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Pengaruh PENGARUH CELEBRITY ENDORSEMENT TERHADAP PURCHASE INTENTION MELALUI BRAND IMAGE SEBAGAI VARIABEL INTERVENING PADA PRODUK POND’S (Studi Kasus Mahasiswa Fakultas Ekonomi dan Bisnis Universitas Kutai Kartanegara): Celebrity Endorsement, Brand Image, Purchase Intention Azizah, Aufa Niswatul; Handayani, Pinto Rukmi; S, Syahruddin
JEMI is managed and published by the Management Study Program, Faculty of Economics and Business, Kutai Kartanegara University. Institutional legality is reflected in the ISSN number: 1411-9560 published by LIPI in 2003 as a manifestation of the comm Vol 24 No 1 (2024)
Publisher : FAKULTAS EKONOMI DAN BISNIS UNIKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53640/jemi.v24i1.1586

This research aims to determine the influence of celebrity endorsements on purchase intention through brand image as an intervening variable (case study of students from the Faculty of Economics and Business who use Pond's products). The population in this study were students from the Faculty of Economics and Business, Kutai Kartanegara University who used pond's products. The research sample was 83 students who used Pond's products. Sampling used Non Probability Sampling techniques with Purposive Sampling type and data analysis tools using Structural Equation Modeling (SEM) using Smart PLS version 4 software. The results of the research show that Celebrity Endorsements have an effect on Purchase Intention. Celebrity Endorsement influences Brand Image. Brand Image influences Purchase Intention. Celebrity Endorsement influences Purchase Intention through Brand Image.

Pengaruh Online Store Beliefs Terhadap Impulse Buying Konsumen Secara Online Pada Duiphijab Store Di Tenggarong Kaulah, Nida; Jais, Achmad; S, Syahruddin
JEMI is managed and published by the Management Study Program, Faculty of Economics and Business, Kutai Kartanegara University. Institutional legality is reflected in the ISSN number: 1411-9560 published by LIPI in 2003 as a manifestation of the comm Vol 17 No 1 (2017)
Publisher : FAKULTAS EKONOMI DAN BISNIS UNIKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53640/jemi.v17i1.432

This research was to analyze The Influence of Online Store Beliefs to Impulse Buying (Consumer Purchase) Online at the Duiphijab Store In Tenggarong. The analysis tool used in this research is simple regression method with the help of SPSS 20.1 For Window, with population number 30 responden and sample number 30 responders. R value is 56% it means there is relationship between Online store beliefs variable to impulse buying. And R square value is 0,314 it means 31,4% consumer impluse buying affected by online store beliefs and 68,6% consumer impluse buying affected by another variable such us location, price, consumer perseption. From the research results it can be concluded that there is a significant influence between Online Store Beliefs to Impulse Buying consumers online at Duiphijab Store In Tenggarong. Thus the hypothesis proposed by researchers in this study are: "That Online Store Beliefs significantly influence Impulse Buying consumers online at Duiphijab Store In Tenggarong" accepted and proven true. Keywords: Beliefs, Impulse Buying

Pengaruh Jiwa Kewirausahaan Dan Lokasi Terhadap Keberhasilan Usaha Kelapa Parut Ibu Maritha Di Tenggarong Seberang S, Syahruddin
JEMI is managed and published by the Management Study Program, Faculty of Economics and Business, Kutai Kartanegara University. Institutional legality is reflected in the ISSN number: 1411-9560 published by LIPI in 2003 as a manifestation of the comm Vol 17 No 1 (2017)
Publisher : FAKULTAS EKONOMI DAN BISNIS UNIKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53640/jemi.v17i1.745

