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All Journal Mimbar Agribisnis: Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Agrisocionomics: Jurnal Sosial Ekonomi Pertanian Jambura Agribusiness Journal Jurnal Litbang Provinsi Jawa Tengah Mediagro Jurnal AGRISEP: Kajian Masalah Sosial Ekonomi Pertanian dan Agribisnis AGRIC

Nurfadillah, Suryani

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Author-ID : 1307195

Agriculture, Biological Sciences & Forestry Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Economics, Econometrics & Finance Education Environmental Science Public Health Social Sciences

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Analisis Preferensi dan Faktor-faktor yang Memengaruhi Keputusan Pembelian Minyak Goreng di Kota Salatiga 'iin, Huurin; Roessali, Wiludjeng; Nurfadillah, Suryani
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 10, No 2 (2024): Juli 2024
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v10i2.14166

This study aims to analyze consumer preferences and their influence on purchase decisions for cooking oil in Salatiga City. The research was conducted in June - July 2023. The research location was determined purposively at 2 traditional markets in Salatiga City, namely Pasar Raya I and Pasar Blauran I. The research method used was survey method with a sample of 110 respondents taken with quota sampling technique. The data analysis used in the research is conjoin analysis and binary logistic regression analysis. The conjoint analysis showed that the cooking oil attributes most preferred by Salatiga City consumers are cooking oil with size ≥ 2 liters, standing pouch packaging, price Rp 15,000 - Rp 20,000, and including well-known brand cooking oil. The order of cooking oil attributes considered most important by consumers are brand attributes (importance value 30.522%), price attributes (importance value 28.339%), size attributes (importance value 20.911%), and packaging attributes (importance value 20.228%). The logistic regression analysis results show that the variables of income (X1), lifestyle (X2), motivation (X3), price (X4), loyalty (X5), and quality (X6) simultaneously affect the decision to purchase cooking oil in Salatiga City. The variables of motivation, loyalty, and quality partially influence the decision to purchase cooking oil in Salatiga City. The variables of income, lifestyle, and cooking oil price did not partially influence the decision to purchase cooking oil in Salatiga City.

PENGUATAN SISTEM PENDIDIKAN SDM DALAM PEMBANGUNAN PERTANIAN: AGRIBISNIS DI MATA PEMUDA Prayoga, Kadhung; Nurfadillah, Suryani; Riezky, Adietya Muhammad
Jurnal AGRISEP JURNAL AGRISEP VOL 19 NO 01 2020
Publisher : Badan Penerbitan Fakultas Pertanian, Universitas Bengkulu

The interest of students to continuing their study into university level is very high, one of which is the department of agribusiness. This certainly contradicts with the low interest of young people to become farmers. Because of this phenomena, then this paper want to discuss how students' knowledge, judgment, and perceptions of agribusiness as they were high school students and as college students now. This research used descriptive method with a quantitative approach and survey as its research technique. The samples for this study were 48 new students of 2018 Agribusiness Program, Faculty of Animal and Agricultural Sciences, Diponegoro University that taken by convenience sampling. Primary data was obtained by distributing questionnaires using google form on December 9-22, 2018. While secondary data was obtained from literature studies. The collected data was then analyzed descriptively. The majority of respondents have minimal knowledge regarding agribusiness program when they were in high school, some even did not know at all. They can only perceive agribusiness as a study program related to business and economic in agriculture. The majority of respondents chose agribusiness just for trying their luck, but there were also those based on desire, passion, opportunities, and parents’ advises. After becoming a Agribusiness student, they saw agribusiness as an attractive department because it combines natural and social science. Massive socialization is needed to increase public understanding and interest in agribusiness program.

KINERJA RANTAI NILAI KEDELAI DI KABUPATEN GROBOGAN Budiraharjo, Kustopo; Nurfadillah, Suryani; Roessali, Wiludjeng
Jurnal AGRISEP JURNAL AGRISEP VOL 19 NO 02 2020 (SEPTEMBER)
Publisher : Badan Penerbitan Fakultas Pertanian, Universitas Bengkulu

This study aims to evaluate the performance of the soybean value chain in Grobogan Regency, Central Java. Different from other studies, this study portrayed the performance of the soybean value chain as a whole through a systems approach. The method used in this research is survey. This study used observation and structured interviews to farmers, marketing institutions, and other stakeholders to obtain primary data. A total of 65 soybean farmers from 6 districts in Grobogan Regency were selected by proportional random sampling to be used as a respondent. Determination of respondents for marketing to consumers using snowball sampling. This study uses descriptive-quantitative analysis methods with Value Chain Analysis (VCA), farm income, and marketing margins. The main activities in the soybean value chain consist of inbound logistics, operations, outbound logistics, marketing, and services. The logistical aspect performance is constrained by the incompatibility of the use of inputs with the standard. The performance aspect of operations is reflected by the productivity and income of farmers, amounting to 1,822 kg/ha and Rp. 1,728,320 / ha. Outgoing logistics related to farmers' dependence on collecting traders. The performance of marketing aspects is reflected in channel margins 1, 2, and 3, namely Rp. 750 / kg, Rp. 1,350 / kg, and Rp. 1,475 / kg. The most dominant service aspect is the role of RKG. Supporting performance aspects need to be improved by improving infrastructure, adopting technology, and improving farmer card implementation.

Co-Authors 'iin, Huurin Agus Setiadi Akhmad Aqil Mushoddaq Alivia Fazricha Muzamil Putri Anisa Rahmadani Dewi, Ni Made Ayu Vionita Edy Prasetyo Estikasari, Maya Estikasari Febriana Febriana, Febriana Gede Mekse Korri Arisena Hasbitsaany, Muhammad Hery Setiyawan huda, muhammad syamsul Kadhung Prayoga, Kadhung KETUT BUDI SUSRUSA Kustopo Budiraharjo lufita nur riza irma Melayu, Alfiyo Anelza Migie Handayani Mukson Mukson Nasution, Luqmanul Hakim. S. Neny, Rosella Ayu Ni'mah, Ellisa Hidayatun Pratiwi, Kusuma Ratna Prayoga, Rangga Adi Purnamasari, I Gusti Ayu Agung Jaya Riezky, Adietya Muhammad Roessali, Wiludjeng Sholihah, Bilqis Siswanto Imam Santoso Titik Ekowati tri wahyuni Winata, Tina Pandu Wulan Sumekar, Wulan Zahran, Muhammad Hafidz

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