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All Journal MUDRA Jurnal Seni Budaya Jurnal Sinergitas PkM & CSR Jurnal Abadimas Adi Buana Ultimart: Jurnal Komunikasi Visual Jurnal Rupa Jurnal Leverage, Engagement, Empowerment of Community (LeECOM) Aksen : Journal of Design and Creative Industry VCD (Journal of Visual Communication Design) Prosiding Konferensi Nasional PKM-CSR Jurnal Desain Komunikasi Visual Nirmana Journal Community Service Consortium Jurnal Vicidi Serat Rupa: Journal of Design
Hutomo Setia Budi
Universitas Ciputra Surabaya
Religion Arts Humanities Civil Engineering, Building, Construction & Architecture Control & Systems Engineering Economics, Econometrics & Finance Education Energy Environmental Science Languange, Linguistic, Communication & Media Nursing Public Health Social Sciences Other

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Perancangan Ide Bisnis Buku Cerita Interaktif All About Todd Merlyn Olivia Sanjaya; Hutomo Setia Budi
Jurnal Vicidi Vol. 7 No. 1 (2017): VICIDI
Publisher : Universitas Ciputra Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/vicidi.v7i1.1155

Abstract

This initiative is designed for children with the age range between 3 to 5 years old as there is an observed growth in dependency on technology among these children. This dependency has been shown to have a negative impact when there is no adult supervision. Furthermore, there is very little morale education since a young age and a lack of interest in reading which contributes to this ongoing issue. The methods which are used in this observation are literature study and interactive qualitative study by conducting interviews. From these methods combined, an interactive book, ‘All About Todd’ has been written and designed. This colorful, illustrated book contains narrated adventures as experienced by Todd, the main character of the book. This story book comes with a board game that can compete with other competitors.use of colorful illustration will help the children to understand the story told.
PEMBUATAN KARAKTER VIRTUAL SEBAGAI PEMANDU DALAM KONTEN VIDEO TUTORIAL MENGGAMBAR Natan Dwipangga Arisuwito; Hutomo Setia Budi
Jurnal Vicidi Vol. 10 No. 2 (2020): VICIDI
Publisher : Universitas Ciputra Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/vicidi.v10i2.1927

Abstract

Drawing tutorial become a necessity for people who learn to draw. Drawing tutorial videos can be accessed via YouTube. On the other hand, virtual youtuber become a global trend including in Indonesia where dozens of virtual youtuber channels are popping up. Through this study, researcher designed virtual character which will guide the audiences through drawing tutorial videos on a YouTube channel. The purposes of this study are to find out how to design a virtual character and drawing tutorial which will attract the audiences and to take viewers response to the virtual characters as a guide for drawing tutorial. The research methods used in this study are qualitative and quantitative method. The approaches is carried out by spreading questionnaires, interviewing expert and extreme users and observing competitor. Keyword : virtual youtuber, virtual character, drawing tutorial
PERANCANGAN BRAND ACTIVATION DAN MEDIA PROMOSI UNTUK THERAPEUTIC Yemima Judithia Karsena; Hutomo Setia Budi
Jurnal Vicidi Vol. 11 No. 1 (2021): VICIDI
Publisher : Universitas Ciputra Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/vicidi.v11i1.1990

Abstract

Currently, environmental issues are a sensitive matter and are widely discussed in the world and in Indonesia. Environmentally friendly products have started to be widely used and have become a new lifestyle for several groups of people. Many business actors take this opportunity to start a business which at the same time invites the public to care more about environmental health. Therapeutic is a new business created because of the founder's awareness of environmental issues that are currently happening. Carrying eco-friendly products, Therapeutic sells natural soap bar and scented products that are made from natural ingredients and do not cause environmental damage, as well as applying the concepts of less-waste, reuse, and eco-lifestyle. As a new brand that stands in the midst of a pandemic like today, Therapeutic has several obstacles, namely in Indonesia there have been many similar products or businesses that will cause Therapeutic to lose competitiveness and lose name when faced with competitors. In addition, Therapeutic still needs trust from consumers, which is very necessary for the types of products and systems from Therapeutic. From the problems faced, Therapeutic conducted research to find out what marketing strategies and promotional media were right to increase brand awareness. The formulation of the problem in this study is how the brand activation strategy and promotional media are in accordance with the target market to increase Therapeutic brand awareness in social media. This research uses qualitative and quantitative methods in collecting data. The qualitative method is carried out by interviewing several experts and extreme users of eco-lifestyle actors to find data on how to carry out the right promotion. The quantitative method is carried out by surveying the Indonesian people to find out what social media platforms are most effective in promoting. The results of this study concluded that the right brand activation strategy for Therapeutic is by carrying out activities that can attract public interest such as workshops, so that the activities carried out can simultaneously introduce products and brands and provide education. The right social media platform to promote Therapeutic activation is Instagram. Keywords: Brand Activation, Eco-Lifestyle, Eco-Friendly, Social Media.
Perancangan Brand Komunikasi Untuk Mori Hampers Guna Meningkatkan Awareness Melalui Media Sosial Angel Ang; Hutomo Setia Budi
Jurnal Vicidi Vol. 12 No. 2 (2022): VICIDI
Publisher : Universitas Ciputra Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/vicidi.v12i2.3390

