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All Journal EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Bima Journal : Business, Management and Accounting Journal Journal of Indonesian Management Jurnal Fokus Manajemen Jurnal Akuntansi, Manajemen dan Bisnis Digital Jurnal Dehasen Mengabdi Journal of Management, Economic, and Accounting Jurnal Semarak Mengabdi
Ariska, Yesi Indian
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Sambut Tahun Baru Belajar Investasi Seru Bersama Siswa/i SMKN Negeri 3 Bengkulu Tengah Fitriano, Yun; Ariska, Yesi Indian; Tambunan, Dennis Rydarto; Yulianti, Oni; Harwini, Dewi
Jurnal Dehasen Mengabdi Vol 3 No 1 (2024): Maret-Agustus
Publisher : Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/jdm.v3i1.5867

Abstract

Technological changes and developments must be utilized by all groups, not only for consumption but can be used as a tool for investment, investment in this case is stock and capital market investment which can be done by all groups, including students. The problem that occurs at SMKN 3 Central Bengkulu is that students and teachers do not yet fully understand investment in the capital and stock markets. With this problem, the community service team consisting of lecturers from the Faculty of Economics and Business, Dehasen University, Bengkulu, in collaboration with the Indonesian Stock Exchange, representatives of Bengkulu, provided material regarding the capital and stock markets. The solution that the community service team can provide at SMKN 3 Central Bengkulu is to provide assistance in operating the applicationProfits Anywhere which has been downloaded by students and teachers on their respective smartphones. In this case, the method used is preparation, observation and presentation of the FGD. With this activity, students and teachers understand more about capital and stock market transactions and the importance of cultivating an entrepreneurial spirit in life and will later be able to gain profits without just relying on job vacancies from the government and private sectors.
Sosialisasi Pengembangan Produk Usaha Jahit Ibu Noni Di Kelurahan Lempuing Kecamatan, Ratu Agung Kota Bengkulu Radilli, Putri; Afriani, Sulisti; Zoniarti, Zoniarti; Yustanti, Nirta Vera; Ariska, Yesi Indian
Jurnal Dehasen Mengabdi Vol 3 No 2 (2024): September-Februari
Publisher : Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/jdm.v3i2.6286

Abstract

This community service activity aims to optimize the management of making school clothes and pants in the Small and Medium Industry environment. The main focus of this program is to improve the efficiency of the production process and expand the reach of product marketing through technology and digital marketing strategies. The methods used are survey and observation, technical assistance and monitoring and evaluation. In the production aspect, the main challenge is that raw materials in the form of fabric are an important highlight for convection business people In addition to raw materials, the sewing process is also a challenge for convection entrepreneurs. Because the sewing process also affects the results of the product, for example from the neatness of the stitches, the ability of tailors to translate consumer wishes with the products produced. So convection entrepreneurs must really pay attention to the quality of the stitches of their products.
PEMANFAATAN DIGITAL MARKETlNG SYRUP JAHE MERAH DANGAU DATUK DI KOTA BENGKULU Wahyudi , Jusuf; Efendi, Yanto; Ariska, Yesi Indian; Yustanti, Nirta Vera; Azuwandri, Azuwandri
Jurnal Semarak Mengabdi Vol 2 No 1 (2023): JANUARI
Publisher : STIA Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56135/jsm.v2i1.91

Abstract

Perkembangan tekhnologi beriringan dengan kemajuan ilmu pengetahuan,berdampak pada pergeseran pemasaran yang dilakukan dari yang konvensional ke digital marketing. Dangau Datuk yang merupakan salah satu UMKM yang salah satu produk yang dihasilkan adalah Syrup Jahe Merah, selama ini produk ini pemasaranya masih terbatas dan masih menggunakan cara-cara konvesional seperti titip jual, permasalahan lain yang dihadapi adalah masih kurangnya pengetahuan tentang digital marketing dan teknik branding dan banyak nya pesaing dengan produk sejenis. Oleh sebab itu pengabdian ini bertujuan untuk memberikan pemahaman, pendampingan terhadap kendala dan kekurangan yang ada sehingga bisa diperbaiki kedepannya, mulai dari teknik marketing dengan digital marketing maupun design branding. Setelah pengabdian ini dilakukan dilihat dari hasil evaluasi terhadap peserta pada UMKM Dangau Datuk sudah memahai tentang digital marketing, memanfaatkan media sosial untuk pemsaran sehingga diharapkan jangkaun pasar yang lebih luas.
The Effect of Celebrity Endorser and Brand Image on Vivo Smartphone Purchase Decision (Study on the Community of Sukaraja District, Seluma Regency) Juniarti, Peni; Wijaya, Ermy; Ariska, Yesi Indian
Journal of Indonesian Management Vol. 2 No. 1 (2022): March
Publisher : Penerbit Jurnal Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53697/jim.v2i1.441

