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Pengaruh Daya Tarik Wisata, Citra Destinasi Dan Electronic Word Of Mouth (E-Wom) Terhadap Minat Kunjungan Ulang (Studi Pada Museum Mulawarman) Armianti, Cindi; Palinggi, Yonathan; Ningsih, Kartina Eka
JEMI is managed and published by the Management Study Program, Faculty of Economics and Business, Kutai Kartanegara University. Institutional legality is reflected in the ISSN number: 1411-9560 published by LIPI in 2003 as a manifestation of the comm Vol 24 No 1 (2024)
Publisher : FAKULTAS EKONOMI DAN BISNIS UNIKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53640/jemi.v24i1.1533

Abstract

This research aims to analyze the influence of tourist attractions, destination image and electronic word of mouth (E-WOM) on Revisit Intention (Study at the Mulawarman Museum). The population in this study were visitors to the Mulawarman Museum in Tenggarong. The research sample was 97 visitors to the Mulawarman Museum. Sampling used the Simple Random Sampling technique and the data analysis tool used Multiple Linear Regression using SPSS Version 26 software. Based on the research results, it shows that (1) Tourist Attraction, Destination Image and Electronic Word of Mouth simultaneously have a significant effect on Revisit Intention. (2) Tourist Attraction does not have a positive and significant effect on Revisit Intention. (3) Destination image has a positive and significant effect on Revisit Intention. (4) Electronic Word of Mouth has a positive and significant effect on Revisit Intention. (5) Destination image has a dominant influence on Revisit Intention.
PENGARUH KREDIBILITAS INFLUENCER TERHADAP MINAT BELI PADA SOCIAL MEDIA TIKTOK DENGAN HEDONISME SEBAGAI VARIABEL MODERASI Dinnur, Firman Isra; Suprapto, Heru; Sabran; Anggar Sari, Nilam; Handayani, Pinto Rukmi; Ningsih, Kartina Eka; Johansyah
Jurnal Aplikasi Manajemen & Kewirausahaan MASSARO Vol. 7 No. 1 (2025): Jurnal Aplikasi Manajemen & Kewirausahaan MASSARO
Publisher : Lembaga Penelitian, Publikasi dan Pengabdian Masyarakat ITB Nobel Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37476/massaro.v7i1.5071

Abstract

Studi ini bertujuan untuk menganalisis hubungan kredibilitas Influencer yang mencakup keahlian, daya tarik dan kepercayaan terhadap minat beli dengan hedonisme sebagai variabel moderasi. Responden dalam studi ini adalah sebanyak 226 sampel yang berstatus mahasiswa Fakultas Ekonomi dan Bisnis Universitas Kutai Kartanegara sebanyak yang dipilih melalui teknik purposive sampling. Alat analisis data yang digunakan adalah metode SEM dengan bantuan perangkat lunak Smart PLS versi 4. Hasil penelitian mengidentifikasi bahwa aspek kepercayaan dan keahlian Influencer tidak mempengaruhi minat beli. Sementara itu, daya tarik Influencer serta faktor hedonisme memiliki dampak signifikan terhadap minat beli. Namun, hedonisme tidak berfungsi sebagai variabel moderasi dalam hubungan antara kepercayaan, keahlian, dan daya tarik dengan minat beli.
Analisis Indeks Kepuasan Mahasiswa Pada Biro Administrasi, Keuangan, Perencanaan Dan Informasi (BAKPI) Universitas Kutai Kartanegara Hartini, Maulina; Mawardi, Mawardi; Ningsih, Kartina Eka
JEMI is managed and published by the Management Study Program, Faculty of Economics and Business, Kutai Kartanegara University. Institutional legality is reflected in the ISSN number: 1411-9560 published by LIPI in 2003 as a manifestation of the comm Vol 18 No 1 (2018)
Publisher : FAKULTAS EKONOMI DAN BISNIS UNIKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53640/jemi.v18i1.507