Abstract:The purpose of this study is to determine the extent to which the influence of Entrepreneurship and Location Spirit Affects the Success of the Business of Grated Coconut Mrs. Mahrita In Tenggarong Seberang and to Know Which Variables Has Dominant Influence To The Success Of The Scarring Business Of Ibu Mahrita In Tenggarong Seberang. One of the Small and Medium Industries in Tenggarong City, especially in Tenggarong Seberang is the business of Mrs. Mahrita Head of Scars which is located at Kusuma Rt. 02. No 26 Teluk Dalam Village Tenggarong Seberang Subdistrict. This business has enormous potential where it takes more than 1000 heads every month to serve consumers. Data analysis model, in accordance with the object of research is on the Business of Coconut Grated Mrs. Mahrita In Tenggarong Seberang where the independent variables used two variables, the analysis used to prove the hypothesis in this study is a quantitative analysis with multiple regression model with a population of 294 consumers and samples As many as 70 consumers. The results showed that the entrepreneurship spirit variable (X1) and location (X2) simultaneously (simultaneously) were able to show its influence on business success. Then the first hypothesis states that "the entrepreneurial and location soul variables have a significant effect on the success of the Kelan Kelut Usaha Ibu Mahrita Di Tenggarong Seberang" is accepted and proven to be true. From both test results partial correlation above visible value of entrepreneurial soul variable the greatest influence compared to location variable, so that entrepreneurship soul variable is the most dominant variable affecting the success of the business. From the description, it can be concluded that the second hypothesis in this study "That Location Variables Influential Dominant to the success of the Business of Coconut Grated Mrs. Mahrita In Tenggarong Seberang" in rejected and not proven truth.Keywords: Soul Entrepreneurship, location, Success

Analisis Kontribusi Keuntungan Atas Produk Produk Pada Usaha Moulding Keramajaya Di Tenggarong (Penerapan Linear Programming Metode Simpleks) Gafur, Abdul; Erwinsyah, Erwinsyah; S, Syahruddin
JEMI is managed and published by the Management Study Program, Faculty of Economics and Business, Kutai Kartanegara University. Institutional legality is reflected in the ISSN number: 1411-9560 published by LIPI in 2003 as a manifestation of the comm Vol 22 No 1 (2022)
Publisher : FAKULTAS EKONOMI DAN BISNIS UNIKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53640/jemi.v22i1.1057

The purpose of this study was to determine whether the production volume of the Keramajaya Muolding Business in Tenggarong was at the optimal point to generate maximum profit. The analytical tool used is the simplex method. The primary data used is the production costs incurred in carrying out product manufacturing activities in 2019. The results of the simplex method analysis show that during 2019 the Keramajaya Molding Business in Tenggarong generated gross sales of Rp. 282.850.000 (442 units of product) consisting of 182 units of doors, 126 windows and 134 units of frame with a net profit of Rp. 36,110,000. The results of the analysis of the calculation of the simplex method obtained optimal gross sales of Rp. 220,000,000 (220 units all doors) with a net profit of Rp. 29,700,000. From these two comparisons, it can be concluded that the production of the Keramajaya Molding Business in Tenggarong in 2019 was optimal because it generated profits above Rp. 29,700,000. So that the first hypothesis in the study is accepted because it is proven true.

Pengaruh Persepsi Kemudahan Penggunaan Dan Persepsi Kegunaan Terhadap Niat Untuk Menggunakan Dan Penggunaan Aktual Teknologi Pembayaran Digital QRIS Erwinsyah, Erwinsyah; Ningsih, Kartina Eka; S, Syahruddin; Anjelita, Kamila
JEMI is managed and published by the Management Study Program, Faculty of Economics and Business, Kutai Kartanegara University. Institutional legality is reflected in the ISSN number: 1411-9560 published by LIPI in 2003 as a manifestation of the comm Vol 23 No 1 (2023)
Publisher : FAKULTAS EKONOMI DAN BISNIS UNIKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53640/jemi.v23i1.1337

The purpose of this study was to test and analyze the technology acceptance model which consists of the variables perceived ease of use, perceived benefits, intention to use and actual use of QRIS digital payment technology. The population in this study were students of the Faculty of Economics and Business, University of Kutai Kartanegara who used QRIS. The research sample is 60 students who use QRIS digital payment technology. Sampling used purposive sampling technique and data analysis tool used Structural Equation Modeling (SEM) using SmartPLS 4 software version 4.8.9. Based on the results of research where Perceived Ease of Use has a positive and significant effect on Intention to Use with t-statistics > t-table (2.049 > 1.96) so that the first hypothesis is accepted and proven true. Perceived usefulness has a positive and significant effect on intention to use with t-statistics > t-table (3.861 > 1.96) so that the second hypothesis is accepted and proven true. Intention to use has a positive and significant effect on actual use with t-statistics > t-table (5.514 > 1.96) so that the third hypothesis is accepted and proven true.

