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All Journal Business UHO: Jurnal Administrasi Bisnis Ikonomika : Jurnal Ekonomi dan Bisnis Islam Jurnal Ilmu Manajemen (JIMMU) Jurnal Ilmiah Administrasi Bisnis dan Inovasi Jurnal Loyalitas Sosial: Journal of Community Service in Humanities and Social Sciences Jurnal Ilmu Administrasi: Media Pengembangan Ilmu dan Praktek Administrasi Jurnal Pengabdian Masyarakat untuk Negeri (UN-PENMAS) TRANSFORMASI : JURNAL PENGABDIAN PADA MASYARAKAT Eduvest - Journal of Universal Studies Jurnal Pengabdian Kolaborasi dan Inovasi IPTEKS International Journal of Multidisciplinary Approach Research and Science International Journal of Management, Accounting & Finance
Listyawati, Liling
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Penguatan UKM Kopi Rempah Al Jaidi Berbasis Green Economy Di Kecamatan Nglegok, Kabupaten Blitar Herawati, Andry; Listyawati, Liling; Sarwani, Sarwani; Kamariyah, Sri; Lestari, Damajanti Sri
TRANSFORMASI : JURNAL PENGABDIAN PADA MASYARAKAT Vol 4, No 1 (2024): April
Publisher : UNIVERSITAS MUHAMMADIYAH MATARAM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31764/transformasi.v4i1.22375

Abstract

AbstrakGreen economy merupakan gagasan ekonomi bertujuan meningkatkan kesejahteraan dan kesetaraan sosial masyarakat sekaligus mengurangi kerusakan lingkungan. Salah satu langkah strategi yang di lakukan adalah mendorong para pelaku usaha untuk berkomitmen dan berperilaku ramah lingkungan. Program kemitraan masyarakat ini bertujuan untuk meningkatkan pemahaman konsep green economy kepada UKM kopi rempah Al Jaidi sebagai mitra di Kecamatan Nglegok Kabupaten Blitar, agar dalam kegiatan usahanya berwawasan ramah lingkungan. Metode program ini berupa penyampaian materi dengan melakukan edukasi dan pendampingan. Hasil yang dicapai mitra telah memiliki alat perlindungan diri yang dipakai saat melakukan proses produksi sebagai syarat keamanan pangan, limbah kulit ari kopi sudah termanfaatkan menjadi pupuk kompos, kemasan produk sudah menggunakan aluminium foil, dan paper foil telah memenuhi syarat keamanan pangan, dan merekaya mesin roasting agar lebih ramah lingkungan. Program ini berpontensi menumbuhkan motivasi mitra UKM kopi rempah Al Jaidi untuk menjadi wirausaha yang mandiri dan maju berwawasan ramah lingkungan.  
Pengembangan Wirausaha Melalui Digital Marketing Dan Legalitas Usaha Di Desa Ngasin Kecamatan Balongpanggang Kabupaten Gresik Augustinah, Fedianty; Roekminiati, Sri; L, Damajanti Sri; Listyawati, Liling; Herawati, Andry
TRANSFORMASI : JURNAL PENGABDIAN PADA MASYARAKAT Vol 3, No 3 (2023): Desember
Publisher : UNIVERSITAS MUHAMMADIYAH MATARAM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31764/transformasi.v3i3.19959

