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All Journal JURNAL EMBA : JURNAL RISET EKONOMI, MANAJEMEN, BISNIS DAN AKUNTANSI Riset Akuntansi dan Manajemen Pragmatis
Wangke, Shinta J. C.
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Economics, Econometrics & Finance Social Sciences

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THE INFLUENCE OF PRODUCT REVIEW AND SOURCE CREDIBILITY BY BEAUTY VLOGGER ON CONSUMER BUYING DECISIONS OF LOCAL COSMETIC PRODUCTS IN MANADO Palilingan, Lingkan N.; Pangemanan, Sifrid S.; Wangke, Shinta J. C.
Jurnal EMBA : Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi Vol 9, No 3 (2021): JE. Vol 9 No 3 (2021)
Publisher : Universitas Sam Ratulangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (384.973 KB) | DOI: 10.35794/emba.v9i3.36012

Abstract

At this era, make-up and personal care are increasingly becoming integral part of Indonesian lifestyles, especially for a woman. Indonesian local cosmetic company is growing with the advantages of colors and materials that suitable with Indonesian women’s skin. Some things that cause consumers to buy a local cosmetic product are based on product review and source credibility of social influencer / beauty vlogger. This study is to know the influence of product review and source credibility by beauty vlogger on consumer buying decisions of local cosmetic products in Manado. The type of this research is quantitative research method and the population is the people in Manado who have experience using local cosmetic product  The sampling technique in this study used convenience sampling method. Based on data result concluded that: product review has significant effect on consumer buying decisions and source credibility has significant effect on consumer buying decisions in Manado. If the Product Review from Beauty Vlogger’s viewers video is higher, then the consumer buying decision will increase. Keywords: consumer buying decisions, product review and source credibility
ANALYSIS OF BEHAVIORAL PATTERN OF MANADO YOUNG INDIVIDUAL INVESTORS IN STOCK MARKET Tulende, Sharell S. M.; Tumbuan, Willem J. F. A.; Wangke, Shinta J. C.
Jurnal EMBA : Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi Vol 9, No 4 (2021): JE. Vol 9 No 4 (2021)
Publisher : Universitas Sam Ratulangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35794/emba.v9i4.36127

Abstract

This study aims to identify the behavioral biases and behavioral pattern of Manado young individual investors in stock market. The qualitative approach has used in this research in order to observe and understand how the investors behave. The sample in this research are 15 Manado young individual investors (long-term and short-term investors) who have been involve in stock market for a minimum one-year experience, with the age range of 19 – 24 years old. The results of this study find that most of the young individual investors in Manado unconsciously apply the confirmation bias, overconfidence, and disposition effect. The endowment effect, self-attribution, and anchoring are also detected but not showing up too frequent. The hindsight, status-quo, narrative fallacy, and herding effect are undetected. Therefore, it shows that the behavioral pattern of Manado young individual investors are adaptive and independent. In addition, this research also identify the relationship between overconfidence and confirmation bias.Keywords: behavioral pattern, young individual investors, investor psychology, overconfidence, confirmation
THE INFLUENCE OF LIFESTYLE, SERVICESCAPE, AND FOOD QUALITY ON CUSTOMER REVISIT INTENTION AT DECADE COFFEE SHOP Therok, Francisca A.; Saerang, David P. E.; Wangke, Shinta J. C.
Jurnal EMBA : Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi Vol 9, No 3 (2021): JE. Vol 9 No 3 (2021)
Publisher : Universitas Sam Ratulangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (351.656 KB) | DOI: 10.35794/emba.v9i3.35779

