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All Journal Bisman (Bisnis dan Manajemen): The Journal of Business and Management Journal of Management and Social Sciences Bisma : Business and Management Journal Neraca: Jurnal Ekonomi, Manajemen dan Akuntansi Maslahah: Jurnal Manajemen dan Ekonomi Syariah Ebisnis Manajemen Philosophiamundi : Journal of Global Humanistic Studies Escalate : Economics and Business Journal Svarga Pena: Jurnal Pengabdian Kepada Masyarakat J-CEKI ABDIMAS NUSANTARA
Hidayat, M. Syamsul
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Religion Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Social Sciences Transportation Other

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Journal : ABDIMAS NUSANTARA

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Pendampingan Pengemasan Produk ( Packing) dan Pembukuan Sederhana Untuk Meningkatkan Kemampuan UKM dalam Mengelola Usaha pada UKM Jamu Tradisional di Kota Mojokerto Setyariningsih, Eny; Hidayat, M. Syamsul
ABDIMAS NUSANTARA: Jurnal Pengabdian Kepada Masyarakat Vol. 1 No. 1 (2019): ABDIMAS NUSANTARA (Juli)
Publisher : Fakultas Ekonomi Universitas Islam Majapahit

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Abstract

Produk jamu Tradisional merupakan produk minuman yang tidak bertahan lama jika tidak disimpan dalam lemari pendingin, oleh karenanya dalam mengelola usaha jamu tradisional perlu melakukan strategi yang baik, tepat dan cepat supaya barang atau produk segera terserap oleh pasar. Apalagi bila juga di barenggi tidak adanya kemasan yang baik dan menarik. Hal ini akan menyebabkan produk jamu tradisional tersebut akan sulit dikenal oleh konsumen dan diserap oleh Pasar, kegiatan pengabdian ini bertujuan untuk memberikan pemahaman tentang: 1) Untuk menentukan kemasan produk yang baik dan menarik, 2) Untuk membuat kemasan produk yang aman dan Sehat (produk akan memiliki daya jual) serta dengan kemasan konsumen akan selalu mengingat produk yang kita miliki, 3) bagaimana melakukan kegiatan pembukuan dalam bentuk laporan keuangan supaya pelaku UKM tersebut mampu mendeteksi keuntungan atau kerugiaan dari usaha yang dia lakukan.
Pendampingan Dan Pelatihan Marketing Untuk Peningkatan Kapasitas Teknik Desa (P2KTD) Program Inovasi Desa Segunung Kecamatan Dlanggu Kab. Mojokerto Hidayat, M. Syamsul
ABDIMAS NUSANTARA: Jurnal Pengabdian Kepada Masyarakat Vol. 3 No. 1 (2021): ABDIMAS NUSANTARA (Juli)
Publisher : Fakultas Ekonomi Universitas Islam Majapahit

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Service activities are carried out in . Segunung Village, Dlanggu District, Mojokerto Regency. This form of activity provides Marketing Assistance and training for Village Technical Capacity Building, which in particular is the ability to manage and marketing BUMDES business. The purpose of this Service Activity is to provide knowledge and understanding of the Village Innovation Program and management and marketing of BUMDES businesses improve village community empowerment through the Village Innovation Program. The result is BUMDES Management Partners) gain understanding and knowledge about business management and marketing.
Pembinaan Administrasi Keuangan Dan Pemasaran Digital Pada UMKM Karunia Desa Sawahan Mojokerto Hidayat, M. Syamsul; Dwihandoko, Toto Heru; Setyariningsih, Eny
ABDIMAS NUSANTARA: Jurnal Pengabdian Kepada Masyarakat Vol. 3 No. 2 (2022): Januari
Publisher : Fakultas Ekonomi Universitas Islam Majapahit

