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The Phenomenon of Money Political Culture in the Context of the Election Law Liliyana, Liliyana; Lancia, Ferrari; Windratno, Haryo; Mutiah, Tuty
INTERACTION: Jurnal Pendidikan Bahasa Vol 11 No 1 (2024): INTERACTION: Jurnal Pendidikan Bahasa
Publisher : Universitas Pendidikan Muhammadiyah (UNIMUDA) Sorong

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36232/jurnalpendidikanbahasa.v11i1.6308

This study focuses on the phenomenon that has recently garnered public attention, namely the practice of money politics within the context of local elections (pilkada). In its general exposition, the research identifies that money politics is employed as a strategy to garner significant votes and wield influence in local elections. The research problem addressed is how regulations regarding the prohibition of money politics in local elections are structured, and the sanctions imposed on candidates found to engage in such practices. The objective of this study is to provide a comprehensive description of the legal framework concerning money politics in local elections and to identify the sanctions applied to violating candidates. This research utilizes a normative legal method to analyze the existing regulatory framework. The findings reveal that regulations prohibiting money politics in local elections are stipulated in Law Number 10 of 2016 concerning Local Elections. Meanwhile, sanctions for candidates proven to engage in money politics have been specified in amendments to Law Number 10 of 2016 from Law Number 8 of 2015 concerning Local Elections. Candidates who breach these regulations will face sanctions ranging from a minimum of 36 months to a maximum of 72 months of imprisonment, along with fines ranging from Rp. 200,000,000 to Rp. 1,000,000,000. Thus, this study provides a comprehensive overview of regulations and sanctions related to money politics in local elections, aiming to serve as a foundation for more effective efforts in prevention and law enforcement in the future.

The Role of Social Media in Building the Image of TransJakarta: A Content Analysis of News on the Instagram Account @pt_transjakarta Ferrari Lancia; Deby Puspitaningrum; Muhammad Reza Pahlevi
Golden Ratio of Data in Summary Vol. 4 No. 2 (2024): May - October
Publisher : Manunggal Halim Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52970/grdis.v4i2.753

Instagram is a social media platform that is highly popular among the public, and its use is not limited to individuals but also extends to organizations and companies. PT. Transportasi Jakarta (TransJakarta) uses Instagram as a tool to support its reputation and image in the eyes of the public. The purpose of this study is to understand the role of Instagram in building the image of TransJakarta and to analyze the news content on the Instagram account owned by TransJakarta. In this research, the theory and method used is media ecology theory with a qualitative research approach. The nature or type of this research is descriptive research. Data collection techniques were carried out in the form of primary and secondary data. In this study, the researcher used source triangulation as a data validation technique. From the research results, it was found that the role of public relations in enhancing the image of TransJakarta through Instagram has been effective. This is evident from the positive feedback, the growing number of followers, and the increased engagement with TransJakarta's Instagram account.

Mother Ira's Communication Style In Thesis Educational Content On @buiramira's Tiktok Account Abdul Aziz; Ferrari Lancia; Liliyana Liliyana; Risma Robiah Alawiyah
ARRUS Journal of Social Sciences and Humanities Vol. 3 No. 6 (2023)
Publisher : PT ARRUS Intelektual Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35877/soshum2316

Communication style refers to a person's ability to regulate their behavior in sending and receiving messages. Every individual has their way of communicating. A person is unique, and unique is what differentiates him from others because the more interesting the communication style used, the easier the person is to be recognized. This research, which uses the concept of Aristotle's Rhetoric, aims to determine Mrs. Ira's communication style in the thesis educational content on the TikTok account @buiramira. The qualitative descriptive content analysis method was used in this research by carrying out data collection techniques using observation, documentation, and interviews. The research results show that the rhetorical style used by Ira Mira in her educational content is less formal and could be more the Ethos aspect; it can be seen through extensive knowledge and honesty so that the message conveyed can be trusted. The Phatos aspect can be seen through a voice style that makes a lot of nonverbal affirmations. Meanwhile, the Logos aspect can be seen through Ira's mother tongue, which is concise, clear, and easy to understand. Mrs. Ira uses more imaginary expressions and hand movements to emphasize the message in the Logos aspect