Abstract

Abstract: The growth of coffee house in Manado motivate the owner of Decade Coffee Shop to open a coffee shop that offers a calm and comfortable for the gathering of consumers with friends or relatives or just want to relax enjoying coffee. Revisit intention is described as the willingness of customer to come back to the same place or probability of them to repurchase a product from the same place. Revisit intention can be affected by so many factors, include lifestyle, servicescape, and food quality. The purpose of this study is to know the simultaneous and partial influence of lifestyle, servicescape, and food quality on customer revisit intention at Decade Coffee Shop. This research used multiple regression analysis with sample of 100 respondents. The result shows that lifestyle, servicescape, and food quality are simultaneously influence customer revisit intention. Servicescape and food quality have significant influence on customer revisit intention partially, meanwhile lifestyle has not have a significant influence on customer revisit intention. Based on the result, researcher suggest that the place should be always clean, well arranged, and have a good atmosphere to retaining the customers. The owner should keep their employees current performance like give a bonus or other reward that can be motivate the employee to work harder because it shows that they already done their job well by serving a delicious and well-presentation food for the customers. The last, Decade Coffee Shop should think about how to attract and drive the customers to spend their free time at Coffee Shop. Keywords: lifestyle, servicescape, food quality, customer revisit intention
IMPLICATION OF BUSINESS PARTNERSHIP ON THE IMPROVEMENT OF LOCAL BUSINESS IN MANADO Walean, Enjelia E.; Saerang, David P. E.; Wangke, Shinta J. C.
Jurnal EMBA : Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi Vol 9, No 2 (2021): JE VOL 9 NO 2 (2021)
Publisher : Universitas Sam Ratulangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (700.758 KB) | DOI: 10.35794/emba.v9i2.33283

Abstract

Business partnership nowadays keep involving and become one of the important role in determining business success, by conducting a business partnership both parties can further expand their respective businesses. In Manado business partnership already done by many owners of local businesses; in this case the partnership between SMEs and Gojek. This research aims to analyze how business partnership with Gojek affect the improvement of  SMEs in Manado. This research using qualitative method with in-depth interview to collect the data. The samples in this research are 20 owners of SMEs from food and beverages sector in Manado. The result showed business partnership with Gojek has a significant influence on SMEs improvement in Manado. Proven by their statement that their business improved by this partnership, however not all of them have significant improvement. This study suggested that those entrepreneurs need to concern more on what factor that can make this partnership give a significant improvement on their business, also for the government to concern about the existence and the longevity of this business partnership. Keywords: Business Partnership, SMEs, Business Performance
THE EFFECT OF CUSTOMER SATISFACTION ON REPEAT PURCHASE INTENTION (CASE STUDY: DISHWASHING SOAP IN SUB-DISTRICT POIGAR) Mawitjere, Praisethy M.; Tulung, Joy E.; Wangke, Shinta J. C.
Jurnal EMBA : Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi Vol 10, No 1 (2022): JE. Vol 10 No 1 (2022)
Publisher : Universitas Sam Ratulangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (375.105 KB) | DOI: 10.35794/emba.v10i1.37527

Abstract

Currently, there is so much research discussing the customer satisfaction related to viral products on repurchase intention. Only limited research has examined the common products, which is taken here as a regular product purchase that the customers frequently purchase. This study aims to analyze which customer satisfaction factors namely price, product quality, or efficiency (accessibility of the product), greater affect the repeat purchase intention of dishwashing soap products in sub-district Poigar. Dishwashing soap is taken here as a common product or regular purchase where frequently purchased and low-involvement in the decision-making process. The data were generated by distributed questionnaires and interviews to 100 respondents using purposive sampling with the following requirement: the married women aged 19-60 years old in Poigar. The data was analyzed using the Multiple Linear Regression method. The result of all factors simultaneously positively affects repeat purchase intention. Product quality is the greater factor that affects the repeat purchase intention. Meanwhile, price is a sensitive factor. Therefore, the company and local parties have to set reasonable prices among society, especially those with middle to lower economies. Keywords: customer satisfaction, price, product quality, efficiency, common product, repeat purchase intention.
The influence of perceived value to customer loyalty with customer satisfaction as an intervening variable on ESSE Brand Users in Manado Umboh, Syallomika F. B. W.; Tulung, Joy E.; Wangke, Shinta J. C.
Riset Akuntansi dan Manajemen Pragmatis Vol. 2 No. 1 (2024)
Publisher : Yayasan Widyantara Nawasena Raharja

