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All Journal JURNAL PEMBANGUNAN DAN KEUANGAN DAERAH JURNAL ILMIAH PLATAX JURNAL EMBA : JURNAL RISET EKONOMI, MANAJEMEN, BISNIS DAN AKUNTANSI JMBI UNSRAT (Jurnal Ilmiah Manajemen Bisnis dan Inovasi Universitas Sam Ratulangi) Co-Value : Jurnal Ekonomi, Koperasi & Kewirausahaan Neraca Manajemen, Akuntansi, dan Ekonomi Riset Akuntansi dan Manajemen Pragmatis Multidisciplinary Indonesian Center Journal Indonesia Economic Journal

Shinta Wangke, Shinta

Universitas Sam Ratulangi

Author-ID : 1330112

Religion Humanities Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Environmental Science Social Sciences Other

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THE ROLE OF STORE AMBIENCE IN MODERN RETAILING (CASE STUDY INFORMA MANADO TOWN SQUARE 3) Erlangga, Nobian Sari; Tumbuan, Willem J. F. A.; Wangke, Shinta J.C.
Jurnal EMBA : Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi Vol 7, No 3 (2019): JE VOL 7 NO 3 (2019)
Publisher : Universitas Sam Ratulangi

Abstract: In the era globalization, store ambience can be a reason for consumers to be interested and choose the store that they will visit and buy form.Â Modern retail business is not only about price but involves other variables related to the value on the customer shopping intention and patronage intention is also known as revisit intention or continuance intention which is the result or outcome of the most important variables in the retail operation. The objective of this research is to find out the role of store ambience in modern retailing at Informa Manado Town Square 3. This research used qualitative analysis. The population in this research refers to the consumers of Informa Manado Town Square 3 and samples used in this study of 15 informants. The results showed some things that greatly affect customer valuation are the presence of cleanliness in the store, good store scent, the right temperature according to customer desires, good lighting settings, the aesthetics of the arrangement of goods based on color and display of well-ordered items. For the patronage intention the possibility of buyers to come shopping again by 50-100%. The Managers of Informa Manado Town Square 3 should pay attention to the presence of music because music is part of the ambience, thereby can increase attractiveness and the amount of interest in buying so that buyers can come again to shop.Â Â Â Keywords: store ambience, patronage intention, modern retailing, retail

IMPACT OF SOCIAL MEDIA MARKETING TOWARDS BUSINESS PERFORMANCE OF MSMES IN MANADO DURING COVID-19 PANDEMIC Joseph, Omega P.; Tulung, Joy E.; Wangke, Shinta
Jurnal EMBA: Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi Vol 8, No 4 (2020): JE VOL 8 NO 4 (2020)
Publisher : FEB Universitas Sam Ratulangi Manado

Abstract: The increasing use of the internet and social media today could be a good opportunity for MSMEs to market their products or services. Especially during the pandemic covid-19. MSMEs cannot directly interact with customers, whether to market products or to sell products because government required some community activities to be done from home. The purpose of the research is to find out deeper and further the social media marketing role on the business performance of SMEs in Manado during pandemic covid-19. This research used descriptive qualitative methodology and samples used in this research is 15 respondent who runs culinary MSMEs. The results shows that Social Media Marketing has positive impact towards Business Performance on Micro Small and Medium â€“ Sized Enterprises (MSMEs) in Manado. Recommendations concluded for this research are to use and utilize social media in marketing products and a business. For the government can provide seminars or training about social media marketing so that MSMEs in Manado can continue to grow.Â Keywords: social media marketing, content creation, content sharing, interaction, accessibility, credibility, MSMEs, businessÂ Â

THE EFFECT OF FINANCIAL TECHNOLOGY USE AND FINANCIAL LITERACY TOWARDS FINANCIAL INCLUSION IN MANADO (CASE STUDY: FEB STUDENTS IN SAM RATULANGI UNIVERSITY MANADO) Wewengkang, Caeli B. P.; Mangantar, Maryam; Wangke, Shinta J. C.
Jurnal EMBA : Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi Vol 9, No 2 (2021): JE VOL 9 NO 2 (2021)
Publisher : Universitas Sam Ratulangi

Financial Technology is an important factors in ease to use financial service. In using financial technology, people can save their time and effort to obtain the required use of financial products. As well as financial literacy, financial literacy helps to improve the quality of financial service and contribute to the economic growth and development of a country. Individual needs and financial product, people must have financial literacy to manage their personal finance well. The aim of this research is to find out the influence of financial technology use and financial literacy to FEB Unsrat studentâ€™ financial inclusion. This is a quantitative research and using Multiple Linear Regression as method to analyze the data. The sample size is 100 respondents of FEB students. This research showed that financial technology use and financial literacy simultaneously influence financial inclusion while partially, financial technology use does not have a significant influence to financial inclusion and financial literacy have a significant influence to financial inclusion.Â Keyword: financial technology use, financial literacy, financial inclusion

