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PENGARUH PERSEPSI KUALITAS BRAND IMAGE DAN PERILAKU KONSUMEN TERHADAP KEPUTUSAN PEMBELIAN HP SAMSUNG Susena, Imelda Donasari Nanda; Afandi, Tjetjep Yusuf; Arifin, Zainal
Prosiding Seminar Nasional Manajemen, Ekonomi dan Akuntansi Vol. 6 No. 1 (2021): PROSIDING SEMINAR NASIONAL MANAJEMEN, EKONOMI DAN AKUNTANSI 2021
Publisher : Universitas Nusantara PGRI Kediri

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Abstract

Tujuan penelitian untuk meneliti pengaruh antara persepsi kualitas, brand image dan perilaku konsumen terhadap keputusan pembelian HP Samsung di Desa Kanigoro, Kecamatan Kras, Kabupaten Kediri. Jenis penelitian ini yaitu penelitian kuantitatif. Sampel yang digunakan berjumlah 80 orang di RT 03 RW 02 Desa Kanigoro. Teknik pengambilan sampel menggunakan purposive sampling. Teknik pengumpulan data yang digunakan yaitu kuesioner melalui google formulir. Teknik analisis data menggunakan uji normalitas, uji heterekodastisitas, uji t, multikolinieritas, uji f, analisis regresi linier berganda, serta uji koefisien determinansi (R2). Proses perhitungan penelitian menggunakan program SPSS versi 23, menunjukkan hasil perhitungan hasil uji t X1 sebesar 0,016, X2 sebesar 0,026, X3 sebesar 0,005. Didapat hasil uji f, f hitung sebesar 33,805 sig 0,000 < 0,05. Maka secara signifikan persepsi kualitas, brand image dan perilaku konsumen berpengaruh terhadap keputusan pembelian HP Samsung di Desa Kanigoro Kecamatan Kras Kabupaten Kediri. Variabel yang memiliki pengaruh tinggi terhadap keputusan pembelian yaitu perilaku konsumen di Desa Kanigoro Kecamatan Kras Kabupaten Kediri.
EFEKTIVITAS PEMBELAJARAN ONLINE DENGAN MENGGUNAKAN GOOGLE CLASSROOM TERHADAP HASIL BELAJAR Hariyanti, Devita Dwi Yuliara; Afandi, Tjetjep Yusuf; Prastyaningtyas, Efa Wahyu
Prosiding Seminar Nasional Manajemen, Ekonomi dan Akuntansi Vol. 6 No. 1 (2021): PROSIDING SEMINAR NASIONAL MANAJEMEN, EKONOMI DAN AKUNTANSI 2021
Publisher : Universitas Nusantara PGRI Kediri

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Abstract

Penelitian ini bertujuan untuk mengetahui efektivitas pembelajaran online menggunakan google classroom terhadap hasil belajar siswa, mengetahui perbedaan hasil belajar siswa antara sebelum pembelajaran dengan sistem offline dan sesudah menggunakan google classroom dan mendeskripsikan kendala-kendala pembelajaran online dengan menggunakan google classroom siswa XI AKL mata pelajaran Akuntansi di SMK PGRI 3 Kediri. Penelitian ini menggunakan metode kuantitatif deskriptif. Populasi pada penelitian ini adalah 25 siswa. Teknik penentuan sampel menggunakan teknik sampling jenuh, dimana seluruh anggota populasi dijadikan sampel. Sedangkan untuk pengumpulan data menggunakan kuesioner online, wawancara dan dokumentasi. Berdasarkan hasil analisis data penelitian bahwa uji deskriptif pada pembelajan online menggunakan google classroom diperoleh diperoleh thitung>ttabel dengan nilai 19.013>2,068 maka Ha diterima dan H0 ditolak yang berarti pembelajaran online menggunakan google classroom secara parsial efektif terhadap hasil belajar dengan siginifikansi (Sig.(2-tailed) sebesar 0,000<0,05 maka Ha diterima. Sehingga dapat disimpulkan bahwa google classroom efektif dalam pembelajaran online, hasil uji komparatif yang didapatkan dengan siginifikansi p value (Sig. (2-tailed) = 0,003. Karena p value 0,003<0,05 maka H0 di tolak. Sehingga dapat disimpulkan bahwa terdapat perbedaan secara signifikan, nilai sebelum pembelajaran dengan sistem offline dan sesudah menggunakan google classroom terhadap hasil belajar siswa, akan tetapi masih ada kendala-kendala yang mengakibatkan pembelajaran online menggunakan google classroom kurang menyenangkan.
ANALISIS FAKTOR-FAKTOR YANG MEMPENGARUHI BESARNYA PENGAMBILAN KREDIT PADA PT PEGADAIAN CABANG NGANJUK Apriliana, Lia; Irmayanti, Elis; Afandi, Tjetjep Yusuf
Prosiding Seminar Nasional Manajemen, Ekonomi dan Akuntansi Vol. 7 (2022): PROSIDING SEMINAR NASIONAL MANAJEMEN, EKONOMI DAN AKUNTANSI 2022
Publisher : Universitas Nusantara PGRI Kediri

