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All Journal Bisman (Bisnis dan Manajemen): The Journal of Business and Management Journal of Management and Social Sciences Bisma : Business and Management Journal Neraca: Jurnal Ekonomi, Manajemen dan Akuntansi Maslahah: Jurnal Manajemen dan Ekonomi Syariah Ebisnis Manajemen Philosophiamundi : Journal of Global Humanistic Studies Svarga Pena: Jurnal Pengabdian Kepada Masyarakat J-CEKI ABDIMAS NUSANTARA
Hidayat, M. Syamsul
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Religion Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Social Sciences Transportation Other

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PENGARUH KUALITAS PELAYANAN DAN DIGITAL MARKETING TERHADAP LOYALITAS KONSUMEN CGV (CULTURAL & CONTENT, GLOBAL & GREAT, VALUE & VARIETY) CINEMA DI MOJOKERTO DENGAN KEPUASAN KONSUMEN SEBAGAI VARIABEL MEDIASI Pradana, Muhammad Nadhif Rasesha; Baidlowi, Imam; Hidayat, M. Syamsul
Neraca: Jurnal Ekonomi, Manajemen dan Akuntansi Vol. 2 No. 12 (2024): Neraca: Jurnal Ekonomi, Manajemen dan Akuntansi
Publisher : Neraca: Jurnal Ekonomi, Manajemen dan Akuntansi

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Abstract

Berdasarkan informasi Badan Pusat Statistik dari tahun 2018 hingga 2013 beberapa gendre film di bioskop indonesia mengalami pasang surut, mulai gendre film drama hingga animasi, tertinggi di tahun 2013 adalah gendre film aksi dan gendre drama dengan gendre terendah yakni animasi. Menurut Susilawati, (2024) PT Nusantara Sejahtera Raya Tbk (CNMA), yang merupakan pemilik jaringan bioskop Cinema XXI, mencatat jumlah penonton sebesar 21,1 juta pada kuartal I-2024. Ini menunjukkan kenaikan sebesar 56% dari jumlah penonton pada kuartal I-2023, yang mencapai 13,5 juta penonton Tujuan penelitian ini adalah mengetahui untuk mengetahui pengaruh Kualitas Pelayanan Dan Digital Marketing Terhadap Loyalitas Konsumen CGV (Cultural & Content, Global & Great, Value & Variety) Cinema Di Mojokerto Dengan Kepuasan Konsumen Sebagai Variabel Mediasi Analisis Outer Model Analisis Inner Model dan Pengujian Hipotesis. Hasil Penlitiannya adalah Kualitas Pelayanan (X1) memiliki nilai sebesar 0,00 maka berpengaruh positif terhadap Loyalitas Konsumen (Y), Digital Marketing (X2) sebesar 0,040 maka berpengaruh terhadap Loyalitas Konsumen (Y), Kualitas Pelayanan (X1) memiliki nilai 0,000 maka berpengaruh terhadap Kepuasan Konsumen (Z) Digital Marketing (X2) memiliki nilai 0,000 maka berpengaruh terhadap Kepuasan Konsumen (Z), Kepuasan Konsumen (Z) memiliki nilai 0,000 maka berpengaruh terhadap Loyalitas Konsumen (Y) sebagai variabel mediasi, Kualitas Pelayanan (X1) dengan Loyalitas Konsumen (Y) dimediasi Kepuasan Konsumen (Z) memiliki nilai P value 0,005 < 0,5 maka dinyatakan memiliki pengaruh tidak langsung. dan Digital Marketing (X2) dengan Loyalitas Konsumen (Y) dimediasi Kepuasan Konsumen (Z) memiliki nilai p value 0,032 < 0,5 maka dinyatakan memiliki pengaruh tidak langsung.
PENGARUH KUALITAS PELAYANAN, FASILITAS DAN HARGA TERHADAP PENGAMBILAN KEPUTUSAN PENGGUNAAN JASA MUTIARA BUNDA TOUR AND TRAVEL MOJOKERTO Al Laili, Khoirotun Nisa'; Nersiwad, Nersiwad; Hidayat, M. Syamsul
Neraca: Jurnal Ekonomi, Manajemen dan Akuntansi Vol. 2 No. 12 (2024): Neraca: Jurnal Ekonomi, Manajemen dan Akuntansi
Publisher : Neraca: Jurnal Ekonomi, Manajemen dan Akuntansi

