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All Journal DIKSI IZUMI Lingua Cultura ProTVF Chi`e: Jurnal Pendidikan Bahasa Jepang Journal of Japanese Language Education and Linguistics JLA (Jurnal Lingua Applicata) Jurnal Gama Societa
Lufi Wahidati
Universitas Gajdah Mada
Arts Humanities Education Languange, Linguistic, Communication & Media Social Sciences

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Watching Doraemon: Dismantling hegemony in a Japanese popular series Setyaningsih, Wahyu Handayani; Wahidati, Lufi
Diksi Vol. 31 No. 2: DIKSI (SEPTEMBER 2023)
Publisher : Fakultas Bahasa, Seni, dan Budaya, Universitas Negeri Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21831/diksi.v31i2.65749

Abstract

This article examines hegemony spread through Japanese popular series, Doraemon. In 2008, the character Doraemon was made the Anime Ambassador and was sent around the world to campaign for Japanese popular culture. This appointment is part of the Japanese government's public diplomacy strategy. Doraemon is then synonymous with the perfect character figure, which has become one of the symbols of the progress of the Japanese state. Hegemony theory is used to dissect how ideology works through characters that have become state icons and are widely accepted with a very positive image. The results of the analysis show that patriarchal hegemony works through the depiction of scary female characters, male superiority, and the role of the media as a means of ideological dissemination. The Doraemon series preserves the patriarchy wrapped in a beautiful dream story of a future with Japan's advanced technology.
Co-Authors Dinar Rahmawati Djafri, Fatmawati Eska Nia Sarinastiti Fatmawati Djafri Fatmawati Djafri Fatmawati Djafri Mery Kharismawati Wahyu Handayani Setyaningsih Wury Dwiwardani