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All Journal JURNAL PEMBANGUNAN DAN KEUANGAN DAERAH JURNAL ILMIAH PLATAX JURNAL EMBA : JURNAL RISET EKONOMI, MANAJEMEN, BISNIS DAN AKUNTANSI JMBI UNSRAT (Jurnal Ilmiah Manajemen Bisnis dan Inovasi Universitas Sam Ratulangi) Co-Value : Jurnal Ekonomi, Koperasi & Kewirausahaan Neraca Manajemen, Akuntansi, dan Ekonomi Riset Akuntansi dan Manajemen Pragmatis Multidisciplinary Indonesian Center Journal Indonesia Economic Journal

Shinta Wangke, Shinta

Universitas Sam Ratulangi

Author-ID : 1330112

Religion Humanities Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Environmental Science Social Sciences Other

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THE INFLUENCE OF PRODUCT REVIEW AND SOURCE CREDIBILITY BY BEAUTY VLOGGER ON CONSUMER BUYING DECISIONS OF LOCAL COSMETIC PRODUCTS IN MANADO Palilingan, Lingkan N.; Pangemanan, Sifrid S.; Wangke, Shinta J. C.
Jurnal EMBA : Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi Vol 9, No 3 (2021): JE. Vol 9 No 3 (2021)
Publisher : Universitas Sam Ratulangi

At this era, make-up and personal care are increasingly becoming integral part of Indonesian lifestyles, especially for a woman. Indonesian local cosmetic company is growing with the advantages of colors and materials that suitable with Indonesian womenâ€™s skin. Some things that cause consumers to buy a local cosmetic product are based on product review and source credibility of social influencer / beauty vlogger. This study is to know the influence of product review and source credibility by beauty vlogger on consumer buying decisions of local cosmetic products in Manado. The type of this research is quantitative research method and the population is the people in Manado who have experience using local cosmetic productÂ The sampling technique in this study used convenience sampling method. Based on data result concluded that: product review has significant effect on consumer buying decisions and source credibility has significant effect on consumer buying decisions in Manado. If the Product Review from Beauty Vloggerâ€™s viewers video is higher, then the consumer buying decision will increase.Â Keywords: consumer buying decisions, product review and source credibility

ANALYSIS OF BEHAVIORAL PATTERN OF MANADO YOUNG INDIVIDUAL INVESTORS IN STOCK MARKET Tulende, Sharell S. M.; Tumbuan, Willem J. F. A.; Wangke, Shinta J. C.
Jurnal EMBA : Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi Vol 9, No 4 (2021): JE. Vol 9 No 4 (2021)
Publisher : Universitas Sam Ratulangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35794/emba.v9i4.36127

This study aims to identify the behavioral biases and behavioral pattern of Manado young individual investors in stock market. The qualitative approach has used in this research in order to observe and understand how the investors behave. The sample in this research are 15 Manado young individual investors (long-term and short-term investors) who have been involve in stock market for a minimum one-year experience, with the age range of 19 â€“ 24 years old. The results of this study find that most of the young individual investors in Manado unconsciously apply the confirmation bias, overconfidence, and disposition effect. The endowment effect, self-attribution, and anchoring are also detected but not showing up too frequent. The hindsight, status-quo, narrative fallacy, and herding effect are undetected. Therefore, it shows that the behavioral pattern of Manado young individual investors are adaptive and independent. In addition, this research also identify the relationship between overconfidence and confirmation bias.Keywords: behavioral pattern, young individual investors, investor psychology, overconfidence, confirmation

A STUDY OF PATRON-CLIENT RELATIONSHIP BETWEEN FISHERMAN AND SUPPLIER IN KEMA Humbas, Jeniffer G.; Massie, James D.D.; Wangke, Shinta J.C.
Jurnal EMBA : Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi Vol 9, No 3 (2021): JE. Vol 9 No 3 (2021)
Publisher : Universitas Sam Ratulangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35794/emba.v9i3.34741

