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Nurinaya, Nurinaya
Department Of Management, Faculty Of Economic And Business, Universitas Muhammadiyah Makassar
Humanities Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Public Health Social Sciences Other

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Brand Image and Fashion Lifestyle Effects on Students’ Branded used Clothing Purchase Decisions Fery Eko Putra; Buyung Romadhani; Nurinaya Nurinaya
Journal Social Society Vol. 6 No. 3 (2026): Juli - September 2026
Publisher : Pustaka Digital Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54065/jss.6.3.2026.1341

Abstract

The urgency of this research lies in examining the influence of brand image and fashion lifestyle on students’ decisions to purchase branded second-hand clothing, given the growing popularity of sustainable consumption and fashion-conscious behavior among young consumers. This study aims to examine and analyze the effect of brand image and fashion lifestyle on students’ purchasing decisions of branded used clothing. The research employs a quantitative approach with a descriptive design. The population consists of students from the Faculty of Economics and Business, Universitas Muhammadiyah Makassar, who have purchased branded secondhand clothing, with a sample of 82 respondents selected using purposive sampling. Data were collected through questionnaires and analyzed using validity and reliability tests, classical assumption tests, and multiple linear regression analysis with SPSS. The results indicate that brand image has a positive and significant effect on purchasing decisions, as evidenced by a t-value of 6.472 and a significance level of 0.000 (< 0.05). Similarly, fashion lifestyle also shows a positive and significant influence, with a t-value of 2.141 and a significance level of 0.035 (< 0.05). Simultaneously, both variables significantly affect purchasing decisions, with an F-value of 59.579 greater than the F-table value of 3.08 and a significance level of < 0.001. The adjusted R-square value of 0.591 suggests that 59.1% of the variation in purchasing decisions can be explained by brand image and fashion lifestyle, while the remaining 40.9% is influenced by other factors outside the model. These findings highlight the importance of brand perception and lifestyle orientation in shaping consumer behavior toward branded secondhand clothing among students.
Pengaruh Cyberloafing dan Disiplin Kerja terhadap Kinerja Karyawan pada PT. Bosowa Propertindo Kota Makassar Farda Toatubun; Samsul Rizal; Nurinaya Nurinaya
MANABIS: Jurnal Manajemen dan Bisnis Vol. 5 No. 2 (2026): Juni 2026
Publisher : Yayasan Pendidikan Penelitian Pengabdian Algero

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54259/manabis.v5i2.7704

Abstract

This study aims to analyze the effect of cyberloafing and work discipline on employee performance at PT Bosowa Propertindo Makassar. The research is driven by the rapid adoption of digital technology in workplaces, which potentially triggers internet usage for personal interests during working hours. This study employs a quantitative approach, with data gathered through questionnaires distributed to 30 employees using a total sampling technique. Data analysis was conducted using multiple linear regression, supported by validity, reliability, and classical assumption tests processed through SPSS software. The results reveal that cyberloafing has a significance value of 0.174 (> 0.05), indicating it does not have a significant impact on employee performance despite exhibiting a negative relationship. In contrast, work discipline shows a significance value of 0.000 (< 0.05), demonstrating a positive and significant effect on performance. Simultaneously, both variables account for 37.2% of the variance in employee performance, while the remaining 62.8% is influenced by external factors. These findings suggest that improving work discipline is the primary factor for enhancing organizational productivity. Consequently, the company is encouraged to strengthen disciplinary regulations and monitor internet usage to maintain optimal performance in the modern digital era.
Pengaruh Employee Experience dan Employee Engagement terhadap Kepuasan Kerja karyawan PT Angkasa Pura Suport Indah Lestari; Nurinaya Nurinaya; M. Yusuf K
RIGGS: Journal of Artificial Intelligence and Digital Business Vol. 5 No. 2 (2026): Mei-Juli
Publisher : Prodi Bisnis Digital Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/riggs.v5i2.11211

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh Employee Experience dan Employee Engagement terhadap Kepuasan Kerja karyawan PT Angkasa Pura Supports Cabang Makassar. Kepuasan kerja merupakan salah satu faktor penting yang dapat memengaruhi produktivitas, loyalitas, dan kinerja karyawan dalam mencapai tujuan organisasi. Employee Experience dan Employee Engagement dipandang sebagai faktor yang mampu meningkatkan kualitas sumber daya manusia melalui pengalaman kerja yang positif serta keterlibatan karyawan yang tinggi terhadap pekerjaan dan organisasi. Penelitian ini menggunakan pendekatan kuantitatif dengan jenis penelitian asosiatif. Populasi dalam penelitian adalah seluruh karyawan PT Angkasa Pura Supports Cabang Makassar yang berjumlah 50 orang dan seluruhnya dijadikan sampel penelitian menggunakan teknik sampling jenuh. Pengumpulan data dilakukan melalui penyebaran kuesioner dengan skala Likert. Data yang diperoleh dianalisis menggunakan regresi linear berganda dengan bantuan program Statistical Package for the Social Sciences (SPSS), yang didukung oleh uji validitas, uji reliabilitas, uji asumsi klasik, uji t, uji F, dan koefisien determinasi (R²). Hasil penelitian menunjukkan bahwa Employee Experience berpengaruh positif dan signifikan terhadap Kepuasan Kerja karyawan. Employee Engagement juga berpengaruh positif dan signifikan terhadap Kepuasan Kerja. Selain itu, Employee Experience dan Employee Engagement secara simultan berpengaruh positif dan signifikan terhadap Kepuasan Kerja karyawan PT Angkasa Pura Supports Cabang Makassar. Temuan ini menunjukkan bahwa peningkatan pengalaman kerja dan keterlibatan karyawan dapat menjadi strategi yang efektif dalam meningkatkan kepuasan kerja serta mendukung pencapaian tujuan organisasi secara berkelanjutan.
Leadership Strategy Evaluation and Succession Planning in Preparing the Company’s Future Leaders Nurinaya Nurinaya; Sitti Marhumi
Advances in Human Resource Management Research Vol. 3 No. 1 (2025)
Publisher : Yayasan Pendidikan Bukhari Dwi Muslim

