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All Journal JURNAL EMBA : JURNAL RISET EKONOMI, MANAJEMEN, BISNIS DAN AKUNTANSI Riset Akuntansi dan Manajemen Pragmatis

Wangke, Shinta J. C.

Unknown Affiliation

Author-ID : 1330112

Economics, Econometrics & Finance Social Sciences

Published : 22 Documents Claim Missing Document

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THE STUDY OF ONLINE SHOPPING CONTINUANCE INTENTION OF SHOPEE CUSTOMERS IN MANADO Wowor, Wenseslaus; Pangemanan, Sifrid S.; Wangke, Shinta J. C.
Jurnal EMBA : Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi Vol 7, No 4 (2019): JE VOL 7 NO 4 (2019)
Publisher : Universitas Sam Ratulangi

Abstract: A rapidly growing human civilization is also followed by a rapid development of information technology. The current rapid technological development is caused by the presence of internet.This study aims to gain understanding of the customer online shopping continuance intention at Shopee platform in Manado. This research is a qualitative research and uses descriptive type of research where it will investigate the customer online shopping continuance intention at Shopee platform in Manado. This research concludes that the process of continuance intention of using Shopee platform in Manado is occurred through several steps, namely expectation of the platform, perception of the performance, user satisfaction, and continuance intention to use the platform again. Users of Shopee platforms in Manado felt that their expectation of software have been met, and after the usage of the platform, the users are satisfied with the usefulness and easiness of use of the platform, thus create loyalty and intention to use Shopee continuously. Recommendation shopee should strive to keep on updating and improving its platform consistently, in order to provide better experience and thus greater customer loyalty.Â Keywords: perceived usefulness, perceived ease of use, continuance intention

A COMPARATIVE ANALYSIS OF E-ADVERTISEMENT BETWEEN JD.ID AND SHOPEE CUSTOMERS IN MANADO Adoeng, Wulandari; Kalangi, Josep B.; Wangke, Shinta J. C.
Jurnal EMBA : Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi Vol 7, No 3 (2019): JE VOL 7 NO 3 (2019)
Publisher : Universitas Sam Ratulangi

Abstract: Online advertisement business used electronic commerce tools to build marketing strategy, theories on advertisement and customer purchase behavior because of potential market segmentation. Likewise, online advertisement include contextual ads on examine banner ads, rich media ads, social network advertising, online classified advertising, and marketingÂ email like spam according to Goldfarb and Tucker (2011). The increasing of online shop based on website and mobile apps in Indonesia make companies must have something different and relevant topics in promoting their products and services in order to get more sales. This research want to find out is there any difference between JD.ID and Shopee e-Avertisement based on information quality, brand recognition, willingness to purchase, price, and color. This research uses quantitative method. Questionnaire is used to collect the data, the sample is 100 respondents of JD.ID and Shopee customers in Manado. This research derived and examined by using Independent Sample t-Test. This research finding that there are differences between JD.ID and Shopee e-Advertisement based on the effectiveness of social media, content, information quality, brand recognition, willingness to purchase, price, and color. From the results, it is recommened for this 2 big e-commerce to develope and keep up their advertisement to interest customers.Keywords: e-advertisement, information quality, brand recogniton, willingness to purchase, price, color.

ANALISIS SISTEM MANAJEMEN PERGUDANGAN PADA CV. SULAWESI PRATAMA MANADO Kusuma, Yuliana; Sumarauw, Jacky S. B.; Wangke, Shinta J. C.
Jurnal EMBA: Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi Vol 5, No 2 (2017): JE. VOL 5. NO.2 (2017). HAL. 487 - 611
Publisher : FEB Universitas Sam Ratulangi Manado

Abstrak: Gudang menjadi suatu hal yang tidak bisa terlepas dalam dunia bisnis perdagangan barang, terutama pada barang-barang industri. Sistem manajemen gudang yang baik seringkali luput dari perhatian para pelaku bisnis baru. Manajemen gudang sangat penting untuk kelangsungan usaha, sebab gudang berkaitan langsung dengan penjualan. Penelitian ini bertujuan untuk untuk menganalisis sistem manajemen pergudangan yang diterapkan pada CV. Sulawesi Pratama Manado. Metode penelitian yang digunakan adalah metode deskriptif kualitatif. Hasil penelitian menunjukkan bahwa sistem manajemen pergudangan yang diterapkan menggunakan sistem Duta, yang merupakan salah satu produk dari PT. Duta Media Cipta di Jakarta dan menerapkan sistem FIFO (first in first out). Dilihat dari strategi lokasi usaha, gudang tersebut mempunyai peluang bisnis yang berpotensi besar, dikarenakan lokasi gudang yang strategis. Administrasi gudang yang ada memiliki standar operasional prosedur yang jelas dan relatif efektif. Namun dalam tata letak pergudangan, belum memiliki aliran pergudangan yang jelas.Kata kunci: gudang, sistem manajemen pergudangan, administrasi, tata letak