FACTORS AFFECTING CAREER DEVELOPMENT OF EMPLOYEES IN PT. BANK SULUTGO MANADO Lalawi, Natasya T.; Tulung, Joy E.; Wangke, Shinta Y. C.
Jurnal EMBA: Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi Vol 8, No 4 (2020): JE VOL 8 NO 4 (2020)
Publisher : FEB Universitas Sam Ratulangi Manado

Abstract: Every company or organization needs to make sure that every aspect inside the organization is working efficiently and effectively. One of the most determining factors to a success of an organization is the Human Resource Department. That is why it is required for a company to have qualified a good human capital. Qualified human resource is related with career development of the employees inside the organization. Career development can affect the overall organizational performance. The purpose of this research is to determine the factors affecting career development of employees in PT. Bank SulutGO Manado. This study uses quantitative method using questionnaire to obtain data and use purposive sampling as sampling technique with 80 employees of PT. Bank SulutGO as respondents. This study uses factor analysis as an analysis tool. The result indicates that there are 6 new factors formed that affecting the career development, namely: Self-Evaluation, Behavior & Experience, Personal Ability, Superior Influence, Organizational Policy, and Achievements. Based on the result of the study, the recommendation to the company PT. Bank SulutGO including the employees is to really consider about these factors to create efficiency and effectiveness in the organizational process in order to achieve the goals.Â Keywords: career development, human resource

THE INFLUENCE OF LIFESTYLE AND SOCIAL MEDIA MARKETING ON CUSTOMER LOYALTY OF BEAUTY STUDIOS IN MANADO Sauba, Yulitha K.; Mangantar, Maryam; Wangke, Shinta J. C.
Jurnal EMBA : Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi Vol 9, No 1 (2021): JE VOL 9 NO 1 (2021)
Publisher : Universitas Sam Ratulangi

In the current era of development, everything continues to develop, in every development it brings broad changes in accordance with technological advances and ultimately leads to changes in the lifestyle of everyone. The trend of lifestyle and the digital world that is growing rapidly, provides opportunities for business ventures in the beauty industry, one of which is the beauty studio which has been widely spread throughout Indonesia, especially Manado. The beauty industry uses social media as a place to support and promote through pictures, videos, or other information that customers can easily monitor. The increasing number of beauty services is driven by a lifestyle and human nature that is basically never satisfied and various other supporting factor. The purpose of this study was to determine whether the variables of lifestyle and social media marketing affect customer loyalty at the Beauty Studio in Manado. This study uses quantitative methods with data collection using questionnaires and multiple linear regression as a tool to analyze the data that has been collected. The sample size of this study was 100 respondents, especially the millennial generation aged 20-35 years who are users of beauty studios who have done eyelash extensions or nail art in Manado. The results of this study found that social media marketing has a positive and significant effect on customer loyalty, while lifestyle has a positive but not significant effect on customer loyalty.Â Keywords: Lifestyle, Social media marketing, Customer loyalty

ANALYSIS FACTOR OF LOCATION DECISION MAKING ON SMEâ€™S IN MANADO Siagian, Shintya G.; Lapian, Joyece S.L.H.V.; Wangke, Shinta J.C.
Jurnal EMBA : Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi Vol 8, No 4 (2020): JE VOL 8 NO 4 (2020)
Publisher : Universitas Sam Ratulangi

Abstract: The location decision making is an almost unavoidable thing for the failure and the success for a business. Every SMEâ€™s owner has different type of build their business, in the F and B industry the location is a place to serve the consumers, the accuracy of location selection is one of the factors that affecting the Business Success. In Manado SMEâ€™s in Fand B Industry has changed where there is online ordering is through an application in this era. This research analyzed the factors of location decision making In Manado. Analysis Method with 50 respondents and incidental sampling used to as the sampling technique using confirmatory factors analysis. There are four main factors finding in this research as the factors location decision making which are Proximity to Consumer and EnvironmentÂ¸ Quality Of the Location, Development, Accessibility. The recommendation, company should build a good relationship with customers, understand the type of the settlement, the location with complete infrastructure, understand the market opportunity, the cleanliness of the place, the location that can promote the business, proximity to the highway, the layout, and the availability of fast access and the traffic.Keywords: location, decision making, analysis factors, SMEâ€™s

ANALYSIS OF DIGITAL CONTENT MARKETING TREND OF LOCAL START-UP BUSINESS IN NORTH SULAWESI Rumbay, Wulandary E. T.; Mangantar, Maryam; Wangke, Shinta J. C.
Jurnal EMBA: Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi Vol 9, No 2 (2021): JE VOL 9 NO 2 (2021)
Publisher : FEB Universitas Sam Ratulangi Manado

