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All Journal Jurnal EMT KITA Sains Manajemen:Jurnal Manajemen UNSERA Journal of Economic, Bussines and Accounting (COSTING) JIM UPB (Jurnal Ilmiah Manajemen Universitas Putera Batam) J-MAS (Jurnal Manajemen dan Sains) Owner : Riset dan Jurnal Akuntansi Gorontalo Management Research Jurnal Sains Sosio Humaniora Almana : Jurnal Manajemen dan Bisnis JASa (Jurnal Akuntansi, Audit dan Sistem Informasi Akuntansi) Jurnal Mantik JURNAL PENELITIAN EKONOMI DAN AKUNTANSI (JPENSI) Jurnal GeoEkonomi Jurnal Sains Manajemen dan Bisnis Indonesia TRIDARMA: Pengabdian Kepada Masyarakat (PkM) Jurnal Riset Bisnis dan Manajemen Enrichment : Journal of Management EKONOMI, KEUANGAN, INVESTASI DAN SYARIAH (EKUITAS) Jurnal Scientia Jurnal Pengabdian Masyarakat Nusantara Jurnal Ekonomi Jurnal Abdimas Kartika Wijayakusuma Jurnal Ekonomi Perjuangan (JUMPER) AJAD : Jurnal Pengabdian kepada Masyarakat International Journal of Management Science and Information Technology (IJMSIT) Jurnal Manajemen Formosa Journal of Applied Sciences (FJAS) Jurnal Ilmu Sosial dan Humaniora Paradigma Jurnal Pengabdian Tri Bhakti
Erpurini, Wala
Unknown Affiliation
Arts Humanities Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Social Sciences Other

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Strategi Promosi Digital dalam Menarik Minat Beli Konsumen PT Sinverho Energi Indonesia Wala Erpurini; Irfan Kurnia Ramadhan; Suci Indahsari
SOSMANIORA: Jurnal Ilmu Sosial dan Humaniora Vol. 2 No. 1 (2023): Maret 2023
Publisher : Yayasan Literasi Sains Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55123/sosmaniora.v2i1.1761

Abstract

he research is intended to determine the digital promotion strategy in attracting the purchasing interest of customers of PT Sinverho Energi Indonesia. The objectives of this study are to determine the utilization of social media as part of digital promotion, identify factors that support and hinder digital promotion, determine the digital promotion strategy in attracting customer purchasing interest, and identify the differences in promotion using Facebook Ads, Instagram Ads, and TikTok Ads. This research uses a qualitative-descriptive method, where the study reveals the social situation to be thoroughly, broadly, and deeply examined. The results of observations made during the study produced data as information to analyze the digital promotion strategy in attracting customer purchasing interest of PT Sinverho Energi Indonesia. In this study, snowball sampling method was used to interview several key informants. The data obtained were all documents related to company promotions. The conclusion of this research is that PT Sinverho has sufficiently conducted promotions, but has not maximized the utilization of social media and official website. The factors hindering this are the lack of dedicated human resources for digital marketing. The digital promotion strategy in attracting customer purchasing interest of PT Sinverho Energi Indonesia is analyzed using EFAS, IFAS, and SWOT analysis. The differences in promotion using Facebook Ads, Instagram Ads, and TikTok Ads are analyzed based on their features and ways of working.
Pengaruh Kualitas Kehidupan Kerja dan Budaya Organisasi Terhadap Kepuasan Kinerja Karyawan pada Staf Homesick Vapestore Kota Bandung Wala Erpurini; Moch Badrudin
MAMEN: Jurnal Manajemen Vol. 2 No. 2 (2023): April 2023
Publisher : Yayasan Literasi Sains Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55123/mamen.v2i2.1849

