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Nurfadillah, Suryani
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Agriculture, Biological Sciences & Forestry Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Economics, Econometrics & Finance Education Environmental Science Public Health Social Sciences

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Pengaruh Brand Equity dan Gaya Hidup Sehat terhadap Keputusan Pembelian Produk Plant-Based Meat Merek Meatless Kingdom Pratiwi, Kusuma Ratna; Santoso, Siswanto Imam; Nurfadillah, Suryani
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 11, No 2 (2025): Juli 2025
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v11i2.18350

Abstract

Plant-based meat is a vegetable process made with the texture, taste, and nutrition as similar to meat as possible. The plant-based meat focus in this study was focusing on the Meatless Kingdom brand. This study aims to analyze the influence of brand equity consisting of brand awareness, brand association, perceived quality, and brand loyalty as well as a healthy lifestyle on the decision to purchase plant-based meat products from Meatless Kingdom. This study was conducted from October 2024 to January 2025. The determination of the sample is purposively sampling, which is for consumers who have purchased the product at least once and are at least 17 years old. The number of samples was determined by Lemeshow's formula, which was 96 respondents. Primary data were obtained from questionnaires distributed online and secondary data were obtained from journal literature and books. This study used a case study method using a quantitative approach. Instrument tests were conducted on 32 respondents with a validity and reliability test. A normality test and a classical assumption test were conducted to test the regression model used. Analysis of data to determine the effect using multiple linear regression analysis which includes the coefficient of determination test, F test, and t test. The results of the study found that brand awareness, brand association, perceived quality, brand loyalty, and healthy lifestyle influenced the decision to purchase plant-based meat products from Meatless Kingdom both simultaneously and partially.
Analisis Manajemen Rantai Pasok Tanaman Anggrek Bulan di CV Bunga Alam Lestari Kota Semarang Melayu, Alfiyo Anelza; Mukson, Mukson; Nurfadillah, Suryani
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 11, No 2 (2025): Juli 2025
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v11i2.18360

Abstract

The study aims to analyze the supply chain management of Phalaenopsis orchids at CV Bunga Alam Lestari, as well as examine the structure of the network and business chain in the orchid supply chain. The research was conducted at CV Bunga Alam Lestari, located in Tambangan, Mijen, Semarang City, Central Java. A case study method was employed with purposive sampling, involving 20 respondents comprising producers, CV Bunga Alam Lestari, distributors, retailers, and consumers. Primary data were collected through observation and interviews, while secondary data were obtained from CV Bunga Alam Lestari. The analysis used descriptive quantitative methods, focusing on product, information, and financial flows, as well as supply chain management. The study applied the Supply Chain Operations Reference (SCOR) model, evaluating attributes such as reliability, responsiveness, flexibility, assets, and cost. The results indicate that the supply chain consists of six key actors: PT Eka Karya and Toko Anggrek Nambangan as producers, CV Bunga Alam Lestari, distributors, retailers, and consumers. The performance measurements for the supply chain show that responsiveness and flexibility reached the "superior" level, reliability achieved one "advantage" level measurement, while assets and cost also performed at the "advantage" level. The study concludes that improvements are needed in order fulfillment and cost management across all supply chain activities to minimize costs effectively.
Analisis Kesediaan Membayar (Willingness to Pay) Konsumen Terhadap Sayuran Organik di Pasar Modern Kabupaten Bandung Barat Zahran, Muhammad Hafidz; Santoso, Siswanto Imam; Nurfadillah, Suryani
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 11, No 2 (2025): Juli 2025
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v11i2.18958

Abstract

The increasing demand for organic products is driven by concerns related to health issues. This study aimed to describe consumer characteristics, calculate the average maximum Willingness to Pay (WTP), and analyze the factors influencing consumer WTP for organic vegetables in West Bandung Regency. The research was conducted from December 2024 to January 2025 in five modern markets in West Bandung Regency. The method used was a survey method. Respondents were selected through accidental and quota sampling. The sample size was determined using the Lemeshow formula, resulting in 100 respondents. The data analysis methods included descriptive analysis, the Contingent Valuation Method (CVM), and multiple linear regression analysis. The results showed that organic vegetable consumers were mostly female, aged 31–40 years, held a bachelor's degree (Strata 1), worked as civil servants, military, or police personnel (PNS/TNI/POLRI), had a monthly income ranging from Rp3,000,000 to Rp5,999,999, and typically purchased organic vegetables at prices ranging from Rp10,000 to Rp12,999. Consumers also gave high ratings for product quality and the health benefits of organic vegetable consumption. The average maximum WTP for organic broccoli was 10.84% above the original price, for lettuce 9.09%, for water spinach (kangkung) 8.75%, for spinach 8.53%, for mustard greens (sawi) 9.45%, and for pakcoy 7.5%. Factors such as age, education level, occupation, income level, product price, product quality, and health benefits simultaneously influenced consumers’ willingness to pay for organic vegetables. Partially, the variables of age, education level, product price, product quality, and health impact had a significant effect on WTP.
Analisis risiko Rantai Pasok Crude Palm Oil Menggunakan Metode House of Risk (Studi Kasus di PTPN IV Regional II Pagar Merbau) Prayoga, Rangga Adi; Roessali, Wiludjeng; Nurfadillah, Suryani
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 11, No 2 (2025): Juli 2025
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v11i2.18122

