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Journal : Entrepreneurship and Community Development

Digital Marketing Optimization: Empowering Market Growth for MSMEs in Kahuku Village, East Likupang Prabantoro, Gatot; Mais, Rimi Gusliana; Megayani, Megayani; Mustika, Maya; Ardheta, Preztika Ayu; Faruqi, Faris; Anthonio, Dean Salomo; Kawung, Goerge M.V.; Siwu, Hanly F.J
Entrepreneurship and Community Development Vol. 2 No. 1 (2024): MAY 2024
Publisher : Santoso Academy Network

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58777/ecd.v2i1.226

Abstract

Community Service is a core element of the Tridharma of Higher Education and a key responsibility of lecturers. This PKM (Community Service Program) focuses on Micro, Small, and Medium Enterprises (MSMEs) in Kahuku Village, Likupang Timur District, North Minahasa Regency, North Sulawesi Province. The goal is to optimize digital marketing to expand the market reach of MSMEs by using and managing information on the Google My Business platform. The PKM activities are conducted in a hybrid format, combining online sessions via Zoom and offline sessions in Kahuku Village on October 6, 2023, from 08:00 to 12:00 WIB. The implementation team includes lecturers from STIE Indonesia Jakarta, in collaboration with the Faculty of Economics and Business at Sam Ratulangi University, Nusa Utara Tahuna State Polytechnic, New Jerusalem Theological College Manado, and Pioneer Manado STIE. The primary participants are MSME operators in Kahuku Village. After participating in the program, participants are expected to enhance their business presence by showcasing their products on Google My Business. This initiative aims to help MSMEs in Kahuku Village attract tourists through effective digital marketing strategies, increase product visibility, and positively impact local economic development.
Implementation of Project Management in Waste Management Based on 3 R (Reduce, Reuse, Recycle) Handoko, Wahyu Tri; Prabantoro, Gatot; Faruqi, Faris
Entrepreneurship and Community Development Vol. 3 No. 1 (2025): MAY 2025
Publisher : Santoso Academy Network

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58777/ecd.v3i1.447

Abstract

The purpose of this project is to develop a sustainable waste management system at SMP Fikri Junior High School (SMP) Jakarta by introducing recycling, reuse, and active involvement from all school components. The project follows a five-phase Project Management approach: Initiation to define goals based on 3R principles (Reduce, Reuse, Recycle); Planning for resource and activity design; Implementation, including waste sorting and awareness campaigns; Monitoring to track progress and gather feedback; and Closure to evaluate outcomes and propose long-term strategies. Key results include improved operational systems for waste handling, enhanced environmental awareness among students, teachers, and staff, and the creation of a sustainable waste management model. The project promoted hands-on learning about 3R practices, increased efficiency in managing school waste, and encouraged community-wide participation. As a result, the school environment became cleaner, healthier, and more environmentally friendly. Despite initial challenges, these were addressed through consistent education and recycling efforts, leading to a lasting impact on school culture and environmental responsibility.