Abstract

This research was conducted on Homesick Vapestore Employees in Bandung. The purpose of this study was to find out how much the influence of Quality of Work Life and Organizational Culture contributes to satisfaction of performance both partially and simultaneously at Homesick Vapestore Bandung. The research method that will be used in this research is descriptive and associative method. In this study, the unit of analysis was individuals, namely employees of the Bandung Homesick Vapestore. The sample in this study were 36 respondents. Saturated sampling is the sampling technique used in this study. The analytical method uses multiple linear regression analysis, in addition to testing the validity and reliability of the research instrument. Based on the results of the study indicate that there is influence both partially and simultaneously on the independent variables Quality of Work Life and Organizational Culture on Performance Satisfaction. The implication of this research is that homesick Vapestore Bandung can make various improvements between fellow employees and superiors by establishing good communication such as complete and clear information on goods / services, there is cooperation such as careful decision making of problems to create good solutions and innovations with openness among employees and superiors that results in satisfaction with their performance.
The Influence of Brand Image and Price Perceptions on Purchasing Decisions for Wardah Sunscreen Products (Study on Students in Bandung City) Desfitriady; Hardianti; Erpurini, Wala
Jurnal EMT KITA Vol 7 No 4 (2023): OCTOBER 2023
Publisher : Lembaga Otonom Lembaga Informasi dan Riset Indonesia (KITA INFO dan RISET) - Lembaga KITA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/emt.v7i4.1561

Abstract

This study aims to determine the brand image, price perceptions, and purchasing decisions, and to determine the extent to which brand image and price perceptions influence, both partially and simultaneously purchasing decisions for Wardah sunscreen products for college students in the city of Bandung. The research methods that will be used in this research are a descriptive method and an associative method. In this study, the unit of analysis was individuals, namely students in the city of Bandung who used and purchased Wardah sunscreen products. The sample in this study was 100 people. In this study, the sampling technique used was a non-probability technique with a purposive sampling approach. This study uses multiple analysis methods. From the results of this study, it was seen partially with the significance that there was no effect of brand image on purchasing decisions for Wardah sunscreen products for students in the city of Bandung with a significance value of 0.420 and a magnitude of influence of 2.69%. The price perception variable influences the decision to purchase Wardah sunscreen products for students in the city of Bandung with a significance value of 0.000 and a magnitude of influence of 21.2%. Furthermore, it is seen simultaneously with the significant results that there is an influence of brand image variables and price perceptions on the variable purchase decision of Wardah sunscreen products for students in the city of Bandung with a significance value of 0.000 and a magnitude of influence that is equal to 23.9%.
Pengaruh Harga dan Promosi Terhadap Keputusan Pembelian Pada Marketplace Shopee (Studi Kasus Karyawan Produksi di PT Otto Pharmaceutical Industries) Erpurini, Wala; Farmasih, Sarah; Sutreusna, Dejan; Safitri, Tri Ayu
Jurnal EMT KITA Vol 7 No 4 (2023): OCTOBER 2023
Publisher : Lembaga Otonom Lembaga Informasi dan Riset Indonesia (KITA INFO dan RISET) - Lembaga KITA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/emt.v7i4.1611

Abstract

This research was conducted in the shopee marketplace. The purpose of this study is to determine how much the influence of price and promotion contributes to purchase decisions both partially and simultaneously in the shopee marketplace. The research method used in this study is a descriptive method with a quantitative approach. This research that becomes the unit of analysis is an individual, namely employees of packaging production PT. Otto Pharmaceutical Industries who has shopped at shopee. The sample in this study amounted to 43 respondents. The analysis method uses multiple linear regression analysis, in addition to testing the validity and reliability of the research instrument. Based on the results of the study showed that there was a significant influence both partially and simultaneously on the independent variables (price and promotion) on (purchase decisions). The implication of this study is that the sellers on shopee are expected to Further increase the feasibility of the price with the quality of the product itself, increase promotions so that they are not less competitive with other competitors so that purchase decisions on the Shopee marketplace always increase.
Pengaruh Iklan dan Promosi Penjualan Terhadap Keputusan Pembelian Demochist Clothing Leonandri, Dino Gustaf; Erpurini, Wala
Jurnal EMT KITA Vol 8 No 2 (2024): APRIL 2024
Publisher : Lembaga Otonom Lembaga Informasi dan Riset Indonesia (KITA INFO dan RISET) - Lembaga KITA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/emt.v8i2.2368

