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All Journal Publisia: Jurnal Ilmu Administrasi Publik Dia: Jurnal Administrasi Publik Jurnal Ilmiah Manajemen dan Bisnis (JIMB) Syntax Literate: Jurnal Ilmiah Indonesia JAKP (Jurnal Administrasi dan Kebijakan Publik) Jurnal Ilmu Administrasi: Media Pengembangan Ilmu dan Praktek Administrasi Airlangga Development Journal Journal of Public Administration and Government (JPAG) JBEST e-Jurnal Apresiasi Ekonomi Countable (Contemporary Business and Sustainability Science) Jurnal Wacana Kinerja: Kajian Praktis-Akademis Kinerja dan Administrasi Pelayanan Publik
Widjayanti, Arifiani
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Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Industrial & Manufacturing Engineering Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

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Journal : JBEST

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Pengaruh Kualitas Layanan Customer Service Terhadap Kepuasan Nasabah PT Bank Tabungan Negara Kantor Cabang Kelapa Gading Square Ardiansyah, Deden; Widjayanti, Arifiani
Journal of Business Administration Economics & Entrepreneurship Vol. 5, No.1 (2023): April
Publisher : Journal of Business Administration Economics & Entrepreneurship

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Abstract

Kualitas pelayanan merupakan salah satu strategi bersaing dalam mengumpulkan pelanggan. Bank BTN sebagai salah satu perusahaan jasa di Indonesia, khususnya Kantor Cabang Kelapa Gading Square, memiliki posisi persaingan yang lebih tinggi dibandingkan bank lainnya. Bank BTN Kantor Cabang Kelapa Gading Square selalu memberikan kualitas layanan terbaik untuk memberikan kepuasan kepada nasabahnya. Dalam penelitian ini, peneliti menggunakan teori kualitas layanan dan kepuasan pelanggan untuk lebih memahami keadaan yang digunakan dalam penelitian tesis ini. Pengambilan sampel dalam penelitian ini dilakukan terhadap 100 responden dengan menggunakan kuesioner. Proses pengambilan sampel menggunakan sistem random sampling. Teknik analisis yang digunakan untuk mengolah data kuesioner menggunakan Regresi Linier Sederhana. Pengolahan data menggunakan aplikasi SPSS. Profil analisis responden menunjukkan bahwa dari 100 responden yang terkumpul, sebagian besar adalah perempuan dengan rentang usia 17-27 tahun dengan karakteristik pendidikan sebagai S1 besar, karakteristik pekerjaan yaitu pegawai swasta dan karakteristik penghasilan memiliki penghasilan rata-rata per bulan Rp. . 6.000.000 - Rp. 10.000.000. Dapat disimpulkan bahwa kualitas pelayanan nasabah Kantor Cabang Bank BTN Kelapa Gading Square yang terdiri dari bukti langsung, kehandalan, daya tanggap, jaminan, empati semuanya berpengaruh positif dan signifikan terhadap kepuasan nasabah. Penelitian ini menyimpulkan bahwa dari kelima dimensi variabel kualitas pelayanan nasabah Kantor Cabang Bank BTN Kelapa Gading Square, dimensi variabel jaminan memiliki pengaruh yang lebih kuat terhadap kepuasan nasabah.
Brand Experience, Brand Trust, and the Effect on Brand Loyalty (Study of Mie Gacoan Restaurants in Jakarta) Abdullah Azzam, Hamas; Widjayanti, Arifiani
Journal of Business Administration Economics & Entrepreneurship Vol. 6, No.1 (2024): April
Publisher : Journal of Business Administration Economics & Entrepreneurship

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Abstract

The food industry in Indonesia continues to grow, proven by the increase in gross domestic product (GDP) from the food and beverage industry of IDR 206.19 trillion in the first quarter of 2020. Jakarta as a metropolis has facilities in support of food industry growth, and one of the businesses that provides food and beverages in the form of restaurants in Jakarta is the spicy noodle restaurant Mie Gacoan. This restaurant has a phenomenon of long queues of customers ordering it. This study aims to analyse the impact of brand experience and the trust in the brand on the brand loyalty in Mie Gacoan restaurants in Jakarta. The research data was collected through the distribution of questionnaires to 110 respondents who are customers of Mie Gacoan in Jakarta. Findings indicate that brand experience and brand trust have a positive and significant influence on brand loyalty in Jakarta’s Mie Gacoan restaurants. Brand experience influences brand loyalty 53.4%, while brand trust influences brand loyalty 45.8%. At the same time, the share of brand experience and brand trust in brand loyalty is 57.3%. While other variables not included in this study account for the remaining 42.7%. Keywords: brand experience; brand trust; brand loyalty; restaurant
Price, Service Quality, and Purchasing Decision in Artist Management Services Effendi Siregar, Emil Yusrin; Widjayanti, Arifiani
Journal of Business Administration Economics & Entrepreneurship Vol. 6, No.1 (2024): April
Publisher : Journal of Business Administration Economics & Entrepreneurship

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Abstract

The purpose of this study is to determine the influence of price and quality of service on the decision to purchase a product/service for artist management services at RRY Management. The independent variables in this research are price (X1), service quality (X2) and the dependent variable is purchasing decision (Y). Primary data for 2019-2023 is the type of data used in this study. The research method was quantitative approach. Multiple regression analysis was used for data analysis. According to the results of the simultaneous test (F), price and service quality significantly influence the purchasing decision. Meanwhile, the partial test (T) shows that price significantly influences the purchase decision and service quality significantly influences the purchase decision. Keywords: price, service quality, purchase decision
Brand Ambassador, E-WOM, and Purchase Interest of Beauty Products Circulating in Indonesia (Study of Korean EXO Fans) Saffanah, Cahya Dhiya; Widjayanti, Arifiani
Journal of Business Administration Economics & Entrepreneurship Vol. 7, No. 1 (2025): April
Publisher : Politeknik STIA LAN Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32834/jbest.v7i1.977

Abstract

This study aims to analyse the effect of brand ambassador Korean boy group EXO and e-WOM (electronic word of mouth) on purchase interest of beauty products circulating in Indonesia. The research was conducted among Korean EXO fans in the Jakarta, Bogor, Depok, Tangerang and Bekasi areas. This study uses a quantitative approach with multiple linear regression analysis, with 160 samples for the survey. The results of this study indicate that brand ambassadors and e-WOM have a significant impact on purchase interest. This is shown by the F-test with the significance of brand ambassadors and e-WOM on purchase interest F = 80.182, sig. = 0.000 < 0.05. While the t-test shows the results of brand ambassador t = -8.091, sig = 0.000 <0.05 and e-WOM t = 12.546, sig = 0.000 <0.05, which means a significant effect. The coefficient of determination (R2) shows that the influence of brand ambassadors and e-WOM on purchase interest for beauty products is 50%. The remaining 50% is influenced by other factors. Keywords: brand ambassador; e-WOM; purchase interest; beauty products
Co-Authors Abdul Azis, Mohamad Abdullah Azzam, Hamas Adani, Puteri Shabrina Amalia, Arina Fatma Asropi Asropi Astri, Sofyanti Azzahri, Ailsa Bambang Giyanto Deden Ardiansyah Dian Kartika Sari, Dian Kartika Effendi Siregar, Emil Yusrin Murtinah, Tintin Sri Putri, Poppy Pertiwi R Luki Karunia RAHAYU, NENENG Resdiana, Artanti Ridwan Radjab, Ridwan Saffanah, Cahya Dhiya Sutrino, Edy Triyani, Septina Wibowo, Eddy Kusponco Wicaksono, Akbar Muhammad Zulfana, Dewi