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All Journal Jurnal Sosial Ekonomi Pertanian JEPA (Jurnal Ekonomi Pertanian dan Agribisnis)
A. Amrullah
Universitas Hasanuddin
Agriculture, Biological Sciences & Forestry Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science Social Sciences

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EKSISTENSI LAHAN USAHATANI PADI DI KOTA MAKASSAR Achmad, Rahmi; Jamil, Muh. Hatta; Rukka, Rusli M; Bulkis, Sitti; Rahmadanih, Rahmadanih; Amrullah, A.
Jurnal Sosial Ekonomi Pertanian Vol 16 No 2 (2020): Juni 2020
Publisher : Hasanuddin University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (591.579 KB) | DOI: 10.20956/jsep.v16i2.7274

Abstract

ABSTRACTThe existence of rice farming in Makassar City is important because it contributes to the availability of food. This study examines various aspects that affect the existence of rice farming in Makassar City. Informants in this study were heads of farmer groups and government representatives. The analytical method used is qualitative descriptive whereas to know strategy priority need to maintain rice farming land used the Analytic Hierarchy Process (AHP) method with support Expert Choice software 11. Results of the study conclude that the existence of rice farming land in Makassar city can be seen physically with a land area of 2,636 hectares and through land use by people who still manage rice farming land. Strength factors for farming in rice farming land in Makassar City are agricultural products that are consumed for family food sources, as a source of income, incapable condition of the peasant, the selling price of land is low and farming land are families inheritance while the weakness factors of farmers are land ownership status, unproductive land conditions, inappropriate and undistributed of government supporting for farmer's needs,  limited fertilizer availability, pest and plant disease and there is no regeneration to manage existing land; the strategy priority needed in maintaining rice farming land in Makassar City for farmers is  enhancement agricultural production facilities and infrastructureKeywords: Strategy; Rice; Agriculture.
Modernitas Petani: Tingkat Modernitas Serta Hambatan Struktural Dan Budaya dalam Agribisnis Padi A, Sasmita; S. Ali, Saleh; Amrullah, A.
Jurnal Sosial Ekonomi Pertanian Vol 20 No 1 (2024): Februari, 2024
Publisher : Hasanuddin University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20956/jsep.v20i1.22620

Abstract

This study aims to determine the level of modernity of rice farmers, identify agricultural modernization processes that encourage the modernity of rice farmers, and identify obstacles (structural and cultural) that hinder the modernity of rice farmers. This research was conducted in Timusu Village, Liliriaja District, Soppeng Regency, South Sulawesi. This research approach is a quantitative approach using survey methods through direct interviews with rice farmers and filling out questionnaires. The measurement of modernity uses the Likert scale and the data analysis used is descriptive statistical analysis.  Based on the results of the Likert scale analysis on the level of modernity of rice farmers measured through fourteen indicators, an average total score of 147 and an average index of 69.95% were obtained, meaning that the level of modernity of rice farmers is in the high category. Agricultural modernization occurs when rice farming communities see farmers in other regions using modern agricultural technology. The presence of the use of modern agricultural technology can facilitate and speed up the completion of work. This encourages the modernity of rice farmers who are always interested in trying new things, as well as accepting change. The social relations and way of life of farmers began to change and adapt to today's connections and way of life.  The barriers to modernity of rice farmers are divided into two parts: structural barriers and cultural barriers. Structural obstacles are caused by the narrow area of arable land and the institutional role of farmer groups is lacking in the management of alsintan use. Meanwhile, cultural barriers are caused by low farmer education and aging of farmers.
Analaisis Permasalahan dan Pengembangan Usaha Dodol Pangi Risal, Risma Yana; M. Rukka, Rusli; Rahmadanih, Rahmadanih; Busthanul, Nurbaya; Amrullah, A.
Jurnal Sosial Ekonomi Pertanian Vol 20 No 3 (2024): Oktober, 2024
Publisher : Hasanuddin University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20956/jsep.v20i3.21747