Abstract

Demochist Clothing Bandung consumers are the subjects of this research. The aim of this research is to find out how much influence advertising and sales promotions have on consumer purchasing decisions at Demochist Clothing Bandung, both partially and simultaneously. This research uses descriptive and associative methods. Multiple linear regression analysis is used as the analysis method. Apart from that, the research instruments were also tested for validity and reliability. The research results show that exogenous variables (advertising and sales promotions) influence endogenous variables (purchasing decisions) both partially and simultaneously. This study shows that Demochist Clothing Bandung can re-evaluate the suitability of advertising to improve consumer purchasing decisions.
PENGARUH PROMOSI DAN KUALITAS LAYANAN MIE GACOAN TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN erpurini, wala; Noerdiana, Yusep; Nurhasanah, Tiara; Handayani, Tri
JURNAL EKONOMI PERJUANGAN Vol. 6 No. 1 (2024): Jurnal Ekonomi Perjuangan (JUMPER)
Publisher : LP2M Universitas Perjuangan Tasikmalaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36423/jumper.v6i1.1594

Abstract

Customers at Bandung's Mie Gacoan Surya Sumantri were the subjects of this study. The goal of this study is to ascertain the relative and simultaneous effects of service quality and promotion on purchasing decisions at Bandung City's Mie Gacoan Surya Sumantri. Both the associative and descriptive research methods were employed in this study. The unit of analysis in this study is the individual, which is the consumer in Bandung's Mie Gacoan Surya Sumantri. There were 60 respondents in the study's sample.Multiple linear regression analysis is the analytical technique employed; the validity and dependability of the research instruments were also examined. The study's findings indicate that the independent variables (promotion and service quality) have a substantial, partial, and simultaneous impact on the dependent variable (purchasing decision).This research implies that in order to innovate about the products being sold or add new products that can be combined with Mie Gacoan products, the entire management team at Mie Gacoan must review the types of content—both images and videos—that are in line with expectations and what consumers want. They must also review product evaluations. Keywords: Promotion, Service Quality, Purchase Decision
Optimalisasi Pemasaran dan Produksi Kopi Tangsi Wangi melalui Digital Marketing dan Edukasi Petani Erpurini, Wala; Leonandri, Dino Gustaf; Alamsyah, Nur
AJAD : Jurnal Pengabdian kepada Masyarakat Vol. 4 No. 3 (2024): DECEMBER 2024
Publisher : Divisi Riset, Lembaga Mitra Solusi Teknologi Informasi (L-MSTI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59431/ajad.v4i3.413

Abstract

The community engagement program aims to optimize the marketing and production of Tangsi Wangi Coffee through the implementation of digital marketing and farmer education in the region. Tangsi Wangi Coffee, as a prominent local product, holds significant potential for further development in the global market. However, limited knowledge of digital marketing strategies and efficient production techniques poses major challenges for local coffee farmers. Therefore, this program focuses on two key aspects: first, providing training for farmers on improved and sustainable coffee cultivation techniques; and second, enhancing marketing capacities by introducing them to digital marketing concepts, including the use of social media, e-commerce, and other online marketing platforms. This initiative is expected to boost the competitiveness of Tangsi Wangi Coffee in local and international markets while positively impacting farmers' welfare by increasing income and expanding market access. Beyond improving farmers' skills in production and marketing, the program aims to create greater added value for the local community and strengthen the global competitiveness of Tangsi Wangi Coffee. Additionally, it seeks to establish a mutually beneficial ecosystem among farmers, coffee entrepreneurs, and consumers.
THE IMPACT OF TARGET MARKETS, UNIQUE RESOURCES & MARKET ATTRACTION ON DIGITAL MARKETING: THEIR SIGNIFICANCE FOR SELECTING POSTSECONDARY EDUCATION Erpurini, Wala; Juju, Undang
Jurnal Riset Bisnis dan Manajemen Vol. 17 No. 2 (2024): August Edition
Publisher : Faculty of Economic and Business, University of Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23969/jrbm.v17i2.12093

