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All Journal Jurnal Online Mahasiswa (JOM) Bidang Ilmu Sosial dan Ilmu Politik JURNAL PENDIDIKAN TAMBUSAI Tunas Siliwangi : Jurnal Program Studi Pendidikan Guru PAUD STKIP Siliwangi Bandung
Aisyah, Ade
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Education Social Sciences

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PENGARUH RELATIONSHIP MARKETING DAN KUALITAS PELAYANAN TERHADAP LOYALITAS KONSUMEN PADA PT. MEX BARLIAN DIRGANTARA PEKANBARU Aisyah, Ade; Sutrisna, Endang
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Sosial dan Ilmu Politik Vol. 8: Edisi I Januari - Juni 2021
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Riau

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Abstract

This research was conducted in Mex Barlian Dirgantara Pekanbaru, located on Meranti Street, Labuh Baru Timur Village, Payung Sekaki District. The purpose of this study was to determine the effect of relationship marketing and service quality on customer loyalty in the use of goods delivery services at PT. Mex Barlian Dirgantara Pekanbaru. Relationship marketing and service quality (X1-X2) meanwhile customer loyalty (Y).                The research method used is quantitative descriptive analysis obtained from the results of a questionnaire measured by a Likert scale which is then processed with SPSS version 16. The sample of this study was 100 respondents from the population calculated using the Slovin formula. This research uses simple linear regression analysis method and multiple linear regression analysis.                The results of the analysis show that relationship marketing and service quality have an effect on increasing consumer loyalty, either partially or simultaneously. The results of the analysis show that the coefficient of determination is 0.429, meaning that 42.9% change in the value of customer loyalty is influenced by relationship marketing and service quality variables while the remaining 57.1% is influenced by other variables not examined in this study. Keywords: Relationship Marketing, Service Quality, Customer Loyalty     
Pengaruh Pengaruh Komitmen Afektif Terhadap Kinerja Guru di Raudhatul Athfal Ashabulyamin Aisyah, Ade; Zultiar, Indra; Ashshidiqi, Alfian
Tunas Siliwangi Vol 10 No 1 (2024): VOL 10 N0 1, APRIL 2024
Publisher : IKIP Siliwangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22460/ts.v10i1.4667

Abstract

this study aims to determine how much influence affective commitment has on teacher performance at Raudhatul Athfal Ashabulyamin Cianjur. The type of research conducted in this study is the survey method. Data collection techniques by observation (questionnaire or questionnaire) and research results tend to be generalized. Technical data analysis using simple regression analysis. The research subjects for performance improvement were all educators or teachers at Raudhatul Athfal Ashabulyamin Cianjur totaling 14 people. The population of this study was 14 people and the sample of this study was 14 people. From the results of the research and the results of data analysis, it can be concluded that there is a significant regression or influence, namely the Pearson product moment correlation coefficient r = 0.829 with t count = 1.998 this value is greater than t table = 1.788 (t count value (1.998) > t table (1.788)), and the significance value is below 0.05. then Ha is accepted (regression is not significant) while Ho is rejected (significant regression) which means that there is a high or significant influence between the effect of affective commitment on teacher performance. That is, the higher the affective commitment, the higher the teacher performance obtained.
Peningkatan Kualitas Pembelajaran Bahasa Inggris di Daerah Pinggiran: Studi Pengabdian di Kuala Silo Bestari Tanjung Balai Utara Syahrani, Rahelia Juwita; Siregar, Deasy Yunita; Salsabila, Dhea; Sitompul, Zahwa Aini Bulan; Fadila, Nazifah Ayu; Aisyah, Ade; Rangkuti, Sakila Khairiah; Faira, Nasywa; Azra, Afifah; Rambe, Audy Serina Nahda
Jurnal Pendidikan Tambusai Vol. 9 No. 2 (2025): Agustus
Publisher : LPPM Universitas Pahlawan Tuanku Tambusai, Riau, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jptam.v9i2.31256

Abstract

Penelitian ini bertujuan untuk mengidentifikasi permasalahan dalam pembelajaran Bahasa Inggris di sekolah pedesaan serta mengevaluasi efektivitas program pengabdian masyarakat yang diterapkan di MTs Al-Washliyah KS Bestari, Tanjungbalai. Penelitian ini menggunakan pendekatan kualitatif dengan metode pelaksanaan berupa sosialisasi, pelatihan, pendampingan, dan evaluasi. Hasil kegiatan menunjukkan adanya peningkatan signifikan dalam kemampuan siswa, khususnya dalam memahami tata bahasa (grammar), kosa kata dasar, serta kemampuan berbicara dan menulis dalam Bahasa Inggris. Faktor utama yang menghambat pembelajaran di sekolah pedesaan adalah keterbatasan sumber daya, minimnya pelatihan guru, rendahnya motivasi siswa, dan kurangnya dukungan lingkungan. Melalui metode tanya jawab, diskusi, ceramah, demonstrasi, dan simulasi, siswa menjadi lebih aktif dan termotivasi. Studi ini menegaskan bahwa pendekatan praktis dan kontekstual sangat penting untuk meningkatkan pembelajaran Bahasa Inggris di wilayah dengan keterbatasan sarana dan prasarana.
Co-Authors Azra, Afifah Dede Rohaniawati, Dede Endang Sutrisna Fadila, Nazifah Ayu Faira, Nasywa Indra Zultiar Neng Gustini, Neng Poppyariyana, Alfian Ashshidiqi Rambe, Audy Serina Nahda Rangkuti, Sakila Khairiah Salsabila, Dhea SIREGAR, DEASY YUNITA Sitompul, Zahwa Aini Bulan Syahrani, Rahelia Juwita