriany ; Indrawati, Lilik; Christian, Allen
Jurnal Keuangan dan Bisnis Vol. 23 No. 1 (2025): Jurnal Keuangan Dan Bisnis Volume 23, Number 1, March 2025
Publisher : Catholic University Musi Charitas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32524/jkb.v23i1.1325

Abstract

Purpose: This study aims to analyze the influence of environmental beliefs, attitudes, moral obligations, and subjective norms on green consumer behavior among hotel visitors in Surabaya. Design/Methodology/Approach: The research employed a quantitative approach using a survey method. A total of 100 respondents who had stayed at star-rated hotels in Surabaya were selected as the sample. Data were collected through questionnaires and analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM). Findings:  The results indicated that environmental beliefs significantly influenced attitudes, and moral obligations significantly influenced subjective norms. Furthermore, both moral obligations and subjective norms had a significant influence on green consumer behavior. However, attitudes and environmental beliefs did not have a significant direct effect on behavior. Practical Implications:  The findings highlight the importance of enhancing tourists’ moral awareness and leveraging social norms to promote environmentally responsible behavior in the hospitality industry. These insights can be utilized by hotel managers and tourism policymakers to design sustainability-based campaigns and service standards. Originality/Value:  This study contributes to the understanding of pro-environmental consumer behavior in the tourism sector by integrating psychological constructs such as moral obligation and subjective norms into a green behavior framework, particularly within the context of developing countries.
PENGARUH PRODUK DAN HARGA TERHADAP KEPUASAN KONSUMEN DI KEDAI COFFEE TOFFEE Gambur, Yustina Angela; Panjaitan, Thyophoida W.S.
Jurnal Manajemen dan Bisnis Volume 23 No. 2 Tahun 2023
Publisher : UNIKA Santo Thomas

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The development of coffee business trends in Indonesia has been going quite rapidly in recent times. One form of the coffee business that is most often found today is the coffee shop. This study aims to determine the effect of product and price on customer satisfaction at Kedai Coffee Toffee Surabaya. The population in this study were consumers who visited the Toffee Coffee Shop in Surabaya and the sample in this study was 50 respondents. Based on the results of data processing with SPSS version 25, it was found that all statement items from all variables were declared valid because r count > from r table and all variables were declared reliable because Cronbach Alpha > 0.6. The results of the normality test stated that the data in this study were normally distributed and declared valid. In the multicollinearity test, the tolerance value of all variables was found to be more than 0.10 and the VIF value was less than 10 so that it can be concluded that the research data did not experience multicollinearity between the independent variables. In the heteroscedasticity test, it can be seen that the points spread over the number 0 on the Y axis and do not form a clear pattern, so heteroscedasticity occurs in the regression model. Multiple linear regression is obtained by the regression model as follows Y = 1,384 + 0,169 X1 + 0,576 X2 . the result of the test for the determinant coefficient (R2) is 0.639, which means that product and price have a strong influence on customer satisfaction by 63,9%. In the t test it was found that product and price had a significant effect on customer satisfaction at Kedai Coffee Toffee Surabaya.
Self-Control Behavior with An Approach Theory of Planned Behavior in Managing Finance for MSME Panjaitan, Thyophoida Wanty Suryani; Wisyastuti, Maria; Hermanto, Yustinus Budi
IJEBD (International Journal of Entrepreneurship and Business Development) Vol 8 No 5 (2025): September 2025
Publisher : LPPM of NAROTAMA UNIVERSITY