Abstract

Abstract:The problem of that the researchers observed at BAKPI University of Kutai Kartanegara was still pretty much a look of discontent of students will be given during this service both in terms of the problem of the Ministry administration and procedures procedures service at BAKPI as a complaint against the procedure that is convoluted, the absence of a settlement period of certainty, the requirement that the lack of transparency, and the attitude of staff BAKPI less responsive.From the discussion at length on the subject of Community Satisfaction Index (IKM) of the Ministry's Bureau of Administration, finance, planning and information (BAKPI) University of Kutai Kartanegara requirements are in less good and less satisfying students. Visible results of IKM 60.71 value which means the quality of service the Bureau of Administration, finance, planning and information (BAKPI) University of Kutai Kartanegara overall less nice. Of the eight indicators that there are five indicators that still need to be improved terms of service, i.e. the time of service, managing information, managing behavior and the handling of the complaints advice to get good value for less, whereas the rest get aced i.e. procedure of service, type of product and service competence of implementors.So the hypothesis put forward in the previous chapters, namely "that the level of satisfaction of students against the Ministry's Bureau of Administration, finance, planning and information (BAKPI) University of Kutai Kartanegara was still below expectations". proven accepted. Keywords: Student Satisfaction
Optimalisasi Keuntungan Atas Produk-Produk Pada Usaha Sanggar Ukir Kayu di Tenggarong (Penerapan Linear Programming Dengan Metode Simpleks) Nur, Devi Putri Aprilia; Adawiyah, Raudatul; Ningsih, Kartina Eka
JEMI is managed and published by the Management Study Program, Faculty of Economics and Business, Kutai Kartanegara University. Institutional legality is reflected in the ISSN number: 1411-9560 published by LIPI in 2003 as a manifestation of the comm Vol 18 No 1 (2018)
Publisher : FAKULTAS EKONOMI DAN BISNIS UNIKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53640/jemi.v18i1.514

Abstract

Abstract :The main objective of this research is to find out if any kind of timber production in Wood Carving Studio has reached the maximum profit. A series of observations carried out on the object of research, namely Wood Carving Studio Effort in Tenggarong in which Companies will get the maximum benefit from the product combination product i.e. 2 Ventilation (X 2) with the number of optimal production by as much as 100 units and Nameplate (X 3) and the number of optimal production by as much as 75 units. Maximum benefits will achieved Rp 16,525,000,-. For the cost of ulin wood or slack 1 (S1) and the cost of paint or slack 3 (S3) each still costs as much as Rp meyisakan,-2.5 million and Rp 75,000,-this indicates that companies can save costs on slack slack 1 and 3 respectively as much as Rp 2.5 million, -and Idr 75,000,-or can aggregate to Rp 2,575,000,-for 3 months. Unlike for products that have the status of non basic or value of 0 (zero) this means that other products better not manufactured by the company because it does not generate the maximum profits. Then the hypothesis has been put forward previously stating "that the production of Wood Carving Studio Effort in Tenggarong has been at the optimum point thus generating maximum profits" is rejected and not proven to be true. Keyword: Optimisation Of The Profits (The Application Of The Linear Programming Simplex Method) 
Analisis Kinerja Keuangan Berdasarkan Return On Investment Dengan Metode Du Pont Pada Koperasi Tirta Mahakam Cabang Tenggarong Annisa, Nur; Palinggi, Yonathan; Ningsih, Kartina Eka
JEMI is managed and published by the Management Study Program, Faculty of Economics and Business, Kutai Kartanegara University. Institutional legality is reflected in the ISSN number: 1411-9560 published by LIPI in 2003 as a manifestation of the comm Vol 20 No 1 (2020)
Publisher : FAKULTAS EKONOMI DAN BISNIS UNIKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53640/jemi.v20i1.760

Abstract

Analisis keuangan dengan menggunakan Du Pont System sebagai dasar dalam menilai kinerja keuangan pada Koperasi Tirta Mahakam Cabang Tenggarong, Du Pont System merupakan alat ukur kinerja keuangan yang menyeluruh, karena mampu secara langsung menguraikan dua laporan pokok dari laporan keuangan Neraca dan Laba Rugi. Dengan analisisi Du Pont System ini dapat menjelaskan bagaimana kinerja keuangan perusahaan dan mengetahui faktor-faktor yang menyebabkan terjadinya peningkatan dan penurunan kinerja perusahaan. Oleh karena itu peneliti ingin meneliti bagaimana kinerja keuangan Koperasi Tirta Mahakam Cabang Tenggarong dan faktor-faktor yang menyebabkan kecenderungan penurunan Return On Investment (ROI), dan Net Profit Margin (NPM), dan Total Asset TurnOver (TATO). Tehnik pengumpulan data dilakukan dengan cara observasi dan dokumentasi. Hasil penelitian adalah menunjukankan kinerja keuanagn Koperasi Tirta Mahakam Cabang Tenggarong yang dihitung dengan menggunakan analisis Du Pont System belum cukup baik, karena nilai ROI yang mengalami penurunan pada tahun 2017 dibandingkan tahun 2016. Hal ini disebabkan karena penurunan nilai Laba Bersih.
Analisis Studi Kelayakan Bisnis Pada Usaha Ulap Doyo Pokant Takaq Di Tenggarong Dilihat Dari Aspek Finansial Butar, Rutmaida Butar; Palinggi, Yonathan; Ningsih, Kartina Eka
JEMI is managed and published by the Management Study Program, Faculty of Economics and Business, Kutai Kartanegara University. Institutional legality is reflected in the ISSN number: 1411-9560 published by LIPI in 2003 as a manifestation of the comm Vol 22 No 2 (2022)
Publisher : FAKULTAS EKONOMI DAN BISNIS UNIKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53640/jemi.v22i2.1134