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58784/ramp.89

Abstract

In today's competitive business landscape, establishing and maintaining customer loyalty is crucial for the sustained success of brands. This study aims to shed light on how perceived value influences customer loyalty, and how customer satisfaction mediates this relationship. The study employs 100 respondents to gather comprehensive insights from ESSE Brand Users in Manado. The findings show that the perceived value is significant on customer satisfaction but not for customer loyalty while the customer satisfaction is significant on customer loyalty. By exploring the interplay between perceived value, customer satisfaction, and customer loyalty within the context of ESSE Brand Users in Manado, the study aims to provide valuable insights for marketing practitioners to enhance their strategies. Understanding how perceived value and customer satisfaction impact customer loyalty can help businesses tailor their offerings and customer service to build stronger brand loyalty among ESSE users in this specific market.
MEGAMALL VS MANADO TOWN SQUARE DILEMMA: A COMPARATIVE STUDY ON CONSUMER PREFERENCES FOR SHOPPING DESTINATIONS - ANALYZING MALL ATMOSPHERE AND PRODUCT COMPLETENESS AS KEY FACTORS. Then, William W.; Saerang, David P. S.; Wangke, Shinta J. C.
Jurnal EMBA : Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi Vol. 12 No. 03 (2024): JE. Vol. 12 No 3
Publisher : Universitas Sam Ratulangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35794/emba.v12i03.56216

Abstract

This research investigates consumer preferences for shopping destinations in Manado, Indonesia, focusing on Mega Mall Manado and Manado Town Square (Mantos), two prominent shopping malls in the region. Through a literature review encompassing consumer behavior and retail management, with an emphasis on store atmosphere, product completeness, and shopping preferences. Quantitative researcher is used for testing objective theories by examining the relationship of variables. The number of samples used in this study is 100 respondents, sampling method that was used is purposive sampling method, with questionnaire as a tool in collecting data. The result shows that There is a differences on Store Atmosphere and Product Completeness of Megamall Manado and Manado Town Square in terms of consumer preferences.   Keywords: Celebrity Endorsement, Online Promotion, Online Purchasing Decisions
THE INFLUENCE OF PRODUCT QUALITY AND BRAND TRUST ON CONSUMER PURCHASE INTENTION AT MIRACLE CATERING MANADO Rawis, Miracle; Tumbuan, Willem J.F. Alfa; Wangke, Shinta J. C.
Jurnal EMBA : Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi Vol. 12 No. 03 (2024): JE. Vol. 12 No 3
Publisher : Universitas Sam Ratulangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35794/emba.v12i03.57385

Abstract

This study explores how product quality and brand trust affect consumer purchase intention at Miracle Catering Manado. Using a survey of 100 respondents, the result was found that the data are valid, reliable, and normal, with no multicollinearity or heteroscedasticity issues. The analysis reveals that both product quality and brand trust significantly influence purchase intention, both partially and simultaneously, these findings confirm all the hypotheses. It is concluded that Miracle Catering Manado should focus on improving and maintaining product quality and building brand trust to boost consumer purchase intention and need to maximize the marketing communication for the business. Future research could expand on this by including a larger sample and considering additional factors like price and service quality.   Keyword: Marketing, Product Quality, Brand Trust, Purchase Intention
THE INFLUENCE OF ELECTRONIC WORD OF MOUTH AND PERCEIVED QUALITY TOWARDS PURCHASE DECISION ON PINK FLASH PRODUCT (STUDY ON GEN Z SOCIAL MEDIA USER) Rondonuwu, Happy Estherella; Lapian, S. L. H. V. Joyce; Wangke, Shinta J. C.
Jurnal EMBA : Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi Vol. 12 No. 03 (2024): JE. Vol. 12 No 3
Publisher : Universitas Sam Ratulangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35794/emba.v12i03.58170