Content marketing evolves to be a powerful marketing tactic in the digital, fast moving, information driven world. It is not a new strategy but more and more enterprises begin to engage in content marketing gradually. So what are the reasons of the rise of content marketing in todayâ€™s society? According to Rowley (2008) content marketing can be defined as a management process where a firm identify, analyze and satisfy customer demand to gain profit with the use of digital content distributed through electronic channels. There is a close relationship between marketing research and consumer behavior. They collect information about customers and potential customers in order to enhance the value of the market exchange for the customers. Customers today are smart and intelligent. They know they have the rights to choose what information to receive, in what kind of format that information is in and whether to believe the content (Hipwell & Reeves, 2013). This paper discusses about the use of content marketing in businesses and how it brings benefits to the companies. The conclusion summarizes six strategies companies use during the implementation of content marketing in their businesses.Â Keyword: content marketing, implementation, benefits, information

FACTORS INFLUENCE THE CUSTOMER TO USE E-MONEY (CASE STUDY AT BITUNG CITY, OVO APPLICATION) Timpua, Mitha Randa; Massie, James D. D.; Wangke, Shinta J. C.
Jurnal EMBA : Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi Vol 9, No 3 (2021): JE. Vol 9 No 3 (2021)
Publisher : Universitas Sam Ratulangi

This research is to determine the factors affecting customers in Bitung city use e-money. Electronic money began to be intensified with purpose of improving cashless society toward cost and time efficiency. This study uses quantitative method using questionnaire to obtain data and use purposive sampling as sampling technique with 100 customers of OVO application. This study uses factor analysis as an analysis tool. The result indicates that there are 6 new factors formed that affecting the career development, namely: customer satisfaction, promotion, customer relationship, customer loyalty, and customer value and customer equity as respondents. Based on the result of the study, the recommendation to the company PT Visionet International (OVO) is to really consider about these factors to create efficiency and effectiveness in the marketing process in order to achieve the goals.Â Keywords: OVO application, customer decision, factor analysis

ANALYZING THE TREND OF LOGO DESIGN OF NORTH SULAWESI LOCAL CULINARY STARTUPS Rampen, Dio B.; Tulung, Joy E.; Wangke, Shinta J.C.
Jurnal EMBA : Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi Vol 9, No 3 (2021): JE. Vol 9 No 3 (2021)
Publisher : Universitas Sam Ratulangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (263.801 KB)

Marketing and advertising trends, go in and out of style with the seasons and the years. In decades past, advertisements were once created entirely out of text. But as cameras got better, printers more detailed, and digital marketing came to the forefront, advertising shifted to a visual medium. In a general overview of the top companies in the U.S., there seems to have been a shift towards more simplistic even minimalist design practices. In trying to objectively measure a design, there are many factors to consider if one wishes to categorize simple versus complex. Through the use of a visual content analysis, this study explored the evolution of 20 of the top U.S. companiesâ€™ logos over the course of four different design iterations. In comparing logo design trends over time, this study examined simplicity as a function of several different design variables, as well as textual elements used with these company logos. Due to the exploratory nature of this study, portions of this particular study were unable to assert with statistical relevance that visual design variables were a factor in this simplification. However, it was discovered that textual elements, as a portion of the logo, were changing in terms of the number of characters used within the design. Although this study was unable to support several of the initial assumptions the researcher held, it does provide a valuable framework for further research.Â Keyword: trend, startup, logo, design

THE INFLUENCE OF SAMSUNG PRODUCT PLACEMENT IN KOREAN DRAMA â€œCRASH LANDING ON YOUâ€ ON BRAND MEMORY Kembuan, Kesia F.; Lapian, Stanss L. H. V J.; Wangke, Shinta J. C.
Jurnal EMBA : Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi Vol 9, No 4 (2021): JE. Vol 9 No 4 (2021)
Publisher : Universitas Sam Ratulangi

People have hundreds of options for any product or service in a crowded marketplace, marketers have had to come up with new ways to get people's attention. One such strategy that marketers have begun to utilize is product placement. This study aims to find out whether the three dimensions of product placement: visual dimension, auditory dimension, and plot connection dimension, influence the brand memory of audiences partially and simultaneously. The study was conducted on 100 students of Faculty of Economics and Business, Sam Ratulangi University using quantitative method and Multiple Linear Regression as the analysis tool. The results revealed the two of three dimensions of product placement which are visual and plot connection, partially has a positive and significant influence on brand memory. In contrast, the auditory dimension partially has no significant influence on brand memory. Simultaneously, all three dimensions of product placement have a positive and significant effect on brand memory. Therefore, Samsung or the other company can explore more the appearance of the auditory dimension and also maintain and improve the other two dimensions, namely the visual and the plot connection dimension, in order to have a greater influence.Â Keywords: product placement, visual dimension, auditory dimension, plot connection dimension, brand memory

