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All Journal Business UHO: Jurnal Administrasi Bisnis Ikonomika : Jurnal Ekonomi dan Bisnis Islam Jurnal Ilmu Manajemen (JIMMU) Jurnal Ilmiah Administrasi Bisnis dan Inovasi Jurnal Loyalitas Sosial: Journal of Community Service in Humanities and Social Sciences Jurnal Ilmu Administrasi: Media Pengembangan Ilmu dan Praktek Administrasi Jurnal Pengabdian Masyarakat untuk Negeri (UN-PENMAS) TRANSFORMASI : JURNAL PENGABDIAN PADA MASYARAKAT Eduvest - Journal of Universal Studies Jurnal Pengabdian Kolaborasi dan Inovasi IPTEKS International Journal of Multidisciplinary Approach Research and Science Journal Of Informatics And Busisnes International Journal of Business and Quality Research International Journal of Economics, Business and Innovation Research International Journal of Management, Accounting & Finance Journal of Business Economics and Management
Listyawati, Liling
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Aerospace Engineering Agriculture, Biological Sciences & Forestry Humanities Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Immunology & microbiology Languange, Linguistic, Communication & Media Neuroscience Social Sciences Other

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PENGEMBANGAN PARIWISATA SELO ONDO BERBASIS PERAN MASYARAKAT DAN PARIWISATA BERKELANJUTAN Priyanto, Priyanto; Listyawati, Liling; Sri Lestari, Damajanti; Sayidah, Nur
Jurnal Ilmu Manajemen (JIMMU) Vol. 7 No. 2 (2022)
Publisher : Magister Manajemen Universitas Islam Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33474/jimmu.v7i2.18626

Abstract

             Pengembangan pariwisata berbasis masyarakat dapat mengurangi tingkat dampak negatif sosial dan budaya serta degradasi lingkungan. Sementara itu, pengembangan pariwisata berkelanjutan yang lebih ramah lingkungan dan ramah sosial merupakan langkah penting yang akan berkontribusi pada pembangunan inklusif sosial dan melestarikan modal lingkungan, sehingga pariwisata dapat berkembang dalam jangka menengah dan panjan. Menggabungkan konsep pengembangan pariwisata berbasis masyarakat dan pariwisata berkelanjutan, menunjukkan adanya kesadaran pengembangan pariwisata multidimensi, yaitu: ramah lingkungan, menguntungkan secara ekonomi, dapat diterima secara sosial budaya, dan menempatkan masyarakat sebagai subjek inti dalam pembangunan. Dalam perspektif penyelenggaraan pariwisata berkelanjutan, terdapat potensi Selo Ondo yaitu: 1) keunggulan tertinggi ada pada modal alam (80%), 2) modal manusia dalam penyelenggaraan pariwisata umum (77%), modal sosial yang juga sangat baik (72%), 3) permodalan dengan berbagai sumber (70%); 4) kelemahan terbesar terdapat pada ketersediaan infrastruktur fisik yang belum terbangun yaitu dengan skor 44%. Potensi tersebut merupakan aset yang dapat dimanfaatkan untuk meningkatkan kinerja pengelolaan pariwisata secara holistik dengan pendekatan multidisiplin, lintas sektor dan lintas wilayah tanpa mengesampingkan potensi masyarakat setempat.Kata Kunci:  peran masyarakat, pariwisata berkelanjutan, potensi             Community-based tourism development can reduce the extent of negative social and cultural impacts and environmental degradation.  Meanwhile, the development of sustainable tourism that is more environmentally and socially friendly is an important step that will contribute to socially inclusive development and preserve environmental capital, so that tourism can thrive in the medium and panjan termg. Combining the concepts of community-based tourism development and continuing tourism,  indicates the existence of awareness of multidimensional tourism development, namely: environmentally friendly, economically beneficial, socio-culturally acceptable, and placing society as a core subject in development. In the perspective of organizing sustainable tourism, there is the potential of Selo Ondo, namely: 1) the highest advantage is in natural capital (80%), 2) human capital in the implementation of general tourism (77%), social capital which is also very good (72%), 3) financial capital with various sources (70%); 4) the biggest weakness is in the availability of physical infrastructure that has not been built, namely with a score of 44%. This potential is an asset to be utilized to improve the performance of tourism management holistically with a multidisilpliner, cross-sectoral and cross-regional approach without excluding the potential of the local community.Keywords:  the role of society, sustainable tourism, potential
The Influence Of Price, Customer Reviews And Brand Ambassadors On Purchase Decisions At The Kahf Official Shop Online Store On The Shopee Marketplace Wachid, Arif; Sarwani, Sarwani; Listyawati, Liling
International Journal of Business and Quality Research Vol. 4 No. 01 (2026): Januari - March, International Journal of Business and Quality Research (IJBQR
Publisher : Citakonsultindo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63922/ijbqr.v4i01.2865