Abstract

The purpose of this study was to identify and analyze the feasibility study of Doyo Pokant Takaq's Ulap Business in Tenggarong in terms of financial analysis. The analytical tools used are net present value (NPV), internal rate of return (IRR), net benefit cost ratio (BCR), and payback period. Results Based on the business feasibility analysis, the net present value (NPV) of the Doyo Pokant Takaq Tenggarong Ulap Business was Rp. 526,828,701. The net present value (NPV) was analyzed by the cash flow method for eight years with a DF of 14% so that each year a different cash value was obtained. In the eighth year, the final Net Present Value (NPV) is positive > 0, and this value is still greater than the investment value that has been invested by the owner of the Doyo Pokant Takaq Ulap Business in Tenggarong of Rp. 450,000,000. Because the NPV value is greater than zero, the Do Pokant Takaq Ulap business is still feasible to maintain. The value of the benefit-cost ratio (BCR) is 1.249. The BCR value means that the value of the benefits obtained in the Doyo Pokant Takaq Ulap business in Tenggarong is 1,249 times the value of the costs incurred at an interest rate of 14%. The value of the internal rate of return (IRR) is 33.40%. Because this value is greater than 14%, it can be said that the Doyo Pokant Takaq Ulap business in Tenggarong is feasible. From the results of the analysis of the investment that has been made by Doyo Pokant Takaq's Ulap Business in Tenggarong, it turns out that it can be returned in only 6 years and 10 months. The payback period achieved is only 68% of the 5 years estimated by the business owner to be able to return the existing capital.
Pengaruh Persepsi Kemudahan Penggunaan Dan Persepsi Kegunaan Terhadap Niat Untuk Menggunakan Dan Penggunaan Aktual Teknologi Pembayaran Digital QRIS Erwinsyah, Erwinsyah; Ningsih, Kartina Eka; S, Syahruddin; Anjelita, Kamila
JEMI is managed and published by the Management Study Program, Faculty of Economics and Business, Kutai Kartanegara University. Institutional legality is reflected in the ISSN number: 1411-9560 published by LIPI in 2003 as a manifestation of the comm Vol 23 No 1 (2023)
Publisher : FAKULTAS EKONOMI DAN BISNIS UNIKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53640/jemi.v23i1.1337

Abstract

The purpose of this study was to test and analyze the technology acceptance model which consists of the variables perceived ease of use, perceived benefits, intention to use and actual use of QRIS digital payment technology. The population in this study were students of the Faculty of Economics and Business, University of Kutai Kartanegara who used QRIS. The research sample is 60 students who use QRIS digital payment technology. Sampling used purposive sampling technique and data analysis tool used Structural Equation Modeling (SEM) using SmartPLS 4 software version 4.8.9. Based on the results of research where Perceived Ease of Use has a positive and significant effect on Intention to Use with t-statistics > t-table (2.049 > 1.96) so that the first hypothesis is accepted and proven true. Perceived usefulness has a positive and significant effect on intention to use with t-statistics > t-table (3.861 > 1.96) so that the second hypothesis is accepted and proven true. Intention to use has a positive and significant effect on actual use with t-statistics > t-table (5.514 > 1.96) so that the third hypothesis is accepted and proven true.
Pengaruh Daya Tarik Wisata, Citra Destinasi Dan Electronic Word Of Mouth (E-Wom) Terhadap Minat Kunjungan Ulang (Studi Pada Museum Mulawarman) Armianti, Cindi; Palinggi, Yonathan; Ningsih, Kartina Eka
JEMI is managed and published by the Management Study Program, Faculty of Economics and Business, Kutai Kartanegara University. Institutional legality is reflected in the ISSN number: 1411-9560 published by LIPI in 2003 as a manifestation of the comm Vol 24 No 1 (2024)
Publisher : FAKULTAS EKONOMI DAN BISNIS UNIKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53640/jemi.v24i1.1533

