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All Journal Istinbath: Jurnal Hukum dan Ekonomi Islam Al-Ittizaan : Jurnal Bimbingan Konseling Islam Ishlah: Jurnal Ilmu Ushuluddin, Adab dan Dakwah Jurnal Sosiologi Agama Indonesia (JSAI) Jurnal Nuansa Akademik: Jurnal Pembangunan Masyarakat Psyche 165 Journal Journal of Mathematics Instruction, Social Research and Opinion Edukasia: Jurnal Pendidikan dan Pembelajaran Abdimas Indonesian Journal Jurnal Mediakita : Jurnal Komunikasi dan Penyiaran Islam Jurnal Konseling Pendidikan Islam
Abdurrahman, Zulkarnain
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Religion Arts Humanities Civil Engineering, Building, Construction & Architecture Economics, Econometrics & Finance Education Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Nursing Physics Social Sciences Other

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The Branding of the Islamic Sharia Image in Aceh Sulaiman, Azman; Lubis, Lahmuddin; Abdurrahman, Zulkarnain
Mediakita Vol. 10 No. 1 (2026): Jurnal Mediakita : Jurnal Komunikasi dan Penyiaran Islam
Publisher : Fakultas Usluhuddin dan Dakwah UIN Syekh Wasil Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30762/mediakita.v10i1.3303

Abstract

The implementation of Islamic law in Aceh has been formally enforced for more than two decades, yet its image remains dominated by negative public perceptions. In fact, the enforcement of Islamic law in Aceh is necessary for the Acehnese people, who have undergone a long, dynamic process between Aceh and the central government. This study aims to analyze the branding of the image of Islamic law in Aceh to formulate effective communication strategies to support the strengthening of its implementation. This study uses a mixed-method approach, combining a quantitative survey to capture public perceptions with a qualitative approach through in-depth interviews and focus group discussions. Berger and Luckmann’s social construction theory serves as an analytical framework for understanding the process of forming and negotiating the meaning of Islamic Sharia. The results of the study show that negative perceptions of Islamic Sharia are influenced by weak coordination between institutions, inequality in law enforcement, and resistance from some community groups. However, it was also found that local culture plays a vital role in internalizing the values of Sharia and strengthening its positive image as the religious and cultural identity of the Acehnese people.
Co-Authors Afrillia A R, Nadia aina, Tasha Arifin, Mhd Armaya, Adelia Ayu Assyauqi, Alwalid Athirah, Najah Fikri Azkia, Muhammad Wildan Lahmuddin Lubis Lubis, M. Alif Erhanda Muhammad Fadhil Nabila Nst, Afifah Pratama, Zulginda Rahmadana, Wulandari Sinaga, Fina Khairani Sulaiman, Azman Tinambunan, Syarbaini Ulfi, Kholilah Wijayanti, Syaputri Yvonne, Irma Nadiera Zaki, Muhammad Usamah