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29138/ijebd.v8i5.3380

Abstract

Purpose: The aim of the research is to analyze the factors that influence the self-control behavior of MSME actors in financial management and to determine the factors that influence the intentions of MSME actors in controlling themselves in financial management by applying the theory of planned behavior. Design/methodology/approach: This research is quantitative. The population is MSMEs in Malang, Gresik, Pasuruan, Sidoarjo, and Surabaya, with a sample size of 200 MSMEs operating as of December 2022. Data collection used a questionnaire. Findings: The results obtained indicate that power prestige and retention-time influence the intention to perform self-control behavior; subjective norms do not influence the intention to perform self-control behavior; behavior control influences the intention to perform self-control behavior; power prestige, behavior control, and intention to perform self-control behavior influence self-control behavior. Meanwhile, retention-time and subjective norms influence self-control behavior. Research limitations/implications: Respondent data collection was only from several cities in East Java, namely Malang, Gresik, Pasuruan, Sidoarjo, and Surabaya.. Practical implications: MSMEs can manage their finances, exercise self-control, evaluate, and use funds effectively, while avoiding wasteful behavior. Originality/value: Discusses theoretical approaches and practical benefits in MSME financial management. Paper type: Research paper
Pengaruh Kualitas Produk dan Harga terhadap Kepuasan dan Loyalitas Konsumen Pada Canting Restoran Hotel Pacific Caesar Surabaya Prahadi, Ursula Yusiani; Panjaitan, Thyophoida W. S
JAKADARA: JURNAL EKONOMIKA, BISNIS, DAN HUMANIORA Vol. 3 No. 1 (2024): JAKADARA: JURNAL EKONOMIKA, BISNIS, DAN HUMANIORA
Publisher : LPPM Universitas Dhyana Pura

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36002/jd.v3i1.2981

Abstract

Penelitian ini mempunyai visi mencari tahu pengaruh dari kualitas produk serta harga pada kepuasan konsumen dan guna mencari tahu pengaruh kualitas produk, harga, serta kepuasan konsumen pada loyalitas konsumen pada Canting Restoran Hotel Dafam Pacific Caesar Surabaya. Populasi penelitian ini yaitu tamu yang makan di Canting Restoran Hotel Dafam Pacific Caesar Surabaya. Total sampel adalah 75. Adapun metode pengumpulan data mempergunakan angket. Pengolahan data menggunakan aplikasi SPSS dan pengujian validitas terpenuhi serta pengujian asumsi klasik juga terpenuhi. Temuan memperlihatkan kualitas produk serta harga berkorelasi positif serta signifikan pada kepuasan di Canting Restoran Hotel Dafam Pacific Caesar Surabaya. Diperoleh juga hasil bahwasanya kualitas produk serta kepuasan konsumen berkorelasi signifikan pada loyalitas konsumen di Canting Restoran Hotel Dafam Pacific Caesar Surabaya, sedangkan harga tak mempunyai pengaruh pada loyalitas konsumen di Canting Restoran Hotel Dafam Pacific Caesar Surabaya.
Peningkatan Kemandirian Ekonomi Melalui Pelatihan Produksi Lulur Tradisional Berbasis Bahan Alami pada WKRI Paroki Santo Yusuf Blitar onny priskila; Ega Reviera Vida Loka; Lilik Indrawati; Thyophoida W.S.Panjaitan; Desrina Yusi Irawati; Deograsias Yoseph; Robertus Adi Nugroho; Penta Paula Potifera
The Center for Sustainable Development Studies Journal (Jurnal CSDS) Vol. 4 No. 2 (2025): Vol. 4 No. 2 (2025): Jurnal CSDS Vol 4, No 2 (2025) ISSN 2964-1683 (media onlin
Publisher : Darma Cendika Catholic University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37477/csds.v4i2.929

