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Listyawati, Liling
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The Influence of Brand Image and Service Quality on Customer Satisfaction of Export-Import Shipping Services at Evergreen Line Masdiah Lolita Rithanis Samosir; Damajanti Sri Lestari; Listyawati, Liling
International Journal of Economics, Business and Innovation Research Vol. 5 No. 02 (2026): February - March, International Journal of Economics, Business and Innovation
Publisher : Cita konsultindo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63922/ijebir.v5i02.2957

Abstract

This study aims to analyze the influence of brand image and service quality on customer satisfaction of export-import shipping services on Evergreen Line. This study uses a quantitative approach with a survey method. The research sample amounted to 96 respondents who were users of Evergreen Line services in the export-import documentation division. The data collection technique was carried out through a questionnaire with a Likert scale, while the data analysis technique used multiple linear regression accompanied by a classical assumption test, F test, t test, and determination coefficient. The results of the study show that simultaneously brand image and service quality have a significant effect on customer satisfaction. Partially, service quality has a positive and significant effect on customer satisfaction, while brand image does not have a significant effect on customer satisfaction. The determination coefficient value of 0.742 showed that 74.2% of the variation in customer satisfaction could be explained by brand image and quality of service, while the rest was influenced by other variables outside the research model. This finding indicates that improving service quality is the main factor in building customer satisfaction of export-import shipping services on Evergreen Line.
Co-Authors Andry Herawati Augustinah, fedianty Damajanti Sri Lestari Damayanti, Shanty Ratna Faiqoh, Ambar Mahaarotul Fedianty Augustinah Feriswara, Dian Galuh Ajeng Ayuningtiyas Herman Hidayat, Herman Herwati, Andry Kamariyah, Sri Kasmawati L, Damajanti Sri Lestari, Apriyana Lestari, Damajanti Sri Masdiah Lolita Rithanis Samosir Nur Sayidah Priyanto Putri, Pradina Amanda Roekminiati, Sri Sari, Anik Nurpuspita Sarwani Sarwani, Sarwani Sri Lestari, Damajanti Subardini, Subardini Suprihhadi, Heru Suyanto Suyanto Tyas, Alvy Mulyaning Wachid, Arif