Abstract

The purpose of this study was to determine whether there is a simultaneous influence of celebrity endorser and brand image on Vivo Smartphone purchasing decisions in the Sukaraja District, Seluma Regency. The sample in this study was 100 people from Sukaraja District, Seluma Regency. The data was collected using a questionnaire and the analytical method used was multiple linear regression, determination test and hypothesis testing. From the calculation of the multiple linear regression equation, it can be seen that X1 (celebrity endorser) and X2 (brand image) have an influence on purchasing decisions (Y), with the results of the regression test: Y = 18.497 + 0.187X1 + 0.381 X2 + e. The coefficient of determination of R square is 0.356. This means that celebrity endorser (X1) and brand image (X2) affect the purchasing decision of Vivo Smartphone (Y) by 54.4% while the remaining 45.6% is influenced by other variables not examined in this study. Based on the test results with the t test, the hypothesis made proves that there is an effect. The test results for the X1 variable (celebrity endorser) show a significance value of 0.000 <0.05. Because the significance value is less than 0.05, then X1 (celebrity endorser) has a significant influence on purchasing decisions (Y). Variable X2 (brand image) shows a significance value of 0.000 < 0.05. Because the significance value is less than 0.05, then X2 (brand image) has a significant influence on purchasing decisions (Y). Based on the results of hypothesis testing with the F test, a significance value of 0.000 <0.05 and a significance level below 0.05 indicates that jointly celebrity endorser (X1) and brand image (X2)) have a positive and significant influence on decisions purchase (Y).
Study Of The Influence Of Public Expenditure And Macroeconomic Variables On The Happiness Index In Sumatera Anitasari, Merri; Ariska, Yesi Indian
EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Vol 13 No 1 (2025): Januari
Publisher : UNIVED Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/ekombis.v13i1.7422

Abstract

This study aims to analyze the effect of public spending and macroeconomic variables (local government size, per capita GRDP, Gini coefficient, unemployment, inflation and tax revenue) on the happiness index in Sumatra. The types of data used in this study are cross-section data and time series data. Cross-section data covers 10 provinces in Sumatra, namely Aceh, North Sumatra, West Sumatra, Riau, Jambi, South Sumatra, Bengkulu, Lampung, Bangka Belitung Islands and Riau Islands. While the time series data consists of data from 2014, 2017 and 2021. The data sources are secondary data from the Central Statistics Agency and the Directorate General of Fiscal Balance, Ministry of Finance. The data were analyzed using the panel data regression method with the Common Effect Model approach. The results of the study show that Per Capita Income and Inflation have a significant effect on the happiness index in Sumatra. Meanwhile, public spending, local government size, Gini coefficient, unemployment rate, and local tax revenue do not show a significant effect on happiness. These findings suggest that while economic factors and the size of local government play an important role in improving well-being, the direct impact on people's happiness is influenced by a complex of other factors, including people's perceptions, social inequality, and the efficiency of resource management.
The Effect Of Brand Image, Digital Marketing, Product Quality And Price On Purchasing Decisions Of Indomie Products Stiawan, Erix; Ariska, Yesi Indian; Zoniarti, Zoniarti
Journal of Management, Economic, and Accounting Vol. 4 No. 1 (2025): Januari- Juni
Publisher : Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/jmea.v4i1.619