Â A patron-client relationship is an ongoing relationship, often contractual, in which a powerful or influential person provides rewards and services to a lesser and weaker person in return for loyalty and support, and may also include a reciprocal exchange of some services. This study aims to better understand the benefits for each business actor involved in patron-client relationships. The researcher conducted this research through qualitative method to understand the role of patron-client relationship. The population studied in this study are suppliers who partner with fishing companies who are also owners of fishing vessels, and fishermen who supply fish to suppliers.The researcher concludes that the relationship between suppliers and fishermen has a good and positive impact because all informants benefit during this collaboration, where suppliers get fish to produce and fishermen get profits to fulfill their daily needs. It is also possible for future studies to include samples from other populations for more informative findings and to enlarge the sample size and conduct different tests on the benefits that suppliers and fishermen derive from engaging in patron-client relationships.Â Keyword:patron-client, relationship, partnership, fisheries resources management

THE INFLUENCE OF WORD OF MOUTH AND SOCIAL MEDIA MARKETING ON CUSTOMER PURCHASE INTENTION AT MSMES COFEE SHOPS IN MANADO Lontoh, Patricia D. V. P.; Tumbuan, Willem J. F. A.; Wangke, Shinta. J. C.
Jurnal EMBA : Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi Vol 9, No 3 (2021): JE. Vol 9 No 3 (2021)
Publisher : Universitas Sam Ratulangi

At this time there is a lot of businesses like Micro, Small, and Medium Enterprises or usually known by MSMEs, having a shortage of income and also reducing the numbers of costumer, it is because of COVID-19 pandemic. All the coffee shops MSMEs, are racing to stay being in existed. They are using the technique of marketing that having goals to pull the interest of customers for buying up. Because of that, writer wanted to know the consequence and the technique of marketing, in the perspective of the customers. Writer assumed, that there are two marketing technique like, Word of Mouth (WOM) and Social Media Marketing that could make customers having intention to purchase. Research has been done by the writer using the Quantitative Method, by spreading the Questionnaire to 100 people in respondent at Manado. Let there be the result from this result can gives us positive impact, more then it will help the continuity of MSMEs Coffee Shops in Manado.Â Â Keywords: word of mouth, social media marketing, purchase intention, quantitative

THE INFLUENCE OF LIFESTYLE, SERVICESCAPE, AND FOOD QUALITY ON CUSTOMER REVISIT INTENTION AT DECADE COFFEE SHOP Therok, Francisca A.; Saerang, David P. E.; Wangke, Shinta J. C.
Jurnal EMBA : Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi Vol 9, No 3 (2021): JE. Vol 9 No 3 (2021)
Publisher : Universitas Sam Ratulangi

Abstract: The growth of coffee house in Manado motivate the owner of Decade Coffee Shop to open a coffee shop that offers a calm and comfortable for the gathering of consumers with friends or relatives or just want to relax enjoying coffee. Revisit intention is described as the willingness of customer to come back to the same place or probability of them to repurchase a product from the same place. Revisit intention can be affected by so many factors, include lifestyle, servicescape, and food quality. The purpose of this study is to know the simultaneous and partial influence of lifestyle, servicescape, and food quality on customer revisit intention at Decade Coffee Shop. This research used multiple regression analysis with sample of 100 respondents. The result shows that lifestyle, servicescape, and food quality are simultaneously influence customer revisit intention. Servicescape and food quality have significant influence on customer revisit intention partially, meanwhile lifestyle has not have a significant influence on customer revisit intention. Based on the result, researcher suggest that the place should be always clean, well arranged, and have a good atmosphere to retaining the customers. The owner should keep their employees current performance like give a bonus or other reward that can be motivate the employee to work harder because it shows that they already done their job well by serving a delicious and well-presentation food for the customers. The last, Decade Coffee Shop should think about how to attract and drive the customers to spend their free time at Coffee Shop.Â Keywords: lifestyle, servicescape, food quality, customer revisit intention