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Abstract

Industri pariwisata Indonesia terus berkembang pesat, sehingga menciptakan peluang bisnis yang menjanjikan di sektor industri perjalanan dan industri pariwisata. Di Mojokerto, banyak dijumpai biro perjalanan yang menawarkan jasa tour and travel. Pengambilan keputusan penggunaan jasa tour and travel dapat dipengaruhi oleh pertimbangan faktor yang ditawarkan oleh biro perjalanan diantaranya yaitu, kualitas pelayanan, fasilitas, dan harga. Tujuan penelitian ini untuk mengetahui pengaruh kualitas pelayanan, fasilitas, dan harga terhadap pengambilan keputusan pengguna jasa Mutiara Bunda Tour and Travel Mojokerto. Populasi dalam penelitian ini adalah konsumen yang pernah melakukan pembelian/penggunaan jasa Mutiara Bunda Tour and Travel dengan cara penyebaran kuisioner (online) kepada konsumen. Sampel penelitian ini sebanyak 100 orang dengan teknik purposive sampling. Teknik analisis data yang digunakan ialah analisis linier berganda dengan bantuan program SPSS 25. Hasil penelitiannya adalah kualitas pelayanan (X1) memiliki nilai signifikan 0,031 maka berpengaruh positif dan siginifikan terhadap pengambilan keputusan (Y), fasilitas (X2) memiliki nilai signifikan 0,000 maka berpengaruh positif dan signifikan terhadap pengambilan keputusan (Y), harga (X3) memilki nilai signifikan 0,141 maka tidak berpengaruh positif dan tidak signifikan terhadap pengambilan keputusan (Y), kualitas pelayanan (X1), fasilitas (X2), dan harga (X3) memiliki nilai 28,924 lebih besar dari 2,70 yang berarti terdapat pengaruh secara simultan terhadap pengambilan keputusan (Y).
Pengaruh Instagram Dan Facebook Terhadap Keputusan Pembelian Di Toko Sparepart Modifikasi Kaji Lb Desa Kebonagung Purwadirangga, Septariannas; Rahayu; Hidayat, M. Syamsul
Philosophiamundi Vol. 2 No. 4 (2024): Philosophiamundi August 2024
Publisher : PT. Kreasi Karya Majakata

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Abstract

This research examines the influence of Instagram and Facebook on the decision to purchase used clothing at the Kaji Lb modified spare parts shop, Kebonagung Village. The population in this study were all consumers of the Kaji Lb modification spare parts shop. The sampling technique in this research uses the Accidental Sampling technique. Accidental sampling is a technique for determining samples based on chance, so that researchers can take samples from anyone they meet without prior planning. So samples can be found from the period from June to July, there are approximately 100 samples. The data analysis method used in this research is multiple linear regression which is used to determine the influence between the independent variable and the dependent variable, namely between Instagram (X1) and Facebook (X2) on purchasing decisions (Y). By using the SPSS program version 29.0.0. The research results show that Instagram has a significant effect on purchasing decisions with a significance level of <0.001 (<0.05) and Facebook has a significant effect on choosing decisions with a significance level of <0.001 (<0.005).
Pengaruh Media Sosial Terhadap Minat Beli Konsumen (Studi Kasus Toko Sembako May Snack, Kec. Gedeg, Kab. Mojokerto) Hendriwati, Dea Novita; Rahayu; Hidayat, M. Syamsul
Philosophiamundi Vol. 2 No. 4 (2024): Philosophiamundi August 2024
Publisher : PT. Kreasi Karya Majakata

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Abstract

Digital development in this era is very rapid, social media has become an important tool in marketing strategies, including in the retail industry. This study aims to analyze the effect of social media on consumer buying interest at MaySnack Grocery Store, Gedeg, Batan Krajan, Mojokerto Regency, using quantitative methods with 127 respondents. The results showed that TikTok Shop has a positive and significant influence on consumer buying interest, with a regression coefficient of 0.658 and a t-test value of 7.223. In addition, Facebook Shop also has a significant effect with a regression coefficient of 0.163 and a t-test value of 4.641. This study also found that the two social media platforms, together, significantly influence consumer purchase intention with a calculated F value of 26,674. In conclusion, the use of TikTok Shop and Facebook Shop as promotional media is effective in increasing consumer buying interest, with TikTok Shop as the most dominant variable. These results provide insight for businesses to optimize their digital marketing strategies to reach a wider and more diverse target market
Pengaruh Content Marketing, Copywriting dan Free Gift Terhadap Keputusan Pembelian Produk Danolshop Jombang Putri Assakinah, Andin; Setyariningsih, Eny; Hidayat, M. Syamsul
Bisman (Bisnis dan Manajemen): The Journal of Business and Management Vol. 8 No. 1 (2025): Februari 2025
Publisher : Program Studi Manajemen, Fakultas Ekonomi, Universitas Islam Majapahit, Jawa Timur, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36815/bisman.v8i1.3750