Abstract

Pemberdayaan masyarakat berbasis potensi lokal merupakan salah satu strategi untuk meningkatkan keterampilan dan kemandirian ekonomi komunitas perempuan. Kegiatan pengabdian kepada masyarakat ini bertujuan untuk meningkatkan pengetahuan dan keterampilan anggota WKRI Paroki Santo Yusup Blitar dalam memproduksi lulur tradisional berbahan alami sebagai peluang usaha rumah tangga. Metode pelaksanaan menggunakan pendekatan partisipatif melalui tahapan identifikasi kebutuhan mitra, sosialisasi program, pelatihan, praktik langsung, pendampingan, dan evaluasi. Bahan utama yang digunakan dalam pelatihan meliputi kunyit, temulawak, dan tepung beras yang mudah diperoleh di lingkungan sekitar. Hasil kegiatan menunjukkan bahwa peserta mengalami peningkatan pemahaman mengenai manfaat bahan alami, proses pembuatan lulur yang higienis, serta keterampilan dalam memproduksi lulur secara mandiri. Selain itu, kegiatan ini juga menumbuhkan kesadaran peserta terhadap potensi ekonomi produk lulur sebagai salah satu bentuk usaha sederhana berbasis rumah tangga. Dengan demikian, pelatihan produksi lulur tradisional tidak hanya memberikan manfaat pada aspek keterampilan praktis, tetapi juga berkontribusi dalam mendukung pemberdayaan perempuan dan penguatan kemandirian ekonomi berbasis komunitas.
Pendampingan Perhitungan Harga Pokok Produksi Lilik Indrawati; Ega Reviera Vida Loka; Onny Priskila; Thyophoida W.S Panjaita; Desrina Yusi Irawati; Deograsias Yoseph; Robertus Adi Nugroho; Penta Paula Potifera
The Center for Sustainable Development Studies Journal (Jurnal CSDS) Vol. 4 No. 2 (2025): Vol. 4 No. 2 (2025): Jurnal CSDS Vol 4, No 2 (2025) ISSN 2964-1683 (media onlin
Publisher : Darma Cendika Catholic University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37477/csds.v4i2.930

Abstract

Peningkatan keterampilan kesehatan, perawatan diri, dan kewirausahaan menjadi hal yang penting bagi anggota Wanita Katolik Republik Indonesia (WKRI) Paroki Santo Yusup Blitar sebagai upaya meningkatkan kemandirian serta pemanfaatan potensi bahan alami di lingkungan sekitar. Kegiatan pengabdian kepada masyarakat ini bertujuan untuk meningkatkan pengetahuan dan keterampilan anggota WKRI dalam pembuatan lulur tradisional, teknik dasar pijat akupuntur, serta pemahaman perhitungan Harga Pokok Produksi (HPP) sebagai dasar penentuan harga jual produk. Metode yang digunakan meliputi penyampaian materi, praktik, serta pendampingan dalam simulasi perhitungan harga pokok produksi. Pada kegiatan pembuatan lulur, peserta diperkenalkan pada pemanfaatan bahan alami yang mudah diperoleh di lingkungan sekitar seperti kunyit, temulawak, dan tepung beras serta tahapan proses produksi yang higienis dan aman. Selain itu, peserta juga memperoleh pengetahuan mengenai teknik dasar pijat akupuntur yang bermanfaat untuk menjaga kesehatan secara mandiri. Kegiatan pendampingan juga difokuskan pada peningkatan pemahaman peserta mengenai perhitungan Harga Pokok Produksi dengan memperhatikan komponen biaya bahan baku, tenaga kerja, dan biaya pendukung lainnya sebagai dasar penentuan harga jual produk. Hasil kegiatan menunjukkan adanya peningkatan pengetahuan dan keterampilan peserta serta meningkatnya kesadaran dalam pengelolaan usaha sederhana. Kegiatan ini diharapkan dapat mendorong kemandirian ekonomi anggota WKRI serta membuka peluang pengembangan usaha kecil berbasis komunitas.
DAMPAK HARGA, KUALITAS PRODUK DAN PERCEIVED EASE OF USE PADA KEPUTUSAN PEMBELIAN SMARTPHONE ANDROID OPPO SURABAYA Andrea Angel Herliandri; Panjaitan, Thyophoida
Majalah Ekonomi Vol 30 No 2 (2025): Desember 2025
Publisher : Universitas PGRI Adi Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36456/f54fme93