HUMAN CAPITAL IMPACT TOWARD IMPROVEMENT OF FOOD AND BEVERAGE SMALL MEDIUM ENTERPRISES IN MANADO Mongi, Rifan E.; Tulung, Joy E.; Wangke, Shinta J.C.
Jurnal EMBA : Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi Vol 7, No 4 (2019): JE VOL 7 NO 4 (2019)
Publisher : Universitas Sam Ratulangi

Abstract: Small medium enterprises has become a type of business that become a trend and increases year by year, in Indonesia SMEs have a stable position at the national level in economic development, its contribution to the Gross Domestic Product (GDP) of Indonesia reached 60.34% and employment at 97%. Central Bureau of Statistics (2018), the growth of SMEs in Manado is significant, which remains a concern of howâ€™s the SMEs improvement in Manado. This research aims to analyze the impact of human capital toward SMEs improvement in Manado. This research used qualitative method with depth interview to collect the data. The samples in this research are 15 owner of SMEs from food and beverages sector in Manado. The research finds that human capital have significant influence toward SMEs Improvement in Manado. Knowledge, Personal network, Experience, Innovation have positive result toward SMEs improvement, while Professional skill have no effect in SMEs improvement. From the result, it is recommended for the government to create more training, seminar for the entrepreneur, also those entrepreneur should pay more attention on what skill and where can they obtain it before start a SMEs.Â Keywords: SMEs, human capital, knowledge, personal network, experience, innovation, professional skill

IMPLICATION OF BUSINESS PARTNERSHIP ON THE IMPROVEMENT OF LOCAL BUSINESS IN MANADO Walean, Enjelia E.; Saerang, David P. E.; Wangke, Shinta J. C.
Jurnal EMBA : Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi Vol 9, No 2 (2021): JE VOL 9 NO 2 (2021)
Publisher : Universitas Sam Ratulangi

Business partnership nowadays keep involving and become one of the important role in determining business success, by conducting a business partnership both parties can further expand their respective businesses. In Manado business partnership already done by many owners of local businesses; in this case the partnership between SMEs and Gojek. This research aims to analyze how business partnership with Gojek affect the improvement ofÂ SMEs in Manado. This research using qualitative method with in-depth interview to collect the data. The samples in this research are 20 owners of SMEs from food and beverages sector in Manado. The result showed business partnership with Gojek has a significant influence on SMEs improvement in Manado. Proven by their statement that their business improved by this partnership, however not all of them have significant improvement. This study suggested that those entrepreneurs need to concern more on what factor that can make this partnership give a significant improvement on their business, also for the government to concern about the existence and the longevity of this business partnership.Â Keywords: Business Partnership, SMEs, Business Performance

THE INFLUENCE OF PRODUCT ASSORTMENT AND PRICE DISCOUNT IN ONLINE MARKETPLACE TOWARD CONSUMER PURCHASE DECISION OF GENERATION Z IN MANADO Bee, Sharon C.; Worang, Frederik G.; Wangke, Shinta
Jurnal EMBA : Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi Vol 10, No 1 (2022): JE. Vol 10 No 1 (2022)
Publisher : Universitas Sam Ratulangi

In this 4.0 era, many aspects of people's lifestyles nowadays are greatly helped through both information and communication technology, which is the Internet. Thus, online media has become an alternative for people to carry out their activities, for example is shopping. Currently, the E-Commerce platform that is in great demand in shopping is the Online Marketplace. Online Marketplace is a buying and selling platform that acts as an intermediary between sellers and buyers that provides sales features and secure payment facilities. Therefore, Online Marketplace has become the most widely used platform, especially among Generation Z. Currently, every Online Marketplaceâ€™s company is competing to promote their platform in order to increase the number of users and also increase sales by using marketing strategy. Therefore, the researcher wants to find out the marketing strategy from the perspective of the consumers. The researcher assumes, there are two marketing strategies that can be implemented, such as Product Assortment and Discounts, which can attract customers to make purchasing decisions. This research has been completed by researcher using a quantitative method, by distributing questionnaires to 100 Generation Z as respondents in Manado. Let the results of this research have a positive influence on Generation Z in Manado, especially to help online marketers in developing their products and the prices to be offered.Â Keywords: product assortment, price discount, consumer purchase decision