Abstract

Sektor UMKM  di Desa Ngasin memiliki beberapa pilihan mata pencaharian bagi warganya, antara lain produksi telur asin, produksi karpet tenun, produksi songkok/kopyah, dan peternakan itik. Berdasarkan pengamatan eksternal, potensi usaha kecil dan menengah di Desa Ngasin Kecamatan Balongpanggang Kabupaten Gresik masih belum berkembang. Salah satunya adalah pelatihan dan pelatihan terkait  pengembangan potensi Usaha Mikro Kecil Menengah dalam sebuah pengabdian yang dilakukan oleh perguruan tinggi. Dimana mata pencaharian  petani dan masyarakat kaya telah beralih ke wirausaha khususnya songkok/pek, sehingga diperlukan pelatihan digital marketing untuk  pemasaran produk dan sosialisasi/bantuan legalisasi usaha. mitra Permasalahan utama yang harus diselesaikan bersama mitra adalah meningkatkan media sosial yaitu Facebook dan Instagram untuk mempromosikan produk usaha masyarakat di Desa Ngasin: Tahap 1, Perencanaan Tahap 2, Implementasi. Langkah 3, Evaluasi. Pemberian layanan melalui pelatihan bisnis UMKM ini menghasilkan luaran sebagai berikut: 1. Akun media sosial Facebook dan Instagram 2. Foto dan video promosi produk di usaha masyarakat Desa Ngasin, Kecamatan Balongpanggang, Kabupaten Gresik. Di antara yang menjadi prioritas para mitra adalah  permasalahan dari program pengabdian ini adalah bagaimana membuat akun  yang digemari masyarakat dan sudah dikenal melalui media sosial. kepada masyarakat yaitu Instagram dan pembuatan sertifikat Nomor Induk Berusaha (NIB). Solusinya berupa pelatihan (coaching dan mentoring) yang dilakukan secara kronologis atau bertahap. Yang pertama adalah memberikan informasi/visi terbuka kepada masyarakat Desa Ngasin tentang  pentingnya menggunakan media sosial Facebook dan Instagram. sebagai cara untuk mempromosikan produknya dan yang kedua adalah dengan memberikan pelatihan cara membuat akun Facebook. dan Instagram.
Pelatihan Pengenalan Sains Sederhana Bagi Guru TK Islam Insan Cendekia Surabaya Herawati, Andry; Listyawati, Liling; Kamariyah, Sri
Jurnal Loyalitas Sosial: Journal of Community Service in Humanities and Social Sciences Vol. 1 No. 2 (2019): Jurnal Loyalitas Sosial: Journal of Community Service in Humanities and Social
Publisher : Fakultas Keguruan dan Ilmu Pendidikan Universitas Pamulang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32493/JLS.v1i2.p59-70

Abstract

The Islamic Kindergarten Insan Scholar aims to prepare their students for a better level of basic education based on Islamic teachings. The results of the situation analysis showed that the partners wanted to increase the performance of the teachers during the introduction to basic science for their students, which was not only theoretical or theoretical, but this is limited by the resources of teachers who do not have the capacity to provide real science learning practices that are true, and the unavailability of equipment and materials to support the learning of simple scientific practices. The Community Empowerment Program is designed to increase teachers' knowledge in the process of teaching and learning simple science practices by providing training,  and the identification and purchase of equipment and materials that support the teaching of simple scientific practices. The results of activities under the Community Empowerment Program can increase teachers' ability to learn simple scientific practices, and there are a number of tools and materials used in learning simple scientific practices for students of Islamic Kindergarten Insan Scholar. The results of the community empowerment program should be well implemented by the partners, so that TK has a competitive advantage in the future, and should foster creativity and critical thinking, which will be very beneficial for updating and preparing students to cope with their larger and more complex roles in the future.
Pengaruh Promosi Dan Electronic Word Of Mouth (E-Wom) Terhadap Keputusan Berkunjung Di Wisata Kampung Lali Gadget Kecamatan Wonoayu Sidoarjo Putri, Pradina Amanda; Herwati, Andry; Listyawati, Liling
Jurnal Ilmiah Administrasi Bisnis dan Inovasi Vol 8 No 2 (2024)
Publisher : FAKULTAS ILMU ADMINISTRASI UNIVERSITAS DR SOETOMO SURABAYA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25139/jiabi.v8i2.9206

