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All Journal JURNAL EMBA : JURNAL RISET EKONOMI, MANAJEMEN, BISNIS DAN AKUNTANSI Riset Akuntansi dan Manajemen Pragmatis
Wangke, Shinta J. C.
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Economics, Econometrics & Finance Social Sciences

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PENGARUH FLASH SALE DAN TAGLINE “GRATIS ONGKIR” SHOPEE TERHADAP KEPUTUSAN PEMBELIAN IMPULSIF SECARA ONLINE (STUDI KASUS PADA Mentang, Verennia T. N.; Ogi, Imelda W.J.; Wangke, Shinta J. C.
Jurnal EMBA : Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi Vol. 12 No. 03 (2024): JE. Vol. 12 No 3
Publisher : Universitas Sam Ratulangi

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Abstract

Di era kemajuan  teknologi informasi dan komunikasi, Aktivitas jual-beli mengalami perkembangan dari waktu ke waktu. Kemajuan teknologi informasi dan komunikasi mempermudah penjual maupun pembeli dalam bertransaksi dan mengakibatkan munculnya berbagai macam situs e-commerce. Shopee merupakan salah satu e-commerce penyedia toko online terbesar di Indonesia. Penelitian ini bertujuan untuk mengetahui bagaimana pengaruh Flash Sale Dan Tagline “Gratis Ongkir” Shopee Terhadap Keputusan Pembelian Impulsif Secara Online (Studi Kasus Pada Mahasiswa Pengguna Aplikasi Shopee Di Universitas Sam Ratulangi). Populasi dan sampel pada penelitian ini diperoleh dari 100 Mahasiswa UNSRAT Pengguna aplikasi Shopee. Teknik analisis yang digunakan adalah Uji Instrumen, Uji Asumsi Klasik, Uji Regresi Linier Berganda dan Uji Hipotesis. Hasil dari penelitian ini diperoleh bahwa secara simultan Flash Sale dan Tagline Gratis Ongkir berpengaruh positif signifikan terhadap keputusan pembelian. Sedangkan secara parsial, Flash Sale berpengaruh positif signifikan terhadap keputusan pembelian dan tagline gratis ongkir tidak berpengaruh terhadap keputusan pembelian di aplikasi shopee.   Kata Kunci: Flash sale, tagline gratis ongkir, keputusan pembelian
THE IMPACT OF BRAND AWARENESS AND PERCEIVED QUALITY ON GREEN COSMETICS PURCHASE INTENTION IN MANADO Lala, Ryanna Jasmine; Tulung, Joy E.; Wangke, Shinta J. C.
Jurnal EMBA : Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi Vol. 12 No. 03 (2024): JE. Vol. 12 No 3
Publisher : Universitas Sam Ratulangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35794/emba.v12i03.58233

Abstract

This study examines the relationship between brand awareness and perceived quality on purchase intention among users of green cosmetics. Using a quantitative approach, data was collected through questionnaires and observations. The research instruments were tested for validity and reliability. Multiple linear regression, hypothesis testing, and classical assumptions were applied to analyze the data. The results show that brand awareness has a positive and significant effect on purchase intention. Additionally, perceived quality also has a positive and significant effect on purchase intention. Furthermore, the simultaneous effect of brand awareness and perceived quality on purchase intention is also significant. The study concludes that brand awareness and perceived quality simultaneously influence purchase intention among users of green cosmetics. It is recommended that green cosmetics companies focus on increasing brand awareness and perceived quality to increase purchase intention among their target audience.   Keyword: Green Cosmetics, Brand Awareness, Perceived Quality, Purchase Intention
Co-Authors Adoeng, Wulandari David P. E. Saerang Jacky S. B. Sumarauw James D. D. Massie, James D. D. Joy Elly Tulung Kalangi, Josep B. Karisoh, Monica Kembuan, Kesia F. Kusuma, Yuliana Lala, Ryanna Jasmine Lapian, Stanss L. H. V J. Maryam Mangantar Mawitjere, Praisethy M. Mentang, Verennia T. N. Ogi, Imelda W.J. Palilingan, Lingkan N. Rawis, Miracle Rondonuwu, Happy Estherella Rumbay, Wulandary E. T. S.L.H.V Joyce Lapian Saerang, David P. S. Saerang, Ivonne L. Sauba, Yulitha K. Sifrid S. Pangemanan Sineleyan, Verren Jilly Then, William W. Therok, Francisca A. Timpua, Mitha Randa Tulende, Sharell S. M. Tumbuan, Willem J. F. A. Umboh, Syallomika F. B. W. Walean, Enjelia E. Watuseke, Amadeo Josua Rolanto Wewengkang, Caeli B. P. Willem J.F. Alfa Tumbuan, Willem J.F. Alfa Wowor, Wenseslaus