Abstract

The aim of this study was to examine how content marketing, copywriting, and free gifts impact customers’ decisions to purchase products from Danolshop Jombang. The research utilized a quantitative approach with SPSS software for analysis. The sampling method employed was a non-probability sampling technique with a purposive sampling strategy. Data was gathered from 97 respondents who had made at least one purchase from Danolshop Jombang through a questionnaire. The data analysis methods included validity testing, reliability testing, classical assumption testing, multiple linear regression, and hypothesis testing. The results indicated that content marketing has a significant impact on the decision to purchase Danolshop Jombang products, whereas copywriting and free gifts do not individually influence the purchase decision. However, content marketing, copywriting, and free gifts collectively influence the decision to purchase Danolshop Jombang products.
Pengaruh Strategi Green Marketing, Green Product dan Green Brand terhadap Keputusan Pembelian Produk Kecantikan Ramah Lingkungan: (Studi pada The Body Shop di Mojokerto) Dwi Arviana, Nerissa; Baidlowi, Imam; Hidayat, M. Syamsul
Journal of Management and Social Sciences Vol. 3 No. 3 (2024): August : Journal of Management and Social Sciences
Publisher : Sekolah Tinggi Ilmu Administrasi Yappi Makassar Jl. Sumba no 46, Kota Makassar, Sulawesi Selatan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jimas.v3i3.1437

Abstract

The beauty industry is a sector that continues to grow and plays an important role in the global economy. This phenomenon is driven by increasing consumer awareness of personal appearance and skin care. However, along with this growth comes concern over the beauty industry's negative impact on the environment and human health. To overcome these challenges, the concept of sustainability has become the main focus for beauty companies. One company in the beauty sector is The Body Shop, which has long been one of the pioneers in the beauty industry which is committed to sustainable and environmentally friendly principles. This research aims to find out and analyze the influence of green marketing strategies, green products and green brands on purchasing decisions for environmentally friendly beauty products (study at the body shop Mojokerto). The research method used in this research is a quantitative research method using SPSS software. This research is descriptive research. The sampling technique used is Probability Sampling using the Simple Random Sampling method. Data collection in this research used questionnaires from 110 respondents from The Body Shop consumers whose addresses were in Mojokerto. The data analysis method in this research uses validity testing, classical assumption testing, multiple linear regression analysis, and hypothesis testing. The results of this research show that green marketing strategies do not have a positive and significant effect on purchasing decisions, green products have a positive and significant effect on purchasing decisions, green brands have a positive and significant effect on purchasing decisions. Green marketing strategies, green products and green brands simultaneously influence purchasing decisions.
Pendampingan Pengemasan Produk ( Packing) dan Pembukuan Sederhana Untuk Meningkatkan Kemampuan UKM dalam Mengelola Usaha pada UKM Jamu Tradisional di Kota Mojokerto Setyariningsih, Eny; Hidayat, M. Syamsul
ABDIMAS NUSANTARA: Jurnal Pengabdian Kepada Masyarakat Vol. 1 No. 1 (2019): ABDIMAS NUSANTARA (Juli)
Publisher : Fakultas Ekonomi Universitas Islam Majapahit