Pengaruh PENGARUH CELEBRITY ENDORSEMENT TERHADAP PURCHASE INTENTION MELALUI BRAND IMAGE SEBAGAI VARIABEL INTERVENING PADA PRODUK POND’S (Studi Kasus Mahasiswa Fakultas Ekonomi dan Bisnis Universitas Kutai Kartanegara): Celebrity Endorsement, Brand Image, Purchase Intention Azizah, Aufa Niswatul; Handayani, Pinto Rukmi; S, Syahruddin
JEMI is managed and published by the Management Study Program, Faculty of Economics and Business, Kutai Kartanegara University. Institutional legality is reflected in the ISSN number: 1411-9560 published by LIPI in 2003 as a manifestation of the comm Vol 24 No 1 (2024)
Publisher : FAKULTAS EKONOMI DAN BISNIS UNIKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53640/jemi.v24i1.1586

This research aims to determine the influence of celebrity endorsements on purchase intention through brand image as an intervening variable (case study of students from the Faculty of Economics and Business who use Pond's products). The population in this study were students from the Faculty of Economics and Business, Kutai Kartanegara University who used pond's products. The research sample was 83 students who used Pond's products. Sampling used Non Probability Sampling techniques with Purposive Sampling type and data analysis tools using Structural Equation Modeling (SEM) using Smart PLS version 4 software. The results of the research show that Celebrity Endorsements have an effect on Purchase Intention. Celebrity Endorsement influences Brand Image. Brand Image influences Purchase Intention. Celebrity Endorsement influences Purchase Intention through Brand Image.

ANALISIS RASIO KEUANGAN PADA KOPERASI MADU KELULUT “KUKAR IDAMAN LESTARI” DI KELURAHAN MANGKURAWANG TENGGARONG Palinggi, Yonathan; Erwinsyah, Erwinsyah; Akbar, Ali; S, Syahruddin; Ilham, Ilham; Juanda, Rendy; Hermanto, M.; Amir, Kartika Sari
JEMI is managed and published by the Management Study Program, Faculty of Economics and Business, Kutai Kartanegara University. Institutional legality is reflected in the ISSN number: 1411-9560 published by LIPI in 2003 as a manifestation of the comm Vol 24 No 2 (2024)
Publisher : FAKULTAS EKONOMI DAN BISNIS UNIKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53640/jemi.v24i2.1818

This research was conducted to determine and examine the financial performance of a Cooperative. This research was conducted at the Kelulut Honey Cooperative "Kukar Idaman Lestari" using quantitative descriptive research methods. The data used in this study come from the financial statements of the Kelulut Honey Cooperative "Kukar Idaman Lestari" in the form of Balance Sheet Financial Statements and Income Statements between 2021 and 2023. The data analysis technique in this study uses quantitative analysis, namely, analyzing financial statements with a financial ratio approach in the form of liquidity, solvency, profitability and activity. Based on the results of the discussion of the financial performance analysis above, it can be concluded that the overall hypothesis about the proposed Cooperative's financial performance is rejected or not proven correct. In the hypothesis proposed that the financial ratios in the Kukar Idaman Lestari Honey Kelulut Cooperative have decreased from the previous year both in terms of Solvency which has decreased, in terms of Activity which is moving slowly and Profitability which has decreased.

Pengaruh Online Store Beliefs Terhadap Impulse Buying Konsumen Secara Online Pada Duiphijab Store Di Tenggarong Kaulah, Nida; Jais, Achmad; S, Syahruddin
JEMI is managed and published by the Management Study Program, Faculty of Economics and Business, Kutai Kartanegara University. Institutional legality is reflected in the ISSN number: 1411-9560 published by LIPI in 2003 as a manifestation of the comm Vol 17 No 1 (2017)
Publisher : FAKULTAS EKONOMI DAN BISNIS UNIKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53640/jemi.v17i1.432

This research was to analyze The Influence of Online Store Beliefs to Impulse Buying (Consumer Purchase) Online at the Duiphijab Store In Tenggarong. The analysis tool used in this research is simple regression method with the help of SPSS 20.1 For Window, with population number 30 responden and sample number 30 responders. R value is 56% it means there is relationship between Online store beliefs variable to impulse buying. And R square value is 0,314 it means 31,4% consumer impluse buying affected by online store beliefs and 68,6% consumer impluse buying affected by another variable such us location, price, consumer perseption. From the research results it can be concluded that there is a significant influence between Online Store Beliefs to Impulse Buying consumers online at Duiphijab Store In Tenggarong. Thus the hypothesis proposed by researchers in this study are: "That Online Store Beliefs significantly influence Impulse Buying consumers online at Duiphijab Store In Tenggarong" accepted and proven true. Keywords: Beliefs, Impulse Buying