Abstract

Mori Hampers is a company engaged in the gift and delivery hampers are widely used for seasonal, birthday, wedding, etc. Mori Hampers was founded on April 11, 2020 in Mojokerto City. Mori Hampers has a target audience of Millennials aged 27-50 years and Generation Z with 17-26 years of age. So far, Mori Hampers has been promoting using Instagram feeds, stories and advertisements, just selling a product without the idea that communicating the values ​​of Mori Hampers is especially important for brand awareness. With this research, it aims to find out the right communication or promotion strategy to increase Mori Hampers Brand Awareness and Brand Communication in the intended target market. This study uses the Journal Literature Review method from various international and national journals and books in the last 10 years which discusses Brand Awareness, Brand Communication, Brand Identity, Marketing Strategy, Design Style and promotional objectives for Mori Hampers. Another method is the qualitative method by interviewing 3 Expert Users and 3 Extreme Users and quantitative in the form of surveys to people who are in accordance with the intended target market. The results of the study show that Brand Communication is very important to increase Brand Awareness in Mori Hampers. By improving Brand Communication, Mori Hampers can convey a Unique Value Proposition so that it can be well received by the target market. Keywords: Brand Communication, Brand Awareness, Brand Identity, Marketing Strategy, Design Style
Designing Horror-Themed Animated Content Titled "What Awaits in The Darkness" to Introduce Ruhilism Studio's Style Lintang Ruhil Hidayah; Hutomo Setia Budi
Jurnal Vicidi Vol. 13 No. 2 (2023): VICIDI
Publisher : Universitas Ciputra Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/vicidi.v13i2.4355

Abstract

Ruhilism is an animation studio that presents horror and thriller-themed animated content as entertainment for fans of both genres. Ruhilism is unique in its creepy and eerie art style. However, Ruhilism does not have a portfolio to show its uniqueness in order to be recognized by the public. The purpose of this design is to show the uniqueness of Ruhilism Studio's distinctive style to the public through a portfolio in the form of animated content uploaded on Instagram and Youtube media. The design method used is a combination of qualitative and quantitative, namely interviews and surveys conducted online. The results of the design are in the form of horror and thriller-themed animated content uploaded on the Ruhilism Youtube Channel and Ruhilism Instagram as supporting media.
Perancangan Komunikasi Brand Untuk Perusahaan Mandiri Makmur Kelvin Aditya Prastyo; Hutomo Setia Budi
Jurnal Vicidi Vol. 13 No. 2 (2023): VICIDI
Publisher : Universitas Ciputra Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/vicidi.v13i2.4365

Abstract

Mandiri Makmur adalah perusahaan yang bergerak di bidang jual beli barang yang menjual gagang kawat yang dijual ke perusahaan yang membutuhkan gagang kawat untuk produk timbah mereka, Mandiri Makmur berdiri pada tahun 2012 selama ini Mandiri Makmur melakukan marketing secara tradisional yaitu menggunakan word of mouth dan juga direct marketing yang setelah dievaluasi kurang mengkomunikasikan value dari produk mandiri makmur dan tidak dapat menyebarkan brand awareness. Penelitian ini bertujuan untuk mengetahui strategi marketing untuk promosi perusahaan Mandiri Makmur yang dapat meningkatkan brand awareness dan dapat mengkomunikasikan value produk yang dapat menarik perusahaan menengah. Penelitian ini menggunakan metode studi literatur dari buku dalam kurun waktu 10 tahun dan jurnal dalam kurun 5 tahun terakhir yang membahas tentang strategi marketing dan media sosial apa yang cocok digunakan oleh perusahaan Mandiri Makmur. Terdapat juga metode kuantitatif 3 narasumber dengan background sosial media expert dan desainer sebagai expert user dan juga 3 extreme user yang adalah pengguna produk. Metode kuantitatif juga dilakukan dengan menggunakan 100 responden yang memiliki bisnis di Indonesia. Kesimpulan ini didapatkan bahwa strategi marketing yang cocok untuk menyebarkan brand communication dan brand awareness dari perusahaan mandiri makmur adalah strategi AIDA yang menggunakan sosial media dikarenakan strategi tersebut dapat menarik perhatian dan membuat target audience dapat terus melakukan transaksi dengan perusahaan Mandiri Makmur
PENINGKATAN KAPASITAS PRODUKSI DAN PEMASARAN REBANA MELALUI INOVASI TTG OVEN REBANA DAN DIGITAL MARKETING Iswoyo, Andi; Fauzuddin, Yanuar; Muchid, Muhammad; Budi, Hutomo Setia
Prosiding Konferensi Nasional Pengabdian Kepada Masyarakat dan Corporate Social Responsibility (PKM-CSR) Vol 6 (2023): INOVASI PERGURUAN TINGGI & PERAN DUNIA INDUSTRI DALAM PENGUATAN EKOSISTEM DIGITAL & EK
Publisher : Asosiasi Sinergi Pengabdi dan Pemberdaya Indonesia (ASPPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37695/pkmcsr.v6i0.2082