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Abstract

Produk jamu Tradisional merupakan produk minuman yang tidak bertahan lama jika tidak disimpan dalam lemari pendingin, oleh karenanya dalam mengelola usaha jamu tradisional perlu melakukan strategi yang baik, tepat dan cepat supaya barang atau produk segera terserap oleh pasar. Apalagi bila juga di barenggi tidak adanya kemasan yang baik dan menarik. Hal ini akan menyebabkan produk jamu tradisional tersebut akan sulit dikenal oleh konsumen dan diserap oleh Pasar, kegiatan pengabdian ini bertujuan untuk memberikan pemahaman tentang: 1) Untuk menentukan kemasan produk yang baik dan menarik, 2) Untuk membuat kemasan produk yang aman dan Sehat (produk akan memiliki daya jual) serta dengan kemasan konsumen akan selalu mengingat produk yang kita miliki, 3) bagaimana melakukan kegiatan pembukuan dalam bentuk laporan keuangan supaya pelaku UKM tersebut mampu mendeteksi keuntungan atau kerugiaan dari usaha yang dia lakukan.
Pendampingan Dan Pelatihan Marketing Untuk Peningkatan Kapasitas Teknik Desa (P2KTD) Program Inovasi Desa Segunung Kecamatan Dlanggu Kab. Mojokerto Hidayat, M. Syamsul
ABDIMAS NUSANTARA: Jurnal Pengabdian Kepada Masyarakat Vol. 3 No. 1 (2021): ABDIMAS NUSANTARA (Juli)
Publisher : Fakultas Ekonomi Universitas Islam Majapahit

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Abstract

Service activities are carried out in . Segunung Village, Dlanggu District, Mojokerto Regency. This form of activity provides Marketing Assistance and training for Village Technical Capacity Building, which in particular is the ability to manage and marketing BUMDES business. The purpose of this Service Activity is to provide knowledge and understanding of the Village Innovation Program and management and marketing of BUMDES businesses improve village community empowerment through the Village Innovation Program. The result is BUMDES Management Partners) gain understanding and knowledge about business management and marketing.
Pembinaan Administrasi Keuangan Dan Pemasaran Digital Pada UMKM Karunia Desa Sawahan Mojokerto Hidayat, M. Syamsul; Dwihandoko, Toto Heru; Setyariningsih, Eny
ABDIMAS NUSANTARA: Jurnal Pengabdian Kepada Masyarakat Vol. 3 No. 2 (2022): Januari
Publisher : Fakultas Ekonomi Universitas Islam Majapahit

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Most of the MSME entrepreneurs in trade management are still traditional, so that the results of their business are only sufficient for daily life and some other needs. Bookkeeping has not been recorded in an orderly manner, let alone simple financial reports do not even exist. Likewise, the marketing system carried out by MSME Karunia Desa Sawahan, Mojosari District is also still far from modern. Where marketing is still being carried out by relying on traditional marketing by relying on salespeople. This causes the amount of costs and benefits to be unknown and a good marketing system to be known. Besides that, in the current economic conditions in Indonesia, The era of the industrial revolution society 4.0 and the COVID-19 pandemic period requires modern marketing with a digital system. Therefore, it is necessary to develop knowledge and skills so that their businesses (MSMEs) can be more advanced and develop by incorporating digitalization and digital marketing strategies (digital marketing). help use websites, blogs or social media as promotional media and sales strategies (Umar et al., 2020) In order to overcome these problems, the Service Team of the Faculty of Economics, Majapahit Islamic University, designed a solution by providing assistance in Financial Administration and Digital Marketing so that partners understand how to have a good financial system and good marketing management by utilizing digital technology (Digital Marketing). As said by Wang (2010), "To develop the knowledge capacity of MSMEs, the technical learning of MSME owners and industry must be enriched (Kim et al., 2010). This can have an impact on increasing productivity in the Rengginang MSME Production "Karunia" address, Sawahan Village Gang 2, Mojosari District, Mojokerto Regency. It is hoped that through financial administration development, digital marketing funds will have an effect on increasing their income. The results obtained from this activity:, 1) Simple financial statements of SMEs. 2) Partners understand Digital Marketing, Then with digital marketing marketing management is implemented, partners can add customers, and regulate how their marketing works, and increase sales.
Co-Authors Al Laili, Khoirotun Nisa' Amrulloh, Afif Baidlowi, Imam Budi Utami Dwi Arviana, Nerissa Dwihandoko, Toto Heru Hartono Hartono Hendriwati, Dea Novita Isnaini, Nurdiana Fitri kasnowo, kasnowo Nersiwad, Nersiwad Ningrum, Ajeng Puspa Pradana, Muhammad Nadhif Rasesha Purwadirangga, Septariannas Puspita Anggraini, Dita Putri Assakinah, Andin Putri, Angelia Maysa Rahayu Rahayu Rahayu Setyariningsih, Eny Tuti, Anis Watiyas Yuliana Putri, Afrianty