Abstract

Keberadaan handphone menjadi kebutuhan sehari-hari masyarakat, dimana handphone memberikan kemudahan berkomunikasi. Salah satu handphone yang ada adalah smartphone OPPO. Tujuan penelitian menganalisis pengaruh harga, kualitas produk dan perceived ease of use pada keputusan pembelian smartphone  Android OPPO Surabaya. Populasi penelitian adalah konsumen yang membeli Smartphone OPPO di Plaza Marina Surabaya, dengan jumlah sampel sebanyak 75 responden. Berdasarkan hasil uji validitas dapat dikatakan item pernyataan dari semua variabel dinyatakan valid dan semua variabel penelitian dinyatakan reliabel. Berdasarkan hasil opengolahan data dapat katakan uji normalitas, uji multikolinearitas, dan uji heteroskedastisitas  terpenuhi. Nilai Adjusted R Square sebesar 58,6%, artinya harga, kualitas produk dan perceived ease of use memberi kontribusi sedang pada keputusan pembelian. Hasil uji hipotesis dapat dikatakan harga dan kualitas produk berpengaruh signifikan pada keputusan pembelian Smartphone Android OPPO, sedangkan perceived ease of use  tidak memberikan pengaruh pada keputusan pembelian Smartphone Android OPPO.
Community-Based Business Planning for Transgender Women’s Economic Empowerment Robertus Adi Nugroho; Thyophoida W.S. Panjaitan; Evelyn Joyce Emmanuella
GUYUB: Journal of Community Engagement Vol 6, No 4 (2025): Desember
Publisher : Universitas Nurul Jadid

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33650/guyub.v6i4.11728

Abstract

This community engagement program was implemented by a team of lecturers and students from Darma Cendika Catholic University in collaboration with PERWAKOS (the Surabaya Association of Transgender Women). The program aimed to promote economic empowerment among transgender women by identifying entrepreneurial potential, examining structural barriers, and formulating realistic recommendations for sustainable livelihood development. The findings indicate that all participants expressed strong interest in engaging in small-scale entrepreneurial activities, particularly in the beauty, retail, and culinary sectors. However, this interest was constrained by several challenges, including limited financial literacy, lack of prior business experience, low levels of intra-community trust, and persistent social stigma. The program produced several tangible outputs, including a documented needs assessment involving 20 community members, the identification of priority business sectors, and consensus-based recommendations for future capacity-building initiatives. Based on these findings, the program recommends that subsequent community engagement efforts prioritize basic financial management training, structured business plan development, and psychosocial support to enhance self-confidence and collective commitment. In addition, facilitating access to inclusive microfinance schemes and strengthening partnerships with supportive institutions are essential to addressing structural barriers. Overall, this program demonstrates that context-sensitive community engagement can serve as an effective foundation for fostering economic self-reliance and organizational strengthening within marginalized transgender communities.
Modal Literasi Menuju Kemandirian: Sebuah Program Pemberdayaan bagi Komunitas Perwakos Kota Surabaya Robertus Adi Nugroho; Thyophoida Panjaitan; Dita Natasya Handriyani Soeprapto; Novi Puspita Kihie Halimaking
LOYALITAS: Jurnal Pengabdian Kepada Masyarakat Vol. 9 No. 1 (2026): Mei 2026
Publisher : Universitas KH. Mukhtar Syafaat (UIMSYA)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30739/loyalitas.v9i1.4558

Abstract

This community engagement program aims to empower the Perwakos Community (Persatuan Waria Kota Surabaya), a transgender community in Surabaya, by strengthening their financial literacy and facilitating the development of a structured community business plan. Initial assessments revealed two critical challenges faced by the community: limited financial management skills at both individual and collective levels, and the absence of a formal business plan to guide potential economic initiatives. To address these issues, the project introduced two tailored knowledge-based interventions: a Financial Literacy Module and a Community Business Plan Template. The program was implemented through three key stages: program socialization, capacity-building workshops, and follow-up mentoring. Training sessions focused on basic financial management—including budgeting, cash flow recording, and expenditure planning—and on constructing a feasible business plan appropriate to the community’s economic potential. Post-training mentoring demonstrated significant improvements, with participants beginning to apply systematic financial recording practices and producing a draft community business plan that reflects their developing entrepreneurial understanding. The project showcases the effectiveness of context-sensitive, non-digital knowledge tools in supporting marginalized communities toward greater economic autonomy.