Abstract

This research delves into the impact of Promotion and Electronic Word of Mouth (e-WOM) on Visit Decision at the tourist destination, Kampung Lali Gadget in Wonoayu District, Sidoarjo, both simultaneously and partially, while also identifying the most dominant variable influencing the decision. The study adopts a quantitative approach using multiple linear regression analysis. The target population consists of Kampung Lali Gadget visitors, though the exact number remains undetermined. The primary focus is on visitors who have been to Kampung Lali Gadget within the past three months (July-September 2024), have seen relevant promotions, and engaged in sharing reviews, recommendations, or opinions on social media or other review platforms about this destination. The sampling technique used follows a probability sampling approach, specifically employing cluster random sampling. This choice is due to the undefined quantity of the population, prompting sample size calculation based on Cochran’s formula. The result yielded a sample of 96 respondents. Data analysis was conducted in depth through instrument testing, classical assumption testing, and multiple linear regression. Findings from this study indicate that both promotion and e-WOM exert a positive and statistically significant impact on visit decisions from a simultaneous perspective. However, in a partial perspective, promotion shows a positive and significant effect on visit decisions, while e-WOM, though positively associated, lacks statistical significance in this study. Promotion emerges as the most dominant variable influencing the Visit Decision to Kampung Lali Gadget in Wonoayu District, Sidoarjo. Keywords : Promotion, Electronic Word Of Mouth (e-WOM), Visiting Decision
Understanding How Sensory and Digital Marketing Influence Visitors’ Emotional Attachment: A Case Study of Doudo Educational Tourism Village Faiqoh, Ambar Mahaarotul; Augustinah, Fedianty; Listyawati, Liling
International Journal of Multidisciplinary Approach Research and Science Том 3 № 01 (2025): International Journal of Multidisciplinary Approach Research and Science
Publisher : PT. Riset Press International

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59653/ijmars.v3i01.1373

Abstract

This study aims to analyze the influence of sensory marketing and digital marketing on visitors' emotional attachment at Doudo Educational Tourism Village. Sensory marketing refers to strategies that activate various senses to enhance the consumer experience. In contrast, digital marketing includes using digital platforms to promote products through Doudo Educational Tourism Village tour packages. Visitors' emotional attachment is essential to their satisfaction and loyalty to tourist destinations. The method used in this research is a quantitative approach with a survey as a data collection tool. The respondents of this study were visitors to Doudo Educational Tourism Village, who were taken using a purposive sampling technique. The collected data were analyzed using multiple linear regression techniques to test the relationship between sensory marketing, digital marketing, and emotional attachment variables. The research results show that these two variables, sensory marketing, and digital marketing, significantly influence visitors' emotional attachment. Sensory marketing strongly impacts visitors' feelings towards tourist villages, while digital marketing contributes to creating awareness and strengthening emotional attachment through social media and websites. This research indicates that combining sensory and digital marketing can enhance visitors' experience, strengthen their emotional attachment, and increase their loyalty to Doudo Educational Tourism Village.
Covid-19 Pandemic Moderating The Influence of Competence, Work Motivation and Entrepreneurship Orientation on Business Performance and Sharia Perspective Sarwani, Sarwani; Suprihhadi, Heru; Feriswara, Dian; Lestari, Damajanti Sri; Listyawati, Liling
IKONOMIKA Vol 7, No 2 (2022)
Publisher : Universitas Islam Negeri Raden Intan Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24042/febi.v7i2.15693

Abstract

The purpose of the article to analyze and empirically provethat the COVID-19 pandemic moderates the effect of competence, work motivation, and entrepreneurial orientation towards the business performance of SMEs. This study applies an explanatory approach to explain the causal relationship between variables through the hypothesis testing. Research data was collected by utilizing a questionnaire distributed to 130 SMEs and configured in 44 center groups in the city of Surabaya. Data analysis was conducted by Partial Least Square (PLS) approach.” Theresearch finding indicates that the COVID-19 pandemic as a moderating variable of the influence between variables. However, it turns out that not all the relationships regarding the COVID-19 pandemic are significant or strengthening.The empirical findings from the results of this study indicate that the COVID-19 pandemic has had a significant effect on competency, entrepreneurial orientation and business performance, as well as demonstrating the effect of entrepreneurial orientation on business performance.As for the effect of work motivation on entrepreneurial orientation and business performancehas an insignificant effect
Pemberdayaan Ekonomi Keluarga Melalui Literasi Keuangan di Lingkungan PKK RT 26 RW 07 Desa Suko Sidoarjo Damayanti, Shanty Ratna; Suyanto, Suyanto; Tyas, Alvy Mulyaning; Listyawati, Liling
UN PENMAS (Jurnal Pengabdian Masyarakat untuk Negeri) Vol 5 No 1 (2025): UN PENMAS Vol 5 No 1
Publisher : LPPM Universitas Narotama