THE EFFECT OF CUSTOMER SATISFACTION ON REPEAT PURCHASE INTENTION (CASE STUDY: DISHWASHING SOAP IN SUB-DISTRICT POIGAR) Mawitjere, Praisethy M.; Tulung, Joy E.; Wangke, Shinta J. C.
Jurnal EMBA : Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi Vol 10, No 1 (2022): JE. Vol 10 No 1 (2022)
Publisher : Universitas Sam Ratulangi

Currently, there is so much research discussing the customer satisfaction related to viral products on repurchase intention. Only limited research has examined the common products, which is taken here as a regular product purchase that the customers frequently purchase.Â This study aims to analyze which customer satisfaction factors namely price, product quality, or efficiency (accessibility of the product), greater affect the repeat purchase intention of dishwashing soap products in sub-district Poigar. Dishwashing soap is taken here as a common product or regular purchase where frequently purchased and low-involvement in the decision-making process. The data were generated by distributed questionnaires and interviews to 100 respondents using purposive sampling with the following requirement: the married women aged 19-60 years old in Poigar. The data was analyzed using the Multiple Linear Regression method. The result of all factors simultaneously positively affects repeat purchase intention. Product quality is the greater factor that affects the repeat purchase intention. Meanwhile, price is a sensitive factor. Therefore, the company and local parties have to set reasonable prices among society, especially those with middle to lower economies.Â Keywords: customer satisfaction, price, product quality, efficiency, common product, repeat purchase intention.

ANALISIS SISTEM ANTRIAN DALAM MENGOPTIMALKAN PELAYANAN SAAT PANDEMI COVID-19 (STUDI KASUS RSUD LABUHA) Siti Rapika Ariyanto; Arrazi B.H Jan; Shinta J.C. Wangke
Jurnal EMBA : Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi Vol. 10 No. 3 (2022): JE. Vol 10 No 3 (2022)
Publisher : Universitas Sam Ratulangi

Dalam kehidupan seehari-hari sering terjadi sebuah situasi dimana orang-orang diharuskan untuk menunggu untuk mendapatkan jasa pelayanan. Fenomena menunggu tersebut sering disebut dengan antrian. Antrian disebabkan oleh kebutuhan akan layanan yang melebihi kapasitas yang disediakan. Proses antrian dimulai pada saat pasien yang memerlukan pelayanan mulai datang pada suatu fasilitas pelayanan, menunggu dalam barisan antrian, dilayani dan akhirnya meninggalkan fasilitas tersebut. Tujuan dari penelitian ini adalah untuk mengetahui pelayanan sistem antrian pada Rumah Sakit Umum Daerah Labuha. Metode penelitian pada penelitian ini yaitu deskriptif. Data yang digunakan yaitu data primer. Dari hasil analisis menunjukanÂ bahwa sistem antrian pada Rumah Sakit Umum Daerah LabuhaÂ belum cukup optimal dikarenakanÂ waktu pasien menunggu dalam antrian tidak sesuai dengan standar waktu yang ditetapkan oleh Rumah Sakit Umum Daerah Labuha, dimana rata-rata waktu yang dihabiskan oleh pasien yang menunggu dalam antrian (ð‘Šq) adalah 4,77492 menit dan untuk rata-rata waktu yang dihabiskan oleh pasien dalam sistem (ð‘Šs) sebesar 8,77222menit, sedangkan standar waktu yang ditetapkan oleh Rumah Sakit Umum Daerah Labuha yaitu 4 menit per pasien.