Abstract

Mitra PMUPD ini adalah UD. Rabana Gresik Tiga Putri dan Rebana Spesial Adnan Khozin Gresik Jepara, keduanya beralamat di Kabupaten Gresik dan memproduksi alat musik rebana. Urgensi PMUPD ini adalah kapasitas produksi masih belum bisa memenuhi kebutan pasar dan pemasaran digital masih belum optimal sehingga diperlukan sentuhan iptek dan teknologi. Tujuan PMUPUD ini adalah (i) meningkatkan jumlah kapasitas produksi mitra dan (ii) meningkatkan jumlah omset mitra. Permasalahan prioritas yaitu (i) pengeringan rebana masih menggunakan matahari dengan panas yang tidak teratur, (ii) kurangnya peralatan sehingga kapasitas produksi rendah, (iii) pengetahuan tentang manajemen usaha, perpajakan dan keuangan masih rendah, mitra 2 belum memiliki badan usaha, (iv) pemasaran digital mitra 1 perlu dioptimalkan dengan konten-konten yang lebih kreatif, dan mitra 2 belum banyak melakukan pemasaran digital. Metode pelaksanaan melalui diseminasi TTG, pelatihan, pendampingan dan kemitraan. Dampak dari kegiatan ini yaitu adanya peningkatan peningkatan jumlah omzet Mitra 1 sebesar 30% dan mitra 2 sebesar 50%, mitra 2 memiliki Nomor Induk Berusaha (NIB), peningkatan ketrampilan mitra membuat konten kreatif sebesar 50%, peningkatan kemampuan mitra dalam administrasi perpajakan sebesar 60%, adanya perluasan pasar mitra 2 ke luar daerah sebesar 40%, adanya peningkatan pendapatan kedua mitra sebesar 30% dengan mengoptimalkan pemasaran melalui website, medsos dan marketplace.
PEMETAAN TIPOLOGI BANGUNAN DENGAN TEKNIK 360 DAN REALITAS VISUAL GUNA PEMAHAMAN KARAKTER VISUAL KOTA LAMA (JALAN PANGGUNG SURABAYA) Aryani, Ni Putu; Setia Budi, Hutomo; Kelly; Therayudha
Aksen : Journal of Design and Creative Industry Vol. 8 No. 1 (2023): Aksen : Journal of Design and Creative Industry
Publisher : Universitas Ciputra Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/aksen.v8i1.4198

Abstract

 Jalan Panggung Surabaya mempunyai karakter visual kota tua dengan tipologi bangunan bergaya arsitektur Kolonial dan Cina. Namun seiring berjalannya waktu, kedua deretan bangunan tersebut banyak mengalami perubahan tipologi dan fungsi. Hal ini menyebabkan kualitas karakter visual kota lama menurun. Penelitian ini dilakukan untuk mengidentifikasi perubahan pada dua sisi bangunan jalan Panggung. Hasil identifikasi digunakan untuk membandingkan kondisi tipologi dan fungsi bangunan di kedua sisi jalan. Selanjutnya, data yang dihasilkan digunakan dalam Teknik 360 untuk penyajian realitas visual. Metode penelitian deskriptif kualitatif digunakan untuk mengidentifikasi, menganalisis, membandingkan, dan menjelaskan kondisi bangunan saat ini. Hasil identifikasi digunakan untuk menandai setiap bangunan yang digabungkan dengan tampilan teknik 360. Sehingga, tampilan sepanjang jalan Panggung dalam realitas visual memiliki tambahan informasi pada masing-masing bangunan. Identifikasi bangunan menghasilkan perubahan yang berbeda pada sisi Timur dan Barat baik pada tipologi dan fungsi bangunan. Analisa perbandingan menghasilkan perubahan tipologi sisi Timur lebih banyak, tetapi perubahan fungsi bangunan lebih banyak di sisi Barat. Teknik 360 dan penambahan informasi pada setiap bangunan memperjelas tipologi bangunan saat ini yang ditampilkan dalam realitas virtual. Kesimpulan, penggabungan teknik 360 dan realitas visual pada sebuah wilayah membantu mempermudah memahami kualitas karakter visual wilayah tersebut berdasarkan data terakhir dan dapat dinikmati secara jarak jauh.
MELEJITKAN REBANA GRESIK: OPTIMALISASI PEMASARAN DIGITAL DAN KEMITRAAN STRATEGIS UNTUK PENETRASI PASAR INTERNASIONAL Iswoyo, Andi; Fauzuddin, Yanuar; Muchid, Muhamad; Budi, Hutomo Setia
Jurnal Sinergitas PKM & CSR Vol. 8 No. 2 (2024): OCTOBER
Publisher : Universitas Pelita Harapan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.19166/jspc.v8i2.8919