Abstract

This research aims to analyze the influence of tourist attractions, destination image and electronic word of mouth (E-WOM) on Revisit Intention (Study at the Mulawarman Museum). The population in this study were visitors to the Mulawarman Museum in Tenggarong. The research sample was 97 visitors to the Mulawarman Museum. Sampling used the Simple Random Sampling technique and the data analysis tool used Multiple Linear Regression using SPSS Version 26 software. Based on the research results, it shows that (1) Tourist Attraction, Destination Image and Electronic Word of Mouth simultaneously have a significant effect on Revisit Intention. (2) Tourist Attraction does not have a positive and significant effect on Revisit Intention. (3) Destination image has a positive and significant effect on Revisit Intention. (4) Electronic Word of Mouth has a positive and significant effect on Revisit Intention. (5) Destination image has a dominant influence on Revisit Intention.
Analisis Indeks Kepuasan Mahasiswa Pada Biro Administrasi, Keuangan, Perencanaan Dan Informasi (BAKPI) Universitas Kutai Kartanegara Hartini, Maulina; Mawardi, Mawardi; Ningsih, Kartina Eka
JEMI is managed and published by the Management Study Program, Faculty of Economics and Business, Kutai Kartanegara University. Institutional legality is reflected in the ISSN number: 1411-9560 published by LIPI in 2003 as a manifestation of the comm Vol 18 No 1 (2018)
Publisher : FAKULTAS EKONOMI DAN BISNIS UNIKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53640/jemi.v18i1.507

Abstract

Abstract:The problem of that the researchers observed at BAKPI University of Kutai Kartanegara was still pretty much a look of discontent of students will be given during this service both in terms of the problem of the Ministry administration and procedures procedures service at BAKPI as a complaint against the procedure that is convoluted, the absence of a settlement period of certainty, the requirement that the lack of transparency, and the attitude of staff BAKPI less responsive.From the discussion at length on the subject of Community Satisfaction Index (IKM) of the Ministry's Bureau of Administration, finance, planning and information (BAKPI) University of Kutai Kartanegara requirements are in less good and less satisfying students. Visible results of IKM 60.71 value which means the quality of service the Bureau of Administration, finance, planning and information (BAKPI) University of Kutai Kartanegara overall less nice. Of the eight indicators that there are five indicators that still need to be improved terms of service, i.e. the time of service, managing information, managing behavior and the handling of the complaints advice to get good value for less, whereas the rest get aced i.e. procedure of service, type of product and service competence of implementors.So the hypothesis put forward in the previous chapters, namely "that the level of satisfaction of students against the Ministry's Bureau of Administration, finance, planning and information (BAKPI) University of Kutai Kartanegara was still below expectations". proven accepted. Keywords: Student Satisfaction
Optimalisasi Keuntungan Atas Produk-Produk Pada Usaha Sanggar Ukir Kayu di Tenggarong (Penerapan Linear Programming Dengan Metode Simpleks) Nur, Devi Putri Aprilia; Adawiyah, Raudatul; Ningsih, Kartina Eka
JEMI is managed and published by the Management Study Program, Faculty of Economics and Business, Kutai Kartanegara University. Institutional legality is reflected in the ISSN number: 1411-9560 published by LIPI in 2003 as a manifestation of the comm Vol 18 No 1 (2018)
Publisher : FAKULTAS EKONOMI DAN BISNIS UNIKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53640/jemi.v18i1.514

Abstract

Abstract :The main objective of this research is to find out if any kind of timber production in Wood Carving Studio has reached the maximum profit. A series of observations carried out on the object of research, namely Wood Carving Studio Effort in Tenggarong in which Companies will get the maximum benefit from the product combination product i.e. 2 Ventilation (X 2) with the number of optimal production by as much as 100 units and Nameplate (X 3) and the number of optimal production by as much as 75 units. Maximum benefits will achieved Rp 16,525,000,-. For the cost of ulin wood or slack 1 (S1) and the cost of paint or slack 3 (S3) each still costs as much as Rp meyisakan,-2.5 million and Rp 75,000,-this indicates that companies can save costs on slack slack 1 and 3 respectively as much as Rp 2.5 million, -and Idr 75,000,-or can aggregate to Rp 2,575,000,-for 3 months. Unlike for products that have the status of non basic or value of 0 (zero) this means that other products better not manufactured by the company because it does not generate the maximum profits. Then the hypothesis has been put forward previously stating "that the production of Wood Carving Studio Effort in Tenggarong has been at the optimum point thus generating maximum profits" is rejected and not proven to be true. Keyword: Optimisation Of The Profits (The Application Of The Linear Programming Simplex Method)Â