Abstract

This study aims to analyze the problems and development of dodol pangi product marketing in small and medium enterprises in Soppeng Regency, South Sulawesi. Dodol pangi is a processed pangi fruit product that has high economic potential but is still limited to the local market. This study uses the agrosystem development planning analysis method (APPAS), which includes analysis of situations, problems, goals, and business development planning. The results of the study show that the main problems faced are low sales, which are caused by limited marketing areas, low packaging quality, and lack of promotion and understanding of digital marketing. In addition, product quality is also affected by the use of production equipment that is still manual. This study designs a series of actions to improve marketing, including improving the ability of human resources in digital marketing, redesigning packaging by including halal labels, composition, nutritional value, and expiration dates, as well as the procurement of more modern production equipment. The implementation of marketing strategies through social media, e-commerce, and exhibitions is expected to expand the market and increase product demand. Based on calculations, by implementing these actions, it is hoped that turnover and net income can increase significantly, reaching the sales target of 3000 packs per month and net income of around IDR 20,000,000. This research contributes to the development of agro-industrial marketing strategies based on superior local products at the small and medium enterprise levels.
Determinan Produktivitas Usahatani Jagung (Zea mays. L) Dahring, Andi Trisnaidar; Amrullah, A.; Viantika, Ni Made
Jurnal Sosial Ekonomi Pertanian Vol 21 No 1 (2025): Februari, 2025
Publisher : Hasanuddin University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20956/jsep.v21i1.43574

Abstract

This study aims to analyze the factors that influence the productivity of maize farming in Marioriwawo District, Soppeng Regency. The location was determined by purposive sampling because Marioriwawo Sub-district is one of the corn production centers in Soppeng Regency with a high harvest area and production. The sample was determined using the accidental sampling method with a total sample size of 96, calculated using the Cochran formula. The analytical tool used was binary logistic regression analysis. The estimation of this model shows that of the 13 independent variables tested, 8 variables partially have a significant effect on the productivity of corn farming, including land area, seeds, urea fertilizer, NPK fertilizer, weeding labor, pest and disease control labor, non-formal education, and farming experience. In contrast, other variables such as herbicide cost, insecticide cost, fertilization labor, age, and formal education do not significantly affect the productivity of maize farming in Marioriwawo District, Soppeng Regency.
Analisis Pengaruh Alokasi Penggunaan Input, Efisiensi dan Inefisiensi Terhadap Produksi Usahatani Kakao Aras, Irmayani; Amrullah, A.; Viantika S, Ni Made
Jurnal Sosial Ekonomi Pertanian Vol 21 No 1 (2025): Februari, 2025
Publisher : Hasanuddin University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20956/jsep.v21i1.43727

Abstract

This study aims to analyze the influence of the use of production inputs, the level of technical efficiency, allocative efficiency and economic efficiency of input use and to analyze the factors that affect the inefficiency of cocoa farming in Marioriwawo District, Soppeng Regency. The analysis uses the Stochastic Frontier Production Function Model, Technical, Allocative and Economic Efficiency Analysis and Production Inefficiency Model. The results of the study showed that the variables of seeds, herbicides, fungicides, insecticides, fertilization labor, weeding labor and rejuvenation labor had a positive and significant effect on cocoa production, while the NPK Phonska fertilizer variable was significant but had a negative effect on cocoa production. Technically, cocoa farming is at 66% so it has the potential to increase its efficiency by 34%. Then the results of the allocative efficiency analysis showed that Seeds, Fungicides, Insecticides, Fertilization Labor and Rejuvenation Labor were not efficient while Herbicides and Weeding Labor were inefficient. Meanwhile, the value of economic efficiency was obtained at 1.0032 which shows that maximum economic efficiency has not been achieved. Furthermore, in the analysis of technical inefficiency, the variables of Farmer Age and Number of Dependents had a positive effect on technical inefficiency. Meanwhile, the variable of Length of Education has a significant negative effect on technical inefficiency.
Analisis Pengaruh Faktor Sosial Ekonomi Terhadap Toleransi Risiko Usaha Pedagang Sayur Di Pasar Tradisional Ardiansyah, Muh. Farrel Prayoga; Rukmana, Didi; Amrullah, A.
Jurnal Ekonomi Pertanian dan Agribisnis Vol. 8 No. 1 (2024)
Publisher : Department of Agricultural Social Economics, Faculty of Agriculture, Brawijaya University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.jepa.2024.008.01.17

