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All Journal International Journal of Business, Law, and Education Journal of Applied Business, Taxation and Economics Reseach Nusantara Economics and Entrepreneurships Journals International Journal of Economics, Business and Innovation Research Society
Markhamah, Siti
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Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Neuroscience Social Sciences Other

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Journal : Society

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Melampaui Daur Ulang: Menanamkan Ekonomi Sirkular dan Nilai Sosial dalam UMKM Perkotaan di Malang Markhamah, Siti; Soetjipto, Budi Eko
Society Vol 13 No 2 (2025): Society
Publisher : Laboratorium Rekayasa Sosial, Jurusan Sosiologi, FISIP Universitas Bangka Belitung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33019/society.v13i2.856

Abstract

Growing global awareness of environmental issues has led to the increasing adoption of circular economy principles as a practical approach to building efficient and sustainable systems. In Indonesia, particularly in Malang City, micro, small, and medium enterprises (MSMEs) play a vital role in the national economy, contributing over 60% to the gross domestic product (GDP) and employing more than 97% of the workforce. This study aims to examine the relationship and influence of green technology adoption and human resource (HR) training on customer satisfaction, within the context of resource optimization through circular economy practices. Using a quantitative approach, the study surveyed 100 MSMEs selected through simple random sampling to ensure sectoral diversity and minimize sampling bias. Data were processed using Statistical Package for the Social Sciences (SPSS) software. The results indicate that HR training does not have a significant effect on customer satisfaction among MSMEs in Malang City. In contrast, the implementation of green technology and circular economy practices positively contributes to performance improvement, particularly when linked to customer satisfaction and sustainability outcomes across economic, environmental, and social dimensions.
Co-Authors Abdulloh Abdulloh Agus Kurniadi, Agus Arief Noviarakhman Zagladi Budi Eko Soetjipto Etty Soesilowati Farida Rahmawati Febry Wijayanti Fitriadi, Agus Imam Mukhlis Inayati Nuraini Dwiputri Irfan Taufik, Irfan Ludi Wishnu Wardana Lustina Fajar Prastiwi Nurinda, Mei Sulfia Qodri, Lutfi Asnan Sopiah, Sopiah Sudarmiatin Thomas Soseco