Abstract

This study aimed to analyze the level of risk, risk events and risk agents, and risk mitigation strategies for the CPO supply chain at PTPN IV Regional II Pagar Merbau, Pagar Merbau District, Deli Serdang Regency, North Sumatra Province. This research was conducted from September 23 to October 18, 2024, at the Pagar Merbau Palm Oil Mill KSO PTPN IV Regional II Pagar Merbau II Village, Pagar Merbau District, Deli Serdang Regency, North Sumatra Province. The research method used in this study was a case study with quantitative descriptive analysis. The coefficient of variation (CV) method was used to measure the level of production risk. The SCOR method was used to describe the basic supply chain process of CPO products. The HOR phase 1 method was used to identify and assess risk events and risk agents. The HOR phase 2 method was used for risk evaluation and for analyzing mitigation strategies for CPO supply chain risk agents that had been prioritized. The results showed that the level of risk, based on the coefficient of variation for production quantity, was classified as very high at 28.67%. The results of risk identification revealed 17 risk events, 16 risk agents, and 7 priority risk agents with the highest ARP values that needed to be handled improper production target planning (A1), lack of accuracy in human resources (A2), uncertainty in the yield of FFB in the core plantation (A3), non-routine maintenance and untimely overhaul implementation (A10), damaged core roads in the plantation that disrupted FFB delivery (A4), excessive use of shells as fuel (A11), and leakage of stewing equipment due to worn liners (A8). The results identified 8 mitigation strategies to reduce 7 priority risk agents was reviewing the production target plan (PA1), improving roads to facilitate FFB delivery (PA5), enhancing the supervision system and job training for human resources (PA2), conducting regular maintenance audits (PA4), increasing FFB purchases from third parties (PA3), performing routine inspections and minor repairs to maintain machine conditions (PA6), backing up spare parts (PA7), and periodically replacing stew liners (PA2).
Analisis Tren Penjualan serta Faktor yang Memengaruhi Penjualan Karet pada PT. XYZ Huda, Muhammad Syamsul; Santoso, Siswanto Imam; Nurfadillah, Suryani
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 11, No 2 (2025): Juli 2025
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v11i2.18844

Abstract

This study aimed to: 1) analyze the sales trend of rubber at PT XYZ; and 2) analyze the factors that influenced rubber sales at PT XYZ. The research was conducted from December 2024 to January 2025 at PT XYZ. The method used was a case study, considering that the rubber industry was facing challenges such as global market price fluctuations, climate change, and increasing competition. Analyzing sales trends and the influencing factors was important to formulate appropriate business strategies. The data used included rubber product prices, cost of goods sold, and marketing expenses. The data analysis methods employed were quantitative analysis, including trend analysis and multiple linear regression. The results showed that the variables of cost of goods sold and marketing expenses had a significant effect on the rubber sales volume, while the variable of product price did not have a significant effect. The forecasting result using the quadratic trend method indicated that the rubber sales volume for the next 18 months was estimated to reach 457,751.31 kg. The conclusion of this study highlighted the importance of cost control and marketing strategies in maintaining sales volume amid the challenges in the rubber industry.
Analisis Performa Rantai Pasok Kentang di PT Agro Lestari Merbabu Kabupaten Magelang Ni'mah, Ellisa Hidayatun; Setiyawan, Hery; Nurfadillah, Suryani
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 11, No 2 (2025): Juli 2025
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v11i2.18334