REPRESENTASI MASKULINITAS PEREMPUAN DALAM IKLAN KOSMETIK LAKME VERSI AGNEZMO DAN MEGAN FOX (Analisis Semiotika Roland Barthes) Liliyana Liliyana; Ferrari Lancia; Abdul Aziz
Akrab Juara : Jurnal Ilmu-ilmu Sosial Vol. 6 No. 5 (2021)
Publisher : Yayasan Azam Kemajuan Rantau Anak Bengkalis

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Penelitian ini bertujuan untuk mengetahui representasi maskulinitas perempuan pada iklan produk kosmetik (make up) Lakme versi Agnez Mo dan Megan Fox yang tayang di YouTube dan televisi dengan durasi sepanjang 60 detik. Metode penelitian dilakukan adalah dengan metode kualitatif berupa metode analisis Semiotika Roland Barthes. Subjek penelitian dalam penelitian ini adalah tayangan iklan produk kosmetik (make up) Lakme versi Agnez Mo dan Megan Fox yang tayang di YouTube dan televisi, sementara objek penelitiannya adalah maskulinitas perempuan dalam iklan produk kosmetik (make up) Lakme versi Agnez Mo dan Megan Fox. Peneliti menggunakan analisis semiotoka dari Roland Barthes untuk mengetahui unsur-unsur maskulinitas perempuan yang terdapat di dalam iklan produk kosmetik (make up) Lakme versi Agnez Mo dan Megan Fox. Setelah itu peneliti menganalisis makna konotasi, denotasi, dan mitos pada data yang telah diperoleh. Hasil penelitian pada iklan ini menunjukkan bahwa konsep patriarki yang telah terkonstruksi berusaha dikikis dengan visualisasi bahwa perempuan bisa menjadi sosok yang kuat, mandiri, dominan, dan juga perkasa, namun dalam waktu yang bersamaan juga tetap dapat telihat cantik meskipun tidak menonjolkan bagian dan liukan tubuh tertentu. Standar kecantikan perempuan berusaha untuk digeser. Hal tersebut dilakukan semata-mata untuk meraih perhatian dari calon konsumen yang pada akhirnya berdampak pada keputusan untuk membeli produk tersebut.

OPTIMALISASI KUALITAS PELAYANAN PADA ONLINE STORE (TOKO ONLINE) MELALUI KOMUNIKASI PEMASARAN INTERAKTIF UNTUK MENINGKATKAN LOYALITAS PELANGGAN (Studi Kasus Pada Kualitas Pelayanan www.gramedia.com) Lancia, Ferrari
Akrab Juara : Jurnal Ilmu-ilmu Sosial Vol. 4 No. 5 (2019)
Publisher : Yayasan Azam Kemajuan Rantau Anak Bengkalis

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This study seeks to determine and assess the optimization of service quality that is seen in the improvement and improvement of service quality www.gramedia.com as an online store in maintaining and increasing customer loyalty. The approach in this research is qualitative with the case study method and uses interview techniques, field observations, and documentation. The object of this research is the management of service quality at the Gramedia.com online store as an interactive marketing communication medium to increase customer loyalty. Meanwhile, the subject of this research is the online shop www.gramedia.com which is located in the Matraman area, East Jakarta. Key informants and informants consist of the Marketing Section and the Fulfillment Section contained in the Operations Division, as well as several customers from www.gramedia.com. The results of this study indicate that Gramedia.com uses seven integrated marketing communication tools, including advertising, sales promotion, direct marketing, word of mouth marketing, viral marketing, events, and interactive marketing. This creates interest from potential customers and regular customers, is also able to maintain and even increase customer loyalty through increasing the number of website visitors, followers on social media, and increasing sales figures.