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This research is motivated by the results of observations from researchers to find out what are the factors that influence the amount of credit taking at PT Pegadaian Nganjuk Branch. The purpose of this study was to determine: (1) to determine the factor of the level of income of the people of Tanjunganom District, (2) to determine the amount of credit taking compared to the ratio of the estimated value at PT Pegadaian, (3) to find out why the credit repayment period was too long at PT. Pegadaian. This study uses a qualitative approach with research subjects Tanjunganom District Community. This research was carried out by distributing in-depth interviews in order to explore what factors could make a lot of people take credit at PT Pegadaian. So, the level of income is always up and down so that the ratio of the estimated value is 0.45% for gold and 0.65% for non-gold, while the minimum payback period is 4 months and a maximum of 3 years
Pengaruh Internet Dan Motivasi Belajar Terhadap Hasil Belajar Kelas X SMK PGRI 2 Kediri Aini Fortunila Fitrianti; Afandi, Tjetjep Yusuf; Prastyaningtyas, Efa Wahyu
Prosiding Seminar Nasional Manajemen, Ekonomi dan Akuntansi Vol. 7 (2022): PROSIDING SEMINAR NASIONAL MANAJEMEN, EKONOMI DAN AKUNTANSI 2022
Publisher : Universitas Nusantara PGRI Kediri

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The purpose of this study is to determine the effect of internet and learning motivation on the learning outcomes of class X students majoring in Accounting. This research approach uses quantitative, the research technique uses causality. The population and sample are students of class X majoring in Accounting, totaling 30 students. Sampling technique used in this study is purposive sampling. Methods of data collection using observation and questionnaires. Data analysis used classical hypothesis testing, multiple regression analysis testing, certainty testing and hypothesis testing. Research results show that: 1) internet use affects learning outcomes 0.002<0.05, 2) learning motivation affects learning outcomes 0.039<0.05, 3) internet use and learning motivation has an effect on learning outcomes simultaneously 0.00 <0.05. Coefficient of determination = 0.466 = 47%,. Therefore, it can be conclusion that there is an effect of internet and learning motivation about learning outcomes of class X majoring in accounting.
PENGARUH LINGKUNGAN BELAJAR DAN DUKUNGAN ORANGTUA TERHADAP PRESTASI BELAJAR PADA SISWA KELAS X SMK PGRI 3 KEDIRI Rega, Yohan; Afandi, Tjetjep Yusuf; Prastyaningtyas, Efa Wahyu
Prosiding Seminar Nasional Manajemen, Ekonomi dan Akuntansi Vol. 7 (2022): PROSIDING SEMINAR NASIONAL MANAJEMEN, EKONOMI DAN AKUNTANSI 2022
Publisher : Universitas Nusantara PGRI Kediri

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This study aims to detemine the effect of the learning environment parental support  the learning achievemennt  class X studnts majoring in Aconting at SMK PGRI 3 Kediri. This research approach and technique uses quantitative, while the research technique uses causality. The samplle used in  study was 30 students majoring in accounting class X with SPSS software for windows version 23. Data collection method using questionnaires. . Data analysis used clasical asumptiont test, multiplle regresion analysi test, coficient determination test and hypothesis testing. The resultsthe study using SPSS 23 showthat: 1. The learning environment has  efect on learning achievement with a value of (0.001 < 0.05), which means H0 is rejected. 2. Parental support has an effect on learning achievement with a value of (0.001 <0.05) which means H0 is rejected. 3. The learning environment and parental support affect learning achievement simultaneously (0.003 < 0.005), which means H0 is rejected. With a coefficient of determination of 0.059 or 5.9%. So it was concluded that there was an influce the learning environmen and parental support the learning achievement of class X students majoring in Accounting at SMK PGRI 3 Kediri.
PENGARUH HARGA, FASILITAS DAN KUALITAS PELAYANAN TERHADAP MINAT BERKUNJUNG KE PEMANDIAN TIRTA RIA DI DESA SUMBEREJO KEC. NGASEM KAB. KEDIRI Maulana, Vicy Cahya; Afandi, Tjetjep Yusuf; Surindra, Bayu
Prosiding Seminar Nasional Manajemen, Ekonomi dan Akuntansi Vol. 10 (2025): PROSIDING SEMINAR NASIONAL MANAJEMEN, EKONOMI DAN AKUNTANSI 2025
Publisher : Universitas Nusantara PGRI Kediri

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This research investigates the influence of price, facilities, and service quality on revisit intention to Tirta Ria Bathing Place in Sumberejo Village, Ngasem Subdistrict, Kediri Regency. A quantitative approach was employed, utilizing multiple linear regression analysis. Data were obtained through questionnaires completed by 259 respondents and analyzed using SPSS version 31. The results demonstrate that price, facilities, and service quality each exert a positive and significant influence on revisit intention, both individually (partially) and collectively (simultaneously). Among these variables, service quality stands out as the most dominant factor. The novelty of this study lies in its contextual relevance to the post-pandemic recovery of local tourism and in its comprehensive examination of the three variables in influencing revisit behavior. These findings provide practical insights for tourism managers in crafting effective strategies to boost visitor return rates and support sustainable tourism growth.