Abstract

Program ini bertujuan untuk meningkatkan kapasitas produksi dan omset mitra produsen alat musik rebana di Kabupaten Gresik. Permasalahan mitra adalah kurang optimalnya pemasaran digital dan alat produksi yang belum memenuhi standar Kesehatan dan Keselamatan Kerja (K3). Solusi yang ditawarkan diseminasi TTG penghisap debu, spraybooth, mesin bubut, dan mesin potong meja, penataan layout produksi, pelatihan live selling melalui media sosial dan marketplace, dan kemitraan untuk perluasan pasar ekspor. Metode pelaksanaan program meliputi pelatihan, pendampingan, dan kemitraan strategis dengan pemerintah dan perusahaan lokal dan penetrasi ke pasar internasional. Hasil pelaksanaan program antara lain penataan layout produksi, perancangan dan pengembangan spray booth dan penghisap debu, pengadaan mesin bubut kayu dan mesin potong meja (table saw), pelatihan dan pendampingan live selling melalui media sosial dan marketplace, dan kemitraan dengan Pemerintah Kabupaten Gresik dan beberapa perusahaan di Gresik. Dampak dari program ini antara lain; ada peningkatan keterampilan pekerja dalam pengecatan dan pengamplasan sesuai standar K3 sebesar 70%, ada peningkatan kualitas produk sebesar 40% yang diukur dari kualitas pengecatan, ada peningkatan keterampilan tenaga kerja dalam live selling di sosial media dan marketplace sebesar 60%, ada penambahan penjualan dari aliran live selling 10%, dan ada penetrasi pasar internasional melalui pameran sebanyak dua kali di luar negeri.
PERANCANGAN MULTIMEDIA SEBAGAI MEDIA SOSIALISASI SOP KEPADA KARYAWAN PT. TRANSCON INDONESIA HUTOMO SETIA BUDI
Serat Rupa: Journal of Design Vol 1 No 3 (2017): SRJD-MAY
Publisher : Faculty of Humanities and Creative Industries, Maranatha Christian University (formerly Faculty of Fine Arts and Design)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.28932/srjd.v1i3.465

Abstract

Every firm or organization usually has a specific procedure in performing its activity. To make it easier in organizing events that occur repeatedly within a firm or organization, standardized activities are needed. Standardization procedure in a company is commonly called the SOP (Standard Operating Procedure). The SOP of the activities should be conveyed to all parties involved so that they can understand and execute the procedure according to applicable standards. The research methods used are qualitative method and literature studies conducted by collecting information in in-depth interviews from the internal party of PT. Transcon Indonesia. The presentation is designed in a multimedia form that combines audio, visual, and animation elements with flat design style, considered appropriate to deliver topical SOP presentation. Keywords: multimedia; presentation; SOP  
Co-Authors Andi Iswoyo, Andi Angel Ang Christina Sudyasjayanti David Sukardi Kodrat Dwi Susestiyo Budijono Faustina, Jesslyn I Nyoman, suardina I Wayan Adnyana I Wayan Adnyana I Wayan Swandi I Wayan, Adnyana Isabela - Jesslyn Faustina Kelly Kelvin Aditya Prastyo Kimberly Noviana Lintang Ruhil Hidayah Lya Dewi Anggraini Marina Wardaya Maureen Nuradhi Merlyn Olivia Sanjaya Muchid, Muhamad Muchid, Muhammad Natan Dwipangga Arisuwito Ni Putu Aryani Shienny Megawati Shienny Megawati Sutanto Soelistyowati Soelistyowati Therayudha Tina Melinda Tommy Himawan Yanuar Fauzuddin Yemima Judithia Karsena