Abstract

This research is focused on assessing the extent to which prices, customer reviews, and the role of brand ambassadors affect consumer purchase decisions at Kahf Official Shop operating on the Shopee marketplace. The increasingly competitive dynamics of e-commerce competition encourage brands to have a deep understanding of the determinants of consumer behavior, especially in the men's personal care product segment. The price aspect is analyzed based on the level of affordability and suitability of the benefits received by consumers, while customer reviews are examined through indicators of source credibility, review quantity, and product rating assessment. On the other hand, the brand ambassador variable is measured through image strength, the level of relevance to the product, and consumer trust in the figure that represents the brand. This study uses a quantitative approach with data collection techniques in the form of surveys to Kahf consumers on the Shopee platform. Data processing and analysis were carried out using multiple linear regression methods to determine the influence of each independent variable on purchasing decisions. The results of the study are expected to provide empirical support that pricing, customer reviews, and brand ambassadors contribute significantly, both individually and simultaneously, in shaping consumer purchasing decisions. In addition, the findings of this research are expected to be the basis for strategic recommendations for Kahf in optimizing digital marketing through competitive pricing strategies, effective management of customer reviews, and the selection of brand ambassadors that are in accordance with the brand character.
Pengaruh Penggunaan TikTok Marketing dan Kepercayaan Konsumen terhadap Peningkatan Brand Awareness Produk UMKM Keripik Tempe Ngawi Sudarso, Sudarso; Listyawati, Liling; Asnawi, Anita; Augustinah, Fedianty
Journal of Business Economics and Management | E-ISSN : 3063-8968 Vol. 2 No. 2 (2025): Oktober - Desember
Publisher : GLOBAL SCIENTS PUBLISHER

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Penelitian ini dimaksudkan untuk mengkaji dampak strategi pemasaran TikTok serta tingkat kepercayaan konsumen dalam meningkatkan kesadaran merek produk UMKM Keripik Tempe Ngawi. Evolusi platform media sosial, terutama TikTok, menciptakan kesempatan strategis bagi pelaku UMKM untuk mengekspansi jangkauan promosi dan membangun pengenalan merek dengan lebih optimal. Kepercayaan konsumen juga berperan esensial dalam mengkonsolidasikan memori dan identifikasi merek dalam persepsi konsumen. Riset ini menerapkan metodologi kuantitatif melalui teknik survei. Informasi dikumpulkan dengan menyebarkan kuesioner kepada 96 partisipan yang mengenal atau telah mengobservasi produk UMKM Keripik Tempe Ngawi via platform TikTok. Teknik analisis data mencakup pengujian validitas, reliabilitas, pengujian asumsi klasik, analisis regresi linier berganda, uji t, uji F, dan koefisien determinasi (R²) menggunakan perangkat lunak SPSS. Temuan riset mengindikasikan bahwa strategi pemasaran TikTok memiliki dampak positif signifikan terhadap peningkatan kesadaran merek. Tingkat kepercayaan konsumen juga terbukti memberikan pengaruh positif signifikan terhadap kesadaran merek. Secara simultan, strategi pemasaran TikTok dan tingkat kepercayaan konsumen memberikan pengaruh signifikan terhadap peningkatan kesadaran merek produk UMKM Keripik Tempe Ngawi. Nilai koefisien determinasi memperlihatkan bahwa mayoritas variasi kesadaran merek dapat diterangkan oleh kedua variabel tersebut. Riset ini menyimpulkan bahwa optimalisasi strategi pemasaran TikTok yang dibarengi dengan pengembangan kepercayaan konsumen merupakan kombinasi krusial bagi UMKM dalam meningkatkan kesadaran merek dan kompetitivitas produk di era digital.
Pengaruh Promosi Dan Kualitas Pelayanan Konsumen Terhadap Keputusan Pembelian Di Samudra Supermarket Madiun Wilujeng, Emik Sri; Augustinah, Fedianty; Listyawati, Liling; sarwani, Sarwani
Journal Of Informatics And Busisnes Vol. 3 No. 4 (2026): Januari - Maret
Publisher : CV. ITTC INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47233/jibs.v3i4.4142