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29138/un-penmas.v5i1.3068

Abstract

Kegiatan pengabdian kepada masyarakat ini bertujuan untuk meningkatkan pemberdayaan ekonomi keluarga melalui peningkatan literasi keuangan bagi ibu-ibu anggota PKK di RT 26 RW 07 Desa Suko, Sidoarjo. Permasalahan yang dihadapi masyarakat setempat adalah kurangnya pemahaman mengenai pengelolaan keuangan rumah tangga, minimnya kebiasaan menabung, serta belum optimalnya pemanfaatan potensi ekonomi keluarga. Program pengabdian dilakukan melalui survei pendahuluan untuk mengidentifikasi tingkat pengetahuan peserta, diikuti dengan sosialisasi dan pelatihan mengenai pengelolaan keuangan keluarga. Metode pelaksanaan yang digunakan dalam kegiatan ini meliputi Identifikasi dan Sosialisasi. Pelaksanaan Literasi Pengelolaan Keuangan Keluarga. Pelatihan Penggunaan Teknologi Aplikasi Pengelolaan Keuangan Evaluasi dan pelaksanan ini dilakukan dengan cara penyuluhan, pelatihan interaktif, diskusi kelompok, serta pendampingan praktik langsung dalam penyusunan anggaran keluarga dan pencatatan keuangan sederhana. Hasil kegiatan menunjukkan adanya peningkatan pemahaman peserta terhadap konsep dasar literasi keuangan, seperti pentingnya menabung, menyusun anggaran bulanan, serta membedakan kebutuhan dan keinginan. Solusi yang diperoleh berupa penerapan sistem pencatatan keuangan harian secara sederhana, pembentukan kelompok arisan produktif, serta rencana jangka panjang pengelolaan usaha kecil berbasis rumah tangga. Kegiatan ini memberikan dampak positif dalam menumbuhkan kesadaran dan kemandirian ekonomi keluarga di lingkungan PKK tersebut. Dengan meningkatnya pemahaman dan keterampilan dalam pengelolaan keuangan, diharapkan ibu-ibu rumah tangga dapat mencapai kemandirian finansial dan meningkatkan kualitas hidup keluarga.
Pendampingan PENDAMPINGAN DALAM MENINGKATKAN DAYA SAING DESA WISATA PONOKAWAN DI KECAMATAN KRIAN KABUPATEN SIDOARJO Fedianty Augustinah; Herawati, Andry; Listyawati, Liling; Galuh Ajeng Ayuningtiyas; Damajanti Sri Lestari
Jurnal Pengabdian Kolaborasi dan Inovasi IPTEKS Vol. 3 No. 5 (2025): Oktober
Publisher : CV. Alina

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59407/jpki2.v3i5.3142

Abstract

Kegiatan pengabdian kepada masyarakat ini bertujuan untuk meningkatkan daya saing Desa Wisata Ponokawan di Kecamatan Krian, Kabupaten Sidoarjo melalui pendampingan kepada BUMDes Ponokawan Sejahtera dalam bidang pemasaran dan manajemen. Permasalahan utama yang dihadapi meliputi lemahnya branding desa, minimnya pemanfaatan digital marketing, serta keterbatasan sumber daya manusia dalam pengelolaan promosi. Metode pelaksanaan dilakukan secara partisipatif melalui analisis potensi desa, pelatihan pembuatan konten digital, pengembangan identitas desa wisata, serta optimalisasi media sosial dan website resmi sebagai sarana promosi. Selain itu, dilakukan pendampingan tata kelola BUMDes dan pengembangan produk wisata berbasis potensi lokal. Hasil kegiatan menunjukkan peningkatan kapasitas pengelola desa wisata dalam menerapkan strategi pemasaran digital melalui pembuatan akun media sosial seperti Instagram dan TikTok, serta penggunaan media promosi fisik seperti neon box. Pendampingan ini berhasil memperkuat citra Desa Wisata Ponokawan sebagai destinasi eduwisata berbasis kearifan lokal dan berpotensi meningkatkan kunjungan wisatawan serta kesejahteraan masyarakat desa.
The Influence of Perceived Ease of Use and Perceived Usefulness on The Intention to Use BSI Mobile (Among Grocery Traders in Tanah Abang Market with Attitude Toward Using as An Intervening Variable) Priyanto, Priyanto; Augustinah, Fedianty; Listyawati, Liling; Lestari, Damayanti Sri
Eduvest - Journal of Universal Studies Vol. 4 No. 3 (2024): Journal Eduvest - Journal of Universal Studies
Publisher : Green Publisher Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59188/eduvest.v4i3.1101