Abstract

Indomie continues to adapt trends and consumer preferences by launching product variants that suit local tastes or follow certain food trends to help Indomie remain relevant in the market. The purpose of this study is to determine the effect of brand image, digital marketing, product quality and price on purchasing decisions of Indomie products. This type of research is quantitative. The data collection method in this study used a questionnaire technique, with a sample of 125 respondents. The results showed that multiple linear regression Y = 0.246 + 0.351 X1 + 0.114 X2 + 0.457 X3 + 0.072 X4 + 0.193. Where the coefficient is positive, it means that there is a positive or unidirectional relationship between the brand image variable (X1), digital marketing (X2) product quality (X3), price (X4), the value is 0 (zero), on purchasing decisions (Y) indomie products. The results showed that the brand image test (XI) showed a t count of 8,248> t table 1,657 and a sigfinication of 0.000<0.05, so the results of Ha are accepted and Ho is rejected, meaning that brand image has a positive and significant effect on purchasing decisions of indomie products. The digital marketing test results (X2) show t count 3.652> t table 1.657 and sigfinication 0.000 <0.05, then the results of Ha are accepted and Ho is rejected, meaning that digital marketing has a positive and significant effect on purchasing decisions of indomie products. The results of the product quality test (X3) show t count 10.060> t table 1.657 and sigfinication 0.000 <0.05, then the results of Ha are accepted and Ho is rejected, meaning that product quality has a positive and significant effect on purchasing decisions of indomie products. The price test results (X4) show t count 2.550> t table 1.657 and sigfinication 0.012<0.05, then the results of Ha are accepted and Ho is rejected, meaning that price has a positive and significant effect on purchasing decisions of indomie products. Based on the comparison of Fcount with Ftable, the value of Fcount is greater than Ftable, namely 13,136>2.29, it is concluded that it accepts the hypothesis, meaning that there is a simultaneous influence between brand image (X1), digital marketing (X2) product quality (X3), price (X4) on purchasing decisions (Y) indomie products. This can be seen at a significance level of 0.000 <0.05
Analysis Of Internal Control System For Merchandise Investory At Ahass 6804 Quantum Penarik Motor Riesti, Lorenza; Wagini, Wagini; Ariska, Yesi Indian
Jurnal Akuntansi, Manajemen dan Bisnis Digital Vol 4 No 1 (2025): Januari
Publisher : Fakultas Ekonomi Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/jambd.v4i1.7436

Abstract

The purpose of the study is to find out the internal control system for merchandise inverntory at Ahass 6804 Quantum Penarik Motor village Penarik, regency Teramang Jaya, district Mukomuko. The data collection method was carried out using interview, observation and documentation methods. The analytical methods used is Qualitative and Comparative analysis. The research results show that there is no conformity between Mulyadi’s theory (2016:488) and the conditions that occur in Ahass 6804 Quantum Penarik Motor shop for organizational elements, because according to Mulyadi’s theory the physical inventory count must be carried out by a special committee formed from werehouse employees. Meanwhile, what happened at the Ahass 6804 Quantum Penarik Motor shop was that the physical calculations were carried out directly by the werehouse department. For elements of the authorization system,recording procedures and employees, there is conformity and non-coformity between Mulyadi’s theory (2016:488) with the Ahass 6804 Quantum Penarik Motor shop, suitability is found in the list of physical inventory count results signed by the chairman of thr physical inventory count committee and the recording of the results of the physical inventory count based on a physical cound card whose veracity has been checked. There is a compatibility between Mulyady’s theory (2016:488) Ahass 6804 Quantum Penarik Motor shop puler for elements of healthy practice, because with Ahass 6804 Quantum Penarik Motor shop the physical calculation card for merchandise inventory has been numbered sequentially, inventory checking has been carried out twice by the inventory counting section and then by inventory checking.
Pengolahan Sampah Rumah Tangga dalam Rangka Menambah Nilai Ekonomis serta Peningkatan Ekonomi Keluarga Ariska, Yesi Indian; Damarsiwi, Eska Prima Monique; Febliansyah, M. Rahman; Arif, Hilda Meisya; Susanti, Neri
Jurnal Dehasen Mengabdi Vol 1 No 1 (2022): Maret-Agustus
Publisher : Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1097.285 KB)