Pengaruh Jiwa Kewirausahaan Dan Lokasi Terhadap Keberhasilan Usaha Kelapa Parut Ibu Maritha Di Tenggarong Seberang S, Syahruddin
JEMI is managed and published by the Management Study Program, Faculty of Economics and Business, Kutai Kartanegara University. Institutional legality is reflected in the ISSN number: 1411-9560 published by LIPI in 2003 as a manifestation of the comm Vol 17 No 1 (2017)
Publisher : FAKULTAS EKONOMI DAN BISNIS UNIKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53640/jemi.v17i1.745

Abstract:The purpose of this study is to determine the extent to which the influence of Entrepreneurship and Location Spirit Affects the Success of the Business of Grated Coconut Mrs. Mahrita In Tenggarong Seberang and to Know Which Variables Has Dominant Influence To The Success Of The Scarring Business Of Ibu Mahrita In Tenggarong Seberang. One of the Small and Medium Industries in Tenggarong City, especially in Tenggarong Seberang is the business of Mrs. Mahrita Head of Scars which is located at Kusuma Rt. 02. No 26 Teluk Dalam Village Tenggarong Seberang Subdistrict. This business has enormous potential where it takes more than 1000 heads every month to serve consumers. Data analysis model, in accordance with the object of research is on the Business of Coconut Grated Mrs. Mahrita In Tenggarong Seberang where the independent variables used two variables, the analysis used to prove the hypothesis in this study is a quantitative analysis with multiple regression model with a population of 294 consumers and samples As many as 70 consumers. The results showed that the entrepreneurship spirit variable (X1) and location (X2) simultaneously (simultaneously) were able to show its influence on business success. Then the first hypothesis states that "the entrepreneurial and location soul variables have a significant effect on the success of the Kelan Kelut Usaha Ibu Mahrita Di Tenggarong Seberang" is accepted and proven to be true. From both test results partial correlation above visible value of entrepreneurial soul variable the greatest influence compared to location variable, so that entrepreneurship soul variable is the most dominant variable affecting the success of the business. From the description, it can be concluded that the second hypothesis in this study "That Location Variables Influential Dominant to the success of the Business of Coconut Grated Mrs. Mahrita In Tenggarong Seberang" in rejected and not proven truth.Keywords: Soul Entrepreneurship, location, Success

Analisis Kontribusi Keuntungan Atas Produk Produk Pada Usaha Moulding Keramajaya Di Tenggarong (Penerapan Linear Programming Metode Simpleks) Gafur, Abdul; Erwinsyah, Erwinsyah; S, Syahruddin
JEMI is managed and published by the Management Study Program, Faculty of Economics and Business, Kutai Kartanegara University. Institutional legality is reflected in the ISSN number: 1411-9560 published by LIPI in 2003 as a manifestation of the comm Vol 22 No 1 (2022)
Publisher : FAKULTAS EKONOMI DAN BISNIS UNIKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53640/jemi.v22i1.1057

The purpose of this study was to determine whether the production volume of the Keramajaya Muolding Business in Tenggarong was at the optimal point to generate maximum profit. The analytical tool used is the simplex method. The primary data used is the production costs incurred in carrying out product manufacturing activities in 2019. The results of the simplex method analysis show that during 2019 the Keramajaya Molding Business in Tenggarong generated gross sales of Rp. 282.850.000 (442 units of product) consisting of 182 units of doors, 126 windows and 134 units of frame with a net profit of Rp. 36,110,000. The results of the analysis of the calculation of the simplex method obtained optimal gross sales of Rp. 220,000,000 (220 units all doors) with a net profit of Rp. 29,700,000. From these two comparisons, it can be concluded that the production of the Keramajaya Molding Business in Tenggarong in 2019 was optimal because it generated profits above Rp. 29,700,000. So that the first hypothesis in the study is accepted because it is proven true.

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