Abstract

Supply chain performance analysis in the company's supply chain management aims to measure the ability of the company's supply chain to the various stages and activities in the business process involving the flow of products to consumers, financial flows from consumers and the flow of information related thereto. The purpose of this study was to identify the condition of the potato supply chain and analyze the performance of PT Agro Lestari Merbabu's potato supply chain. This study used descriptive methods for Food Supply Chain Network (FSCN) analysis to identify the condition of the potato supply chain and Supply Chain Operation Reference (SCOR) analysis and pairwise comparisons using Analytical Hierarchy Process (AHP) to determine the performance of the potato supply chain that has not been identified in the FSCN framework. The sampling technique used purposive sampling for company key informants and snowball sampling for supply chain actors, namely distributors, business partners and consumers. The results showed that PT Agro Lestari Merbabu's potato supply chain begins with the upstream subsystem, namely the production facilities provider, PT Agro Lestari Merbabu as the onfarm subsystem and consumers as the downstream subsystem. Supply chain performance attributes used include reliability, responsiveness, flexibility and assets. Currently, supply chain performance of Agro Lestari Merbabu Company’s is 81.98, which is classified as average with the highest weighted score being the planning process (plan).
Analisis Preferensi Konsumen Rumah Tangga terhadap Gula Merah di Kecamatan Suruh Kabupaten Semarang Rahmadani, Anisa; Nurfadillah, Suryani; Budiraharjo, Kustopo
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 11, No 2 (2025): Juli 2025
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v11i2.18043

Abstract

The study aimed to analyze household consumer characteristics, consumer preferences and the most considered attributes in coconut sugar purchasing decisions in Suruh District, Semarang Regency. The research was conducted in December 2024-Januari 2025 in Suruh District, Semarang Regency. The research method used was survey with quantitative descriptive approach. The sampling method used was non probability sampling with accidental sampling technique through 96 household consumer respondents who met the criteria. The data sources used in this research were primary and secondary data. Primary data was from questionnaire interviews while secondary data from documentation and relevant supporting data. The data analysis used was descriptive analysis which explains characteristics of respondents and conjoin analysis to analyze consumer preferences and the most considered attributes by household consumers in coconut sugar purchasing decisions. The respondents’ characteristics refers to household consumers, known that 34.38% were 40-49 years old, 29.17% have 4 family members, 31.25% have latest education at high school level, 38.54% work as housewives, 50% of household income was Rp2.500.001-Rp5.000.000 per month, 72.92% of the amount coconut sugar consumption was 1-2 kilograms/month with total average of 1.36 kilograms/month, and 39.58% coconut sugar consumption expenditure was Rp10.001-Rp20.000 per month with total average of Rp27.697,92 per month. Household consumers' preferences for coconut sugar were they like coconut sugar with price of Rp19.000-Rp22.000/kilogram, brown in color, has sweet taste, 1 kilogram/package size, and the shape was half-sphere coconut shell. The most important attributes considered by household consumers for coconut sugar were taste, price, color, size, and shape.
Analisis Faktor-faktor yang Memengaruhi Permintaan Cabai Merah Besar Pada Rumah Tangga di Kecamatan Purworejo Kabupaten Purworejo Hasbitsaany, Muhammad; Roessali, Wiludjeng; Nurfadillah, Suryani
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 11, No 2 (2025): Juli 2025
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v11i2.18978

Abstract

Big red chili is a horticultural commodity with relatively high demand and price fluctuations. This study aims to analyze the average consumption of big red chili, analyze the factors affecting demand for big red chili and examine elasticity of demand for big red chili on households in Purworejo District, Purworejo Regency. The research was conducted from November 2024 to Februari 2025 at Purworejo Market, Baledono Market, Pagi Liwung Tambakrejo Market, and Pangenrejo Market. The research method used a survey with non-probability sampling technique, specifically accidental sampling, involving 96 respondents who met predetermined criteria. Data analysis was conducted using multiple linear regression analysis and demand elasticity analysis. The result indicate average consumption of big red chili in Purworejo District, Purworejo Regency is 0.24 kg/capita/month. multiple linear regression analysis shows the variables of big red chili price, curly red chili price, shallot price, household income, number of family members, and consumer preference collectively have significant effect on demand for big red chili. Partially, the variables of curly red chili price, number of family members, and consumer preference have significant effect, while the variables of big red chili price, shallot price, and household income do not have a significant effect on demand for big red chili in Purworejo Regency. Price elasticity of big red chili is 0.24, indicating that it is inelastic, cross-elasticity of curly red chili price is 0.39, indicating substitute good, cross-elasticity of shallots is -0.08, indicating a complementary good, income elasticity is 0.01, indicating big red chili a normal good.
FORECASTING PERIODIC SERIES TO REDUCE THE BULLWHIP EFFECT IN SUPPLY CHAIN SYSTEMS USING MOVING AVERAGE AND EXPONENTIAL SMOOTHING Alivia Fazricha Muzamil Putri; Nurfadillah, Suryani; Ekowati, Titik
Agric Vol. 37 No. 1 (2025)
Publisher : Fakultas Pertanian dan Bisnis, Universitas Kristen Satya Wacana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24246/agric.2025.v37.i1.p15-30