Abstract

Due to competition, universities in the Bandung Raya metropolitan area have integrated digital marketing into their curricula. This unique study investigates variables not previously explored in private universities. It aims to guide educational institutions in enhancing digital marketing strategies to attract prospective students. Digital marketing effectiveness is evaluated based on market attractiveness, target market, and resource uniqueness. SEM analysis reveals that Market Attractiveness directly influences by 11.88% and indirectly by 6.54% through Target Market and 6.67% through Resource Uniqueness. Resource Uniqueness also impacts indirectly by 6.67% via Market Attractiveness and 5.85% via Target Market, and directly by 12.95%. The Target Market shows a direct effect of 11.36%, with indirect effects of 5.85% through market attractiveness and 6.54% through resource uniqueness. This study innovatively links and refines these five concepts.
The Influence of Quality of Service and Customer Satisfaction With Customer Loyalty at PT. Bank Shinhan Indonesia Bandung Cihampelas Branch Erpurini, Wala
International Journal of Management Science and Information Technology Vol. 1 No. 1 (2021): January - June 2021
Publisher : Lembaga Otonom Lembaga Informasi dan Riset Indonesia (KITA INFO dan RISET)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/ijmsit.v1i1.227

Abstract

This research was conducted at PT. Bank Shinhan Indonesia Bandung Branch Cihampelas a company engaged in the services of the Bank. The purpose of this research is to see the influence of quality of service and customer satisfaction on customer loyalty in PT. Bank Shinhan Indonesia Bandung Branch Cihampelas. Researchers used purposive sampling techniques and used questionnaires as data retrieval methods. For associative analysis using, path analysis, and coefficient of determination analysis. In addition, validity tests and reliability tests are carried out to determine accuracy in data measurement. Based on the results of the study showed the average score of service quality variables is 310.1 categorized as "Excellent", and the customer satisfaction variable is 300 categorized as "good", and the customer loyalty variable is 320 categorized as "Excellent".
KAJIAN STRATEGI PEMASARAN DALAM MENGHADAPI ERA DISRUPSI TEKNOLOGI DI MASA PANDEMI COVID 19 PADA KOPERASI SUSU KUD SARWA MUKTI Erpurini, Wala; Alamsyah, Nur
Jurnal Pengabdian Masyarakat Nusantara (JPMN) Vol. 1 No. 2 (2021): Agustus 2021 - Januari 2022
Publisher : Lembaga Otonom Lembaga Informasi dan Riset Indonesia (KITA INFO dan RISET)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/jpmn.v1i2.454

Abstract

This community service is carried out at KUD Sarwa Mukti which is a dairy cooperative. The purpose of this community service is to conduct a study of the marketing strategy used by this cooperative in the era of technological disruption during the covid-19 pandemic. The method used in this community service is a qualitative descriptive method. The participation of members of the “SARWA MUKTI” Village Unit Cooperative (KUD) is given formally which can assist in every decision making. In contributive participation, residents can make their contribution in the form of providing dairy milk or fresh milk which is regulated by the management of the Village Unit Cooperative (KUD) "SARWA MUKTI" itself which is taken from several villages. The Village Unit Cooperative (KUD) “SARWA MUKTI” only supplies factories such as PT. ULTRA JAYA. So that this activity is expected to provide an increase in production.
Co-Authors Abdul Holik Abdurahman, Khaerul Rizal Azhar Affandi Budiman Desfitriady Fachri Setiawan Farmasih, Sarah Gustaf Leonandri, Dino Hakim Mulfatama Hani Fitria Rahmani Hardianti Irawan, Noval Indra Irfan Kurnia Ramadhan Irma Devita Haryono Leonandri, Dino Gustaf Lesmana, Asep Maman Rukmana Moch Badrudin Moh. Sidik Priadana Muhammad Rifky Pratama Muhiban, Ayi Nia Nurjanah, Widia Noerdiana, Yusep Nuha, Fadia Fikriatun Nur Alamsyah Nur Alamsyah Nur Alamsyah, Nur Nurhasanah, Tiara Nurlaela, Widiya Pratiwi, Arny Resmi Herliani Rana Ardila Rahma Restu Astuti Rimbun Kencana Safitri, Tri Ayu Suci Indahsari Sutreusna, Dejan Syifa Aulia Fajrin Tri Handayani Undang Juju Wapa Samrotul Janah Wia Handayani Zulyanti, Rafikah