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All Journal IJBE (Integrated Journal of Business and Economics) Solusi: Jurnal Kajian Ekonomi dan Bisnis Prosiding Seminar Nasional Unimus SENMEA Prosiding Simposium Nasional Manajemen dan Bisnis Prosiding SeNTIK STI&K Jurnal Pengabdian Masyarakat: Bisnis dan Iptek (JPMBISTEK)
Susilawati, Rini
Universitas Nusa Megarkencana
Humanities Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Nursing Public Health Social Sciences Other

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Journal : Prosiding SeNTIK STI

 1 
ANALISIS PENGARUH KEADILAN ORGANISASI DAN KEPUASAN KERJA TERHADAP ORGANIZATIONAL CITIZENSHIP BEHAVIOR (OCB) PADA DAZZLE YOGYAKARTA Fegi Pangestu Prayoga; Luluk Kholishoh; Rini Susilawati
Prosiding Seminar SeNTIK Vol. 7 No. 1 (2023): Prosiding SeNTIK 2023
Publisher : Lembaga Penelitian dan Pengabdian Kepada Masyarakat

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Human resources are an important asset of an organization, because they can determine whether or not the goals of the human organization are achieved. The organization will be able to realize its vision and mission properly with employees, because in the hands of employees all of that can be realized. This study aims to determine the effect of organizational justice and job satisfaction organizational citizenship behavior to Dazzle employees Yogyakarta. This is quantitative research. The population in this study were all 198 Dazzle Yogyakarta employees. While the sample used in this study as many as 50 employees. The sampling technique in this study was probability sampling using simple random sampling. Methods of data collection is done by using questionnaires and interviews. The data analysis technique used is multiple linear regression techniques supported by the t test, simultaneous test and the coefficient of determination. The data that has been obtained is processed using SPSS 21. The results of this study indicate that organizational justice1 has1 a1 positive1 and1 significant effect1 organizational citizenship1 behavior,1 job satisfaction has a positive and significant effect organizational citizenship behavior, organizational justice and job satisfaction together have a positive and significant effect organizational citizenship behavior, organizational justice, and job satisfaction jointly affect the organizational citizenship behavior of 63.9%, the remaining 36.1% is influenced by other variables not included in the research model
ANALISIS PENGARUH SEO (SEARCH ENGINE OPTIMIZATION), SSM (SOCIAL MEDIA MARKETING), KUALITAS KONTEN, DAN RESPONSIVITAS TERHADAP LOYALITAS PELANGGAN Istiqomah, Nur Indah; Kholisoh, Luluk; Susilawati, Rini; Supadmini, Sri
Prosiding Seminar SeNTIK Vol. 8 No. 1 (2024): Prosiding SeNTIK 2024
Publisher : Lembaga Penelitian dan Pengabdian Kepada Masyarakat

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Abstract

Digitalisasi telah memasuki semua aspek kehidupan masyarakat global, kondisi tersebut telah mendorong pertumbuhan industri e-commerce di Indonesia dan mengubah mengubah pola fikir masyarakat Indonesia mengenai proses jual beli. Tahun 2022 Indonesia menjadi penyumbang GMV e-commerce terbesar di Asia Tenggara dengan nilai US$51,9 miliar. Laporan ini juga menunjukkan, Shopee merupakan perusahaan e-commerce dengan GMV terbesar di Asia Tenggara pada 2022, yakni US$ 47,9 miliar atau 48,14% dari total GMV e-commerce kawasan. Penelitian ini menggunakan empat variabel bebas, yaitu search engine optimization (SEO), social media marketing (SMM), kualitas konten dan responsivitas, dan Variabel Terikat Loyalitas Pelanggan. Hasil penelitian menunjukkan bahwa Search Engine Optimization (SEO) berpengaruh terhadap Loyalitas Pelanggan. Hal ini terbukti dengan pengujian hipotesis pertama (H1) memiliki nilai thitung = 2.674 > ttabel = 1,65870 atau nilai sig. = 0,002 < 0,05. Social Media Marketing (SMM) berpengaruh terhadap Loyalitas Pelanggan. Hal ini terbukti dengan pengujian hipotesis kedua (H2) memiliki nilai thitung = 2.498 > ttabel = 1,65870 atau nilai sig. = 0,014 < 0,05. Kualitas Konten berpengaruh terhadap Loyalitas Pelanggan. Hal ini terbukti dengan pengujian hipotesis ketiga (H3) diperoleh nilai thitung = 2.842 > ttabel = 1,65870 atau nilai sig. = 0,005 < 0,05. Responsivitas berpengaruh terhadap Loyalitas Pelanggan. Hal ini terbukti dengan pengujian hipotesis keempat (H4) diperoleh nilai thitung = 5.587 > ttabel = 1,65870 atau nilai sig. = 0,000 < 0,05. Dan secara secara simultan terhadap loyalitas pelanggan. Hal ini terbukti dengan pengujian hipotesis keenam (H5) memiliki nilai Fhitung = 92,077 > Ftabel = 2,69 atau nilai sig. = 0,000 < 0,05. Dan nilai nilai Adjusted R Square dalam regresi penelitian diperoleh sebesar 0,762
Co-Authors Aji Margiutomo, Sapta Arief Budi Pratomo ARIEF BUDI PRATOMO Aris Risdiana, Aris Dhiana Ekowati Emalia, Lilis Fegi Pangestu Prayoga Indrawan, Bisma Irfanudin, Taufik Istiqomah, Nur Indah Khumairah, Dean Zahra Luluk Kholishoh Luluk Kholisoh Maria Magdalena Pur Dwiastuti Mayasari, Yane Nurlaela, Fitri Romadoni, Lilin Riani Salvia Saputro, Kemala Fidela Sukmarani, Wendri Supadmini, Sri Supardi Supardi Untara Untara Warsiman Winanto Nawarcono Yulia Ambarsari, Yulia