Abstract

Along with the increase in population and high consumption patterns, the production of waste also increases every day, with an increase in waste production, there will be a buildup of waste that has a lot of negative impacts. To reduce the negative impact, the community service team, Lecturers of the Faculty of Economics, Dehasen University, carried out, (10) community service / counseling and socialization about household waste processing which was later expected to add economic value, (2) Inviting women on Jalan Merawan 14a RT 29 Sawah the width of the Ratu Agung sub-district, Bengkulu City to utilize and be creative with household waste into more valuable crafts. The targets who participate in this outreach/socialization are housewives who do not have knowledge about waste recycling processing. This community service activity has been running with methods and targets so that the results of housewives on Jalan Merawan 14a RT 29, Sawah Lebar, Ratu Agung District, Bengkulu City have knowledge about organic and organic waste and have been able to make craft creations that have economic value
Membentuk Masyarakat Berjiwa Wirausaha Dalam Rangka Kegiatan Launching Kampung Moderasi Beragama Di Desa Jayakarta Bengkulu Tengah Suryani, Reni; Ariska, Yesi Indian
Jurnal Dehasen Mengabdi Vol 2 No 2 (2023): September-Februari
Publisher : Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/jdm.v2i2.4760

Abstract

Wirausaha adalah seseorang yang menciptakan bisnis baru dengan menanggung sebagian besar risiko dan menikmati sebagian besar imbalan. Seorang wirausaha umumnya dipandang sebagai inovator, sumber ide, barang, jasa, atau bisnis baru. Dalam menjalankan wirausaha mandiri penting untuk kita berjiwa moderasi beragama, karena sikap kita terhadap orang lain dapat terjalin dengan baik, tidak melebih- lebihkan dan tidak ekstrim. Sikap moderat seringkali dijadikan sebagai alternatif yang bagus dalam berbagai persoalan. membentuk jiwa wirausaha penting untuk masyarakat berjiwa moderasi beragama karena sikap kepada orang lain dapat terjalin dengan baik. rendahnya minat kewirausahaan di masyarakat karena faktor kendala masyarakat yang sulit menemukan ide, motivasi, modal dan pelatihan kerja. hal tersebut dianut oleh sebagian besar masyarakat. Kegiatan membentuk jiwa wirausaha kepada masyarakat dapat mendorong dan memberi solusi untuk masyarakat yang kurang memiliki minat dalam berwirausaha. Pentingnya wirausaha di dalam masyarakat tersebut tidak hanya seledar menjadi alat untuk melakukan perbaikan dan perubahan dalam kualitas hidup diri dan masyarakat, tetapi wirausaha juga dibuktikan dapat berperan signifikan di dalam mewujudkan kualias masyarakat dan bangsa. Kata kunci: Wirausaha, Moderasi, masyarakat
Analysis Of Customer Relationship Management (Crm) On Customer Loyalty At PT Tower Agung West Sumatera Supriadi, Toni; Ariska, Yesi Indian
Jurnal Fokus Manajemen Vol 5 No 2 (2025): May
Publisher : LPPJPHKI Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/jfm.v5i2.8374

Abstract

This study aims to determine the effect of Customer Relationship Management (CRM) on customer loyalty at PT Menara Agung in West Sumatra. The research method used is a quantitative approach with data collection techniques using direct telephone interviews with 100 customers who have interacted with the dealer CRM system to obtain direct information and assessments from customers. In an effort to measure the effect of Customer Relationship Management (CRM) on customer loyalty, data analysis was carried out using a simple linear regression method. The results of the study showed that CRM has a significant positive effect on customer loyalty, with a correlation coefficient of 0.654, this means that the correlation relationship between CRM and customer loyalty is in the strong category. In the determination correlation, the figure was 0.428 which means 42.8%, which means that customer loyalty is influenced by the effectiveness of CRM implementation. This study emphasizes the importance of an effective CRM strategy in increasing customer loyalty in the automotive industry, especially at PT Menara Agung, West Sumatra. The recommendation from this study is for PT Menara Agung to continue to strengthen and optimize its CRM strategy to maintain and increase customer loyalty.
Co-Authors Arif, Hilda Meisya Azuwandri, Azuwandri Damarsiwi, Eska Prima Monique Efendi, Yanto Febliansyah, M. Rahman Fitriano, Yun Harwini, Dewi Juniarti, Peni Jusuf Wahyudi Merri Anitasari, Merri Neri Susanti Nirta Vera Yustanti Radilli, Putri Riesti, Lorenza Stiawan, Erix Sulisti Afriani, Sulisti Supriadi, Toni SURYANI, RENI Tambunan, Dennis Rydarto Wagini Wagini, Wagini Wijaya, Ermy Yulianti, Oni Zoniarti, Zoniarti