ANALYZING THE IMPACT OF THE COLLABORATION BETWEEN GRAB AND OVO TO THE CUSTOMER Karisoh, Monica; Massie, James D. D.; Wangke, Shinta J. C.
Jurnal EMBA : Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi Vol 7, No 4 (2019): JE VOL 7 NO 4 (2019)
Publisher : Universitas Sam Ratulangi

Abstract: Grab is one of the largest online transportation application in Indonesia and ovo is one of top financial application in Indonesia. Ovo is a technology-based payment services company which uses emerging financial technologies to provide new ways for customers to live their lives. This study aims to analyze how the impact of the collaboration between grab and ovo on customer satisfaction. This research employs a qualitative approach by conducting interviews with 15 sam ratulangi university students as the informants, which were chosen through purposive sampling. Findings of this research shows that the collaboration between grab and ovo has a good and positive impact in order to improve the customer satisfaction, and also the collaboration between grab and ovo are effective to the all customers who become an informant in this research. Grab and ovo should to keep improve their service and quality, so it can make the customers stay and their can have customers loyalty.Keywords: online transportation, grab, ovo, collaboration, customer satisfaction

ANALYZING FACTORS THAT AFFECTING PRODUCT LIFE CYCLE OF BEVERAGE PRODUCT BROWNICE BEVERAGE AND PASTRY Sineleyan, Verren Jilly; Massie, James D. D.; Wangke, Shinta J. C.
Jurnal EMBA : Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi Vol 7, No 4 (2019): JE VOL 7 NO 4 (2019)
Publisher : Universitas Sam Ratulangi

Abstract: Drinking is a basic human needs that cannot be denied. In fact, to release your thirst there are alternative drinks that have a variety of flavors to meet our needs for our body. From there the current development and the interest of business people to make the beverage business increase and compete to produce innovations that attract the attention of customers. The purpose of this study is to determine the factors that affecting the product life cycle of Brownice beverage products. This study uses quantitative method using a questionnaire to obtain data and use purposive sampling as a sampling technique where 100 customers from Brownice Beverage and Pastry as respondents. This study uses factor analysis as an analysis tool. The results of this study indicates that factors there are 5 factors formed that affecting the product life cycle, namely: Customer Perception, Advertising, Promotion, Customer Perceive Value and Service Quality. Based on the results of the study, recommendations for Brownice Beverage and Pastry owners and entrepreneurs who want to open a beverage business should pay attention to these factors to create indicators or strategies when to launch a product forward.Keywords: beverage product, product life cycle, factor analysis

THE EFFECT OF FINANCIAL TECHNOLOGY USE AND FINANCIAL LITERACY TOWARDS FINANCIAL INCLUSION IN MANADO (CASE STUDY: FEB STUDENTS IN SAM RATULANGI UNIVERSITY MANADO) Wewengkang, Caeli B. P.; Mangantar, Maryam; Wangke, Shinta J. C.
Jurnal EMBA : Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi Vol 9, No 2 (2021): JE VOL 9 NO 2 (2021)
Publisher : Universitas Sam Ratulangi

Financial Technology is an important factors in ease to use financial service. In using financial technology, people can save their time and effort to obtain the required use of financial products. As well as financial literacy, financial literacy helps to improve the quality of financial service and contribute to the economic growth and development of a country. Individual needs and financial product, people must have financial literacy to manage their personal finance well. The aim of this research is to find out the influence of financial technology use and financial literacy to FEB Unsrat studentâ€™ financial inclusion. This is a quantitative research and using Multiple Linear Regression as method to analyze the data. The sample size is 100 respondents of FEB students. This research showed that financial technology use and financial literacy simultaneously influence financial inclusion while partially, financial technology use does not have a significant influence to financial inclusion and financial literacy have a significant influence to financial inclusion.Â Keyword: financial technology use, financial literacy, financial inclusion

THE INFLUENCE OF LIFESTYLE AND SOCIAL MEDIA MARKETING ON CUSTOMER LOYALTY OF BEAUTY STUDIOS IN MANADO Sauba, Yulitha K.; Mangantar, Maryam; Wangke, Shinta J. C.
Jurnal EMBA : Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi Vol 9, No 1 (2021): JE VOL 9 NO 1 (2021)
Publisher : Universitas Sam Ratulangi

In the current era of development, everything continues to develop, in every development it brings broad changes in accordance with technological advances and ultimately leads to changes in the lifestyle of everyone. The trend of lifestyle and the digital world that is growing rapidly, provides opportunities for business ventures in the beauty industry, one of which is the beauty studio which has been widely spread throughout Indonesia, especially Manado. The beauty industry uses social media as a place to support and promote through pictures, videos, or other information that customers can easily monitor. The increasing number of beauty services is driven by a lifestyle and human nature that is basically never satisfied and various other supporting factor. The purpose of this study was to determine whether the variables of lifestyle and social media marketing affect customer loyalty at the Beauty Studio in Manado. This study uses quantitative methods with data collection using questionnaires and multiple linear regression as a tool to analyze the data that has been collected. The sample size of this study was 100 respondents, especially the millennial generation aged 20-35 years who are users of beauty studios who have done eyelash extensions or nail art in Manado. The results of this study found that social media marketing has a positive and significant effect on customer loyalty, while lifestyle has a positive but not significant effect on customer loyalty.Â Keywords: Lifestyle, Social media marketing, Customer loyalty