Abstract

Demand forecasting is one of the key components in supply chain management, particularly in the food and beverage industry, which has dynamic and fluctuating demand levels. This study aimed to analyze the occurrence of the bullwhip effect in the production of Parijoto (Medinilla speciosa) syrup of CV Seleksi Alam Muria. and to analyze the best forecasting method to minimize the bullwhip effect. The benefits of this research were to serve as a reference for development efforts aimed at reducing the bullwhip effect in production, thereby optimizing the supply chain in a company. The forecasting methods used were Moving Average and Exponential Smoothing. Minitab Software assisted with the forecasting calculations in this study. The study results showed that the initial bullwhip effect value (1.043) was higher than the parameter value (1.005), indicating the occurrence of the bullwhip effect in the production of Parijoto syrup. Furthermore, this study also found that the Mean Absolute Deviation (MAD), Mean Squared Error (MSE), and Mean Absolute Percentage Error (MAPE) values for the Moving Average method were lower compared to the Exponential Smoothing method. The forecasting result using the Moving Average method shows that the bullwhip effect value is significantly lower if it follows the recommended values derived from this forecasting method. Applying the Moving Average method indirectly minimizes the risk of amplification or overproduction.
Pengaruh Bauran Pemasaran 7P Terhadap Loyalitas Konsumen Produk Olahan Kopi Gincu di Kota Cirebon Winata, Tina Pandu; Budiraharjo, Kustopo; Nurfadillah, Suryani
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 10, No 1 (2024): Januari 2024
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v10i1.12822

Abstract

The study aimed to identify consumer characteristics of processed Kopi Gincu products, analyze the 7P marketing mix and consumer loyalty and its influence on processed Kopi Gincu products in Cirebon City. The research was conducted in December 2022 - February 2023. The location of the research was at Kopi Gincu which is located in Sedong Lor Village, Sedong District, Cirebon City. The study used a survey method with accidental sampling technique. The results showed that the majority of consumers were male, aged 18-25 years, the average consumer was still a student, domiciled from Cirebon City, had a monthly income ranging from less than Rp. 500,000, the number of purchases that were made for one time coming and consuming Gincu Coffee was Rp. 25,001 to Rp. 75,000. The majority of consumers visit Kopi Gincu together with their friends (school friends, college friends or work friends) and the majority know information about the place/location of Kopi Gincu from social media and also recommendations from other people (friends, girlfriends or family). Descriptively, the 7P marketing mix and also consumer loyalty at Kopi Gincu are only perceived as quite good because they are classified in the medium category. Product, price, promotion, place, people, process, and physical evidence variables simultaneously affect consumer loyalty for processed Kopi Gincu products in Cirebon City. However, partially only 4 variables have an effect on consumer loyalty, namely price, place, process, and physical evidence. Marketing mix variables product, price, promotion, place, people, process, and Physical Evidence are able to explain variations in changes in consumer loyalty variables by 79.3%. While the remaining 20.7% is explained by other variables outside the model.
Co-Authors 'iin, Huurin Agus Setiadi Akhmad Aqil Mushoddaq Alivia Fazricha Muzamil Putri Anisa Rahmadani Dewi, Ni Made Ayu Vionita Edy Prasetyo Estikasari, Maya Estikasari Febriana Febriana, Febriana Gede Mekse Korri Arisena Hasbitsaany, Muhammad Hery Setiyawan huda, muhammad syamsul Kadhung Prayoga, Kadhung KETUT BUDI SUSRUSA Kustopo Budiraharjo lufita nur riza irma Melayu, Alfiyo Anelza Migie Handayani Mukson Mukson Nasution, Luqmanul Hakim. S. Neny, Rosella Ayu Ni'mah, Ellisa Hidayatun Pratiwi, Kusuma Ratna Prayoga, Rangga Adi Purnamasari, I Gusti Ayu Agung Jaya Riezky, Adietya Muhammad Roessali, Wiludjeng Sholihah, Bilqis Siswanto Imam Santoso Titik Ekowati tri wahyuni Wikantari, Made Nurani Winata, Tina Pandu Wulan Sumekar, Wulan Zahran, Muhammad Hafidz