Co-Authors Adoeng, Wulandari Aneilla Tessalonika Gleny Ruth Laserto Annete M. R. Rumengan Arrazi B.H Jan Banne, Vivaldi R. Bee, Sharon C. Christoffel Kojo Claudia Glory David P. E. Saerang David P. E. Saerang David P. E. Saerang David P.E Saerang David Paul Elia Saerang David Paul Elia Saerang Dewa Ayu Putri Emilia M. Gunawan Emilia Margareth Gunawan Emilia Margareth Gunawan Erlangga Kurnia Pratama Moha Erlangga, Nobian Sari Esther Pamela Adeleida Malonda Ferdinand J Temewu Ferdinand J Tumewu Ferdinand J. Tumewu Frederik G. Worang Frederik G. Worang, Frederik G. Gebby Natasya Tamaka Glady Langi Hanelisty Diona Chicha Korompis Hasan Jan, Arrazi bin Humbas, Jeniffer G. Imelda W. J. Ogi Indrie D. Palandeng Indrie D. Palandeng Indrie Debbie Palendeng Inri Hana Menajang Irvan Trang Ivan Quilo Jacky S B Sumarauw Jacky S. B. Sumarauw James D. D. Massie, James D. D. James D.D. Massie Johan Tumiwa Joseph, Omega P. Joubert B. Maramis Joy Elly Tulung Kalangi, Josep B. Karisoh, Monica Kembuan, Kesia F. Keren Gloria Sondakh Kusuma, Yuliana Lala, Ryanna Jasmine Lalawi, Natasya T. Lantang, Monika Gabriela Lapian, Joyece S.L.H.V. Lapian, Stanss L. H. V J. Lengkong, Victor Leticya Gala Liany Elfirany Senduk Lingkan Beatrix Wowiling Logor, Grand Lontoh, Patricia D. V. P. Lumintang, Jillano Solideo Magdalena Wullur Makagansa, Meveri Cyanli Mandagi, Christina Nadya Maria Tielung Maria V. J. Tielung Martinus Lourensio Mallisa Maryam Mangantar Maryam Mangantar Mawitjere, Praisethy M. Mawuntu, Christian Vrenly Mentang, Verennia T. N. Merinda H. Ch. Pandowo Merlyn Karuntu Michelle Awuy Mongi, Rifan E. Monicha Natasya Magerite Nathasya Mewengkang Ogi, Imelda W. J. Ogi, Imelda W.J. Okta Gabriel Mamahit Paat, Franda Benedicta Pakasi, Debora Glorya Palandeng , Indrie Debbie Palilingan, Lingkan N. Paulus Kindangen Peter Anderson Runtu Peter Claudio Musa sangkay Poli, Meiny Meily Purba, Marganda Nevira Rampen, Dio B. Rawis, Miracle Raynaldo Fabian Karel Posumah Regina Trifena Saerang Regina Trifena Saerang Reychel Tendean Ridel Muaya Ridho Prawira Ramadhanu Rondonuwu, Happy Estherella Rudy S. Wenas Rumbay, Wulandary E. T. S. L. H. V. Joyce Lapian S. L. H. V. Joyce Lapian S.L.H.V Joyce Lapian Saerang, David P. S. Saerang, Ivonne L. Saerang, Regina Trifena Sauba, Yulitha K. Sefryan Reinaldo Uway Siagian, Shintya G. Sifrid S. Pangemanan Sifrid S. Pangemanan Sineleyan, Verren Jilly Siti Rapika Ariyanto Soekamto, Militia Ch. V. Sofryan Injillion Pelealu Stans Joyce Lapian Stephanie Ludya Natalia Sukamta, Nuraini Retnaningrum Tambaani, Olivia Syalomita Teneh, reynald Then, William W. Therok, Francisca A. Timpua, Mitha Randa Tiwa, Angel Syerina Triutari Wahyuni Suwono Tuegeh, Octavia Diana Monica Tulende, Sharell S. M. Tumbuan, Willem J. F. A. Umboh, Syallomika F. B. W. Vanya Monica Debora Frans Vanya Priscylia Ayu Vinny Gloria Rooroh Walean, Enjelia E. Watulingas, Evangelica Putri Watuseke, Amadeo Josua Rolanto Wewengkang, Caeli B. P. Willem J. F. A. Tumbuan Willem J.F. Alfa Tumbuan, Willem J.F. Alfa Worang, Frederik Gerard Wowor, Wenseslaus

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