Representasi Budaya Aborigin Melalui Video Musik “Milkumana” Oleh Band King Stingray Tanto Tri Sugi Shadewo; Ferrari Lancia; Andi Banus Achir
Sinergi : Jurnal Ilmiah Multidisiplin Vol. 1 No. 2 (2025): Sinergi: Jurnal Ilmiah Multidisiplin
Publisher : PT. AHLAL PUBLISHER NUSANTARA

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This study examines the representation of Aboriginal culture in the music video Milkumana by the band King Stingray, an Australian music group known for combining elements of modern music with Yolngu culture. The purpose of this study is to understand how elements of local culture are represented visually and symbolically in the music video, and how their meanings can be interpreted through Charles S. Peirce's semiotics. The method used is a qualitative approach with Peirce's semiotic model analysis, which examines signs through three main elements: representamen, object, and interpretant. The music video Milkumana is analyzed by paying attention to visual elements such as natural landscapes, social behavior, and the use of traditional musical instruments involved in the video. The results show that Milkumana not only displays Aboriginal culture as a visual identity, but also as a form of living cultural expression. The elements of the beach and red soil represent a spiritual connection with nature and ancestors, while the scenes of helping each other reflect the social values typical of the Yolŋu community. The presence of traditional musical instruments such as the yidaki and bilma are symbols of cultural ties. Thus, Milkumana's music video is understood as a meeting place between tradition and modernity, as well as a medium of cultural resistance against the dominance of mainstream narratives. This work shows that music and visuals can be important means of maintaining, voicing, and celebrating local cultural identity. Keywords: Cultural Representation, Aboriginal, Music Video. Abstrak Penelitian ini membahas representasi budaya Aborigin dalam video musik Milkumana oleh band King Stingray, grup musik asal Australia yang dikenal menggabungkan elemen musik modern dengan budaya suku Yolngu. Tujuan penelitian ini adalah untuk memahami bagaimana unsur-unsur budaya lokal direpresentasikan secara visual dan simbolik dalam video musik tersebut, serta bagaimana makna-maknanya dapat ditafsirkan melalui semiotika Charles S. Peirce. Metode yang digunakan adalah pendekatan kualitatif dengan analisis semiotik model Peirce, yang mengkaji tanda melalui tiga elemen utama: representamen, objek, dan interpretan. Video musik Milkumana dianalisis dengan memperhatikan unsur-unsur visual seperti lanskap alam, perilaku sosial, serta penggunaan alat musik tradisional yang terlibat dalam video. Hasilnya menunjukkan bahwa Milkumana tidak hanya menampilkan budaya Aborigin sebagai identitas visual semata, tetapi juga sebagai bentuk ekspresi budaya yang hidup. Elemen pantai dan tanah merah merepresentasikan hubungan spiritual dengan alam dan leluhur, sedangkan adegan tolong-menolong mencerminkan nilai-nilai sosial khas komunitas Yolŋu. Kehadiran alat musik tradisional seperti yidaki dan bilma menjadi simbol keterikatan budaya. Dengan demikian, video musik Milkumana dipahami sebagai ruang pertemuan antara tradisi dan modernitas, sekaligus sebagai media perlawanan kultural terhadap dominasi narasi arus utama. Karya ini memperlihatkan bahwa musik dan visual dapat menjadi sarana penting dalam menjaga, menyuarakan, dan merayakan identitas budaya lokal. Kata Kunci : Representasi Budaya, Aborigin, Video Musik.

Strategi Komunikasi Interpersonal Customer Service Bengkel Two Motor Sport Dalam Meningkatkan Kepuasan Pelanggan Nursadrina, Dzakiyyah; Lancia, Ferrari; Achir , Andi Banus
Jurnal Sosial Teknologi Vol. 5 No. 10 (2025): Jurnal Sosial dan Teknologi
Publisher : CV. Green Publisher Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59188/jurnalsostech.v5i10.32473

This study analyzes the interpersonal communication strategies implemented by Two Motor Sport's customer service team to improve customer satisfaction. The main focus of this study is interpersonal communication conducted online (via digital media) and offline (in-person). Using a descriptive qualitative approach with a constructivist paradigm, which views interaction as a process of building relationships between companies and customers. Data were collected through interviews with the owner, customer service, and company customers, and direct observation at the company. The results of the study indicate that customer service implements interpersonal communication strategies including openness, empathy, support, positive attitudes, and equality in interactions. Facial expressions, eye contact, voice intonation, and body gestures are symbols of offline (in-person) interactions, while online interactions focus on response speed, information accuracy, and the use of emojis, images, stickers, and friendly language as forms of symbolic interaction. Integration between offline and online interactions is an effective strategy in improving customer satisfaction. Customers feel valued, heard, and well-served, thus encouraging loyalty and potential repeat purchases. In addition, the role of customer service as a bridge between the company and customers successfully creates a positive image of the company. This study concludes that a well-executed interpersonal communication strategy can create a pleasant experience and increase a company's competitive value in the competitive automotive repair business.