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.60079/ahrmr.v3i1.405

Abstract

Purpose: This study explores the integration of leadership strategy evaluation and succession planning in preparing future organizational leaders. It investigates how organizations can evaluate the effectiveness of current leadership strategies and align them with long-term organizational goals to ensure sustainable leadership continuity. Research Design and Methodology: This research employs a qualitative systematic literature review (SLR) methodology to synthesize existing leadership strategy evaluation and succession planning research. The study examines key practices, challenges, and theoretical frameworks associated with leadership development and succession planning, drawing from recent studies published after 2018. Findings and Discussion: The findings reveal that organizations integrating leadership strategy evaluation with succession planning are better positioned to ensure leadership continuity. Effective leadership strategies focus on developing internal talent through structured training, mentorship, and job rotations. The study emphasizes the need for leadership strategies to be aligned with organizational goals, enabling future leaders to navigate long-term challenges effectively. Additionally, the research highlights the importance of overcoming challenges such as resistance to change and organizational culture in implementing effective succession planning. Implications: This research provides practical insights for organizations to align leadership development with succession planning, ensuring long-term organizational sustainability. It emphasizes the importance of developing internal leadership pipelines, creating mentoring systems, and integrating human resource policies with strategic goals. Organizations are encouraged to foster a culture of internal mobility and continuous leadership development to ensure seamless transitions and minimize operational disruptions.
Positive Perspective: The Role of Narsism and Job Stressors on Work Productivity at Muhammadiyah University of Makassar Sitti Marhumi; Nurinaya Nurinaya; Putri Amalia
SENTRALISASI Vol. 13 No. 3 (2024): Sentralisasi
Publisher : Universitas Muhammadiyah Sorong

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33506/sl.v13i3.3365

Abstract

Many have carried out comprehensive testing. High work demands, but not accompanied by a conducive work environment can affect a person's productivity. This research is very important considering that work productivity is a demand, especially for study programs as a driver for the development and progress of a study program. Study programs have very extreme working hours which often cause some individuals to become stressed. This research emphasizes narsism in negative perceptions, uses secondary data and tries to construct other dimensions of narsism through positive perceptions which can stimulate work productivity both individually and in the surrounding environment. The objectives of this research are focused on 1) obtaining empirical evidence of the influence of narsism and job stressors on work productivity, 2) To check the tendency for narcissistic behavior to have a negative or positive value on work productivity. The research was analyzed using Structural Equation Modeling (SEM) with the Partial Least Squares (PLS) approach. The research results show that Narsism has no effect on work productivity, while Job Stressors have a positive and significant effect on work productivity at the Muhammadiyah University of Makassar.
Pengaruh Literasi Digital dan Kompetensi terhadap Produktivitas Karyawan pada PT. PLN (Persero) ULP Takalar Fathiyah Ainil Mardiyah; Muchriady Muchran; Nurinaya Nurinaya
Jurnal Ekonomi Manajemen Akuntansi Vol. 32 No. 1 (2026): JURNAL EKONOMI MANAJEMEN AKUNTANSI
Publisher : sekolah Tinggi Ilmu Ekonomi Dharma Putra Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59725/ema.v32i1.414

Abstract

This Study aims to analyze the effect of digital literacy and competence on employee productivity at PT PLN (Persero) Customer Service Unit (ULP) Takalar. This study employs a quantitative approach using a survey method. The population consists of all employees of PT PLN (Persero) ULP Takalar, and a census sampling technique was applied, meaning all members of the population were selected as respondents. Data were collected through questionnaires and analyzed using multiple linear regression with the assistance of SPSS software. The results indicate that digital literacy has a positive and significant effect on employee productivity. This means that the better the employees’ ability to understand and utilize digital technology, the higher their level of productivity. In contrast, employee competence was found to have a negative and significant effect on productivity. This finding suggests that increasing competence does not automatically lead to higher productivity if it is not supported by other relevant factors. These findings imply that improving competence without proper job placement, effective task management, and optimal utilization of skills may actually reduce employee productivity. Therefore, it is recommended that PT PLN (Persero) ULP Takalar not only enhance employees’ digital literacy and competence but also ensure alignment between competencies and job requirements through more effective human resource management in order to improve overall productivity
Co-Authors A. Risfan A. Salim Adil, Andi Nuzul Agussalim Harrang Ahmad Ahmad Andi Mappatompo Asdi Asdi Buyung Romadhani Farda Toatubun Fathiyah Ainil Mardiyah Fery Eko Putra Hartati Hartati Indah Lestari M. Yusuf K Mira , Muchran, Muchriady Nasrullah Nurlina Nurlina Putri Amalia Rajmia Sulianti Samsul Rizal Seshi Ikrima Alfariza Sitti Isra Sitti Marhumi Sitti Marhumi Sri Andayaningsih Sri Wahyuni Sulaiman Syarthini Indrayani U. Mutmainah Wa Ode Rayyani Wahyuddin Yahya