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh promosi dan kualitas pelayanan terhadap keputusan pembelian konsumen di Samudra Supermarket Madiun. Penelitian menggunakan pendekatan kuantitatif dengan metode survei terhadap 96 responden yang dipilih menggunakan teknik purposive sampling. Data dikumpulkan melalui kuesioner dan dianalisis menggunakan regresi linier berganda. Hasil penelitian menunjukkan bahwa secara parsial promosi berpengaruh positif dan signifikan terhadap keputusan pembelian dengan nilai t hitung sebesar 2,887 dan signifikansi < 0,05. Kualitas pelayanan juga berpengaruh positif dan signifikan terhadap keputusan pembelian dengan nilai t hitung sebesar 5,248 dan signifikansi < 0,05. Secara simultan, promosi dan kualitas pelayanan berpengaruh signifikan terhadap keputusan pembelian dengan nilai F hitung sebesar 64,818 > F tabel 3,094. Nilai koefisien determinasi (R²) sebesar 0,582 menunjukkan bahwa 58,2% variasi keputusan pembelian dapat dijelaskan oleh kedua variabel independen tersebut, sedangkan sisanya dipengaruhi oleh faktor lain di luar model penelitian. Dengan demikian, dapat disimpulkan bahwa peningkatan promosi dan kualitas pelayanan mampu meningkatkan keputusan pembelian konsumen di Samudra Supermarket Madiun.
The Influence of Brand Image and Service Quality on Customer Satisfaction of Export-Import Shipping Services at Evergreen Line Masdiah Lolita Rithanis Samosir; Damajanti Sri Lestari; Listyawati, Liling
International Journal of Economics, Business and Innovation Research Vol. 5 No. 02 (2026): February - March, International Journal of Economics, Business and Innovation
Publisher : Cita konsultindo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63922/ijebir.v5i02.2957

Abstract

This study aims to analyze the influence of brand image and service quality on customer satisfaction of export-import shipping services on Evergreen Line. This study uses a quantitative approach with a survey method. The research sample amounted to 96 respondents who were users of Evergreen Line services in the export-import documentation division. The data collection technique was carried out through a questionnaire with a Likert scale, while the data analysis technique used multiple linear regression accompanied by a classical assumption test, F test, t test, and determination coefficient. The results of the study show that simultaneously brand image and service quality have a significant effect on customer satisfaction. Partially, service quality has a positive and significant effect on customer satisfaction, while brand image does not have a significant effect on customer satisfaction. The determination coefficient value of 0.742 showed that 74.2% of the variation in customer satisfaction could be explained by brand image and quality of service, while the rest was influenced by other variables outside the research model. This finding indicates that improving service quality is the main factor in building customer satisfaction of export-import shipping services on Evergreen Line.
Co-Authors Andry Herawati asnawi, anita Augustinah, fedianty Damajanti Sri Lestari Damayanti, Shanty Ratna Faiqoh, Ambar Mahaarotul Fedianty Augustinah Feriswara, Dian Galuh Ajeng Ayuningtiyas Herman Hidayat, Herman Herwati, Andry Kamariyah, Sri Kasmawati L, Damajanti Sri Lestari, Apriyana Lestari, Damajanti Sri Lestari, Damayanti Sri Masdiah Lolita Rithanis Samosir Nur Sayidah Priyanto Putri, Pradina Amanda Roekminiati, Sri Sari, Anik Nurpuspita Sarwani Sarwani, Sarwani Sri Lestari, Damajanti Subardini, Subardini Sudarso Sudarso Suprihhadi, Heru Suyanto Suyanto Tyas, Alvy Mulyaning Wachid, Arif Wilujeng, Emik Sri