The Role of Social Media in Building the Image of TransJakarta: A Content Analysis of News on the Instagram Account @pt_transjakarta Lancia, Ferrari; Puspitaningrum, Deby; Pahlevi, Muhammad Reza
Golden Ratio of Data in Summary Vol. 4 No. 2 (2024): May - October
Publisher : Manunggal Halim Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52970/grdis.v4i2.753

Instagram is a social media platform that is highly popular among the public, and its use is not limited to individuals but also extends to organizations and companies. PT. Transportasi Jakarta (TransJakarta) uses Instagram as a tool to support its reputation and image in the eyes of the public. The purpose of this study is to understand the role of Instagram in building the image of TransJakarta and to analyze the news content on the Instagram account owned by TransJakarta. In this research, the theory and method used is media ecology theory with a qualitative research approach. The nature or type of this research is descriptive research. Data collection techniques were carried out in the form of primary and secondary data. In this study, the researcher used source triangulation as a data validation technique. From the research results, it was found that the role of public relations in enhancing the image of TransJakarta through Instagram has been effective. This is evident from the positive feedback, the growing number of followers, and the increased engagement with TransJakarta's Instagram account.

Literasi Media Digital Pada Anak-Anak Majelis Talim Hidayatul Mubtadiin Sagiyanto, Asriyani; Lancia, Ferrari; Liliyana, Liliyana; Syahlani, Achmad
Jurnal Abdimas Komunikasi dan Bahasa Vol. 1 No. 1 (2021): Juni 2021
Publisher : LPPM Universitas Bina Sarana Informatika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31294/abdikom.v1i1.316

Digital media literacy is “the ability to access, analyze, evaluate and communicate content from media messages. Digital media literacy also means the ability to understand, analyze, and deconstruct media imagery. The ability to do this is aimed at making viewers as consumers of mass media - including children become aware or literate about the way media is constructed / made and accessed. In short, this literacy is often called "media literacy". These community service partners are children of the recitation of the Hidayatul Mubtadiin Talim Council, located in Ciledug District, Peninggilan Utara Village, Tangerang City. The Talim Council has members consisting mostly of children from 7 years to 17 years of age. This partner has several problems including: First, many children of the talim council have received and consumed hoax news from the Whatsapp group and also social media. Second, the children of the talim assembly are less able to maintain their own privacy on social media, where there was once a case of children running away from their homes because they were friends with people they knew through their social media. The solution in this community service is by providing training on digital media literacy which can be achieved through things such as: a. how to filter good information from social media, b. how to process good information from social media, c. How to safeguard and protect personal data in a digital environment.

Audience Reception Analysis Of Tolerance In The 'Login' Program Episode '6 Religious Leaders' On Deddy Corbuzier’s Youtube Channel Fajar Muharam; Abi Fajar Ramadhan; Haryo Windratno; Ferrari Lancia
Jurnal Ilmiah Multidisiplin Vol. 4 No. 03 (2025): Mei: Jurnal Ilmiah Multidisiplin
Publisher : Asosiasi Dosen Muda Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56127/jukim.v4i03.2035

Advances in technology and information have clearly manifested with the emergence of various new media platforms that are widely utilized. One such platform is the social media platform YouTube, which is used for information dissemination. This is exemplified by the program "Login" on Deddy Corbuzier’s YouTube, which features discussions on interfaith topics aimed at enhancing understanding and tolerance among religious communities in Indonesia through social media and digital platforms. This research aims to analyze audience reception about tolerance in one of the "Login" program episodes titled "6 Religious Leaders" on Deddy Corbuzier's YouTube channel. The method employed is reception analysis using a qualitative approach, guided by Stuart Hall's reception theory, which divides audience interpretation of media messages into three positions: dominant, negotiated, and oppositional. Broadly speaking, the research findings indicate that all audience members occupy the dominant position, where they fully adopt and accept the meanings constructed by the message creators. This aligns with the predominant thoughts and views of the message creators. There is one audience member in the negotiated position, while no audience members were found in the oppositional position.

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