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Most of the MSME entrepreneurs in trade management are still traditional, so that the results of their business are only sufficient for daily life and some other needs. Bookkeeping has not been recorded in an orderly manner, let alone simple financial reports do not even exist. Likewise, the marketing system carried out by MSME Karunia Desa Sawahan, Mojosari District is also still far from modern. Where marketing is still being carried out by relying on traditional marketing by relying on salespeople. This causes the amount of costs and benefits to be unknown and a good marketing system to be known. Besides that, in the current economic conditions in Indonesia, The era of the industrial revolution society 4.0 and the COVID-19 pandemic period requires modern marketing with a digital system. Therefore, it is necessary to develop knowledge and skills so that their businesses (MSMEs) can be more advanced and develop by incorporating digitalization and digital marketing strategies (digital marketing). help use websites, blogs or social media as promotional media and sales strategies (Umar et al., 2020) In order to overcome these problems, the Service Team of the Faculty of Economics, Majapahit Islamic University, designed a solution by providing assistance in Financial Administration and Digital Marketing so that partners understand how to have a good financial system and good marketing management by utilizing digital technology (Digital Marketing). As said by Wang (2010), "To develop the knowledge capacity of MSMEs, the technical learning of MSME owners and industry must be enriched (Kim et al., 2010). This can have an impact on increasing productivity in the Rengginang MSME Production "Karunia" address, Sawahan Village Gang 2, Mojosari District, Mojokerto Regency. It is hoped that through financial administration development, digital marketing funds will have an effect on increasing their income. The results obtained from this activity:, 1) Simple financial statements of SMEs. 2) Partners understand Digital Marketing, Then with digital marketing marketing management is implemented, partners can add customers, and regulate how their marketing works, and increase sales.
Pelatihan Marketing Untuk Peningkatan Kapasitas Pengurus Koperasi Merah Putih Kecamatan Bangsal Mojokerto Hidayat, M. Syamsul; Setyariningsih, Eny; Utami, Budi
ABDIMAS NUSANTARA: Jurnal Pengabdian Kepada Masyarakat Vol. 7 No. 2 (2026): ABDIMAS NUSANTARA (Januari)
Publisher : Fakultas Ekonomi Universitas Islam Majapahit

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36815/abdimasnusantara.v7i2.4567

Abstract

One of the government programs to increase economic activity is the establishement of the Koperasi Merah Putih Desa/Kelurahan (KDKMP) throughout Indonesia.For the success of this business,it ii necessary to be supported by the competence of human resources in the Village/City as Coperative administrators who carry out their business activities. While While the competence of human resources in the Village/City in managing cooperatives related to marketing management for sustainability is not yet fully evenly distributed. The purpose of this Community Service Activity is to provide knowledge and understanding of the Koperasi Merah Putih Desa/Kelurahan (KDKMP) Program as well as the management and marketing of Cooperative businesses through increasing the empowerment of Administrators. The Community Service Activity was carried out in the Bangsal District area of Mojokerto Regency and was attended by 110 Cooperative administrators. This activity provides marketing training to increase the capacity of cooperative managers, specifically in managing and marketing the Koperasi Merah Putih Desa/Kelurahan (KDKMP). The training method used is face-to-face meetings and interactive discussions, utilizing three modules: Business Plan Preparation and Risk Mitigation, Business Development, and Sustainable Marketing Management. The result is that Cooperative Management Partners gain an understanding and knowledge of cooperative business management and marketing, including business plan proposal preparation and risk mitigation, sustainable marketing management, and business development.
Co-Authors Al Laili, Khoirotun Nisa' Amrulloh, Afif Baidlowi, Imam Budi Utami Budi Utami Dwi Arviana, Nerissa Dwihandoko, Toto Heru Hartono Hartono Hendriwati, Dea Novita Isnaini, Nurdiana Fitri kasnowo, kasnowo Nersiwad, Nersiwad Ningrum, Ajeng Puspa Pradana, Muhammad Nadhif Rasesha Purwadirangga, Septariannas Puspita Anggraini, Dita Puspitasari, Amalia Putri Assakinah, Andin Putri, Angelia Maysa Rahayu Rahayu Rahayu Setyariningsih, Eny Tuti, Anis Watiyas Yuliana Putri, Afrianty