Co-Authors Adoeng, Wulandari Aneilla Tessalonika Gleny Ruth Laserto Annete M. R. Rumengan Arrazi B.H Jan Banne, Vivaldi R. Bee, Sharon C. Christoffel Kojo Claudia Glory David P. E. Saerang David P. E. Saerang David P. E. Saerang David P.E Saerang David Paul Elia Saerang David Paul Elia Saerang Dewa Ayu Putri Emilia M. Gunawan Emilia Margareth Gunawan Emilia Margareth Gunawan Erlangga Kurnia Pratama Moha Erlangga, Nobian Sari Esther Pamela Adeleida Malonda Ferdinand J Temewu Ferdinand J Tumewu Ferdinand J. Tumewu Frederik G. Worang Frederik G. Worang, Frederik G. Gebby Natasya Tamaka Glady Langi Hanelisty Diona Chicha Korompis Hasan Jan, Arrazi bin Humbas, Jeniffer G. Imelda W. J. Ogi Indrie D. Palandeng Indrie D. Palandeng Indrie Debbie Palendeng Inri Hana Menajang Irvan Trang Ivan Quilo Jacky S B Sumarauw Jacky S. B. Sumarauw James D. D. Massie, James D. D. James D.D. Massie Johan Tumiwa Joseph, Omega P. Joubert B. Maramis Joy Elly Tulung Kalangi, Josep B. Karisoh, Monica Kembuan, Kesia F. Keren Gloria Sondakh Kusuma, Yuliana Lala, Ryanna Jasmine Lalawi, Natasya T. Lantang, Monika Gabriela Lapian, Joyece S.L.H.V. Lapian, Stanss L. H. V J. Lengkong, Victor Leticya Gala Liany Elfirany Senduk Lingkan Beatrix Wowiling Logor, Grand Lontoh, Patricia D. V. P. Lumintang, Jillano Solideo Magdalena Wullur Makagansa, Meveri Cyanli Mandagi, Christina Nadya Maria Tielung Maria V. J. Tielung Martinus Lourensio Mallisa Maryam Mangantar Maryam Mangantar Mawitjere, Praisethy M. Mawuntu, Christian Vrenly Mentang, Verennia T. N. Merinda H. Ch. Pandowo Merlyn Karuntu Michelle Awuy Mongi, Rifan E. Monicha Natasya Magerite Nathasya Mewengkang Ogi, Imelda W. J. Ogi, Imelda W.J. Okta Gabriel Mamahit Paat, Franda Benedicta Pakasi, Debora Glorya Palandeng , Indrie Debbie Palilingan, Lingkan N. Paulus Kindangen Peter Anderson Runtu Peter Claudio Musa sangkay Poli, Meiny Meily Purba, Marganda Nevira Rampen, Dio B. Rawis, Miracle Raynaldo Fabian Karel Posumah Regina Trifena Saerang Regina Trifena Saerang Reychel Tendean Ridel Muaya Ridho Prawira Ramadhanu Rondonuwu, Happy Estherella Rudy S. Wenas Rumbay, Wulandary E. T. S. L. H. V. Joyce Lapian S. L. H. V. Joyce Lapian S.L.H.V Joyce Lapian Saerang, David P. S. Saerang, Ivonne L. Saerang, Regina Trifena Sauba, Yulitha K. Sefryan Reinaldo Uway Siagian, Shintya G. Sifrid S. Pangemanan Sifrid S. Pangemanan Sineleyan, Verren Jilly Siti Rapika Ariyanto Soekamto, Militia Ch. V. Sofryan Injillion Pelealu Stans Joyce Lapian Stephanie Ludya Natalia Sukamta, Nuraini Retnaningrum Tambaani, Olivia Syalomita Teneh, reynald Then, William W. Therok, Francisca A. Timpua, Mitha Randa Tiwa, Angel Syerina Triutari Wahyuni Suwono Tuegeh, Octavia Diana Monica Tulende, Sharell S. M. Tumbuan, Willem J. F. A. Umboh, Syallomika F. B. W. Vanya Monica Debora Frans Vanya Priscylia Ayu Vinny Gloria Rooroh Walean, Enjelia E. Watulingas, Evangelica Putri Watuseke, Amadeo Josua Rolanto Wewengkang, Caeli B. P. Willem J. F. A. Tumbuan Willem J.F. Alfa Tumbuan, Willem J.F. Alfa Worang, Frederik Gerard Wowor, Wenseslaus

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