Abstract

This study uses the Technology Acceptance Model (TAM) approach to examine the factors that influence how wholesalers in Tanah Abang Market perceive their interest in using BSI Mobile. These factors include perceived usefulness, ease of use, and attitude towards use. This research was conducted by sending questionnaires to wholesalers in Pasar Tanah Abang, Jakarta. A simple random sampling method was used to determine the sample size in this study. The questionnaire was sent to 109 food vendors in Tanah Abang Market who qualified as samples and analyzed with SPSS (Statistical Package for Social Sciences). The results showed that: (1) perceived usefulness has a significant influence on interest in using BSI Mobile, with a significance level of 0.038; (2) perception has a significant influence on interest in using BSI Mobile, with a significance level of 0.000; (3) perceived ease of use has a significant influence on interest in using BSI Mobile, with a significance level of 0.000; and (4) attitude towards use has a significant influence on interest in using BSI Mobile.
The Influence of Digital Advertising and Content Marketing on Increasing Sales of MSME Products on Instagram Setiawan, Agus; Sarwani, Sarwani; Augustinah, Fedianty; Listyawati, Liling
International Journal of Management, Accounting & Finance (KBIJMAF) Vol. 2 No. 3 (2025): July: International Journal of Management, Accounting & Finance (KBIJMAF)
Publisher : LPPM STIE Kasih Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70142/kbijmaf.v2i3.344

Abstract

This study examines the causal relationship between online promotion strategies and the distribution of digital marketing materials with increased sales of MSMEs on Instagram. The background is changes in consumer behavior and developments in digital technology that have encouraged MSMEs to adapt to social media marketing. Using quantitative methods with an explanatory research design and purposive sampling techniques, 96 respondents who had purchased MSME products through Instagram were ob-tained. Data analysis included validity tests, reliability tests, classical assumptions, multiple linear regression, t-tests, F-tests, and determination coefficients. The results indicate that digital ads and marketing content have a positive and significant impact, both partially and simultaneously, on sales growth. Based on the test results, the digital advertising variable was proven to have a positive and significant influence on sales growth, as indicated by a t-value of 3.843, which exceeded the critical value of 1.661 with a significance level of 0.000 < 0.05. The marketing content variable also has a positive and significant impact, reflected in the t-value of 7.559 > 1.661 and Sig. 0.000 < 0.05. Simultaneously, both variables positively and significantly influence sales growth, as evidenced by the calculated F value of 249.092 with a significance level of 0.000 < 0.05. Simultaneously, both variables positively and significantly influence sales growth, as evidenced by the calculated F value of 249.092 with a significance level of 0.000 < 0.05. In conclusion, the integration and consistent use of these two strategies can improve the sales performance of MSMEs and their competi-tiveness in the digital market.
Co-Authors Agus Setiawan Andry Herawati Augustinah, fedianty Damajanti Sri Lestari Damayanti, Shanty Ratna Faiqoh, Ambar Mahaarotul Fedianty Augustinah Feriswara, Dian Galuh Ajeng Ayuningtiyas Herman Hidayat, Herman Herwati, Andry Kamariyah, Sri Kasmawati L, Damajanti Sri Lestari, Apriyana Lestari, Damajanti Sri Lestari, Damayanti Sri Nur Sayidah Priyanto Priyanto Putri, Pradina Amanda Roekminiati, Sri Sari, Anik Nurpuspita Sarwani Sarwani, Sarwani Sri Lestari, Damajanti Subardini, Subardini Suprihhadi, Heru Suyanto Suyanto Tyas, Alvy Mulyaning