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All Journal Jesya (Jurnal Ekonomi dan Ekonomi Syariah) JURNAL MANAJEMEN BISNIS ECONOMOS : Jurnal Ekonomi dan Bisnis Jurnal Pengabdian Dharma Laksana Jurnal Pengabdian Kepada Masyarakat MEMBANGUN NEGERI Community Development Journal: Jurnal Pengabdian Masyarakat Jurnal Manajemen dan Bisnis Journal of Artificial Intelligence and Digital Business Jurnal Social Society Indonesian Journal of Innovation Multidisipliner Research
Nurinaya, Nurinaya
Department Of Management, Faculty Of Economic And Business, Universitas Muhammadiyah Makassar
Humanities Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Public Health Social Sciences Other

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Brand Image and Fashion Lifestyle Effects on Students’ Branded used Clothing Purchase Decisions Fery Eko Putra; Buyung Romadhani; Nurinaya Nurinaya
Journal Social Society Vol. 6 No. 3 (2026): Juli - September 2026
Publisher : Pustaka Digital Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54065/jss.6.3.2026.1341

Abstract

The urgency of this research lies in examining the influence of brand image and fashion lifestyle on students’ decisions to purchase branded second-hand clothing, given the growing popularity of sustainable consumption and fashion-conscious behavior among young consumers. This study aims to examine and analyze the effect of brand image and fashion lifestyle on students’ purchasing decisions of branded used clothing. The research employs a quantitative approach with a descriptive design. The population consists of students from the Faculty of Economics and Business, Universitas Muhammadiyah Makassar, who have purchased branded secondhand clothing, with a sample of 82 respondents selected using purposive sampling. Data were collected through questionnaires and analyzed using validity and reliability tests, classical assumption tests, and multiple linear regression analysis with SPSS. The results indicate that brand image has a positive and significant effect on purchasing decisions, as evidenced by a t-value of 6.472 and a significance level of 0.000 (< 0.05). Similarly, fashion lifestyle also shows a positive and significant influence, with a t-value of 2.141 and a significance level of 0.035 (< 0.05). Simultaneously, both variables significantly affect purchasing decisions, with an F-value of 59.579 greater than the F-table value of 3.08 and a significance level of < 0.001. The adjusted R-square value of 0.591 suggests that 59.1% of the variation in purchasing decisions can be explained by brand image and fashion lifestyle, while the remaining 40.9% is influenced by other factors outside the model. These findings highlight the importance of brand perception and lifestyle orientation in shaping consumer behavior toward branded secondhand clothing among students.
Pengaruh Cyberloafing dan Disiplin Kerja terhadap Kinerja Karyawan pada PT. Bosowa Propertindo Kota Makassar Farda Toatubun; Samsul Rizal; Nurinaya Nurinaya
MANABIS: Jurnal Manajemen dan Bisnis Vol. 5 No. 2 (2026): Juni 2026
Publisher : Yayasan Pendidikan Penelitian Pengabdian Algero

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54259/manabis.v5i2.7704

Abstract

This study aims to analyze the effect of cyberloafing and work discipline on employee performance at PT Bosowa Propertindo Makassar. The research is driven by the rapid adoption of digital technology in workplaces, which potentially triggers internet usage for personal interests during working hours. This study employs a quantitative approach, with data gathered through questionnaires distributed to 30 employees using a total sampling technique. Data analysis was conducted using multiple linear regression, supported by validity, reliability, and classical assumption tests processed through SPSS software. The results reveal that cyberloafing has a significance value of 0.174 (> 0.05), indicating it does not have a significant impact on employee performance despite exhibiting a negative relationship. In contrast, work discipline shows a significance value of 0.000 (< 0.05), demonstrating a positive and significant effect on performance. Simultaneously, both variables account for 37.2% of the variance in employee performance, while the remaining 62.8% is influenced by external factors. These findings suggest that improving work discipline is the primary factor for enhancing organizational productivity. Consequently, the company is encouraged to strengthen disciplinary regulations and monitor internet usage to maintain optimal performance in the modern digital era.
Pengaruh Employee Experience dan Employee Engagement terhadap Kepuasan Kerja karyawan PT Angkasa Pura Suport Indah Lestari; Nurinaya Nurinaya; M. Yusuf K
RIGGS: Journal of Artificial Intelligence and Digital Business Vol. 5 No. 2 (2026): Mei-Juli
Publisher : Prodi Bisnis Digital Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/riggs.v5i2.11211

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh Employee Experience dan Employee Engagement terhadap Kepuasan Kerja karyawan PT Angkasa Pura Supports Cabang Makassar. Kepuasan kerja merupakan salah satu faktor penting yang dapat memengaruhi produktivitas, loyalitas, dan kinerja karyawan dalam mencapai tujuan organisasi. Employee Experience dan Employee Engagement dipandang sebagai faktor yang mampu meningkatkan kualitas sumber daya manusia melalui pengalaman kerja yang positif serta keterlibatan karyawan yang tinggi terhadap pekerjaan dan organisasi. Penelitian ini menggunakan pendekatan kuantitatif dengan jenis penelitian asosiatif. Populasi dalam penelitian adalah seluruh karyawan PT Angkasa Pura Supports Cabang Makassar yang berjumlah 50 orang dan seluruhnya dijadikan sampel penelitian menggunakan teknik sampling jenuh. Pengumpulan data dilakukan melalui penyebaran kuesioner dengan skala Likert. Data yang diperoleh dianalisis menggunakan regresi linear berganda dengan bantuan program Statistical Package for the Social Sciences (SPSS), yang didukung oleh uji validitas, uji reliabilitas, uji asumsi klasik, uji t, uji F, dan koefisien determinasi (R²). Hasil penelitian menunjukkan bahwa Employee Experience berpengaruh positif dan signifikan terhadap Kepuasan Kerja karyawan. Employee Engagement juga berpengaruh positif dan signifikan terhadap Kepuasan Kerja. Selain itu, Employee Experience dan Employee Engagement secara simultan berpengaruh positif dan signifikan terhadap Kepuasan Kerja karyawan PT Angkasa Pura Supports Cabang Makassar. Temuan ini menunjukkan bahwa peningkatan pengalaman kerja dan keterlibatan karyawan dapat menjadi strategi yang efektif dalam meningkatkan kepuasan kerja serta mendukung pencapaian tujuan organisasi secara berkelanjutan.
Co-Authors A. Risfan A. Salim Adil, Andi Nuzul Agussalim Harrang Ahmad Ahmad Andi Mappatompo Asdi Asdi Buyung Romadhani Farda Toatubun Fery Eko Putra Hartati Hartati Indah Lestari M. Yusuf K Mira , Nasrullah Nurlina Nurlina Rajmia Sulianti Samsul Rizal Seshi Ikrima Alfariza Sitti Isra Sri Andayaningsih Sri Wahyuni Sulaiman Syarthini Indrayani U. Mutmainah Wa Ode Rayyani Wahyuddin Yahya