ANALYSIS OF DIGITAL CONTENT MARKETING TREND OF LOCAL START-UP BUSINESS IN NORTH SULAWESI Rumbay, Wulandary E. T.; Mangantar, Maryam; Wangke, Shinta J. C.
Jurnal EMBA: Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi Vol 9, No 2 (2021): JE VOL 9 NO 2 (2021)
Publisher : FEB Universitas Sam Ratulangi Manado

Content marketing evolves to be a powerful marketing tactic in the digital, fast moving, information driven world. It is not a new strategy but more and more enterprises begin to engage in content marketing gradually. So what are the reasons of the rise of content marketing in todayâ€™s society? According to Rowley (2008) content marketing can be defined as a management process where a firm identify, analyze and satisfy customer demand to gain profit with the use of digital content distributed through electronic channels. There is a close relationship between marketing research and consumer behavior. They collect information about customers and potential customers in order to enhance the value of the market exchange for the customers. Customers today are smart and intelligent. They know they have the rights to choose what information to receive, in what kind of format that information is in and whether to believe the content (Hipwell & Reeves, 2013). This paper discusses about the use of content marketing in businesses and how it brings benefits to the companies. The conclusion summarizes six strategies companies use during the implementation of content marketing in their businesses.Â Keyword: content marketing, implementation, benefits, information

FACTORS INFLUENCE THE CUSTOMER TO USE E-MONEY (CASE STUDY AT BITUNG CITY, OVO APPLICATION) Timpua, Mitha Randa; Massie, James D. D.; Wangke, Shinta J. C.
Jurnal EMBA : Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi Vol 9, No 3 (2021): JE. Vol 9 No 3 (2021)
Publisher : Universitas Sam Ratulangi

This research is to determine the factors affecting customers in Bitung city use e-money. Electronic money began to be intensified with purpose of improving cashless society toward cost and time efficiency. This study uses quantitative method using questionnaire to obtain data and use purposive sampling as sampling technique with 100 customers of OVO application. This study uses factor analysis as an analysis tool. The result indicates that there are 6 new factors formed that affecting the career development, namely: customer satisfaction, promotion, customer relationship, customer loyalty, and customer value and customer equity as respondents. Based on the result of the study, the recommendation to the company PT Visionet International (OVO) is to really consider about these factors to create efficiency and effectiveness in the marketing process in order to achieve the goals.Â Keywords: OVO application, customer decision, factor analysis

THE INFLUENCE OF SAMSUNG PRODUCT PLACEMENT IN KOREAN DRAMA â€œCRASH LANDING ON YOUâ€ ON BRAND MEMORY Kembuan, Kesia F.; Lapian, Stanss L. H. V J.; Wangke, Shinta J. C.
Jurnal EMBA : Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi Vol 9, No 4 (2021): JE. Vol 9 No 4 (2021)
Publisher : Universitas Sam Ratulangi

People have hundreds of options for any product or service in a crowded marketplace, marketers have had to come up with new ways to get people's attention. One such strategy that marketers have begun to utilize is product placement. This study aims to find out whether the three dimensions of product placement: visual dimension, auditory dimension, and plot connection dimension, influence the brand memory of audiences partially and simultaneously. The study was conducted on 100 students of Faculty of Economics and Business, Sam Ratulangi University using quantitative method and Multiple Linear Regression as the analysis tool. The results revealed the two of three dimensions of product placement which are visual and plot connection, partially has a positive and significant influence on brand memory. In contrast, the auditory dimension partially has no significant influence on brand memory. Simultaneously, all three dimensions of product placement have a positive and significant effect on brand memory. Therefore, Samsung or the other company can explore more the appearance of the auditory dimension and also maintain and improve the other two dimensions, namely the visual and the plot connection dimension, in order to have a greater influence.Â Keywords: product placement, visual dimension, auditory dimension, plot connection dimension, brand memory

Co-Authors Adoeng, Wulandari David P. E. Saerang Jacky S. B. Sumarauw James D. D. Massie, James D. D. Joy Elly Tulung Kalangi, Josep B. Karisoh, Monica Kembuan, Kesia F. Kusuma, Yuliana Lala, Ryanna Jasmine Lapian, Stanss L. H. V J. Maryam Mangantar Mawitjere, Praisethy M. Mentang, Verennia T. N. Ogi, Imelda W.J. Palilingan, Lingkan N. Rawis, Miracle Rondonuwu, Happy Estherella Rumbay, Wulandary E. T. S.L.H.V Joyce Lapian Saerang, David P. S. Saerang, Ivonne L. Sauba, Yulitha K. Sifrid S. Pangemanan Sineleyan, Verren Jilly Then, William W. Therok, Francisca A. Timpua, Mitha Randa Tulende, Sharell S. M. Tumbuan, Willem J. F. A. Umboh, Syallomika F. B. W. Walean, Enjelia E. Watuseke, Amadeo Josua Rolanto Wewengkang, Caeli B. P. Willem J.F. Alfa Tumbuan, Willem J.F. Alfa Wowor, Wenseslaus

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