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The Influence of Using Animated Learning Media on Students Activities in Natural Science Course Puspita, Tita; Sesrita, Afridha
Islamic Journal of Integrated Science Education (IJISE) Vol. 1 No. 2 (2022): July
Publisher : Program Studi Tadris IPA, Fakultas Tarbiyah (IAIN) Kediri, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30762/ijise.v1i2.278

Abstract

The purpose of this study was to determine the effect of using animation learning media on students’ activities in science subjects. The method used in this study was to use an experimental design using Posttest Only Control as a measuring tool and collected using a questionnaire technique used to determine the effect of using animation media on student activity in science lessons with a total of 20 students in the experimental class and 20 students in the control class so that the total number of respondents was 40 students. From the results of this research data analysis, it is known that posttest of the use of animation learning media in science lessons, the experimental and control classes have a sign value > 0.05, in the experimental class itself the significance value is 0.200 > 0.05, meaning that the significance value is greater than the significance value minimal. While in the control class itself, the significance value is 0.71 > 0.005, which is greater than the minimum limit. Based on the homogeneity and variance table data for the experimental class and the control class, the calculated significance for student activity in science subjects is 0.768. This means that the significance is greater than the minimum significance of 0.768 > 0.05, so it can be concluded that the variance of scores of the experimental and control groups is homogeneous.
Analisis Direct Marketing pada Follow-up Pesan Peminat Bidang Vokasi pada Telkom University 2023 Puspita, Tita; Sastika, Widya
eProceedings of Applied Science Vol. 9 No. 6 (2023): Desember 2023
Publisher : eProceedings of Applied Science

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Abstract

Persaingan ketat perguruan tinggi swasta menyebabkan strategi pemasaran yang terarah menjadi krusial. Penggunaan media sosial terus berkembang, memungkinkan pemasaran untuk lebih efektif dalam komunikasi. Admisi Nasional Telkom University juga menggabungkan pemasaran digital dengan penggunaan WhatsApp sebagai alat komunikasi efektif. Strategi ini memanfaatkan personalisasi penawaran, pesan ajakan pembelian yang mendesak, dan pendekatan langsung kepada calon konsumen. Sehingga perlu dilakukan evaluasi apakah pesan yang disampaikan telah memberikan kesan positif yang cukup kuat untuk mendorong respons lebih baik dari penerima pesan.Tujuan penelitian dilakukan guna mengetahui strategi direct marketing pada follow-up pesan bidang vokasi Telkom University. Dalam penelitian ini, diterapkan metode analisis deskriptif dengan menggunakan data kuantitatif. Proses pengambilan sampel dilaksanakan melalui metode nonprobability sampling, menggunakan teknik purposive sampling, di mana kuesioner disebar secara online kepada 100 orang responden. Setelah menganalisis tanggapan dari 100 responden, diperoleh hasil nilai pada dimensi customer centric sebesar 86,75%, dimensi targeted sebesar 87,25%, dimensi offer centric sebesar 87,06%, urgent sebesar 87,44%. Sehingga strategi direct marketing follow-up pesan yang dilakukan oleh Admisi Nasional pada peminat bidang vokasi berjalan dengan efektif dan pesan yang dimaksud dapat disampaikan dengan jelas.Kata kunci—Direct Marketing, Follow-Up Pesan, Admisi Nasional Telkom University.