Abstract

This study investigates the influence of electronic word of mouth and perceived quality towards purchase decisions on Pink Flash Product (study on gen Z social media user). Utilizing a quantitative research approach, the study employed a non-probability sampling method through purposive sampling, with 100 respondents participating in the survey. The analysis reveals that while electronic word of mouth does not exert a significant partial influence on purchase decisions independently, perceived quality demonstrates a significant partial influence. However, both factors collectively have a simultaneous and significant influence on Purchase Decisions. These findings underscore the critical role of perceived quality in shaping consumer choices, while highlighting the need for more nuanced strategies to leverage EWOM effectively. The study contributes to a deeper understanding of the dynamics between digital marketing factors and consumer behavior among Gen Z.   Keywords: Electronic Word Of Mouth, Perceived Quality, Purchase Decision
ANALISIS KOMPARASI KINERJA KEUANGAN BANK DEVISA DAN BANK NON DEVISA DI INDONESIA TAHUN 2018-2022 Watuseke, Amadeo Josua Rolanto; Saerang, Ivonne L.; Wangke, Shinta J. C.
Jurnal EMBA : Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi Vol. 12 No. 03 (2024): JE. Vol. 12 No 3
Publisher : Universitas Sam Ratulangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35794/emba.v12i03.58205

Abstract

Kinerja keuangan bank adalah suatu gambaran sampai mana tingkat keberhasilan yang dicapai oleh bank dalam kegiatan operasionalnya. Kinerja keuangan perbankan menjadi faktor utama dan sangat penting untuk menilai keseluruhan kinerja perbankan itu sendiriTujuan dari penelitian ini yaitu untuk menganalisis perbandingan kinerja keuagan antara bank devisa dan nak non devisa di indonesia. Dengan mengunakan metode deskriptif komparatif dengan mengunakan pendekatan kuantitatif, data yang digunakan dalam penelitian ini dikumpulkan dari data laporan keuangn perbankan yang telah di publikasikan dari tahun 2018-2022, dan menggunakan teknik statistik uji beda dua rata-rata (independent sample t-test). Dari penelitian ini diperoleh hasil bahwa jika dilihat dari rasio ROA dan BOPO tidak terdapat perbedaan yang signifikan antara bank devisa dan bank non devisa sedangkan jika didilihat dari rasio NPL, ROE, CAR dan LDR antara bank devisa dan bank non devisa terdapat perbedaan yang signifikan.   Kata Kunci: Kinerja keuangan, Bank Devisa, Bank Non Devisa
Co-Authors Adoeng, Wulandari David P. E. Saerang Jacky S. B. Sumarauw James D. D. Massie, James D. D. Joy Elly Tulung Kalangi, Josep B. Karisoh, Monica Kembuan, Kesia F. Kusuma, Yuliana Lala, Ryanna Jasmine Lapian, Stanss L. H. V J. Maryam Mangantar Mawitjere, Praisethy M. Mentang, Verennia T. N. Ogi, Imelda W.J. Palilingan, Lingkan N. Rawis, Miracle Rondonuwu, Happy Estherella Rumbay, Wulandary E. T. S.L.H.V Joyce Lapian Saerang, David P. S. Saerang, Ivonne L. Sauba, Yulitha K. Sifrid S. Pangemanan Sineleyan, Verren Jilly Then, William W. Therok, Francisca A. Timpua, Mitha Randa Tulende, Sharell S. M. Tumbuan, Willem J. F. A. Umboh, Syallomika F. B. W. Walean, Enjelia E. Watuseke, Amadeo Josua Rolanto Wewengkang, Caeli B. P. Willem J.F. Alfa Tumbuan, Willem J.F. Alfa Wowor, Wenseslaus