Abstract

Vegetable traders in traditional market facing several risks when running their business such as physical risk of vegetable that easily damaged, price changes and unstable market condition. The purpose of this study was to determine the effect of socioeconomic factors such as age (X1), education (X2), number of dependent (X3), business experience (X4) and business income (X5) on vegetable trader’s business risk tolerance at Pa’baeng-baeng traditional market in Makassar City (Y). There are 30 vegetable traders as respondents. The data was gathered by questionnaires. The Risk tolerance variable is measured based on the respondent’s answer to the risk tolerance statement on the questionnaire using the likert scale measurement and transformed using Method of Successive Interval Tools. Data analyzed using multiple linear regression with hypothesis testing using the coefficient of determination (R2), F-Test (simultaneous) and t-Test (partial). Some tests are needed before carrying out the multiple linear regression analysis including validity and reliability test and also the classical assumption test including normality, multicollinearity and Homoscedasticity test. The results showing: (a) coefficient of determination (R2) shows that 40,9% vegetable trader’s risk tolerance is explained by socioeconomic factors while the remaining is explained by other variables that are not tested, (b) the F-Test analysis shows that all variables of socioeconomic factors significantly affect the vegetable trader’s risk tolerance, (c) t-Test analysis shows that education (X2) and business experience (X4) variables are significantly affect the vegetable trader’s risk tolerance while age (X1), number of dependent (X3) and business income (X3) are not significantly affect. Pedagang sayur di pasar tradisional menghadapi beberapa risiko saat menjalankan usahanya seperti risiko fisik sayuran yang mudah rusak, harga yang berubah-ubah dan kondisi pasar yang tidak menentu. Tujuan penelitian ini adalah mengetahui pengaruh faktor sosial ekonomi pedagang yang meliputi usia (X1), pendidikan (X2), jumlah tanggungan (X3), lama usaha (X4) dan pendapatan usaha (X5) terhadap toleransi risiko usaha pedagang sayur di pasar tradisional Pa’baeng-baeng di Kota Makassar (Y). Jumlah responden pada penelitian ini adalah 30 orang pedagang sayur. Metode pengumpulan data yaitu menggunakan kuesioner. Variabel toleransi risiko diukur berdasarkan jawaban responden terhadap pernyataan toleransi risiko dengan menggunakan pengukuran skala likert kemudian dilakukan transformasi data menggunakan Method of Successive Interval Tools. Analisis data menggunakan regresi linear berganda dengan pengujian hipotesis menggunakan koefisien determinasi (R2), uji F (serempak) dan uji t (parsial). Sebelum dilakukan analisis regresi linear berganda terlebih dahulu dilakukan uji validitas dan reliabilitas serta uji asumsi klasik yang meliputi uji normalitas, multikolinearitas dan heteroskedastisitas. Hasil penelitian menunjukkan; (a) analisis koefisien determinasi (R2) menunjukkan bahwa 40,9% toleransi risiko pedagang sayur di pasar tradisional dapat dijelaskan oleh variabel faktor sosial ekonomi sedangkan sisanya dijelaskan variabel lain yang tidak diteliti, (b) uji F (serempak) menunjukkan bahwa semua variabel faktor sosial ekonomi secara serempak berpengaruh signifikan terhadap toleransi risiko pedagang sayur, (c) uji t (parsial) menunjukkan bahwa variabel pendidikan (X2) dan lama usaha (X4) berpengaruh signifikan terhadap toleransi risiko pedagang sayur sedangkan usia (X1), jumlah tanggungan (X3) dan pendapatan usaha (X3) tidak berpengaruh signifikan.
Keputusan Konsumen Terhadap Pembelian Selada (Lactuca sativa L.) di Pasar Modern Kota Makassar Amelia S., Putri; Amrullah, A.
Jurnal Sosial Ekonomi Pertanian Vol 21 No 2 (2025): Juni, 2025
Publisher : Hasanuddin University

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Lettuce (Lactuca sativa L.) is one of the popular leaf vegetables with high nutritional value. Lettuce consumption increases along with the healthy lifestyle trend that encourages people to choose nutritious, fresh, and natural foods. This study aims to analyze the factors that influence consumer decisions in purchasing lettuce in modern markets in Makassar City. The study was conducted in several modern markets with 96 respondents who were consumers of lettuce buyers. Data were collected using a questionnaire and analyzed using multiple linear regression methods to determine the effect of independent variables on the dependent variable. The results of the analysis showed that of the 13 variables studied, there were seven variables that had a significant positive effect on consumer decision to purchase lettuce, namely product quality, freshness, income, knowledge, taste, product packaging, and lifestyle. Meanwhile, the price variable had a significant negative effect on purchasing decisions. Other variables such as product availability, location, promotion, and social and cultural factors did not show a significant effect. These findings indicate that consumer preferences in purchasing lettuce are more determined by quality, product image, and internal consumer factors than external aspects such as promotion or sales location.
Co-Authors A, Sasmita Achmad, Rahmi Amelia S., Putri Aras, Irmayani Ardiansyah, Muh. Farrel Prayoga Bulkis, Sitti Busthanul, Nurbaya Dahring, Andi Trisnaidar Didi Rukmana, Didi M. Rukka, Rusli Muh Hatta Jamil Rahmadanih, Rahmadanih Risal, Risma Yana Rukka, Rusli M S. Ali, Saleh Viantika S, Ni Made Viantika, Ni Made